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Kigali, Rwanda. Image source: Gallo/Getty.
Purpose-driven storytelling drives communication

This year's SABRE Africa Awards provide a snapshot of how PR on the continent is progressing...

30 May 2019

While print may be dying, traditional journalism is certainly adapting

Rachel Briant, director and head of communications at Without A Doubt agency writes about preserving the old craft and what marketers can do about it...

By Rachel Briant 12 Jul 2019

A story of storytelling: The business of writing with Michael Smorenburg

Author Michael Smorenburg took attendees of the Red & Yellow School's first lunchtime lecture of the year post-July holidays on a journey from fact to fiction and back again in describing his personal writing process...

By Leigh Andrews 12 Jul 2019

The PR industry is the most fortunate in today's world

Gee Motsepe, managing director of Motions PR, on why he thinks the PR industry is the most fortunate in the entire marketing and advertising ecosystem...

By Gee Motsepe 8 Jul 2019

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

Lebo Madiba was recently appointed managing partner: Public Relations and Influence at Ogilvy Johannesburg...

By Jessica Tennant 5 Jul 2019

Instagram, the new marketing hub for business growth

This is the time that businesses need to capitalise on brand expansion and business growth - and social media platforms - when used correctly - can assist. Refilwe Monyai, account manager at Orange Ink gives tips and tricks on how to get Instagram right...

By Refilwe Monyai 4 Jul 2019

Content is king but is it relevant to your audience?

Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...

By Minnie-lee Tagwirei 1 Jul 2019

"Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

Why ethics and reputation matters in Africa [study]

Regine le Roux of Reputation Matters sums up some of the insights that stood out to her from Apra's recent ethics and reputation research study and elaborates on how we can change the narrative and positively influence the stories that are told about Africa...

By Juanita Pienaar 12 Jun 2019

#IABSummit19: The digital transformation opportunity starts with you

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

By Jessica Tennant 4 Jun 2019

Wina announces shortlist for 2019

Wina announced its shortlist for the 2019 competition with South African creative advertising agency, Kilmer & Cruise featuring in four categories...

31 May 2019

All the 2019 SABRE Awards Africa winners

The 2019 SABRE Awards Africa winners were handed out following on the annual African Public Relations Association (AFPRA) conference in Kigali, Rwanda, last week...

20 May 2019

Reputation management in Africa study

On an individual and organisational level, ethics and reputation are of the utmost importance and form part of storytelling and shaping a realistic narrative...

16 May 2019

Ethical storytelling to enhance Africa's narrative

The African Public Relations Association (APRA) will host its annual African Public Relations Conference, in Kigali, Rwanda from 13 to 17 May 2019...

9 May 2019

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