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MARKETING & MEDIA

Doug Place is the chief marketing officer: Africa, Middle East, South Asia. Image supplied.
#BizTrends2020: A strongly resonant brand proposition is more important now than ever before

In 2020, brands with vague and ephemeral brand positioning are unlikely to win the hearts of those they are speaking to, since no one will understand what the brand is selling, who they're selling it to, and why anyone should buy it...

By Doug Place 2 hours ago

MARKETING & MEDIA

#BizTrends2020: 5 cultural shifts that are influencing marketing
#BizTrends2020: 5 cultural shifts that are influencing marketing

Now more than ever, marketing is becoming a living, breathing response to culture rather than an attempt to dictate it. In one or two magical moments, marketing ideas have ignited culture but that comes along once in a unicorn-shadowed blue moon...

By Nkgabiseng Motau 3 hours ago

ENTREPRENEURSHIP

#StartupStory: be.first aims to help you buy better
#StartupStory: be.first aims to help you buy better

be.first is a mobile app that allows you to find and share product recommendations in a single place...

By Evan-Lee Courie 19 hours ago

MARKETING & MEDIA

Screengrabs from the ad.
#OrchidsandOnions: Now it's Hyundai's turn

Atos ad positions car specifically for Gen Z and millennials...

By Brendan Seery 19 hours ago

LIFESTYLE

Christiaan Olwagen talks the modern-day relevance of Poppie Nongena
Christiaan Olwagen talks the modern-day relevance of Poppie Nongena

Celebrated filmmaker, screenwriter and playwright Christiaan Olwagen chats to Daniel Dercksen about bringing Poppie Nongena to life on film..

By Daniel Dercksen 19 hours ago

AUTOMOTIVE

The Citroën C5 Aircross is smooth and silent
The Citroën C5 Aircross is smooth and silent

Thoroughly impressive. Smooth and silent with an equally satisfying ride. These are my early impressions...

By Naresh Maharaj 21 hours ago

MARKETING & MEDIA

CSI is about giving what you're good at
CSI is about giving what you're good at

Mandi Fine of strategic communications consultancy, F/ne Group Global, recently published an article on corporates needing to rethink CSI, talking to the need to change their approach from treating it as a tick-box exercise to entrenching it into their business models and future business plans...

By Jessica Tennant 23 hours ago

MARKETING & MEDIA

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

By Jason Stewart 1 day ago

FINANCE

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How fintechs are making Africa a leading global innovation hub

In a continent where over 60% of the adult population is unbanked and the financial sector is considerably underdeveloped, fintech has been a welcomed revolution that is seen to be boosting Africa's financial infrastructure...

By Josephine Wawira 1 day ago

HR & MANAGEMENT

#BizTrends2020: 7 shifts changing the face of HR
#BizTrends2020: 7 shifts changing the face of HR

HR (People) professionals will be expected to continue making a radical shift towards bigger and broader thinkers. The ability to be innovative and to use technology in new and different ways is essential - this will enable them to enhance and lead the human-centricity way...

By Anja van Beek 1 day ago

MARKETING & MEDIA

The two most important things to remember about influencer marketing
The two most important things to remember about influencer marketing

Using influencers to build your brand credibility is very different from using influencers to create awareness for a new product launch...

By Ryan McFadyen, Issued by HaveYouHeard 1 day ago

PROPERTY

Collaborative consumption - an emerging property trend for 2020 and beyond
Collaborative consumption - an emerging property trend for 2020 and beyond

The real estate industry is going through significant change for the first time in my 20-year history in this business. And it is technology-driven. I expect that more and more, players in our industry will adapt their business models to ensure that they stay relevant in times to come...

By Paul Stevens 1 day ago

TOURISM

Image source:
Tourism trends for 2020: Africa to dominate the landscape

When it comes to growth relating to where travellers want to spend their holidays in 2020 and beyond, Africa will remain the world's top performer...

By Guy Stehlik 1 day ago

ENTREPRENEURSHIP

#StartupStory: Empowering girls with Girltivity
#StartupStory: Empowering girls with Girltivity

According to UNESCO statistics, women make up only 23% of STEM talent globally, and this inequality is often felt in South Africa's science, technology and engineering industries...

By Evan-Lee Courie 2 days ago

MARKETING & MEDIA

Kirk Gainsford, chief creative officer at MullenLowe SA.
#BizTrends2020: #IamTrending, so now what?

I am suspicious of trends and you should be, too. I am less suspicious of how transient trends are than how comfortable following a trend will make you feel. If you are #ontrend, you must be OK. Right? But, when budgets are down and anxiety is up, when marketing teams are stretched and consumers even more stretched, you cannot afford to be following trends. Do you remember your mom asking you what you'd do if everyone else jumped into the fire? We all know the line, when everyone zigs...

