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Everlytic Insights

WhatsApp support is getting more expensive, but not for everyone

Wilene van Greunen

Top Women 2026 Closes: Systems, not just successes, must be redesigned for women-led growth

South Africans are open to AI but still expect access to a person

Juliet Mogorosi

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How Cell C is showing up for South Africa’s youth: You’ve got the idea. We’ll give you the tools

How Cell C is showing up for South Africa’s youth: You’ve got the idea. We’ll give you the tools

Cell C 28 Oct 2026

Ogilvy Namibia CEO Megan Pritchard: The industry has changed. The responsibility hasn’t.

Ogilvy Namibia CEO Megan Pritchard: The industry has changed. The responsibility hasn’t.Megan Pritchard

At the recent Nedbank IMC conference, country director for Google South Africa, Kabelo Makwane, examines how marketers can transform from how they used to do marketing to how they now need to, to reach consumers in a digital space (Image source: @Lesely Svenson, Bizcommunity)

#IMC2026 | Google SA's Kabelo Makwane: In Africa a phone is a pocket PC

By Danette Breitenbach 26 Oct 2026

Net 75% of marketers plan to increase investment in AI visibility, including ads

Net 75% of marketers plan to increase investment in AI visibility, including ads

29 Sep 2026

Company news

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Brands don't compete in categories. They compete in culture

Kantar Brands don't compete in categories. They compete in culture

28 Oct 2026

Smair Foundation and Faithful Ajah building a legacy for Nigeria’s next-gen innovators

ALX Smair Foundation and Faithful Ajah building a legacy for Nigeria’s next-gen innovators

27 Oct 2026

Zambian authors bring local classrooms into new curriculum textbooks

Oxford University Press Zambian authors bring local classrooms into new curriculum textbooks

22 Oct 2026

Dentsu Africa and Blitz formalise partnership after years of collaboration

Dentsu Dentsu Africa and Blitz formalise partnership after years of collaboration

6 Oct 2026

While others talk, dentsu builds creators

Dentsu While others talk, dentsu builds creators

17 Sep 2026

Rocket Creative unveils ‘Rocket 2.0’ with stunning new Linbro Park facility

Rocket Creative Design & Display Rocket Creative unveils ‘Rocket 2.0’ with stunning new Linbro Park facility

14 Sep 2026

Zambia's cultural confidence is becoming its greatest creative asset

Dentsu Zambia's cultural confidence is becoming its greatest creative asset

10 Sep 2026

Kantar announces leadership changes for its West, East and Central Africa business

Kantar Kantar announces leadership changes for its West, East and Central Africa business

2 Sep 2026

The digital shifts every African marketer should be watching

Dentsu The digital shifts every African marketer should be watching

2 Sep 2026

Turning constraints into commercial advantage in Mozambique

Dentsu Turning constraints into commercial advantage in Mozambique

1 Sep 2026

Scan Display turns 30!

Scan Display Scan Display turns 30!

21 Aug 2026

More news

Inside the Gerety Grand Jury | Winners 2026: Story-telling makes an impact

Inside the Gerety Grand Jury | Winners 2026: Story-telling makes an impact

21 Sep 2026

Moonlighting won silver at the Gerety's. Source: Supplied.

2 African agencies among Gerety Awards winners

8 Sep 2026

Havas expands Africa push with Roxana Ravjee as regional CEO

Havas expands Africa push with Roxana Ravjee as regional CEO

13 Aug 2026

Sound On Africa (SOA) has launched an
intercontinental network built to connect brands with vetted creators across Africa, starting in Kenya (Image source: © 123rf )

Africa's first dedicated creator intercontinental network launches in Kenya

7 Aug 2026

(Image source: @ PR Week UK

WPP results beat analyst forecasts, sees shares jump up

6 Aug 2026

Africa is not the next digital opportunity. It is the current one.

Africa is not the next digital opportunity. It is the current one.

Dentsu 5 Aug 2026

AMC Conference: Exploring the influence of AI and AfCFTA on African marketing

3 Aug 2026

Omnicom’s revenue in the second quarter of 2026 increased $2.5bn to $6.6bn as compared to the second quarter of 2025. Pictured: Annalect, part of the Omnicom Media Group, is a prominent player in the media and analytics sector located in Bengaluru, India (Image source @ Annalect

Omnicom Q2 results: Built for an era where speed, integration, and scale matter most

30 Jul 2026

South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spot

South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spot

Kantar 28 Jul 2026

Only one in four chief marketers report being highly advanced, adaptable and agile in embracing emerging martech solutions and innovations (Image source: © 123rf )

CMOs struggle with fragmented “Frankenstack” environments and integration challenges

22 Jul 2026

Non-official Fifa brands score with reverse ambush marketing

Non-official Fifa brands score with reverse ambush marketing

Terry Levin 20 Jul 2026

The WPP staff cuts are part of CEO Cindy Rose's Elevate28 strategy

WPP £500m savings drive sees hundreds of employees let go

15 Jul 2026

Adidas has shifted its $512m global media agency business to the Omnicom Media Group (Image@ Think Marketing )

Adidas shifts $512m global media account to new agency

6 Jul 2026

Publicis Groupe Africa has announced the appointment of Gideon Khobane as managing director: Rest of Africa (excluding West Africa) (Image supplied)

Publicis Groupe Africa appoints managing director: Rest of Africa

2 Jul 2026

CMO Council and MartechTribe have revealed a data-driven framework to transform
fragmented stacks into predictive business growth platforms (Image source: © 123rf )

How CMOs can move from martech mayhem to measurable business value

2 Jul 2026

Jim Stengel has been named as the Cannes inaugural Lions Laureate for Marketing. (Image source: @ Lia )

#Cannes2026 | Former P&G marketing officer named inaugural Lions Laureate for Marketing

17 Jun 2026

Effie Worldwide has released the 2025 Effie Index (Image supplied)

Global Effie Index: 2025’s most effective marketers, brands and agencies

17 Jun 2026

WPP has launched Hex, the company’s frontier studio built for the era of AI. The talent for Hex is sourced from WPP’s Creative Tech Apprenticeship programme (Source@ WPP

WPP launches Hex, the frontier studio built for the era of AI

11 Jun 2026

(Image supplied)

One Club Creative Hall of Fame 2026 inductees named

9 Jun 2026

Nedbank IMC speaker group chief strategy officer & film director, Publicis Groupe (UAE) Tahaab Rais says the biggest shift coming is that human depth is about to become more valuable than technological sophistication (Image supplied)

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

Danette Breitenbach 5 Jun 2026

The Pitcher Awards 2026 winners have been announced, with agencies from Kenya and Mozambique winning Grands Prix (Image source: © The Nation Online

The Pitcher Awards celebrate African creativity with inaugural success for Mozambique

1 Jun 2026

Dentsu SA is on the shortlist for its First Beach campaign for Corona. Source: YouTube.

Nigeria dominates Pitcher Awards 2026 shortlist, Dentsu Creative SA recognised

Karabo Ledwaba 28 May 2026

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

19 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

The 2026 Cannes Lions Shortlisting Jury includes increased representation from Africa (Image supplied)

#CannesLions2026 | Increased representation from Africa on shortlisting juries

8 May 2026

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