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Warc predicts that Google and Facebook will make $176bn from advertising this year
Warc predicts that Google and Facebook will make $176bn from advertising this year

Warc has found that of the $590.4bn spent on advertising worldwide last year, $144.6bn (24.5%) went to the Google and Facebook 'Duopoly', which equates to almost one in four dollars...

2 days ago

Finalists announced for 2019 New York Festivals AME Awards
Finalists announced for 2019 New York Festivals AME Awards

New York Festivals AME Awards has announced the finalists for the 2019 competition...

3 days ago

#OneShow2019: Fran Luckin's judging pick of the day
#OneShow2019: Fran Luckin's judging pick of the day

"Terse, spare storytelling, very economical but very powerful" is how Fran Luckin, CCO of Grey Johannesburg and ADC 98th Annual Awards Advertising judge describes "The Truth Is Worth it", making it her ADC Awards pick of the day...

3 days ago

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

The need to construct an online strategy for the future
The need to construct an online strategy for the future

In the FMCG market, South Africa has added 100,000 new traditional trade and modern trade stores to its retail universe over the last 20 years...

By Arihant Jain 20 Mar 2019

#FutureFit Yourself: Why diversity inclusion requires a restoration strategy
#FutureFit Yourself: Why diversity inclusion requires a restoration strategy

Carmen Murray lists simple starting points for businesses to start the process of restoration...

By Carmen Murray 14 Mar 2019

YPO member James Barty - also ACA chairperson and CEO of King James Group.
#YPOEdge: James Barty on brand humanity and doing good business, beyond ticking the 'CSI box'

Leigh Andrews speaks to King James founder and YPO member James Barty about what he gains from his involvement in YPO and how all businesses can make a better impact...

By Leigh Andrews 14 Mar 2019

Cal Fussman at the CTICC ahead of his YPO talk. Image via his .
#YPOEdge: Cal Fussman on the compelling social impact of storytelling on the long game

Last week, YPO hosted the world's largest gathering of CEOs right here in Cape Town, on 6 and 7 March 2019, for its Global Leadership Conference and YPO Edge, with the theme, 'Life of Re'. I spoke to master storyteller Cal Fussman about lessons he's learned from interviewing the likes of Simon Sinek...

By Leigh Andrews 11 Mar 2019

Key findings from Agency Scope UK 2018/2019
Key findings from Agency Scope UK 2018/2019

Having recently completed five months of intense fieldwork among the UK's leading companies which include many global brands, Agency Scope UK 2018/2019 has provided a few key insights from UK chief marketing officers...

11 Mar 2019

Gillette deodorant campaign '' by MediaCom Connections Tel Aviv is the most awarded campaign of 2018.
Results of Warc Media 100 announced

Warc has announced the results of the Warc Media 100, an independent annual ranking of the world's most awarded campaigns and companies for creativity and innovation in media...

11 Mar 2019

UN Women's 2019 International Women's Day image, as created by .
#FairnessFirst: #BalanceforBetter beyond Women's Day 2019 as the global gender pay gap widens

International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...

By Leigh Andrews 11 Mar 2019

Forget business as usual, build a brand ecosystem
Forget business as usual, build a brand ecosystem

Marketers need more than just optimised ad spend and clever campaigns to thrive in fast-changing times. We need thinkers who are prepared to shift business as usual...

By Lisa Steingold 7 Mar 2019

The two most important quotes in marketing - Becoming an authority and expert in customers' eyes
The two most important quotes in marketing - Becoming an authority and expert in customers' eyes

Tiišetšo Maloma shares the two most important quotations in marketing he says will help you to become an expert in customers' eyes...

By Tiisetso Maloma 7 Mar 2019

Global register of female talent in ad industry launches
Global register of female talent in ad industry launches

Ad-women.com, a global register of female talent linked to the advertising industry has launched...

7 Mar 2019

Design Indaba CEO and founder Ravi Naidoo with David Droga, founder and creative chairman, Droga5. © .
#DesignIndaba2019: Droga: Make advertising that people give a shit about

Three days of Design Indaba inspiration culminated in headline act David Droga, whose career in advertising traverses Saatchi & Saatchi in London, Publicis, NYC, to starting his own New York-based agency, Droga5 in 2006...

