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Social media crisis management

With the silly season upon us, what plan do you and your community managers have in place for an inevitable crisis?...

By Gosi Legoale 3 Dec 2019

Image credit: Brooke Lark on Unsplash.
How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated...

By Ashleigh Wainstein 15 Nov 2019

Image credit: Roman Fox on Unsplash.
Are you the you or the us on the team bus?

The privilege I have had over my years within this industry - apart from continued learning - is observing and being exposed to new thinking, new attitudes and new generations of PR practitioners...

By Prinella Pillay 17 Sep 2019

Image credit: Diogo Nunes on Unsplash.
Millennials vs not so millennials

For many industry practitioners, the most common complaint is described in one word - millennials...

By Prinella Pillay 6 Sep 2019

Image credit: Ewan Robertson on Unsplash.
What the future of PR looks like

Public relations has changed considerably in the past few years and is presenting exciting times for business and brands...

By Michael Gullan 5 Sep 2019

All the panellists. Picture © Goethe-Institut South Africa.
Future of Journalism: A sector in crisis

The future of journalism is about the future of democracy, but all over the world journalism is in a crisis - a crisis that threatens not only the journalism sector but democracy itself...

By Danette Breitenbach 30 Aug 2019

Image credit: Clay Banks on Unsplash.
PR and marketing: Worlds that merge to unite

Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...

By Linda Hassall 26 Aug 2019

#Loeries 2019: Brand SA tells untold stories
#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

Image credit: Headway on Unsplash.
What does public relations mean to you?

Many companies have a perception of what public relations (PR) is. More often than not, they confuse PR with marketing and branding with advertising...

By Liesl Simpson 21 Aug 2019

Image credit: Tumisu from Pixabay.
Here's what SMEs need to know about using their customer communication channels effectively

There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...

By Greg Chen 2 Aug 2019

Image credit: Andrei Lazarev on Unsplash.
Understanding body language as a cluster of actions

It is not so much what they say, but all the other stuff that envelopes it...

By Howard Feldman 24 Jul 2019

Image credit: William Iven on Unsplash
An introduction to evidence-based marketing

Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

By Kirsty Dugmore 16 Jul 2019

While print may be dying, traditional journalism is certainly adapting
While print may be dying, traditional journalism is certainly adapting

Rachel Briant, director and head of communications at Without A Doubt agency writes about preserving the old craft and what marketers can do about it...

By Rachel Briant 12 Jul 2019

The PR industry is the most fortunate in today's world
The PR industry is the most fortunate in today's world

Gee Motsepe, managing director of Motions PR, on why he thinks the PR industry is the most fortunate in the entire marketing and advertising ecosystem...

By Gee Motsepe 8 Jul 2019

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner
#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

Lebo Madiba was recently appointed managing partner: Public Relations and Influence at Ogilvy Johannesburg...

By Jessica Tennant 5 Jul 2019

Instagram, the new marketing hub for business growth
Instagram, the new marketing hub for business growth

This is the time that businesses need to capitalise on brand expansion and business growth - and social media platforms - when used correctly - can assist. Refilwe Monyai, account manager at Orange Ink gives tips and tricks on how to get Instagram right...

By Refilwe Monyai 4 Jul 2019

Content is king but is it relevant to your audience?
Content is king but is it relevant to your audience?

Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...

By Minnie-lee Tagwirei 1 Jul 2019

Regine le Roux, managing director of Reputation Matters.
Why ethics and reputation matters in Africa [study]

Regine le Roux of Reputation Matters sums up some of the insights that stood out to her from Apra's recent ethics and reputation research study and elaborates on how we can change the narrative and positively influence the stories that are told about Africa...

By Juanita Pienaar 12 Jun 2019

Wayne Hull
Photographer: Rikki Hibbert
#IABSummit19: The digital transformation opportunity starts with you

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

By Jessica Tennant 4 Jun 2019

When brands get social media engagement right
When brands get social media engagement right

Social media has become an increasingly valuable component for consideration with a lot of PR strategies over the years. It's exciting to see how various brands are using social media to convey their brand personality...

By Sheila Afari 26 Apr 2019

Key steps to creating a crisis communications plan
Key steps to creating a crisis communications plan

Although it is difficult to accurately predict what kind of a crisis an organisation might face, there is no doubt that planning and preparing for a crisis is vital...

By Leago Monareng 24 Apr 2019

#Bookmarks2019: Bravery in telling stories without fear or favour
#Bookmarks2019: Bravery in telling stories without fear or favour

Eyewitness News recently won a Bookmarks' Gold for its Poisonous Bullets: The Silent Betrayal of Sindiso Magaqa three-part podcast series...

By Jessica Tennant 16 Apr 2019

Image source: Gallo/Getty.
Social media: Promising arena for public debate

Government communicators need to realise that traditional communication is obsolete in this digital cultural age...

By Rirhandzu Shingwenyana 5 Apr 2019

Four digital transformation communication strategies
Four digital transformation communication strategies

Digital transformation has changed how we communicate with our customer, colleagues and friends. The digital age demands a new kind of communications leader...

By Ronelle Bester 25 Mar 2019

Controlling a crisis - The ultimate possible disruption
Controlling a crisis - The ultimate possible disruption

Whether a company enjoys the size and stature of Ford, Tiger Brands or KPMG, or is a much smaller enterprise, the fundamentals surrounding reputation and perception remain unchanged, clearly underscoring the absolute need to be prepared for a crisis...

By Jennifer Stein 11 Mar 2019

Business is too timid with its PR
Business is too timid with its PR

It needs to take control of its public narrative...

By Robert Gentle 8 Mar 2019

Has "PR" become a dirty word?
Has "PR" become a dirty word?

Even its practitioners don't seem to like it...

By Robert Gentle 21 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Crisis communication: Key lessons from 2018
Crisis communication: Key lessons from 2018

As a PR professional, crisis communication is all about getting your client out of the storm with the least amount of damage, whether it's to the organisation or its reputation...

By Leago Monareng 31 Jan 2019

Francois van Dyk, heads up Operations at Ornico.
#BizTrends2019: PR measurement and evaluation trends

The public relations industry has recently seen many challenges. From the rise of "digital PR", social media and fake news, most would agree that the industry needs to rethink many of the basics on which it has always operated...

By Francois van Dyk 25 Jan 2019

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