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Debunking 5 myths around CX
Debunking 5 myths around CX

Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...

By Nathalie Schooling 1 day ago

The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

By Kyle Warmback 1 day ago

Creative freedom
Creative freedom

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

By David Limbert 1 day ago

Image source: Gallo/Getty Images.
What sets challenger brands apart from the rest

Underdogs have a special place in the hearts of many. Whether it's a revolt against the Romans or the ice-veined Spartans' last stand against the Persians at Thermopylae, either through superior tactics or better use of technology and resources the outnumbered often triumph against incredible odds.

By Mikhaila Hunter 2 days ago

Image source: Getty/Gallo.
Why marketing agencies are more relevant than ever

There's been a lot of chatter recently around the subject of 'the future of marketing agencies'. Flume's Jacques Du Bruyn says he believes marketing agencies are more relevant than ever...

By Jacques du Bruyn 2 days ago

#IABSummit19: Marcel Botha to speak on manufactured stories
#IABSummit19: Marcel Botha to speak on manufactured stories

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Marcel Botha, founder and CEO of 10XBeta to find out what to expect from his talk on 'manufactured stories' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 17 May 2019

Using tech for visual storytelling is a powerful learning tool
Using tech for visual storytelling is a powerful learning tool

Visual storytelling is fundamental to the human experience, and one of our oldest forms of expression...

By Glenn Gillis 17 May 2019

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Why LinkedIn is more important than ever in 2019

With more than 600 million members from 200 countries in 2019, LinkedIn is still the largest professional networking platform in the world...

By Zubeida Goolam 17 May 2019

RCS technology boosts CX by enabling consumers to 'touch & feel' messaging
RCS technology boosts CX by enabling consumers to 'touch & feel' messaging

From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...

By Devon Meerholz 16 May 2019

The dilemma of leadership in the advertising and media industry
The dilemma of leadership in the advertising and media industry

How are leaders in our industry chosen? Often, the position goes to someone who is 'likeable' and a natural 'people's person'. Oh, and often very good at their job. But is that the real qualities that we need in a leader? I don't think so...

By Chris Botha 16 May 2019

Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

Experience trumps channel
Experience trumps channel

Brands need to show up in relevant environments with tailored offerings and a seamless purchasing journey...

By Refilwe Maluleke 6 May 2019

Photo by Jon Flobrant on
Explaining the explainer video: how to write a good video script

Explainer videos. Also known as whiteboard animations, illustrated stories, and fast-draw videos. They're either the best thing ever for your product, service or brand, helping you to unpack what you do quickly and compellingly. Or they're an expensive piece of website filler that few visitors watch, and almost no one views all the way to the end...

By Tiffany Markman 6 May 2019

Image credit: Getty
4 trends impacting point of purchase strategy

One of our Shop members, Leon Nicholas, VP of retail insights and solutions at Westrock, explains the importance of POP and describe 4 big trends in the area of the retail environment...

By Leo Van De Polder 6 May 2019

#CNILux: Creating Noonoouri - high fashion's virtual darling
#CNILux: Creating Noonoouri - high fashion's virtual darling

Immaculately-dressed, globe-trotting and adorably doll-like, Noonoouri has made an enviable splash in the world of high fashion - but she only exists on the web...

By Lauren Hartzenberg 29 Apr 2019

When brands get social media engagement right
When brands get social media engagement right

Social media has become an increasingly valuable component for consideration with a lot of PR strategies over the years. It's exciting to see how various brands are using social media to convey their brand personality...

By Sheila Afari 26 Apr 2019

Key steps to creating a crisis communications plan
Key steps to creating a crisis communications plan

Although it is difficult to accurately predict what kind of a crisis an organisation might face, there is no doubt that planning and preparing for a crisis is vital...

By Leago Monareng 24 Apr 2019

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel
#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...

By Ruth Cooper 23 Apr 2019

Customer satisfaction is not enough. Delight your customers!
Customer satisfaction is not enough. Delight your customers!

Customer satisfaction is simply no longer enough to ensure business success. Customers want to feel important, engaged and valued. They don't want to be satisfied - they want to be delighted!...

By Mornay Roberts-Lombard 23 Apr 2019

Are brands living up to client expectations?
Are brands living up to client expectations?

Right now it is vitally important for us to understand what the changes are in consumer's expectations, how we work around them or modify our offerings to suit their needs, while still continuing to grow in the market...

By Jedd Cokayne 23 Apr 2019

Up, close and very personalised
Up, close and very personalised

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

By Refilwe Maluleke 23 Apr 2019

#AdForumSummit2019: Key learnings
#AdForumSummit2019: Key learnings

Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experienced how they are shaping the future...

By Johanna McDowell 17 Apr 2019

Carmen Murray, founder of Boo-Yah!
#Bookmarks2019: The importance of digital is to be of service to humans first

Boo-Yah! founder Carmen Murray walked away with the award for the 'Best Individual Contribution to Digital' at this year's Bookmarks and explains why she believes that the importance of digital is to be of service to humans first...

By Juanita Pienaar 17 Apr 2019

WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

By Robin Fredericks 16 Apr 2019

Outdoor media = digital media... when creatives get it right
Outdoor media = digital media... when creatives get it right

Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

By Genevieve Considine 16 Apr 2019

#Bookmarks2019: Bravery in telling stories without fear or favour
#Bookmarks2019: Bravery in telling stories without fear or favour

Eyewitness News recently won a Bookmarks' Gold for its Poisonous Bullets: The Silent Betrayal of Sindiso Magaqa three-part podcast series...

By Jessica Tennant 16 Apr 2019

#CNILux: The creative cultural legacy of MaXhosa by Laduma
#CNILux: The creative cultural legacy of MaXhosa by Laduma

The striking textile and knitwear designs conceived by South African golden boy Laduma Ngxokolo are not simply stylish collectables, they're vehicles of cultural preservation...

By Lauren Hartzenberg 16 Apr 2019

4 best practices for making mobile video work for your brand
4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 15 Apr 2019

Image source: Getty/Gallo Images.
How online activism is shaping the way we do business

For companies that believe that the way they do business will remain unchanged by the power and influence of online activists should take heed from the lessons that some of South Africa's biggest brands have learnt over the past year...

By Lynn Erasmus 15 Apr 2019

#Bookmarks2019: Transformation isn't just about your scorecard or employing more black people
#Bookmarks2019: Transformation isn't just about your scorecard or employing more black people

Having won the same award in 2017, Nomacala Mpeta, head of learning at Digify Africa, explains why they're proud to be recognised a second time for leading the push for transformation in digital and encourages more agencies and NGOs to recognise the need to do so as a business imperative in corporate SA...

By Jessica Tennant 11 Apr 2019

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