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Sure, you listen to your customers, but do you listen to your employees?
Sure, you listen to your customers, but do you listen to your employees?

Way back in the seventies, Peter Drucker said that business has only one purpose: to create a customer. That's where Marty Neumeier kicks off from in his recent book The Brand Flip...

By Johnny Johnson 11 Mar 2019

Cal Fussman at the CTICC ahead of his YPO talk. Image via his .
#YPOEdge: Cal Fussman on the compelling social impact of storytelling on the long game

Last week, YPO hosted the world's largest gathering of CEOs right here in Cape Town, on 6 and 7 March 2019, for its Global Leadership Conference and YPO Edge, with the theme, 'Life of Re'. I spoke to master storyteller Cal Fussman about lessons he's learned from interviewing the likes of Simon Sinek...

By Leigh Andrews 11 Mar 2019

Controlling a crisis - The ultimate possible disruption
Controlling a crisis - The ultimate possible disruption

Whether a company enjoys the size and stature of Ford, Tiger Brands or KPMG, or is a much smaller enterprise, the fundamentals surrounding reputation and perception remain unchanged, clearly underscoring the absolute need to be prepared for a crisis...

By Jennifer Stein 11 Mar 2019

Business is too timid with its PR
Business is too timid with its PR

It needs to take control of its public narrative...

By Robert Gentle 8 Mar 2019

How important is ethics and reputation in Africa?
How important is ethics and reputation in Africa?

The African Public Relations Association (APRA), will be hosting the 31st APRA Conference in Kigali, Rwanda, from 13-17 May 2019...

25 Feb 2019

Thought leadership: An integral part of the modern PR plan
Thought leadership: An integral part of the modern PR plan

While companies compete for headspace in a noisy and crowded environment, thought leadership as a tried and trusted PR tactic is coming into its own in the South African media space...

By Louise Hunt 21 Feb 2019

Has "PR" become a dirty word?
Has "PR" become a dirty word?

Even its practitioners don't seem to like it...

By Robert Gentle 21 Feb 2019

Helping Africa's entrepreneurs with their PR needs
Helping Africa's entrepreneurs with their PR needs

Glass House PR introduces public relations for small medium enterprises in Africa...

18 Feb 2019

(c) Alexander Sorokopud -
#NewBiz: Distell appoints WPP

Distell has appointed WPP's Team Liquid, a global holding company, to manage the full spectrum of its marketing communications for the company's portfolio of brands...

12 Feb 2019

Lionel Reina, chief executive officer, APO Group.
APO announces expansion plans for 2019

Media relations expert APO Group experiences record growth in Africa and the Middle East and plans continued expansion for 2019...

6 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

African SABRE Awards 2019 extends deadline
African SABRE Awards 2019 extends deadline

The SABRE Awards has announced the final deadline for entries for the Africa competition that has been extended to 15 February...

1 Feb 2019

Crisis communication: Key lessons from 2018
Crisis communication: Key lessons from 2018

As a PR professional, crisis communication is all about getting your client out of the storm with the least amount of damage, whether it's to the organisation or its reputation...

By Leago Monareng 31 Jan 2019

Francois van Dyk, heads up Operations at Ornico.
#BizTrends2019: PR measurement and evaluation trends

The public relations industry has recently seen many challenges. From the rise of "digital PR", social media and fake news, most would agree that the industry needs to rethink many of the basics on which it has always operated...

By Francois van Dyk 25 Jan 2019

New APO Group CEO, Lionel Reina.
#BizTrends2019: Africa is one of the major players in the global economic future

New APO Group CEO, Lionel Reina, gives Bizcommunity.Africa his trend predictions for 2019...

17 Jan 2019

5 PR trends to look forward to in 2019
5 PR trends to look forward to in 2019

2018 oversaw the continued evolution of what it is to be a PR professional, as it became more influenced by digital elements, social media and marketing...

By mamahlatse marokane 31 Dec 2018

Agility vs integration in the PR industry
Agility vs integration in the PR industry

Working in the PR industry makes for an interesting conversation starter with vastly different public opinions. Within the industry, there hasn't been much chatter around the integration and agility of PR agencies, which raises an interesting discussion...

By Lwazi Piti 14 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Data and platforms bring new opportunities to expand PR
Data and platforms bring new opportunities to expand PR

Digital disruption in the public relations and communications landscape means that brands and their agencies now need to work closer together than ever, in order to identify new storytelling opportunities, publishing platforms, and harness data analytics to continually refine how and where they place their messaging...

By Dominique Pienaar 5 Dec 2018

Did fear-mongering help Cape Town avert Day Zero?
Did fear-mongering help Cape Town avert Day Zero?

According to the findings of a study by researchers from Stellenbosch University (SU) and the University of Cape Town (UCT), threats about Day Zero when taps would run dry had a far greater impact on Capetonians' water usage than water restrictions...

5 Dec 2018

Lionel Reina, chief executive officer, APO Group.
New APO CEO to take group global

APO Group appoints former Orange Africa and Middle East senior executive as CEO...

3 Dec 2018

Sabre trophies.
Africa SABRE PR awards call for entry

Entries for Africa's continent-wide public relations award, the African SABRE Awards, are now open...

3 Dec 2018

New African magazine's list of 100 Most Influential Africans
New African magazine's list of 100 Most Influential Africans

Gender parity achieved for the first time in list of 100 Most Influential Africans...

30 Nov 2018

The death knell for advertising value equivalency as a PR metric?
The death knell for advertising value equivalency as a PR metric?

It's time to revise our evaluation methodologies. If one of the world's leading professional body has declared its intention to send it into exile is perhaps an indication that it's time to move on from using AVE as a PR metric. ...

By Leago Monareng 30 Nov 2018

4 reasons you should be investing in public relations
4 reasons you should be investing in public relations

Public relations (PR) gets a bad rap and that's probably because so many people don't understand the concept at all...

By Sue Charlton APR 16 Nov 2018

2018 Prism Awards judges at the awards earlier this year. © .
2019 Prism Awards calls for entry

The 2019 Prism Awards will celebrate 22 years of public relations excellence next year and is calling for entries...

7 Nov 2018

Corporate reputation depends on brand trust
Corporate reputation depends on brand trust

The Edelman Barometer confirms that trust in our world is at an all-time low. Whether it's trust in the media in an age of fake news, trust in corporations and their marketing promises, or trust in politicians to act in the best interests of their constituents, trust in general is a scarce commodity...

By Kyle Rolfe 6 Nov 2018

Championing PR measurement in Nigeria
Championing PR measurement in Nigeria

P+ Measurement Services host AMEC Measurement Month in Nigeria this time round...

2 Nov 2018

Africa is a market of opportunity for PR
Africa is a market of opportunity for PR

Bizcommunity.com chats to Scott Wilson, president Africa and Europe, Burson Cohn & Wolfe ...

By Danette Breitenbach 30 Oct 2018

Rollersigns takes market by storm with all-new advertising possibilities
Rollersigns takes market by storm with all-new advertising possibilities

Online advertising and viral campaigns may be top of the marketing mix list these days, but Rollersigns is bringing sexy back to traditional displays...

Issued by Marin's Southern Africa 29 Oct 2018

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