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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

Who to watch: Africa's Top 10 PR professionals

Who to watch: Africa's Top 10 PR professionals

19 Dec 2025

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Company news

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Hidden truths, hunting treasure and heroes on the History Channel

Hearst Networks Africa Hidden truths, hunting treasure and heroes on the History Channel

2 Dec 2025

Resilience, creativity, and impact: The dentsu Africa story

Dentsu Resilience, creativity, and impact: The dentsu Africa story

2 Dec 2025

Urban Brew Studios’ Young, Famous & African takes Best Non-Scripted Series at NFTAs 2025

Urban Brew Studios Urban Brew Studios’ Young, Famous & African takes Best Non-Scripted Series at NFTAs 2025

27 Nov 2025

Dentsu Zambia sparks national conversation on heart health with new partnership

Dentsu Dentsu Zambia sparks national conversation on heart health with new partnership

24 Nov 2025

Africa's constraints can be beautiful opportunities for growth

eatbigfish Africa's constraints can be beautiful opportunities for growth

21 Nov 2025

10 marketing trends for 2026

Kantar 10 marketing trends for 2026

18 Nov 2025

One Gospel turns 18 – A journey of faith, music and connection

Urban Brew Studios One Gospel turns 18 – A journey of faith, music and connection

13 Nov 2025

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Publicis Groupe Africa Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

6 Nov 2025

The non-human consumer: How AI is transforming everyday buying decisions

Kantar The non-human consumer: How AI is transforming everyday buying decisions

5 Nov 2025

Human8 doubles down on AI-enabled consultative power

Human8 Human8 doubles down on AI-enabled consultative power

29 Oct 2025

Outstanding Innovation 2025: Shaping the future with bold ideas

Kantar Outstanding Innovation 2025: Shaping the future with bold ideas

21 Oct 2025

Havas appoints Alberto Canteli as executive chairman Africa

Havas Johannesburg Havas appoints Alberto Canteli as executive chairman Africa

2 Oct 2025

More news

The 2025 TikTok Awards sub-Saharan Africa were recently announced. Picture: Creator of the Year, Raja’atu Muhammed Ibrahim, @diaryofanortherncook (Image supplied)

TikTok SSA top creators crowned

9 Dec 2025

Omnicom's restructure: Who's in and who's out

Omnicom's restructure: Who's in and who's out

3 Dec 2025

Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors (Image source: © Kantar Media )

Mark Read's next move announced

24 Nov 2025

Blackweek has announced Johannesburg as the location for the inaugural African Edition in November 2026 (Image source: © Blackweek )

Inaugural Blackweek Africa edition location announced

24 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

Sola Oke is the managing director for Pernod Ricard Africa. Source: Supplied.

#AfricaTechFestival: Sola Oke on technology, innovation and Africa’s cultural future

Karabo Ledwaba 12 Nov 2025

The International Andy Awards Africa regional jurors have been announced (Image by Lesely Svenson © Bizcommunity)

The International Andy Awards Africa regional jurors announced

10 Nov 2025

The team of (left) Zainab Mitha, art director and (right) Jasmin Vandersteen, copywriter, at Joe Public, Durban (Image supplied)

6 ME and Africa creatives named in Next Creative Leaders

6 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Source:

PWC report | Youth propel Africa's E&M sector beyond global benchmarks

23 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Roberta Makhambeni has been appointed to Weber Shandwick as senior vice president: client experience in the Africa region (Image supplied)

Weber Shandwick appoints public sector expert for Africa region

13 Oct 2025

Ghana’s Yaa Boateng, chief creative officer and managing director, The Storytellers, has been appointed the Africa regional chair for the International Andy Awards (Image supplied)

International Andy Awards regional chairs, including Africa, named

2 Oct 2025

Source:

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

Alberto Canteli leads Havas’ ambitious African strategy

Alberto Canteli leads Havas’ ambitious African strategy

16 Sep 2025

Source: © Gerety Awards VML is the Gerety Awards Global Network of the Year. Pictured: VML's Thanks for Coke-Creating campaign from Coca-Cola that won gold at the Awards.

Gerety Awards 2025 winners - VML named Global Network of the Year

9 Sep 2025

The ad was a hit at the Emmy's. Source: YouTube.

Brian Cox's college living earns Emmy nod for Uber ad

8 Sep 2025

WPP's new leadership appointmetns include Laurent Ezekiel as global CEO of Ogilvy, Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy
Floriane Tripolino was named CEO of WPP Open X, dedicated to The Coca-Cola Company (Image supplied)

WPP announces key global leadership appointments

5 Sep 2025

Fanta partners with horror icons for Halloween campaign

Fanta partners with horror icons for Halloween campaign

29 Aug 2025

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