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We're obsessed with challenger brands. They shake things up. They change the rules. They get famous.
And they do it with passion and smarts, not big budgets or easy answers.
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The difference between challenger brands and disruptor brands'Disruption' has become such a buzzword, pervading everything from the hotel industry to mayonnaise marketing, that people have begun to assume that it's the goal of challenger brands. But challenger brands can't let themselves become swept up in the mania for disruption. 25 Feb 2021 Read more

South African challengers to watch in 2021The World Economic Forum has started The Great Reset initiative to urgently facilitate cooperation between global stakeholders in managing the consequences of the Covid-19 crisis. In such a context, no-one can predict what 2021 holds. However, the one thing we do know for sure, is that how we make business decisions has to change and that those who challenge the complacency, the conventions, the contradictions and asymmetries in the categories in which they operate, are better set for success. Here are five brands we believe are worth watching in 2021. 19 Jan 2021 Read more

Challenger Type - The Real and HumanMaking person-to-person connections through real care and commitment 11 Dec 2020 Read more

Six Challengers who made things happen in 2020 - against the odds!This year has been one for the books. 8 Dec 2020 Read more

Challenger Type: The DemocratiserTaking something important, previously accessible only to the privileged, and making it available to a wider range of people 23 Nov 2020 Read more


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