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Clockwork is a Johannesburg and London-based through the line agency focused on building meaningful connections with brands and their audiences. Independent. Integrated. Inspired.
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The Twitter saga shows the importance of a multi-platform social media ecosystem
Since concluding his acquisition of Twitter in October, Elon Musk has ushered in a wave of disruption that shows no sign of dissipating anytime soon. 28 Nov 2022 Read more

2022 - A year of misery or optimism for marketers? Part 1
"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair." - Charles Dickens, A Tale of Two Cities. 7 Nov 2022 Read more

More empathy and sensitivity needed in the post-Covid workplace
These days, it seems that almost everyone you speak to is going through a difficult time. The current cost of living crisis, the climate crisis, war in Ukraine and conflicts in other parts of the world, coupled with the scars of Covid-19 that remain, are all placing serious strain on our mental, physical and emotional well-being. 17 Oct 2022 Read more

Clockwork opens applications for its 2023 Marketing Learnership Programme
Full-service agency Clockwork, in collaboration with Red & Yellow, has opened applications for graduates in the media and marketing field to be considered for its 2023 Marketing Learnership Programme. This opportunity combines the aspects of an internship with formal training at one of the top institutes for advertising professionals in the country. 4 Oct 2022 Read more

Brands, it's okay to have an opinion
Voicing an opinion of any kind is not something businesses like to do. The negative consequences can be in proportion to the scale of the business in question, and even when they have the best intentions, they run the risk of reputational damage, being accused of politicising issues, or alienating stakeholders that weren't considered or consulted. Just this year, we witnessed Disney, one of the world's biggest entertainment conglomerates, subjected to intense criticism (both internally and externally) owing to its lack of a stance on the US state of Florida's contentious 'Don't Say Gay' law, followed by political repercussions when it corrected course. 22 Sep 2022 Read more

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