PRCA Africa’s mandate includes developing strategic committees that guide the industry in key focus areas such as ethics and practices, education and talent, innovation, diversity and inclusion and sustainability.
The three new members bring a variety of backgrounds spanning climate campaigns, conservation science and purpose-led brand strategy to the committee
Hunter brings deep expertise in narrative strategy, youth climate engagement and data-driven climate communication.
Her work spans biodiversity conservation, sustainable consumption, science communication, conservation education, behaviour change and community-based sustainability initiatives.
Maharaj’s involvement strengthens the committee’s ability to provide fact-based guidance and embed credible environmental insight into industry best practices and communications standards.
The new members join the existing committee, which includes Karena Crerar, CEO of Edelman; Sarah Gooding, managing director of We Communications, and Laurent Potage, chief communication and sustainability executive at Alteo Limited.
The expanded group brings together agency, corporate and environmental expertise as PRCA Africa continues to shape discussions around sustainability communication in the region.