By Kirk Gainsford 2 days ago

MARKETING & MEDIA

#BizTrends 2020: Gearing up our people for the future
#BizTrends 2020: Gearing up our people for the future

We can all ponder and debate the trends for 2020 - everyone has his or her own perception as to what will influence our industry most. But looking back on a fairly tumultuous past twelve months, the only thing we can truly be assured of is that, try as we might, it is fairly impossible to accurately predict what exactly will be heading our way in the next twelve...

By Wayne Naidoo 2 days ago

RETAIL

Spanish chocolate brand Valor arrives in SA
Spanish chocolate brand Valor arrives in SA

South African retail shelves will for the first time be stocked with premium chocolate brand Chocolates Valor...

By Lauren Hartzenberg 24 Jan 2020

LEGAL

Employee rights proposed for film and TV industry workers
Employee rights proposed for film and TV industry workers

On 11 December 2019, the Minister of Labour in South Africa issued a notice calling for interested parties to make submissions on his proposal to deem persons in the film and television industry as employees for the purpose of selected portions of South Africa's employment law...

By Johan Botes 24 Jan 2020

MARKETING & MEDIA

Image source: Gallo/Getty Images.
Growth is not a hack job

"10x the business. Enable compound customer growth. Drive exponential growth returns."...

By Nicola van Ast 24 Jan 2020

LIFESTYLE

#OnTheBigScreen: 'Bombshell', 'Bad Boys For Life' and 'Street Dancer'
#OnTheBigScreen: 'Bombshell', 'Bad Boys For Life' and 'Street Dancer'

The films opening at South African cinemas, this week, include, Bombshell; Bad Boys For Life, Arctic Justice; and Street Dancer...

By Daniel Dercksen 24 Jan 2020

MARKETING & MEDIA

Chris Moerdyk
Great brands were born in bad economic times

So, it's bad times for business and not a good time to create new products and brands? Wrong, wrong, wrong! History has shown that nothing stirs ingenuity like a bad economy...

By Chris Moerdyk, Issued by Chris Moerdyk 24 Jan 2020

MARKETING & MEDIA

Image source: Gallo/Getty Images.
Why 2020 should be the year we stop fearing 'the robots'

As artificial intelligence (AI) become increasingly pervasive, so have headlines about robots taking people's jobs. While there's undoubtedly truth in that (in as much as new technologies have always rendered some jobs obsolete), the societal impact of these new technologies is frequently misunderstood...

By Tanja Lategan 24 Jan 2020

ICT

A look at data over the next decade
A look at data over the next decade

Over the next decade, we are going to see another wave of huge volumes of data created, driven by emerging technologies...

By Eran Brown 24 Jan 2020

TOURISM

Image source:
Personalising the unique traveller experience through AI

The greater the pool of data, the more potential it has for valuable business insights, particularly in industries like travel where the spotlight is increasingly shining on personalisation...

By Adrian Roodt 24 Jan 2020

MARKETING & MEDIA

Odette van der Haar, managing director of Publicis.
#BizTrends2020: Imagine the impossible

The business world is highly competitive and this applies to the largest of corporations all the way to the smallest of entrepreneurs. The economy has been merciless and no-one in business has been unaffected. In order to stay in business, one needs to stay abreast with technology and remain up to date with the latest innovations...

By Odette van der Haar 24 Jan 2020

MARKETING & MEDIA

#BizTrends2020: The collective economy, attributing a state of mind
#BizTrends2020: The collective economy, attributing a state of mind

Collectively participating in open-source, collaborative thinking across industry, hierarchy, speciality, culture and most importantly competitors might seem like a risk, but one worth taking to create success in today's economy...

By Paula Hulley 24 Jan 2020

HR & MANAGEMENT

#BizTrends2020: 5 trends shaping great company culture
#BizTrends2020: 5 trends shaping great company culture

I believe that in 2020, we will see companies placing a greater focus on leaders becoming more intentional, purposeful and systematic about how they author, create and drive company culture...

By Helene Vermaak 23 Jan 2020

MARKETING & MEDIA

Image source: Gallo/Getty Images.
Behavioural linguistics: Marketing and the science of language

As marketers, our main aim is to persuade someone to do something. Being able to compel someone to act in a certain way is an invaluable skillset and having the framework to guide this can be the difference between brand success and brand failure...

By Leigh Crymble 23 Jan 2020

MARKETING & MEDIA

Ntombizamasala Hlophe.
#BizTrends2020: The future of work in adland

Enough has been said about the impending Fourth Industrial Revolution to leave most of us in two camps; nervously awaiting the changes or mildly panicking and signing up for every digital course available...

By Ntombizamasala Hlophe 23 Jan 2020

TOURISM

#BizTrends2020: 2020's top 7 travel trends and predictions
#BizTrends2020: 2020's top 7 travel trends and predictions

Trends in travel and tourism, much like trends in other sectors, tend to come and go. Different destinations and experiences enjoy their moment in the sun before a new trend catches on. For 2020, however, we see more subtle changes in the way travellers are thinking, and it might just change how we travel forever...

By Teresa Richardson 23 Jan 2020

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