By Terry Levin 4 Mar 2019

Three SA agencies amongst winners announced for 2018 Midas Awards
Three SA agencies amongst winners announced for 2018 Midas Awards

King James was honoured with 11 Golds and 1 Silver Ingot, Mortimer Harvey received 7 Silver Ingots and 5 Finalist Certificates and FCB Africa scoops 1 Gold, 11 Silver Ingots and 4 Finalist Certificates...

1 Mar 2019

Using creativity to solve business problems
Using creativity to solve business problems

What's the point of creativity if it doesn't have a business objective? DAN creatives across East and West Africa share the approaches they took in successfully resolving some of their biggest clients' challenges...

Issued by Dentsu Aegis Network 26 Feb 2019

YouTube pulls ads on anti-vax channels
YouTube pulls ads on anti-vax channels

YouTube has removed money-generating advertisements from anti-vaccination conspiracy channels...

26 Feb 2019

Image supplied.
OMC launches Optimiser tool

The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria...

By Danette Breitenbach 25 Feb 2019

'Palau Pledge' by Host/Havas Sydney, is the most creatively celebrated campaign of 2018. Image supplied.
Warc announces top 100 creative companies

Campaign Palau Pledge, agency BBDO New York, network BBDO Worldwide, holding company Omnicom Group, brand Burger King and advertiser Mars top the rankings and South Africa has placed ninth...

25 Feb 2019

Profile of a modern agency strategist
Profile of a modern agency strategist

Devin Ross from Arc discusses how the strategist role can reinvent itself going forward, to add real value to clients and to be a cog in the process of creating great and effective creative work...

By Devin Ross 22 Feb 2019

Roundtable participants discussing industry issues in Cape Town last week.
Can broadcast media disrupt traditional buying structures to accommodate startup businesses?

Can performance-based pricing models be the future of offline advertising in South Africa? This is one of the industry issues that were discussed in a roundtable discussion in Cape Town last week...

By Irina Herf 18 Feb 2019

The new Advertising Regulatory Board governance regarding influencers
The new Advertising Regulatory Board governance regarding influencers

Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership posts, for fear of having a negative impact on consumer perception...

By Wayne Flemming and Zubeida Goolam 18 Feb 2019

Screengrab from [[https://www.youtube.com/watch?v=jQhfOgu3KCg&feature=youtu.be Youtube video].
South African entry wins best foreign film at The One Club's One Screen Film Festival

Bheki The Mbhaco Maker by FCB Africa, Johannesburg for South African Tourism was announced as the winner in the Foreign Film category at last night's seventh annual One Screen Short Film Festival...

14 Feb 2019

(c) Alexander Sorokopud -
#NewBiz: Distell appoints WPP

Distell has appointed WPP's Team Liquid, a global holding company, to manage the full spectrum of its marketing communications for the company's portfolio of brands...

12 Feb 2019

Strategy: The debate rages on
Strategy: The debate rages on

Just over a week ago an article was published: The Secrets No Advertising Strategist Will Tell You, which caused a flurry of conversation amongst the strategy team at VML SA. Jess Barrett, strategic lead at VML has written an article in response...

By Jessica Barrett 11 Feb 2019

3 reasons why influencer marketing sucks right now
3 reasons why influencer marketing sucks right now

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

By Marc Kornberger 8 Feb 2019

Dan Mace in action, in his Not Normal studio. Image © Mace
How Dan Mace embraced his otherness to enhance his true creativity

SA-born filmmaker now based in New York, Dan Mace, was the speaker at Creative Mornings Cape Town's first event of the year, where he spoke through all things surreal, and how to put your otherness to your creative advantage...

By Leigh Andrews 7 Feb 2019

Fran Luckin, chief creative officer, Grey Africa, South Africa. © .
Fran Luckin announced as one of 2019 NYF Advertising Awards executive jury members

Grey Africa's Fran Luckin has been announced as one of the executive jury members of the 2019 New York Festivals Advertising Awards...

6 Feb 2019

Entry for 2019 Loeries now open!
Entry for 2019 Loeries now open!

The Loeries has announced that entry is now open for the 2019 Awards and has called for agencies, studios, brands and designers to tell better stories - stories that upend stereotypes, tear down racial divides, and embrace cultural differences...

6 Feb 2019

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