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#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel
#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...

By Ruth Cooper 2 days ago

4 best practices for making mobile video work for your brand
4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 15 Apr 2019

Image source: Getty/Gallo Images.
How online activism is shaping the way we do business

For companies that believe that the way they do business will remain unchanged by the power and influence of online activists should take heed from the lessons that some of South Africa's biggest brands have learnt over the past year...

By Lynn Erasmus 15 Apr 2019

Image source: Gallo/Getty.
Social media: Promising arena for public debate

Government communicators need to realise that traditional communication is obsolete in this digital cultural age...

By Rirhandzu Shingwenyana 5 Apr 2019

Khumo Theko, trend spotter at Flux Trends.
Brands, pay attention to these new urban tribes

Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...

By Juanita Pienaar 3 Apr 2019

How to crack social media and digital marketing in a rigid business context
How to crack social media and digital marketing in a rigid business context

It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes...

By Rirhandzu Shingwenyana 8 Mar 2019

Gen Z requires new thinking, fresh approach
Gen Z requires new thinking, fresh approach

Are financial services providers able to cater to the demands of the next generation?...

By Walter van der Merwe 7 Mar 2019

WhatsApp to get its own Facebook-made cryptocurrency, report suggests
WhatsApp to get its own Facebook-made cryptocurrency, report suggests

Facebook is working on a cryptocurrency for its chat service WhatsApp, a New York Times report suggests...

By Andy Walker 5 Mar 2019

Influencer marketing in South Africa - By the numbers
Influencer marketing in South Africa - By the numbers

Influencer marketing has gone beyond a trendy marketing fad, with both proponents and detractors often making unsubstantiated claims and counter-claims. It is clearly necessary to sort the fact from fiction...

By Lara Utian-Preston 27 Feb 2019

3 reasons why influencer marketing sucks right now
3 reasons why influencer marketing sucks right now

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

By Marc Kornberger 8 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness
Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Crisis communication: Key lessons from 2018
Crisis communication: Key lessons from 2018

As a PR professional, crisis communication is all about getting your client out of the storm with the least amount of damage, whether it's to the organisation or its reputation...

By Leago Monareng 31 Jan 2019

#BizTrends2019: Convergence, connections and trust
#BizTrends2019: Convergence, connections and trust

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

By Jessica Tennant 31 Jan 2019

Feature image:  via Flickr ()
Cape Town's Bloubergstrand is South Africa's most Instagrammable place

After South Africa was crowned as the fifth most Instagrammable country in the world earlier this month by Big Seven Travel, a long list of places that put it on the map has now been published...

By Andy Walker 24 Jan 2019

Kelly McGillivray, squad leader, theSQUAD Creative Event Management.
#BizTrends2019: 19 Event trends for 2019

Generally speaking event trends for 2019 are on two separate trajectories: mindfulness and technology. The most successful experiences will find ways to merge the two...

By Kelly McGillivray 21 Jan 2019

Kalliebree Keynerd, head of social media at Joe Public Connect.
#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...

By Kalliebree Keynerd 16 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 14 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy
#BizTrends2019: Social brands get even smarter with insightful strategy

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

By Mongezi Mtati 11 Jan 2019

YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

Facebook's 2018 Year in Review
Facebook's 2018 Year in Review

Facebook has released its 2018 Year In Review, highlighting the top ways people around the world connected with their communities on Facebook...

By Sheida Neman 7 Dec 2018

How do you calculate the ROI of influencer marketing? (Infographic)
How do you calculate the ROI of influencer marketing? (Infographic)

Did you know that 86% of marketers are still unsure how compensation of influencers is calculated, and 38% can't tell if a particular campaign drives sales or not?

By Brian Mechem 29 Nov 2018

How much should you invest in social media?
How much should you invest in social media?

Social media marketing is the biggest marketing opportunity that the world has ever known...

By Rilind Elezaj 22 Nov 2018

The five vital aspects of a successful social media campaign
The five vital aspects of a successful social media campaign

We've seen a dramatic shift in power, with social media sometimes rendering other marketing platforms irrelevant...

By Zubeida Goolam 20 Nov 2018

Social media mining: Critical to CX management in the digital age
Social media mining: Critical to CX management in the digital age

As markets become increasingly globalised, saturated and competitive in the digital age, great focus is being placed on the customer experience (CX)...

By Julian Thomas 8 Nov 2018

Influence or fraud?
Influence or fraud?

The influencer industry continues to come under scrutiny as frauds and fakes give everybody else a bad name...

By Federico Dedeu 26 Oct 2018

#SML18: How SA brands are approaching social media
#SML18: How SA brands are approaching social media

The first part of World Wide Worx's Arthur Goldstuck's SA social media landscape presentation he shared with us at Marketing Mix's Social Media Landscape Briefing 2019 last week...

By Juanita Pienaar 24 Oct 2018

Twitter now tells you if your tweet breaks its rules
Twitter now tells you if your tweet breaks its rules

When you report a tweet for breaching Twitter's rules, or when the company takes actions on one, it requires the offending user to delete the tweet before they can publish another...

By Andy Walker 19 Oct 2018

Dear social media
Dear social media

Bogosi Motshegwa writes that the way social media is being done is not efficient, nor does it allows for the extraction of the full potential and true value of social media...

By Bogosi Motshegwa 10 Oct 2018

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