Advertising contributor articles in Africa

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How brands should respond to declining sales

It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

By Austin Efienamokwu 27 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...

By Leigh Andrews, Issued by Kantar 12 Mar 2020

#BizTrends2020: A truer, more meaningful narrative for the African child

If brands want to succeed in South Africa and the rest of Africa, they need to love and appreciate Africa and the rich diversity that unifies instead of divides us...

By Kamo Mogashoa 17 Jan 2020

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .

Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar chats to president and CEO of Scopen International, Cesar Vacchiano, who visited South Africa earlier this month to present the findings from the recent Agency Scope Study...

By Juanita Pienaar 22 Nov 2019

Image source: PwC global entertainment and media outlook.

#PwCOutlook: E&M gets personal

The main findings of the 10th edition of the African version of the PwC Entertainment and Media Outlook: An African perspective, 2019 - 2023 was recently presented in Johannesburg...

By Danette Breitenbach 15 Nov 2019

Creativity in a 4IR world

The Fourth Industrial Revolution (4IR) has been dominating headlines and debates in recent years...

By Yatish Narsi 4 Nov 2019

Image credit: Kristopher Roller on Unsplash.

Don't confuse desktop research with inspiration

There's a wonderful world out there beyond our screens, and it's our role as creatives to get out there and explore it, writes David Limbert...

By David Limbert 11 Oct 2019

Image credit: Elena Koycheva on Unsplash.

Is social media killing advertising?

Over the last five years, there has been a lot of industry talk about the quality and standard of creativity delivered by brands and their creative partners...

By Andrew MacKenzie 9 Oct 2019

How to create TV ads that deliver REAL business results

At least 47% of the success of a TV advertising campaign can be attributed to the creative used...

By Cristina de Vierna 8 Oct 2019

Image credit: Vanilla Bear Films on Unsplash.

Video, the new document: Where do you start?

A lot of people don't know where to begin with video in today's digital space...

By Travis Bussiahn 1 Oct 2019

The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Burgers 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.

Relationship management: Don't draw the 'divorce card' too quickly

Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...

By Johanna McDowell 13 Sep 2019

How to be brave, brands

WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...

By Lynette Botha 13 Sep 2019

The SA consumers with the power to make or break brands

The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...

By Louise Burgers 12 Sep 2019

Who killed the copywriter? The death of the English language in advertising

The answer, definitely and resoundingly, is "the art director". But is this true?

By Manqoba Zondi 12 Sep 2019

Reaching the base-of-the-pyramid consumer

Two years ago, I was exposed to a course that completely blew my mind but also spoke to my heart...

By Lorraine Gwewera 10 Sep 2019

Strategy vs creative: The number one pitch killer

It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...

By Johanna McDowell 5 Sep 2019

Panellists at the IAB Insight Series, Episode 9: Benchmarking Digital Excellence - Work that Wins in Digital (L to r) Jarred Cinman, CEO VMLYR; Paula Hulley, IAB South Africa CEO; Ricky Hendricks, digital marketing manager Tencent Africa; Emma Carpenter, group design director Fjord (Accenture); Siyabonga Africa, South Africa Media Innovation Programme and Nomacala Mpeta, head of learning Digify.

IAB Insight Series: Benchmarking for success

As open source becomes more prolific, benchmarking will become more important...

By Danette Breitenbach 2 Sep 2019

Andrea Quaye has been awarded the Marketing Leadership and Innovation Award for 2019. Image supplied.

#Loeries2019: Andrea Quaye wins the Marketing Leadership and Innovation Award!

Andrea Quaye, vice president of marketing at Anheuser-Busch InBev, has been awarded the Marketing Leadership and Innovation Award for 2019...

By Juanita Pienaar 23 Aug 2019

#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

Digital advertising is changing and so should our tactics

One of the things that digital marketers have in common is growth hacking (not the startup kind, the growth kind)...

By Yvette Gengan 19 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.

Joburg to host first Advertising Week Africa

Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

By Louise Burgers 12 Aug 2019

Image credit: Clarke Sanders on Unsplash.

I am Woman: More than a mother, a wife and a home cleaning enthusiast

Brands that fly in the face of inclusivity by depicting lazily formulaic brand stories are losing out on some phenomenal stories waiting to be told...

By Yaw Dwomoh 8 Aug 2019

Image credit: Sylvie Tittel on Unsplash.

The impact of plain packaging on brand value

The debate around the issue of plain packaging once again highlights the value of product branding and its impact on brand value...

By Catherine Kruger 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.

Is it premium versus programmatic or premium and programmatic?

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

By Mark Botha 29 Jul 2019

VR will reshape our entertainment experiences

Virtual Reality (VR) has a long way to go before it bursts into the mainstream, but there are signs that the technology is starting to mature...

By Ernst Wittmann 29 Jul 2019

Fortune favours brave(r) brands

With so many conservative groups lobbying against the LGBTQ+ community, only big brands can be brave enough to not injure their market share or upset their loyal conservatives, right?...

By Arisha Saroop 26 Jul 2019

Advertising: Making it mean something

After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways...

By Damon Stapleton 24 Jul 2019

An introduction to evidence-based marketing

Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

By Kirsty Dugmore 16 Jul 2019

Refilwe Maluleke, MD Yellowwood on stage. © .

#ApexAwards2019: Creating a sustainable future

The golden thread at the recent Apex Awards Masterclass 2019 was to create a sustainable future. This was the overriding message from the presentations on the days that ranged from gender diversity, creating a culture of trust, identifying as an African, balancing media channels or marketing to the township...

By Danette Breitenbach 16 Jul 2019

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