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Study examines engagement boosting on platforms

Rutgers University has released a study where researchers analysed how Google, Facebook and Instagram repeatedly change boundaries between smart visibility strategies and 'cheating the system'...

1 day ago

'Boost with Facebook' and RiseUp bring digital skills to Egypt

Facebook is bringing 'Boost with Facebook', its global program designed to help small businesses grow and to equip more people with the digital skills, to Egypt...

15 Nov 2019

How WhatsApp groups support Nigeria's nurse graduates

Around 12,000 students are enrolled in Nigeria's nursing schools each year. As it is in many health professions, these students often find it challenging after graduation when they search for and start their first job...

By Ademola Johnson Ajuwon & Christoph Pimmer 14 Nov 2019

#AfricaCom: Chat commerce leapfrogs in Africa

Chat commerce and chat banking have revolutionised the way companies are serving their customers. Without having to invest in new architecture, companies are able to meet and engage with their clients on the platforms of their choice...

13 Nov 2019

How social media activity is fuelling future global women's sports investment

Increased social media activity is believed to be fuelling investment in future global women's sports...

11 Nov 2019

5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

South Africa media personality Bonang Matheba has been named African Influencer of the Year the 2019 E! People's Choice Awards...

31 Oct 2019

Meet Facebook News: its new 'dedicated place' for news in the US

Facebook on Friday announced that it has begun testing a new "dedicated place" for news on its platform called Facebook News...

By Shereesa Moodley 28 Oct 2019

Social Media Landscape Briefings 2019: The fragmentation of social media into niche social platforms

Godfrey Parkin from Britefire presented a talk on the fragmentation of social media into niche social platforms at the 2019 Social Media Landscape Briefings...

By Juanita Pienaar 28 Oct 2019

Burundi police arrest Iwacu journalists covering unrest

Authorities in Burundi should immediately release four journalists and a media worker from the privately-owned news outlet Iwacu, whom police detained last week, the Committee to Protect Journalists said...

28 Oct 2019

Beyond the usual suspects: 6 alternative digital media platforms for South African brands

As the digital marketing landscape has matured, we have seen brands consolidate more and more of their spending with a few selected social, search and programmatic platforms...

By Grant Lapping 28 Oct 2019

The digital dash for Africa

There are three weeks to go to AfricaCom 2019, Africa's biggest technology conference and expo...

25 Oct 2019

Turn.io chat platform connects social impact organisations with audiences

Turn.io, a startup incubated by Praekelt.org, recently announced the launch of its chat platform for social impact...

25 Oct 2019

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