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Screen grab from Nike's 'Never Stop Winning' ad.
#FairnessFirst: Nike just does it again - this time standing strong for equal pay

Nike's recent run of 'Dream Crazy' ads have won more than just global recognition for their strong push towards inclusion and equality - they're also proving that brands really do make more consumer impact when they put consumer's causes first and foremost...

By Leigh Andrews 19 hours ago

Data-driven marketing and advertising; and how to harness new customer data insights
Data-driven marketing and advertising; and how to harness new customer data insights

We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...

By Rirhandzu Shingwenyana 3 days ago

An SA win at D&AD New Blood Awards
An SA win at D&AD New Blood Awards

D&AD has announced the winners of their 2019 New Blood Awards at a ceremony held in London, with Bernice Puleng Mosala of Vega School in Johannesburg winning a Yellow Pencil for her Rexona #MoveAgainstAnxiety campaign...

3 days ago

Kantar announces South Africa's Top 20 Best Liked Ads for 2018
Kantar announces South Africa's Top 20 Best Liked Ads for 2018

The top 20 ads have an overwhelming South African flavour, with local ad agencies leading the way. The brands in the ranking reflect "a day in the life" of our consumers, they are all very relevant and relatable, with some great South African humour coming through...

Issued by Kantar 10 Jul 2019

Spotlight on the 5050 by 2020 initiative and Phumzile Mlambo-Ngcuka's insights at the Women Deliver conference.
#FairnessFirst: Are we on track for 50/50 by 2020?

With gender equality more under the spotlight last year than ever before, many in the marketing and entertainment industry pledged '50/50 by 2020'. With just six months to go before 2020 is a reality and no longer a mythical spot in the future, are those goals on track? Phumzile Mlambo-Ngcuka, head of UN Women, shared insights at the recent Women Deliver conference...

By Leigh Andrews 8 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021
Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising is set to exceed half of global adspend by 2021, although, as the internet ad market matures, growth is projected to slow from 17% to 9% a year...

8 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.
#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Film and Radio jury president Nedal Ahmed, also senior copywriter at 72andSunny, Amsterdam...

By Leigh Andrews 5 Jul 2019

Image supplied.
Ad Stars reveals 2019 shortlist with a SA finalist

Ad Stars has announced this year's finalists, including the King James Group from South Africa, who is in the running to win a Grand Prix, Gold, Silver, Bronze or Crystal trophy at the 2019 Ad Stars Awards on Saturday 24 August...

5 Jul 2019

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner
#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

Lebo Madiba was recently appointed managing partner: Public Relations and Influence at Ogilvy Johannesburg...

By Jessica Tennant 5 Jul 2019

Advertising can lead the charge on climate change. Here's how
Advertising can lead the charge on climate change. Here's how

The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world's political and business leaders at Davos officially put the issue at the top of their "worry list"...

By Andrew MacKenzie 3 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth
Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social and messaging companies have halved over the last year as consumer trust becomes a growing issue...

2 Jul 2019

IAB Insight Series: The role of technology in achieving business objectives
IAB Insight Series: The role of technology in achieving business objectives

The latest Johannesburg edition of the monthly IAB Insight Series took place at the Park Inn by Radisson in Sandton on Thursday, 27 June, this time focusing on the role of technology in enabling business performance in the digital economy...

By Jessica Tennant 2 Jul 2019

Content is king but is it relevant to your audience?
Content is king but is it relevant to your audience?

Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...

By Minnie-lee Tagwirei 1 Jul 2019

Image source: Gallo/Getty Images.
Ubiquitous DOOH

In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments...

By Craig Wallis 1 Jul 2019

Dangote launches new campaign on CNN
Dangote launches new campaign on CNN

Dangote Industries shows its commitment to empowering Africa in new CNN campaign...

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.
"Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

20 copywriting bursaries up for grabs through new ad industry initiative
20 copywriting bursaries up for grabs through new ad industry initiative

A new initiative by the Association for Communication and Advertising (ACA) and the Creative Circle is offering 20 academic bursaries to prospective students looking to enter the world of copywriting...

