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Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .
Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar chats to president and CEO of Scopen International, Cesar Vacchiano, who visited South Africa earlier this month to present the findings from the Agency Scope Study...

By Juanita Pienaar 6 hours ago

Image source: .
SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

7 hours ago

Boomtown creativity applauded at the Zambia Institute of Marketing
Boomtown creativity applauded at the Zambia Institute of Marketing

Lafarge Zambia was recently awarded Most Creative Outdoor Advert and Most Creative TV Commercial (TVC) by the Zambia Institute of Marketing for its outdoor adverts and TVC created by Boomtown's creative team...

Issued by Boomtown Strategic Brand Agency 8 hours ago

Courtesy of TIFF. Image source: .
Clio Entertainment Awards 2019: Winners announced!

Hosted by Craig Robinson, the Clio Entertainment Awards recognised the best entertainment marketing campaigns for 2019...

9 hours ago

John Salley. Image source: .
#ClioCannabisAwards: Winners announced

A total of 25 Clios were awarded - 10 golds, four silvers and 11 bronzes at the first-ever Clio Cannabis Awards on Wednesday night in Los Angeles, in partnership with High Times magazine...

12 hours ago

#EpicaAwards2019: Day three results
#EpicaAwards2019: Day three results

Three days of Epica jury proceedings in Amsterdam have come to an end...

1 day ago

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015
Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

In a new report released by Warc it is revealed that search now accounts for 22 cents in every ad dollar, but growth is the slowest since 2015 and its share of internet advertising has flatlined...

1 day ago

Pride of Africa raises its new flag
Pride of Africa raises its new flag

As Africa's longest-running LGBTQ+ME pride event, Johannesburg Pride has received significant support and attendance from the community across the continent in recent years...

Issued by Joe Public United 2 days ago

Screenshot from .
D&AD announces theme and identity for 2020 D&AD Festival

D&AD's new theme for its 2020 Festival has been announced. The theme, 'Imagine everything', encapsulates the ambition and scope of this year's event: a global festival celebrating creativity...

3 days ago

Image source: PwC global entertainment and media outlook.
#PwCOutlook: E&M gets personal

The main findings of the 10th edition of the African version of the PwC Entertainment and Media Outlook: An African perspective, 2019 - 2023 was recently presented in Johannesburg...

By Danette Breitenbach 15 Nov 2019

MCs Nina Hastie and Tats Nkonzo. Image credit: Assegai Awards.
#AssegaiAwards2019: All the winners

The 2019 Assegai Awards was recently held at The Polo Room/Inanda Club in Sandton, Johannesburg...

13 Nov 2019

Image credit: Austin Distel on Unsplash.
We need to like you: Why client-agency relationships matter

The other day, I was attending the briefing of a highly sought-after account. It's a piece of business that I'm rather passionate about and have had the privilege of working on before...

By Herman Degener 13 Nov 2019

Image credit: Epica Awards.
#EpicaAwards2019: SA's VMLY&R announced as one of the finalists!

The 2019 Epica Awards shortlist has been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars revealed as a finalist in the Branded Content - Music Video category...

13 Nov 2019

Dingle presenting at Catalyst Africa.
#CatalystAfrica: Simon Dingle debunks fintech and cryptocurrency myths

Simon Dingle started his Catalyst Africa presentation by confirming that when he's not making apps or writing books, he loves thinking out loud in public about a variety of divergent topics...

By Leigh Andrews 12 Nov 2019

The One Club introduces the ADC Freelancer of the Year Award
The One Club introduces the ADC Freelancer of the Year Award

The One Club has partnered with Working Not Working for ADC 99th Annual Awards and has launched ADC Freelancer of the Year Award...

11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing
The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

Image credit: NYF Advertising Awards.
NYF Advertising Awards recognise pre-entered work with Mad For This Ad

The New York Festivals' International Advertising Awards has introduced a new initiative that will acknowledge impressive work before it's been entered into the awards programme...

6 Nov 2019

Creativity in a 4IR world
Creativity in a 4IR world

The Fourth Industrial Revolution (4IR) has been dominating headlines and debates in recent years...

By Yatish Narsi 4 Nov 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction
#FairnessFirst: Go beyond pink branding for true female customer satisfaction

Her focus on how financial services, in particular, tend to connect with females consumers in the wrong way was a stand-out section of Barbara Cador, global head of Kantar's CX+ initiative's opening presentation at the Cape Town version of the Kantar customer experience (CX) advantage 2019 masterclass...

By Leigh Andrews 4 Nov 2019

Group CEO, Brett Morris.
#Imaginethat: Brett Morris on FCB Africa's rebrand as Nahana

Local marketing media is in a flurry over news that FCB has rebranded as Nahana Communications Group. Brett Morris explains what's changing and what's staying the same...

By Leigh Andrews 1 Nov 2019

Announcing Nahana Communications Group: An innovative offering launched to better deliver for SA's advertising and marketing demands
Announcing Nahana Communications Group: An innovative offering launched to better deliver for SA's advertising and marketing demands

South Africa's advertising and marketing communication industry has a new group of agencies, Nahana Communications Group...

Issued by FCB Joburg 1 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar
#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Marketing insights continued at Kantar customer experience (CX) advantage 2019 masterclass when Collective ID's Zanele Ntulini took to the platform to share a practical guide in explaining what we often forget in aligning the customer experience with the brand promise when tackling customer experience projects...

By Leigh Andrews 31 Oct 2019

Image credit: Epica Awards.
One Young World to join Epica at 2019 Creative Circle

Epica has partnered with One Young World: The Global Forum for Young Leaders for the 2019 Creative Circle seminar...

30 Oct 2019

Image credit: Sharon McCutcheon on Unsplash.
Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

Warc has forecasted global advertising investment growth across the 19 categories it monitors - which is expected to result in a 6% ($656bn) increase...

25 Oct 2019

Clio Entertainment Awards announces 2019 shortlist
Clio Entertainment Awards announces 2019 shortlist

The shortlist for the 2019 Clio Entertainment Awards has been announced. The awards will be handed out on 21 November 2019 at the Dolby Theatre in Hollywood...

24 Oct 2019

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions
Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

The New York Festivals' Global Awards has announced the executive juries for this year's Executive Jury sessions...

22 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.
Egta, The Global TV Group release TV Charter on transparency in ad measurement

The Brussels-based association of television and radio sales houses, Egta, and The Global TV Group have published a TV Charter...

21 Oct 2019

Nigeria's first Broadcast Advert Analytics Audit Report launched
Nigeria's first Broadcast Advert Analytics Audit Report launched

A dedicated Broadcast Analytics Audit Reporting platform has been launchd in Nigeria to help brands interpret their TV and radio advert compliance reports...

17 Oct 2019

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