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The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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WPP has launched WPP Production, which brings together all its creative producers into a single global platform (Image source: © WPP )

WPP launches world’s largest content production powerhouse

23 Jan 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

Bananas CCO Safaraaz Sindhi on inaugural One Show Indies Jury

Bananas CCO Safaraaz Sindhi on inaugural One Show Indies Jury

20 Jan 2026

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

Thabang Skwambane 19 Jan 2026

#BizTrends2026 | dentsu SSA's Dawn Rowlands: While marketing talks about innovation, Africa built it

#BizTrends2026 | dentsu SSA's Dawn Rowlands: While marketing talks about innovation, Africa built it

Dawn Rowlands 16 Jan 2026

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

15 Jan 2026

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 7 Jan 2026

Who to watch: Africa's Top 10 PR professionals

Who to watch: Africa's Top 10 PR professionals

19 Dec 2025

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

The 2025 TikTok Awards sub-Saharan Africa were recently announced. Picture: Creator of the Year, Raja’atu Muhammed Ibrahim, @diaryofanortherncook (Image supplied)

TikTok SSA top creators crowned

9 Dec 2025

Omnicom's restructure: Who's in and who's out

Omnicom's restructure: Who's in and who's out

3 Dec 2025

Resilience, creativity, and impact: The dentsu Africa story

Resilience, creativity, and impact: The dentsu Africa story

Dentsu 2 Dec 2025

Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors (Image source: © Kantar Media )

Mark Read's next move announced

24 Nov 2025

Blackweek has announced Johannesburg as the location for the inaugural African Edition in November 2026 (Image source: © Blackweek )

Inaugural Blackweek Africa edition location announced

24 Nov 2025

Africa's constraints can be beautiful opportunities for growth

Africa's constraints can be beautiful opportunities for growth

eatbigfish 21 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

Sola Oke is the managing director for Pernod Ricard Africa. Source: Supplied.

#AfricaTechFestival: Sola Oke on technology, innovation and Africa’s cultural future

Karabo Ledwaba 12 Nov 2025

The International Andy Awards Africa regional jurors have been announced (Image by Lesely Svenson © Bizcommunity)

The International Andy Awards Africa regional jurors announced

10 Nov 2025

The team of (left) Zainab Mitha, art director and (right) Jasmin Vandersteen, copywriter, at Joe Public, Durban (Image supplied)

6 ME and Africa creatives named in Next Creative Leaders

6 Nov 2025

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Publicis Groupe Africa 6 Nov 2025

The non-human consumer: How AI is transforming everyday buying decisions

The non-human consumer: How AI is transforming everyday buying decisions

Tamara Ojeaga, Kantar 5 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

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PWC report | Youth propel Africa's E&M sector beyond global benchmarks

23 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Outstanding Innovation 2025: Shaping the future with bold ideas

Outstanding Innovation 2025: Shaping the future with bold ideas

Kantar 21 Oct 2025

Weber Shandwick appoints public sector expert for Africa region

Weber Shandwick appoints public sector expert for Africa region

13 Oct 2025

International Andy Awards regional chairs, including Africa, named

International Andy Awards regional chairs, including Africa, named

2 Oct 2025

Havas appoints Alberto Canteli as executive chairman Africa

Havas appoints Alberto Canteli as executive chairman Africa

Havas Johannesburg 2 Oct 2025

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