PR & Communications News

Everlytic Insights

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Media24 launches News24 All That and Netwerk24 Alles lifestyle platform

Media24 Media24 launches News24 All That and Netwerk24 Alles lifestyle platform

3 days

Advertise your job vacancies

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanityDanette Breitenbach

More news

Source:

#AfricaMonth: The Case for Africanising AI in public relations

Phozisa Mkele 20 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

The 2026 Cannes Lions Shortlisting Jury includes increased representation from Africa (Image supplied)

#CannesLions2026 | Increased representation from Africa on shortlisting juries

8 May 2026

The Sabre Awards EMEA shortlist includes top SA and African PR agencies (Image source: © Provoke Media

SA and African agencies feature on Sabre Awards EMEA shortlist

20 Apr 2026

Source:

Death of Burundi's communications minister raises questions

Vincent Mumo Nzilani 17 Apr 2026

Bizcommunity repositions for the future

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

The 2026 Africa SABRE Awards took place on March 17 at The Venue Melrose Arch in South Africa (Image source: © Provoke Media )

All the 2026 Africa Sabre Awards winners

18 Mar 2026

"The Golden Age of Strategic PR" is the World PR Day’s (WPRD) official theme for 2026 (Image supplied)

World PR Day 2026 | "The Golden Age of Strategic PR”

17 Mar 2026

The 1997 film Wag the Dog has aged into modern-day crisis communications reality, writes PR Powerhouse's Lebo Madiba (Image source @ TV Insider

Wag the Dog ages into a modern day crisis communications reality

Lebo Madiba 10 Mar 2026

Dustin Chick will be awarded two Outstanding Individual Achievement awards while Provoke Media’s top African PR agencies for 2025 are Retroviral and the South African operation of global public relations agency We. Communications (Image @ Provoke Media

SA PR specialist awarded Sabre; 2 African agencies receive top award

9 Mar 2026

The Gerety Awards full global executive jury for its 2026 edition has been announced (Image source @The All Industry Club )

Gerety Awards announces 2026 global executive jury

3 Mar 2026

Wpp's One Southwark Bridge campus in London (Image source @ WPP

Elevate 28: WPP's strategy to transition into a single company

27 Feb 2026

PRCA Africa expands sustainability committee

25 Feb 2026

France is the Cannes Lions 2026 Creative Country of the Year Award (Image source: © 123rf )

#CannesLions2026: Creative Country 2026 awarded to France

18 Feb 2026

New report highlights visibility gap among African SMEs

New report highlights visibility gap among African SMEs

9 Feb 2026

The Loeries Official Rankings 2025 have been announced with Joe Public dominating the top spots (Image source: © Loeries)

The Loeries Official Rankings 2025, Joe Public dominates top spots

2 Feb 2026

2026: The time for African communicators to lead

2026: The time for African communicators to lead

Nokuthula Khwela 26 Jan 2026

Bloomwit introduces PR services aimed at improving SME visibility across Africa

Bloomwit introduces PR services aimed at improving SME visibility across Africa

20 Jan 2026

A Burson study has revealed that companies with the strongest reputations earned nearly five percent ‘Reputation Return’ in shareholder value (Image source: © 123rf )

Burson: The value of reputation reveals a $7tr global economy

14 Jan 2026

Who to watch: Africa's Top 10 PR professionals

Who to watch: Africa's Top 10 PR professionals

19 Dec 2025

Women in PR Ghana reveals new leadership

Women in PR Ghana reveals new leadership

17 Dec 2025

Omnicom's restructure: Who's in and who's out

Omnicom's restructure: Who's in and who's out

3 Dec 2025

Dentsu Zambia sparks national conversation on heart health with new partnership

Dentsu Zambia sparks national conversation on heart health with new partnership

Dentsu 24 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

Source: © 123rf The No-Nonsense Guide to Getting Cited by AI is a white paper that introduces a comprehensive framework for adapting content strategies to AI assistants

How to stop being invisible to AI assistants

12 Nov 2025

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Publicis Groupe Africa 6 Nov 2025

The non-human consumer: How AI is transforming everyday buying decisions

The non-human consumer: How AI is transforming everyday buying decisions

Tamara Ojeaga, Kantar 5 Nov 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Let's do Biz