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Turning big data into even bigger stories

At its root, data storytelling is about using the facts and numbers to craft stories that create a deeper connection with the real person at the end of the data...

By Kamo Mogashoa 1 day ago

#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA
#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

JustPalm.com, Africa's fastest growing mobile marketing agency, has been ranked among the top five EMEA Digital/Specialist Agencies at the annual Smarties awards...

By Louise Marsland 13 Jun 2019

Five skills to help you connect with your social media audience
Five skills to help you connect with your social media audience

With the continued increase of the prosumer, many brands are struggling to control messaging around who they are and what they offer. By having a savvy social media strategy, a brand is able to better communicate with and understand who their audience is, what it is they want and how to engage with them positively, while still building resonance.

By Zubeida Goolam 13 Jun 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

By Michael Gullan 13 Jun 2019

Filmmaker Karen van Schalkwyk chats The Adventures Of Supermama
Filmmaker Karen van Schalkwyk chats The Adventures Of Supermama

Daniel Dercksen chats to filmmaker Karen van Schalkwyk about new film; The Adventures Of Supermama...

By Daniel Dercksen 13 Jun 2019

Debbie McIntyre, marketing and research director at Spark Media. Image supplied.
#Roots2019: Brand loyalty is dead

Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...

By Danette Breitenbach 12 Jun 2019

Regine le Roux, managing director of Reputation Matters.
Why ethics and reputation matters in Africa [study]

Regine le Roux of Reputation Matters sums up some of the insights that stood out to her from Apra's recent ethics and reputation research study and elaborates on how we can change the narrative and positively influence the stories that are told about Africa...

By Juanita Pienaar 12 Jun 2019

Ads24 Food for Thought 2019 debates robots vs humans
Ads24 Food for Thought 2019 debates robots vs humans

This years' Ads24 Food For Thought event focused on the future of business from an AI and technology perspective and how our roles as humans are changing...

By Jessica Tennant 6 Jun 2019

7 tips to help you understand the creative class
7 tips to help you understand the creative class

Though the members of the creative class do not share one singular identity, they share a number of attributes - perhaps most importantly an ethos that is tolerant and open-minded, and places a high value on individuality, authenticity, merit, and originality...

By Rana Florida 4 Jun 2019

Wayne Hull
Photographer: Rikki Hibbert
#IABSummit19: The digital transformation opportunity starts with you

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

By Jessica Tennant 4 Jun 2019

#AWE2019: Highlights from Day 3
#AWE2019: Highlights from Day 3

The Augmented World Expo recently took place in Silicon Valley, USA. Here, Johan Walters shares highlights from Day 3...

By Johan Walters 3 Jun 2019

From left to right Michael Kennedy, James Hedley and James Tagg.
#AfricaMonth: Quicket striving to become first pan-African ticketing company

Quicket founders, James Tagg and James Hedley elaborate on the company's aggressive growth trajectory, especially throughout Africa, on what it is that sets them apart and on their future plans...

By Juanita Pienaar 3 Jun 2019

The world then and now, and how the way we protect our children needs to change
The world then and now, and how the way we protect our children needs to change

This National Child Protection Week (CPW), Google South Africa and Media Monitoring Africa hosted a roundtable putting a spotlight on the importance of online safety for children...

By Jessica Tennant 31 May 2019

#AfricaMonth: Why Africa is primed for prestige beauty growth
#AfricaMonth: Why Africa is primed for prestige beauty growth

Overseeing multi-ethnic innovation for Estée Lauder Companies, Susan Akkad is no stranger to the concept of 'inclusive beauty'...

By Lauren Hartzenberg 31 May 2019

#AWE2019: Highlights from Day 2
#AWE2019: Highlights from Day 2

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 2...

By Johan Walters 31 May 2019

The customer experience drives digital disruption
The customer experience drives digital disruption

Digitisation has revolutionised the way businesses operate, with new entrants into all markets disrupting traditional enterprises through entirely innovative models...

By Vishal Barapatre 30 May 2019

Image source: Gallo/Getty Images.
The African narrative: For Africans, by Africans

"Until the lion learns to write, every story will glorify the hunter..."

By Yaw Dwomoh 30 May 2019

#AWE2019: Highlights from Day 1
#AWE2019: Highlights from Day 1

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 1...

By Johan Walters 30 May 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business
#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Africa has been a rich source of artistic inspiration for many parts of the world for centuries, but what's changing now is that Afrocentric culture is being spearheaded by the sons and daughters of the African continent...

By Lauren Hartzenberg 29 May 2019

Photo by Franki Chamaki on .
The true value of data for marketers

Data analytics; the new buzzword for business people everywhere - it's the new north star guiding every decision we're supposed to make. But there's a lot of data and not a lot of understanding on what to do with it, often making data analytics more confusing and less useful than it should be...

By Matt Arnold 29 May 2019

Design-thinking as a strategic advantage
Design-thinking as a strategic advantage

Technology has brought a lot of new ways of marketing. That is why it is paramount to think about designing differently without losing the essence...

By Rirhandzu Shingwenyana 27 May 2019

Photo by rawpixel.com from Pexels.
10 things your corporate event planner should know how to do, but probably doesn't

When it comes to hiring an event planner for your corporate event, one takes it for granted that certain things are included in their mix of talents on offer, because 'they are the experts' and it's why you've hired them...

By Zoe van der Vyver 24 May 2019

Image supplied.
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...

By Desiree Gullan 24 May 2019

Photo by LinkedIn Sales Navigator on Unsplash.
5 tips to turn your LinkedIn company page into a lead generation page

LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...

By Ronelle Bester 24 May 2019

Debunking 5 myths around CX
Debunking 5 myths around CX

Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...

By Nathalie Schooling 22 May 2019

The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

By Kyle Warmback 22 May 2019

Creative freedom
Creative freedom

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...

By David Limbert 22 May 2019

Image source: Gallo/Getty Images.
What sets challenger brands apart from the rest

Underdogs have a special place in the hearts of many. Whether it's a revolt against the Romans or the ice-veined Spartans' last stand against the Persians at Thermopylae, either through superior tactics or better use of technology and resources the outnumbered often triumph against incredible odds.

By Mikhaila Hunter 21 May 2019

Image source: Getty/Gallo.
Why marketing agencies are more relevant than ever

There's been a lot of chatter recently around the subject of 'the future of marketing agencies'. Flume's Jacques Du Bruyn says he believes marketing agencies are more relevant than ever...

By Jacques du Bruyn 21 May 2019

#IABSummit19: Marcel Botha to speak on manufactured stories
#IABSummit19: Marcel Botha to speak on manufactured stories

Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Marcel Botha, founder and CEO of 10XBeta to find out what to expect from his talk on 'manufactured stories' and what this year's theme of the 'new now' means to him...

By Jessica Tennant 17 May 2019

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