Public Relations Africa

Business

#BizTrends2019: Africa is one of the major players in the global economic future

New APO Group CEO, Lionel Reina, gives Bizcommunity.Africa his trend predictions for 2019...

17 Jan 2019

5 PR trends to look forward to in 2019

2018 oversaw the continued evolution of what it is to be a PR professional, as it became more influenced by digital elements, social media and marketing...

By mamahlatse marokane 31 Dec 2018

Agility vs integration in the PR industry

Working in the PR industry makes for an interesting conversation starter with vastly different public opinions. Within the industry, there hasn't been much chatter around the integration and agility of PR agencies, which raises an interesting discussion...

By Lwazi Piti 14 Dec 2018

Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Data and platforms bring new opportunities to expand PR

Digital disruption in the public relations and communications landscape means that brands and their agencies now need to work closer together than ever, in order to identify new storytelling opportunities, publishing platforms, and harness data analytics to continually refine how and where they place their messaging...

By Dominique Pienaar 5 Dec 2018

Did fear-mongering help Cape Town avert Day Zero?

According to the findings of a study by researchers from Stellenbosch University (SU) and the University of Cape Town (UCT), threats about Day Zero when taps would run dry had a far greater impact on Capetonians' water usage than water restrictions...

5 Dec 2018

New APO CEO to take group global

APO Group appoints former Orange Africa and Middle East senior executive as CEO...

3 Dec 2018

Africa SABRE PR awards call for entry

Entries for Africa's continent-wide public relations award, the African SABRE Awards, are now open...

3 Dec 2018

New African magazine's list of 100 Most Influential Africans

Gender parity achieved for the first time in list of 100 Most Influential Africans...

30 Nov 2018

The death knell for advertising value equivalency as a PR metric?

It's time to revise our evaluation methodologies. If one of the world's leading professional body has declared its intention to send it into exile is perhaps an indication that it's time to move on from using AVE as a PR metric. ...

By Leago Monareng 30 Nov 2018

4 reasons you should be investing in public relations

Public relations (PR) gets a bad rap and that's probably because so many people don't understand the concept at all...

By Sue Charlton APR 16 Nov 2018

2019 Prism Awards calls for entry

The 2019 Prism Awards will celebrate 22 years of public relations excellence next year and is calling for entries...

7 Nov 2018

Corporate reputation depends on brand trust

The Edelman Barometer confirms that trust in our world is at an all-time low. Whether it's trust in the media in an age of fake news, trust in corporations and their marketing promises, or trust in politicians to act in the best interests of their constituents, trust in general is a scarce commodity...

By Kyle Rolfe 6 Nov 2018

Championing PR measurement in Nigeria

P+ Measurement Services host AMEC Measurement Month in Nigeria this time round...

2 Nov 2018

PR & Communications Africa