Media planning | Bizcommunity

Media planning | Bizcommunity

News

The strategic imperative: in-house ‘savings’ vs the outsourced advantage

Digital

The strategic imperative: in-house ‘savings’ vs the outsourced advantage

Issued by TDMC 5 hours

How South African youth are shaping the future of marketing

Youth Month

How South African youth are shaping the future of marketing

Issued by KLA 18 Jun 2025

South Africa’s TV planning world is going to fundamentally change

TV

South Africa’s TV planning world is going to fundamentally change

Issued by Advertising Media Forum 17 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Advertising

Publicis unseats WPP on Mars’ $1.7bn media account

11 Jun 2025

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Media

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Issued by Dentsu 23 May 2025

Advertising

Why smart TVs are the new front door for brands

Leslie Adams 14 May 2025

Gen Z redefines trust in financial institutions

Research

Gen Z redefines trust in financial institutions

Issued by KLA 9 May 2025

Research

Family-driven brand loyalty – the power of shared values

Issued by KLA 23 Apr 2025

How South Africa’s Gen Z is redefining financial wellness

Research

How South Africa’s Gen Z is redefining financial wellness

Issued by KLA 2 Apr 2025

Advertising

Tumi Rabanye | How advertising strategy acts like a brand's nervous system

Tumi Rabanye 1 Apr 2025

The rise of social commerce

Research

The rise of social commerce

Issued by KLA 14 Mar 2025

Source: © 123rf The IAS Media Marketing Compliance Masterclass series, in partnership with Media Marketing Compliance (MMC), addressed one of the industry’s biggest concerns—non-disclosed media models

Marketing & Media

IAS Media Marketing Compliance Masterclass Series: Tackling non-disclosed media models head-on

11 Mar 2025

Source: © More About Advertising

Marketing & Media

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

South Africans are embracing eco-friendly practices, but challenges remain

ESG & Sustainability

South Africans are embracing eco-friendly practices, but challenges remain

Issued by KLA 18 Feb 2025

Meal replacements and South Africa’s approach to weight management

Wellness

Meal replacements and South Africa’s approach to weight management

Issued by KLA 11 Feb 2025

Source: © 123rf The IAS Media Auditing Masterclass Series, in partnership with Media Marketing Compliance (MMC), is a no-charge, short but highly informative four-part webinar series designed exclusively for marketers.

Education

Master media transparency: The IAS Media Auditing Masterclass Series

4 Feb 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

TenacityPR introduces media buying services

PR & Communications

TenacityPR introduces media buying services

Issued by TenacityPR 7 Jan 2025

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Exploring South Africa’s evolving travel trends in a post-pandemic world

Marketing

Exploring South Africa’s evolving travel trends in a post-pandemic world

Issued by KLA 12 Dec 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Insights into SA's alcohol consumption this festive season

Trends

Insights into SA's alcohol consumption this festive season

14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

How global and local markets shape SA consumer behaviour leading up to Black Friday

Research

How global and local markets shape SA consumer behaviour leading up to Black Friday

Issued by KLA 12 Nov 2024

The rise of alternative schooling options in South Africa

Primary & Secondary Education

The rise of alternative schooling options in South Africa

Rakhee Naik, Issued by KLA 22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Understanding Gen Z’s perception of fin-fluencers

Youth Marketing

Understanding Gen Z’s perception of fin-fluencers

Issued by KLA 26 Sep 2024

IProspect: Empowering brands with integrated solutions and unmatched expertise

Branding

IProspect: Empowering brands with integrated solutions and unmatched expertise

Issued by Dentsu 5 Sep 2024

Unlocking the power of attention economics

Digital

Unlocking the power of attention economics

Issued by Dentsu 4 Sep 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

AI in Advertising

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Clockwork’s ‘Drunk Drivers Stay for Free’ with Aware.org wins at 2024 IAB SA Bookmark Awards

IAB Bookmarks Awards

Clockwork’s ‘Drunk Drivers Stay for Free’ with Aware.org wins at 2024 IAB SA Bookmark Awards

Issued by Clockwork 22 Aug 2024

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Marketing & Media

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Community radio: The essence of a community heartbeat

Radio & Audio

Community radio: The essence of a community heartbeat

Mpho Mothapo, Issued by Motherland OMNi 25 Jul 2024

Clockwork secures 16 finalists at The Bookmark Awards 2024

IAB Bookmarks Awards

Clockwork secures 16 finalists at The Bookmark Awards 2024

Issued by Clockwork 17 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Nicola Nel appointed global managing director of PROI Worldwide

PR & Communications

Nicola Nel appointed global managing director of PROI Worldwide

Danette Breitenbach 11 Jul 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Marketing & Media

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Was media planning really less precise before AI?

Media

Was media planning really less precise before AI?

Merissa Himraj, Issued by Advertising Media Forum 6 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Reaching the township shopper where they shop

Marketing

Reaching the township shopper where they shop

Issued by Brandright 10 Apr 2024

Image supplied. Wayne Wilson, appointed as chief operating officer: tech & media, is one of several appointments at Rapt Creative that will take the agency into the future

Marketing & Media

Rapt Creative's glimpse of the past and nod to the future

9 Apr 2024

Marketing

Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards

Issued by Penquin 22 Jan 2024

Advertising

Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024