The Loeries' Game and Dion Wired 'What do CMOs really want' masterclass panel. Image via Al Nicoll © via Gallo Images.
#Loeries2019: What do CMOs really want from their agency?

One of the biggest changes to the advertising landscape in recent years? Bringing creatives in-house. But does it work to do so? The robust and honest discussion led by Joanne Joseph at the Loeries Masterclasses explained what this means for members of the industry working together in the future, and what both sides really want.

By Leigh Andrews 16 hours ago

#Loeries 2019: Brand SA tells untold stories
#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved.

By Angie White 18 hours ago

Image credit: Headway on Unsplash.
What does public relations mean to you?

Many companies have a perception of what public relations (PR) is. More often than not, they confuse PR with marketing and branding with advertising.

By Liesl Simpson 2 days ago

Kabelo Binns is group MD of FCB Wired and Hotwire PRC, Botswana.
Why 9:41 am means something

I read, the other day, a very powerful statement on the packaging of a new iPhone X. I found it placed in the famously self-proclaimed 'perfect box'. Inside the box, I saw an endorsement that has left me wondering why we spend so much on advertising campaigns when it is the simple things that tend to make the most impact.

By Kabelo Binns 3 days ago

Mandi Fine, CEO of F/NE Group Global.
#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising

Mandi Fine is CEO of F/NE Group Global, a strategic consultancy that works with some of the world's top brands and corporations and turns 20 years old this August. Here, Fine explains how specific data science and storytelling skills are transforming marketing and communications, as well as future trends to embrace in any industry.

By Leigh Andrews 3 days ago

What 4IR means in the context of South Africa
What 4IR means in the context of South Africa

From the Internet of things (IoT) to Artificial Intelligence (AI) to smart cities, to the Fourth Industrial Revolution (4IR), the list of buzzwords is steadily growing with a shortage of tangible and visible planning on how this will change the lives for the citizens of a low-income country beset by unemployment and poverty and a struggling economy such as South Africa.

By Eckart Zollner 3 days ago

Image credit: Lisbon International Advertising Festival.
2019 Lisbon International Advertising Festival gets global grand jury

The grand jury of the 2019 Lisbon International Advertising Festival has been announced. The advertising festival will take place at the Ciência Viva museum in the capital of Portugal on 20 September 2019.

19 Aug 2019

Prevent poor customer service from killing your brand
Prevent poor customer service from killing your brand

South African businesses are faced with an exceedingly difficult task. They have to find ways to survive in the face of ongoing political uncertainty, fast eroding business and investor confidence, and declining consumer spend. From large retail banks to small consultancies, local businesses have to fight hard to win customers - and even more so to retain them.

By Wynand Smit 19 Aug 2019

Image credit: Joshua Earle on Unsplash.
Digital advertising is changing and so should our tactics

One of the things that digital marketers have in common is growth hacking (not the startup kind, the growth kind). We spend our days constantly trying to improve strategies, channels, buying methods etc. to affect growth for our clients.

By Yvette Gengan 19 Aug 2019

Shaun Vorster is the vice president of business programming at World Expo 2020. Image supplied.
#WorldExpo2020: How local businesses can unlock B2B and B2G value

The first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, will take place from 20 October 2020 to 10 April 2021 and we spoke to VP of business programming, South African, Shaun Vorster about the opportunities that this event will afford businesses in South Africa and the rest of Africa.

By Juanita Pienaar 19 Aug 2019

Image credit: Carlos Muza on Unsplash.
The (growing) importance of data-driven location-based marketing

Multi-location companies have come to rely on data analysis to drive sales, determine and manage brand reputation, refine operational efficiencies, respond to customer queries and deliver superior customer experiences.

19 Aug 2019

The Next Brand Ambassador judges Nandi Madida, Odette Van Der Haar and Sylvester Chauke. Image supplied.
New reality show to inspire budding entrepreneurs

SABC 3's new reality show, The Next Brand Ambassador, is set to inspire the country's budding entrepreneurs. And they need some given South Africa's dire unemployment rate, which reached 29% in the second quarter of 2019.

16 Aug 2019

Asha Ranchhod Patel, head of marketing at Google South Africa.
#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions.

By Leigh Andrews 16 Aug 2019