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Warc predicts that Google and Facebook will make $176bn from advertising this year

Warc has found that of the $590.4bn spent on advertising worldwide last year, $144.6bn (24.5%) went to the Google and Facebook 'Duopoly', which equates to almost one in four dollars...

2 days ago

Finalists announced for 2019 New York Festivals AME Awards

New York Festivals AME Awards has announced the finalists for the 2019 competition...

2 days ago

#OneShow2019: Fran Luckin's judging pick of the day

"Terse, spare storytelling, very economical but very powerful" is how Fran Luckin, CCO of Grey Johannesburg and ADC 98th Annual Awards Advertising judge describes "The Truth Is Worth it", making it her ADC Awards pick of the day...

2 days ago

#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

The need to construct an online strategy for the future

In the FMCG market, South Africa has added 100,000 new traditional trade and modern trade stores to its retail universe over the last 20 years...

By Arihant Jain 20 Mar 2019

#FutureFit Yourself: Why diversity inclusion requires a restoration strategy

Carmen Murray lists simple starting points for businesses to start the process of restoration...

By Carmen Murray 14 Mar 2019

#YPOEdge: James Barty on brand humanity and doing good business, beyond ticking the 'CSI box'

Leigh Andrews speaks to King James founder and YPO member James Barty about what he gains from his involvement in YPO and how all businesses can make a better impact...

By Leigh Andrews 14 Mar 2019

#YPOEdge: Cal Fussman on the compelling social impact of storytelling on the long game

Last week, YPO hosted the world's largest gathering of CEOs right here in Cape Town, on 6 and 7 March 2019, for its Global Leadership Conference and YPO Edge, with the theme, 'Life of Re'. I spoke to master storyteller Cal Fussman about lessons he's learned from interviewing the likes of Simon Sinek...

By Leigh Andrews 11 Mar 2019

Key findings from Agency Scope UK 2018/2019

Having recently completed five months of intense fieldwork among the UK's leading companies which include many global brands, Agency Scope UK 2018/2019 has provided a few key insights from UK chief marketing officers...

11 Mar 2019

Results of Warc Media 100 announced

Warc has announced the results of the Warc Media 100, an independent annual ranking of the world's most awarded campaigns and companies for creativity and innovation in media...

11 Mar 2019

#FairnessFirst: #BalanceforBetter beyond Women's Day 2019 as the global gender pay gap widens

International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...

By Leigh Andrews 11 Mar 2019

Forget business as usual, build a brand ecosystem

Marketers need more than just optimised ad spend and clever campaigns to thrive in fast-changing times. We need thinkers who are prepared to shift business as usual...

By Lisa Steingold 7 Mar 2019

The two most important quotes in marketing - Becoming an authority and expert in customers' eyes

Tiišetšo Maloma shares the two most important quotations in marketing he says will help you to become an expert in customers' eyes...

By Tiisetso Maloma 7 Mar 2019

Global register of female talent in ad industry launches

Ad-women.com, a global register of female talent linked to the advertising industry has launched...

7 Mar 2019

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