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We're obsessed with challenger brands. They shake things up. They change the rules. They get famous.
And they do it with passion and smarts, not big budgets or easy answers.
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Challenger Type: The DemocratiserTaking something important, previously accessible only to the privileged, and making it available to a wider range of people 23 Nov 2020 Read more

Challenger Type: The People's ChampionStanding up for those who have historically been excluded to create meaningful, sustainable change. 9 Nov 2020 Read more

Eatbigfish launches Challenger ID in Africa with regional partner Delta Victor BravoThe interactive, digital programme introduces organisations to the dynamic Challenger mindset and behaviours. 14 Oct 2020 Read more

Challenger Type - The Enlightened ZaggerProvoking category norms to benefit more people


Simply, it's that simple. 7 Oct 2020 Read more


Challenger Type - The MissionaryChanging communities through an ambitious, relentless cause 16 Sep 2020 Read more


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David Blyth
Tel: +27 (0)71 483 8514
Email: moc.hsifgibtae@acirfaolleh