Claudi Potter, creative director at Joe Public United, is serving on this year’s Cannes Lions Direct category, and will judge the Young Lions Digital competition in Cannes.
#CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Claudi Potter.

By Leigh Andrews 13 Jun 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives.

By Michael Gullan 13 Jun 2019

Filmmaker Karen van Schalkwyk chats The Adventures Of Supermama
Filmmaker Karen van Schalkwyk chats The Adventures Of Supermama

The Adventures Of Supermama takes flight after 15 years of development, a dream project of Writing Studio graduate Karen Van Schalkwyk, who first introduced South Africa's first black superhero in a short film in 2006, followed by eight years crafting the screenplay and developing the film.

By Daniel Dercksen 13 Jun 2019

Daniel Acton, regional tech lead, Google Cloud.
How Nomanini built its remote POS voucher platform

The World Bank estimates that 66% of people living in Sub-Saharan Africa do not have bank accounts. Instead, they rely on cash and other methods (such as prepaid vouchers) to buy services ranging from airtime, electricity, and insurance, to goods at informal markets.

13 Jun 2019

Neo Mashigo, chief creative officer (CCO) for M&C Saatchi Group SA as well as founder of I See A Different You, is serving on this year’s Cannes Lions Print & Publication jury.
#CannesLions2019: "Purpose-driven work led by conscious consumerism" - Neo Mashigo

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Neo Mashigo.

By Leigh Andrews 13 Jun 2019

The Cold Room at Canada Goose stores like this one in Short Hills, NJ, US, lets shoppers experience cold temperatures as they try on outerwear. Photo courtesy of Canada Goose.
Strategies for overcoming retail neuroplasticity

Human beings have a tendency to seek routines. Especially as we grow older, the more we become accustomed to performing tasks a certain way, the harder it is for us to try something new. Brands and retailers invest time and money in studying the best ways to convince habitual shoppers to try new brands and products; ironically, these same brands and retailers often fail to recognise their own resistance to change.

By Melissa Campbell 12 Jun 2019

Debbie McIntyre, marketing and research director at Spark Media. Image supplied.
#Roots2019: Brand loyalty is dead

Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands. However, people are going into a store more often and this is an opportunity for brands.

By Danette Breitenbach 12 Jun 2019

Regine le Roux, managing director of Reputation Matters.
Why ethics and reputation matters in Africa [study]

African Public Relations Association (Apra) presented its second ethics and reputation research study at the organisation's 31st annual conference hosted in Kigali, Rwanda last month. The study, powered by reputation research agency Reputation Matters, surveyed 225 CEOs, executives, directors, senior management and public relations individuals across Africa, with the overarching goal to better understand how ethics and reputation play a role in our daily lives and on a business and country level.

By Juanita Pienaar 12 Jun 2019

Nikki Taylor-Garrett, creative director at TBWA\Hunt\Lascaris, serving on this year’s Cannes Lions Brand Experience & Activations jury.
#CannesLions2019: "Cause-related work tackling internet-breaking subjects" - Nikki Taylor-Garrett

The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. Next up, Nikki Taylor-Garrett.

By Leigh Andrews 12 Jun 2019

Image source: Gallo/Getty.
Brexit and Africa: How Africa can benefit

Brexit, combined with the trade wars involving the world's two powerhouse economies, China and the USA, is a major factor in generating global uncertainty at present. Uncertainty is bad for global business, which also impacts African countries, including Nigeria - the biggest economy on the African continent.

By Andrew Skipper 11 Jun 2019

Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand
Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand

  • 'Eco-system' brands win over consumers as many traditional brand categories crumble
  • Consumer technology brands pass the $1 trillion brand value mark
  • Demand grows for 'mindful marketing' practices as the consumer voice strengthens in a more ethically-driven world

    Issued by Kantar 11 Jun 2019

  • It's time to embrace Customer Support Chatbot 2.0
    It's time to embrace Customer Support Chatbot 2.0

    Have you been the victim of chatbot incompetence recently? It typically starts with a specific query that you need help with. You don't have the time to listen to the contact centre's hold music, so you turn to the company's much-vaunted chatbot.

    By Ryan Falkenberg 11 Jun 2019

    MTN Group President and CEO, Rob Shuter.
    MTN launches Africa's first AI service for Mobile Money

    MTN Group has announced the launch of Africa's first Mobile Money (MoMo) artificial intelligence service or "chatbot". The chatbot went live in Ivory Coast in May and will be rolled out across MTN's MoMo footprint in the next few months.

    11 Jun 2019