25 Jun 2019

Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments
Sub-Saharan Africa's advertising spend, currently only 0. 47% of global investments

Africa is the continent with the youngest and fastest growing population in the world, with some of the fastest growing economies in the world, but it is still not attracting significant advertising investments...

By Federico de Nardis 25 Jun 2019

This year’s jury president is Fiona Rogers, chief operating officer of Magnum Photos. Image source: .
Epica Awards announces new website and ad campaign

The Epica Awards has announced a new advertising campaign from Hecho Studios Amsterdam and revealed its brand new website, designed by Lithuanian studio and former Epica winners Godspeed Branding...

24 Jun 2019

Jury for Global Young Guns 17 announced
Jury for Global Young Guns 17 announced

The One Club for Creativity has announced the jury for the Young Guns 17 program, celebrating international creative professionals age 30 or younger...

20 Jun 2019

#CannesLions2019 Entertainment winners include VMLY&R and Net#work BBDO!
#CannesLions2019: Entertainment winners!

The 66th annual Cannes Lions Festival of Creativity continued on 18 June, with the 2019 Cannes Entertainment Lions, Entertainment for Music Lions and Entertainment for Sport Lions announced during the Entertainment award track ceremony and SA bringing home two Bronze Lions...

18 Jun 2019

#CannesLions2019 Entertainment Grands Prix winners: Top row is Final Cut and Droga5 New York's New York Times journalism's Resolve (Myanmar), Rigor (Taxes), Courage (Mexican Spyware), Perseverance (Immigration) and Fearlessness (Isis) campaign. Bottom left is Digital Craft Grand Prix winner Virtue's work for Carlings' Digital Collection, 'Address the Future'. Bottom right is Industry Craft Grand Prix work for Momentum New York and Canada's Nike 'Just Do It: HQ at the Church'.
#CannesLions2019: Craft winners!

The 66th annual Cannes Lions Festival of Creativity continued on 18 June, with the 2019 Cannes Film Craft, Digital Craft and Industry Craft Lions announced during the Craft award track ceremony...

18 Jun 2019

Global Out of Home Media 'goes green' with solar site in Cameroon
Global Out of Home Media 'goes green' with solar site in Cameroon

Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance...

Issued by Provantage Media Group 18 Jun 2019

Who will take home this year's Cannes Lions Glass: The Lion for Change awards?
#FairnessFirst: #CannesLions2019 roars for gender equality

The Cannes Lions International Festival of Creativity is officially underway, with awards being announced nightly from 17 to 21 June 2019. But keep your eyes peeled until the end, as The Glass Lion for Change, announced in the final ceremony of the week, is one of the most hotly contested awards - here's why we're hoping to see Caster Semenya and Phumzile Mlambo-Ngcuka shine...

By Leigh Andrews 17 Jun 2019

Here's to the crazy ones
Here's to the crazy ones

It takes drive, dedication and sometimes, a dose of madness, to make career dreams come true, says Roxanne Boyes, Managing Director of Vizeum Kenya...

By Roxanne Boyes, Issued by Dentsu Aegis Network 14 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.
The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 14 Jun 2019

Claudi Potter, creative director at Joe Public United, is serving on this year’s Cannes Lions Direct category, and will judge the Young Lions Digital competition in Cannes.
#CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Claudi Potter...

By Leigh Andrews 13 Jun 2019

Image from .
D&AD releases Regional Rankings and announces Network of the Year

D&AD has released the final results for the 57th D&AD Awards which sees DDB Worldwide recognised as D&AD Network of the Year 2019...

13 Jun 2019

Neo Mashigo, chief creative officer (CCO) for M&C Saatchi Group SA as well as founder of I See A Different You, is serving on this year’s Cannes Lions Print & Publication jury.
#CannesLions2019: "Purpose-driven work led by conscious consumerism" - Neo Mashigo

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Neo Mashigo...

By Leigh Andrews 13 Jun 2019

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