VMLY&R SA's Live from The Edge presented both local and global thought leaders talking to the theme 'From Cultural Clichés to Brand Authenticity', addressing cultural relevance in the African context. Here, HeyHuman's Neil Davidson and Unilever's Lethepu Matshaba's thoughts on the subject...
Jessica Tennant 4 Sep 2020
Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...
Isaac Kwame Adom 18 Aug 2020
It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...
Austin Efienamokwu 27 Mar 2020
This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...
Leigh Andrews, Kantar 12 Mar 2020
If brands want to succeed in South Africa and the rest of Africa, they need to love and appreciate Africa and the rich diversity that unifies instead of divides us...
Kamo Mogashoa 17 Jan 2020
Juanita Pienaar chats to president and CEO of Scopen International, Cesar Vacchiano, who visited South Africa earlier this month to present the findings from the recent Agency Scope Study...
Juanita Pienaar 22 Nov 2019
The main findings of the 10th edition of the African version of the PwC Entertainment and Media Outlook: An African perspective, 2019 - 2023 was recently presented in Johannesburg...
Danette Breitenbach 15 Nov 2019
The Fourth Industrial Revolution (4IR) has been dominating headlines and debates in recent years...
Yatish Narsi 4 Nov 2019
There's a wonderful world out there beyond our screens, and it's our role as creatives to get out there and explore it, writes David Limbert...
David Limbert 11 Oct 2019
Over the last five years, there has been a lot of industry talk about the quality and standard of creativity delivered by brands and their creative partners...
Andrew MacKenzie 9 Oct 2019
At least 47% of the success of a TV advertising campaign can be attributed to the creative used...
Cristina de Vierna 8 Oct 2019
A lot of people don't know where to begin with video in today's digital space...
Travis Bussiahn 1 Oct 2019
The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?
Louise Burgers 13 Sep 2019
Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...
Johanna McDowell 13 Sep 2019
WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...
Lynette Botha 13 Sep 2019
The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...
Louise Burgers 12 Sep 2019
The answer, definitely and resoundingly, is "the art director". But is this true?
Manqoba Zondi 12 Sep 2019
Two years ago, I was exposed to a course that completely blew my mind but also spoke to my heart...
Lorraine Gwewera 10 Sep 2019
It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...
Johanna McDowell 5 Sep 2019
As open source becomes more prolific, benchmarking will become more important...
Danette Breitenbach 2 Sep 2019
Andrea Quaye, vice president of marketing at Anheuser-Busch InBev, has been awarded the Marketing Leadership and Innovation Award for 2019...
Juanita Pienaar 23 Aug 2019
One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...
Angie White 22 Aug 2019
One of the things that digital marketers have in common is growth hacking (not the startup kind, the growth kind)...
Yvette Gengan 19 Aug 2019
Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...
Louise Burgers 12 Aug 2019
Brands that fly in the face of inclusivity by depicting lazily formulaic brand stories are losing out on some phenomenal stories waiting to be told...
Yaw Dwomoh 8 Aug 2019
The debate around the issue of plain packaging once again highlights the value of product branding and its impact on brand value...
Catherine Kruger 30 Jul 2019
The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...
Mark Botha 29 Jul 2019
Virtual Reality (VR) has a long way to go before it bursts into the mainstream, but there are signs that the technology is starting to mature...
Ernst Wittmann 29 Jul 2019
With so many conservative groups lobbying against the LGBTQ+ community, only big brands can be brave enough to not injure their market share or upset their loyal conservatives, right?...
Arisha Saroop 26 Jul 2019
After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways...
Damon Stapleton 24 Jul 2019
