New APO Group CEO, Lionel Reina.
#BizTrends2019: Africa is one of the major players in the global economic future

New APO Group CEO, Lionel Reina, gives Bizcommunity.Africa his trend predictions for 2019...

17 Jan 2019

5 PR trends to look forward to in 2019
5 PR trends to look forward to in 2019

2018 oversaw the continued evolution of what it is to be a PR professional, as it became more influenced by digital elements, social media and marketing...

By mamahlatse marokane 31 Dec 2018

Agility vs integration in the PR industry
Agility vs integration in the PR industry

Working in the PR industry makes for an interesting conversation starter with vastly different public opinions. Within the industry, there hasn't been much chatter around the integration and agility of PR agencies, which raises an interesting discussion...

By Lwazi Piti 14 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Data and platforms bring new opportunities to expand PR
Data and platforms bring new opportunities to expand PR

Digital disruption in the public relations and communications landscape means that brands and their agencies now need to work closer together than ever, in order to identify new storytelling opportunities, publishing platforms, and harness data analytics to continually refine how and where they place their messaging...

By Dominique Pienaar 5 Dec 2018

Did fear-mongering help Cape Town avert Day Zero?
Did fear-mongering help Cape Town avert Day Zero?

According to the findings of a study by researchers from Stellenbosch University (SU) and the University of Cape Town (UCT), threats about Day Zero when taps would run dry had a far greater impact on Capetonians' water usage than water restrictions...

5 Dec 2018

Lionel Reina, chief executive officer, APO Group.
New APO CEO to take group global

APO Group appoints former Orange Africa and Middle East senior executive as CEO...

3 Dec 2018

Sabre trophies.
Africa SABRE PR awards call for entry

Entries for Africa's continent-wide public relations award, the African SABRE Awards, are now open...

3 Dec 2018

New African magazine's list of 100 Most Influential Africans
New African magazine's list of 100 Most Influential Africans

Gender parity achieved for the first time in list of 100 Most Influential Africans...

30 Nov 2018

The death knell for advertising value equivalency as a PR metric?
The death knell for advertising value equivalency as a PR metric?

It's time to revise our evaluation methodologies. If one of the world's leading professional body has declared its intention to send it into exile is perhaps an indication that it's time to move on from using AVE as a PR metric. ...

By Leago Monareng 30 Nov 2018

4 reasons you should be investing in public relations
4 reasons you should be investing in public relations

Public relations (PR) gets a bad rap and that's probably because so many people don't understand the concept at all...

By Sue Charlton APR 16 Nov 2018

2018 Prism Awards judges at the awards earlier this year. © .
2019 Prism Awards calls for entry

The 2019 Prism Awards will celebrate 22 years of public relations excellence next year and is calling for entries...

7 Nov 2018

Corporate reputation depends on brand trust
Corporate reputation depends on brand trust

The Edelman Barometer confirms that trust in our world is at an all-time low. Whether it's trust in the media in an age of fake news, trust in corporations and their marketing promises, or trust in politicians to act in the best interests of their constituents, trust in general is a scarce commodity...

By Kyle Rolfe 6 Nov 2018

Championing PR measurement in Nigeria
Championing PR measurement in Nigeria

P+ Measurement Services host AMEC Measurement Month in Nigeria this time round...

2 Nov 2018

Africa is a market of opportunity for PR
Africa is a market of opportunity for PR

Bizcommunity.com chats to Scott Wilson, president Africa and Europe, Burson Cohn & Wolfe ...

By Danette Breitenbach 30 Oct 2018

Rollersigns takes market by storm with all-new advertising possibilities
Rollersigns takes market by storm with all-new advertising possibilities

Online advertising and viral campaigns may be top of the marketing mix list these days, but Rollersigns is bringing sexy back to traditional displays...

Issued by Marin's Southern Africa 29 Oct 2018

Corporate content should be part of your DNA
Corporate content should be part of your DNA

On the cusp of exciting and fruitful pan-African networking and trade, the time to make use of an unbiased B2B media showcase for all Africa's dynamic, entrepreneurial business communities is now...

Issued by Bizcommunity.com 24 Oct 2018

Bizcommunity Recruitment in Africa Focus
Bizcommunity Recruitment in Africa Focus

A comprehensive B2B Recruitment Focus from December 2018 to February 2019 will ensure that Bizcommunity is the go-to destination for all the B2B news you'll need to plan your HR and recruitment strategies in 2019...

Issued by Bizcommunity.com 23 Oct 2018

APO Group selected as official newswire of Web Summit 2018
APO Group selected as official newswire of Web Summit 2018

An exclusive agreement means APO Group will provide enhanced press visibility of the event which is the largest of its kind in the world...

Issued by APO Group 12 Oct 2018

Burson Cohn & Wolfe unveils rebrand
Burson Cohn & Wolfe unveils rebrand

Earlier this year, Burson-Marsteller and Cohn & Wolfe global communications agencies merged, creating BCW, which has a strong network across Africa...

10 Oct 2018

Mimi Kalinda, CEO Africommunications Group.
It's time for Africa to tell a new story

Africa is perceived in a certain way because of the stories being told about it...

By Mimi Kalinda 27 Sep 2018

Give your brand the space to grow on Bizcommunity
Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

Michael Wokorach races towards the try line. Credit: APO.
Writing the story of the rise of African rugby

The APO Group presents 'The Incredible Rise of African Rugby' in a new published guide to the sport on the continent...

13 Sep 2018

100 Most Influential Young Africans
100 Most Influential Young Africans

South Africa's award-winning entrepreneur, founder and chief of DNA Brand Architects, Sylvester Chauke, has made the 2018 list of 100 Most Influential Young Africans...

12 Sep 2018

Empowering Africa's women-led entrepreneurial business ecosystem
Empowering Africa's women-led entrepreneurial business ecosystem

The 4th Africa Women Innovation and Entrepreneurship Forum (AWIEF) announces opening keynote speakers...

11 Sep 2018

Detailed 'PR value' media monitoring service for Africa
Detailed 'PR value' media monitoring service for Africa

APO Group launches enhanced press release monitoring service for Africa and the Middle East...

10 Sep 2018

Taazima Kala-Essack is lead consultant at Hotwire PRC, Botswana.
Rice Krispies, cost and worth

Is the debate about cost versus worth in the communications space truly a PR problem, or a communications industry problem...?

By Taazima Kala-Essack 5 Sep 2018

Mimi Kalinda, co-founder and managing director of Africommunications Group.
Innovation vital to Africa's DNA, but so is strategic communication

Innovation is a critical part Africa's DNA, but it only plays a part in shaping the continent's narrative when the world becomes aware of it...

By Mimi Kalinda 3 Sep 2018

The biggest PR fails and brand disasters of the last decade
The biggest PR fails and brand disasters of the last decade

Being a big brand means having a lot of responsibility when it comes to reputation and portraying a positive image to the rest of the world. But, even the most famous and iconic companies can make mistakes and get it disastrously wrong...

By Ade Lewis 17 Aug 2018

APO Group on the search for new Head of Media Relations Division based in Paris or London
APO Group on the search for new Head of Media Relations Division based in Paris or London

APO Group, the leading media relations consultancy for Africa and the Middle East, has begun its international search for a Head of Media Relations Division...

Issued by APO Group 17 Aug 2018

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