Marketing and Media Africa

Business

How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

Accelerating Africa's economy through digital transformation

The 'digitisation of everything' trend is evolving at pace and Africa cannot afford to play catch-up...

UBA, Google roll out Wi-Fi hotspots in Nigeria

The United Bank for Africa (UBA) has collaborated with Google and an ISP partner to launch Google Station in 11 UBA branches in Lagos State as part of plans to roll out 200 stations in the country...

JamCell Telecommunication Network to begin operations in Liberia

Liberia's telecommunications market is enriched by a new broadband internet service provider...

Co-Creation Hub launches in Rwanda

Nigeria's innovation centre, Co-Creation Hub, has expanded to Kigali, Rwanda...

Association of Ethiopian Broadcasters improves video capacity

Eutelsat Communications has partnered with the Ethiopian Broadcasting Corporation and the Association of Ethiopian Broadcasters for video capacity...

How Liberia's press is faring under Weah presidency

Liberian publisher Rodney Sieh is interviewed by the Committee to Protect Journalists (CPJ) on how Liberia's press is faring under the George Weah presidency...

TVC Communications launches its new HD studio in Nigeria

TVC News has launched a brand-new high definition studio in Lagos, Nigeria.

An electoral worker prepares identity card and biometric verification readers, at the offices of the Independent National Electoral Commission in Kano, northern Nigeria, on February 14, 2019. CPJ joined a call for Nigeria to ensure that internet and social media services remain connected during the upcoming elections. Credit: CPJ/AP Photo/Ben Curtis.

Nigeria urged not to cut social media during elections

Committee to Protect Journalists (CPJ) joins call for Nigeria to ensure internet and social media services remain connected during elections...

15 Feb 2019

UBA, Google roll out Wi-Fi hotspots in Nigeria

The United Bank for Africa (UBA) has collaborated with Google and an ISP partner to launch Google Station in 11 UBA branches in Lagos State as part of plans to roll out 200 stations in the country...

10 hours ago

Virginie Viard to succeed Karl Lagerfeld at Chanel

Chanel has named Virginie Viard, Karl Lagerfeld's closest collaborator for more than 30 years, as the company's new creative director, after Lagerfeld passed away in Paris this week...

11 hours ago

Marketing SA Inc

Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...

By Howard Feldman 12 hours ago

JamCell Telecommunication Network to begin operations in Liberia

Liberia's telecommunications market is enriched by a new broadband internet service provider...

12 hours ago

Accelerating Africa's economy through digital transformation

The 'digitisation of everything' trend is evolving at pace and Africa cannot afford to play catch-up...

By Vukani Mngxati 1 day ago

Co-Creation Hub launches in Rwanda

Nigeria's innovation centre, Co-Creation Hub, has expanded to Kigali, Rwanda...

1 day ago

Association of Ethiopian Broadcasters improves video capacity

Eutelsat Communications has partnered with the Ethiopian Broadcasting Corporation and the Association of Ethiopian Broadcasters for video capacity...

1 day ago

The new Advertising Regulatory Board governance regarding influencers

Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception...

By Wayne Flemming and Zubeida Goolam 2 days ago

Is your product packaging the 'whole package'? 4 unboxing trends for 2019

Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is...

By Daniella Shapiro 2 days ago

Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Can performance-based pricing models be the future of offline advertising in South Africa? This is one of the industry issues that were discussed in a roundtable discussion in Cape Town last week...

By Irina Herf 2 days ago

The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 2 days ago

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Marketing & Media Africa

Business

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How metrics are changing editorial decisions in African newsrooms

Accelerating Africa's economy through digital transformation

UBA, Google roll out Wi-Fi hotspots in Nigeria

JamCell Telecommunication Network to begin operations in Liberia

Co-Creation Hub launches in Rwanda

Association of Ethiopian Broadcasters improves video capacity

How Liberia's press is faring under Weah presidency

TVC Communications launches its new HD studio in Nigeria

Nigeria urged not to cut social media during elections

UBA, Google roll out Wi-Fi hotspots in Nigeria

Virginie Viard to succeed Karl Lagerfeld at Chanel

Marketing SA Inc

JamCell Telecommunication Network to begin operations in Liberia

Accelerating Africa's economy through digital transformation

Co-Creation Hub launches in Rwanda

Association of Ethiopian Broadcasters improves video capacity

The new Advertising Regulatory Board governance regarding influencers

Is your product packaging the 'whole package'? 4 unboxing trends for 2019

Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

The professionalism of authenticity

How Liberia's press is faring under Weah presidency

TVC Communications launches its new HD studio in Nigeria

Helping Africa's entrepreneurs with their PR needs

Ooredoo TV set up box has a new look

OSN dropping sports content and focusing on movies

Cameroon Web reporter attacked with knife outside his home

Global Out of Home Media appoints Marcell Entres to head up Ghana operation