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#VMLYRTheEdge: How to get your brand noticed in Africa

VMLY&R SA's Live from The Edge presented both local and global thought leaders talking to the theme 'From Cultural Clichés to Brand Authenticity', addressing cultural relevance in the African context. Here, HeyHuman's Neil Davidson and Unilever's Lethepu Matshaba's thoughts on the subject...

By Jessica Tennant 4 Sep 2020

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

Kathleen Hall, chief brand officer at Microsoft, has been announced as the winner of The One Show 2020 CMO Pencil...

21 Aug 2020

D&AD virtual ceremony will celebrate 2020 winners

D&AD has announced plans for a virtual ceremony on 10 September that will celebrate the 2020 D&AD Pencil winners...

19 Aug 2020

Ads are like shoes

Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...

By Isaac Kwame Adom 18 Aug 2020

Top marketers to select The One Show 2020 CMO Pencil winner

A jury of leading brand marketers will review the 18 highest-scoring entries in this year's One Show and select the one that had the greatest positive impact on a brand and its bottom line...

12 Aug 2020

Africa and Middle East entries lift the Assegai Awards

Entries for the Direct Marketing Association of SA (DMASA) Assegai Integrated Marketing Awards have, this year, featured submissions from beyond our borders including significant interest from Ghana, Algeria, Mozambique and Botswana...

Issued by DMASA 7 Aug 2020

Ad Stars 2020 finalists announced

Ad Stars has announced its 2020 shortlist...

3 Aug 2020

Multi award-winning agency, Isobar Nigeria, walks away with another 8 awards at the recent Pitcher Awards

Isobar Nigeria cemented their position as an industry leader by scooping 8 awards at the prestigious Pitcher Awards. They have once again proven their ranking amongst the top creative agencies in Nigeria...

Issued by Dentsu Aegis Network 31 Jul 2020

Warc Media Awards announces 2020 Effective Use of Partnerships & Sponsorships jury

The 13 strong client- and agency-side senior industry executives, will award the best case studies showcasing how collaborations with third parties that have helped meet business goals...

30 Jul 2020

New Bowery Awards for independent creatives announces its executive jury

New York Festivals' Bowery Awards, a new competition celebrating independent creatives in the commercial landscape, has announced its 2020 executive jury...

29 Jul 2020

Vizeum Nigeria and Budweiser win big at the prestigious Pitcher Awards

No better way to showcase award-winning talent than walking away with three awards in one night. This is what Vizeum Nigeria and Budweiser, alongside Dentsu Network brand agencies Isobar, iProspect and The Story Lab, did at the recent Pitcher Awards held in Lagos...

Issued by Dentsu Aegis Network 23 Jul 2020

Warc Media Awards announces 2020 Effective Use of Tech jury

Warc has announced the jury panel for the Warc Media Awards 2020: Effective Use of Tech category...

22 Jul 2020

One Club launches free One School portfolio programme for Black creatives

The One Club has launched the One School, a free 16-week portfolio programme for young Black creatives...

21 Jul 2020

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