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Image credit: Headway on Unsplash.
What does public relations mean to you?

Many companies have a perception of what public relations (PR) is. More often than not, they confuse PR with marketing and branding with advertising...

By Liesl Simpson 1 day ago

Image credit: Christian Wiediger on Unsplash.
YouTube to stop monetisation of 'unfair' manual copyright claims

In an attempt to curb "unfair" and "aggressive" manual copyright claims on its platform, Youtube on Thursday announced further updates to its manual claims policy...

By Shereesa Moodley 1 day ago

Direct-to-consumer marketing enigma is not insurmountable
Direct-to-consumer marketing enigma is not insurmountable

Direct-to-consumer (DTC) brands are threatening retailer market share with their unconventional business models and provocative brand ethos...

By Anjali Lai 2 days ago

Prevent poor customer service from killing your brand
Prevent poor customer service from killing your brand

SA businesses are faced with a difficult task. They have to find ways to survive in the face of ongoing political uncertainty, eroding investor confidence, and declining consumer spend...

By Wynand Smit 3 days ago

Image credit: Joshua Earle on Unsplash.
Digital advertising is changing and so should our tactics

One of the things that digital marketers have in common is growth hacking (not the startup kind, the growth kind)...

By Yvette Gengan 3 days ago

Image credit: hj barraza on Unsplash.
Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...

By Johanna McDowell 3 days ago

Shaun Vorster is the vice president of business programming at World Expo 2020. Image supplied.
#WorldExpo2020: How local businesses can unlock B2B and B2G value

We speak to VP of business programming for World Expo 2020 (one of the biggest event on the planet), South African, Shaun Vorster about the opportunities that this event will afford businesses in South Africa and across the rest of Africa...

By Juanita Pienaar 3 days ago

#StartupStory: Are you having a 'Blue Monday'?
#StartupStory: Are you having a 'Blue Monday'?

"Facial recognition software can potentially recognise a 'Blue Monday' simply by scanning employee expressions"...

By Evan-Lee Courie 3 days ago

Image credit: Simon Steinberger from Pixabay.
Facebook can now fact-check news in African languages

Facebook on Wednesday announced a partnership with fact-checking company Africa Check to bring local African language support to its third-party Fact-Checking programme...

By Shereesa Moodley 16 Aug 2019

How does social media support sales?
How does social media support sales?

Many businesses can give testimony to the fact that social media has been an extremely vital tool to grow their business and promote sales...

By Jessica Barrella 15 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.
Joburg to host first Advertising Week Africa

Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

By Louise Marsland 12 Aug 2019

Image credit: Clarke Sanders on Unsplash.
I am Woman: More than a mother, a wife and a home cleaning enthusiast

Brands that fly in the face of inclusivity by depicting lazily formulaic brand stories are losing out on some phenomenal stories waiting to be told...

By Yaw Dwomoh 8 Aug 2019

Image credit: Fernanda Rodríguez on Unsplash.
Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

The process of brand management is not as complicated as a lot of non-brand or marketers sees it...

By Rirhandzu Shingwenyana 7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.
Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

5 reasons to fall in love with The Lion King
5 reasons to fall in love with The Lion King

Chances are that if you grew up in South Africa in the '90s, Disney's The Lion King would have been embedded into your psyche. The iconic story and soundtrack playing backdrop to many movie- and slumber-party nights...

By Ruth Cooper 5 Aug 2019

Image credit: Tumisu from Pixabay.
Here's what SMEs need to know about using their customer communication channels effectively

There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...

By Greg Chen 2 Aug 2019

#Newsmaker: Nqabisa Gabriel on driving sales of plant-based protein products
#Newsmaker: Nqabisa Gabriel on driving sales of plant-based protein products

Infinite Foods, a distributor, licensor and manufacturer of plant-based protein products, has appointed Nqabisa Gabriel as its area sales manager...

By Lauren Hartzenberg 2 Aug 2019

Image credit: Bram Van Oost on Unsplash.
Elon Musk says Netflix and YouTube are coming to Teslas

"Netflix and drive" might become a thing now that Elon Musk revealed upcoming support for the streaming service and YouTube on his Tesla vehicles...

By Shereesa Moodley 31 Jul 2019

Personal brand leads organisational brand
Personal brand leads organisational brand

There's a lot of emphasis on personal brand these days, which is not surprising given the power of social media networking...

By Johnny Johnson 30 Jul 2019

Image credit: Sylvie Tittel on Unsplash.
The impact of plain packaging on brand value

The debate around the issue of plain packaging once again highlights the value of product branding and its impact on brand value...

By Catherine Kruger 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.
Is it premium versus programmatic or premium and programmatic?

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

By Mark Botha 29 Jul 2019

VR will reshape our entertainment experiences
VR will reshape our entertainment experiences

Virtual Reality (VR) has a long way to go before it bursts into the mainstream, but there are signs that the technology is starting to mature...

By Ernst Wittmann 29 Jul 2019

Image credit: Coca-Cola Company.
Fortune favours brave(r) brands

With so many conservative groups lobbying against the LGBTQ+ community, only big brands can be brave enough to not injure their market share or upset their loyal conservatives, right?...

By Arisha Saroop 26 Jul 2019

Image credit: Snapchat.
13 million more people joined Snapchat in Q2 2019 thanks to Android

Snapchat is making a comeback since launching an optimised Android version of its app in April this year...

By Shereesa Moodley 26 Jul 2019

Image credit: Becca Tapert on Unsplash
How book publishing is changing in the age of digital

But is publishing dying? Is the bookshop morphing into the bookshelf?...

By Tiffany Markman 25 Jul 2019

5 ways to drive growth through customer retention
5 ways to drive growth through customer retention

Businesses have become obsessed with their growth curve, regardless of the metric, number of users, customers and followers growth...

By Kirsty Sharman 25 Jul 2019

Image credit: Pinterest.
Pinterest launches 'emotional well-being activities' for stressed internet users

Pinterest revealed new "emotional well-being activities" for users to perform when they search for negative content...

By Shereesa Moodley 25 Jul 2019

Image credit: Andrei Lazarev on Unsplash.
Understanding body language as a cluster of actions

It is not so much what they say, but all the other stuff that envelopes it...

By Howard Feldman 24 Jul 2019

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Advertising: Making it mean something

After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways...

By Damon Stapleton 24 Jul 2019

Kevin Kruger has joined BMi Research as its new chief executive officer.
#Newsmaker: Kevin Kruger joins BMi Research as chief executive officer

Kevin Kruger joined BMi Research, last month, as its new chief executive officer and took over from Gareth Pearson who led the organisation for the last 19 years...

By Jessica Tennant 23 Jul 2019

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