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MARKETING & MEDIA

Chijioke Dozie, Carbon CEO and co-founder.
#AfricaLeads: Africa is one of the most fertile regions for growth across industries

Paylater rebranded to Carbon to become a digital financial services platform, going "beyond banking", says CEO Chijioke Dozie...

By Louise Marsland 52 minutes ago

MARKETING & MEDIA

Why out-of-home is withstanding the threat of digital and growing with it
Why out-of-home is withstanding the threat of digital and growing with it

With digital and mobile continuing to grow its market share, most traditional mediums have seen their slice of the pie cut dramatically, but not out-of-home, according to Jacques du Preez, CEO of Provantage Media Group...

By Jacques du Preez, Issued by Provantage Media Group 3 hours ago

LIFESTYLE

#OnTheBigScreen: The Lion King and Skin
#OnTheBigScreen: The Lion King and Skin

The films opening at South African cinemas, this week, include Disney's live-action, star-studded remake of The Lion King and the story of a former white supremacist on the road to redemption, Skin...

By Daniel Dercksen 4 hours ago

PROPERTY

Rate cut should've been bolder to kickstart economy, property market
Rate cut should've been bolder to kickstart economy, property market

While welcoming the decision by the Monetary Policy Committee (MPC) of the Reserve Bank to cut the repo rate by 25 basis points to 6.50%, the bank should have been bolder...

By Samuel Seeff 5 hours ago

PROPERTY

Time to buy is certainly now
Time to buy is certainly now

Yesterday's repo rate reduction of 25bps (to 6.5%), coupled with early indicators of recovery in the South African residential property market, augur well for the balance of the year...

By Dr Andrew Golding 5 hours ago

MARKETING & MEDIA

Tyler Greer
Meaningful connections, by design

For brands, the first and most important purpose is to make a connection between themselves and their audience...

By Tyler Greer, Issued by Exponential 1 day ago

PROPERTY

How 'refirement' is reshaping senior housing
How 'refirement' is reshaping senior housing

People are generally living longer these days than they used to, with the result that the over-60 sector of the population is growing and the need for senior accommodation is increasing...

By Berry Everitt 1 day ago

LIFESTYLE

3 unique accommodation options in the Western Cape
3 unique accommodation options in the Western Cape

Appealing to a range of budgets and within several hours' drive of Cape Town, you can either sleep in a stationary train or a gypsy wagon or catch your dreams in a tepee or regenerate in a pod...

By Shellee-Kim Gold 1 day ago

MARKETING & MEDIA

Local brands honour Johnny Clegg on social media
Local brands honour Johnny Clegg on social media

Local brands paid tribute to music legend, Johnny Clegg all over social media, following the announcement of his passing...

By Juanita Pienaar 1 day ago

MARKETING & MEDIA

Image credit: Maddi Bazzocco on Unsplash
5 questions to ask when selecting influencers to work with

Marketers are faced with important decisions to make when selecting the most relevant influencers to collaborate with...

By Dominique Harmse 2 days ago

TOURISM

Image source:
#CSIMonth: 5 easy tips for travel companies to make their CSI truly matter

Every industry has a responsibility to do good. In the travel industry, and as travellers, making our travel matter is vital.

By Teresa Richardson 2 days ago

MARKETING & MEDIA

What if nothing is changing?
What if nothing is changing?

There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they could sell more baby powder...

By Damon Stapleton 2 days ago

ICT

Your data should be living on the Edge
Your data should be living on the Edge

The end-user experience is critical when it comes to data access...

By Marius Maritz 2 days ago

MARKETING & MEDIA

Image credit: Franck V. on Unsplash
Key questions to consider before investing in AI for marketing

AccuraCast director Jérôme Divecha offers clear advice to see if AI could help your business make the next big step forward...

By Jérôme Divecha 2 days ago

MARKETING & MEDIA

Screen grab from the ad.
#OrchidsandOnions: Duo of health ads, take a bow

The Onion goes to Windhoek Lager, for relying on automatic 'programmatic' digital advertising, which damages the brand...

By Brendan Seery 3 days ago

AUTOMOTIVE

Let's talk about a RAVolution!
Let's talk about a RAVolution!

No, not the one that disrupts a country. Instead, one that adds credence to a much-loved SUV in South Africa...

By Naresh Maharaj 3 days ago

MARKETING & MEDIA

Image credit: William Iven on Unsplash
An introduction to evidence-based marketing

Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...

By Kirsty Dugmore 3 days ago

RETAIL

Vodacom, Mastercard launches VodaPay Masterpass digital payments app
Vodacom, Mastercard launches VodaPay Masterpass digital payments app

South African telecoms giant Vodacom and global payments firm Mastercard on Thursday announced a new secure digital wallet and payments app called VodaPay Masterpass...

By Andy Walker 3 days ago

MARKETING & MEDIA

Refilwe Maluleke, MD Yellowwood on stage. © .
#ApexAwards2019: Creating a sustainable future

The golden thread at the recent Apex Awards Masterclass 2019 was to create a sustainable future. This was the overriding message from the presentations on the days that ranged from gender diversity, creating a culture of trust, identifying as an African, balancing media channels or marketing to the township...

By Danette Breitenbach 3 days ago

MARKETING & MEDIA

From left-right: Natalie Otte, Kantar; Jake Johnstone, Nando’s; Su-Lise Tessendorf, Nando’s; Adam Weber, M&C Saatchi Abel; Kgabo Kganyago, M&C Saatchi Abel; Nomaswazi Phumo, M&C Saatchi Abel; Nadine Govender, M&C Saatchi Abel.
Kantar's Best Liked Ads: Cracking the enjoyment code

It's the ultimate acid test: did the consumer enjoy your ad? Nando's, Nike and Bernini along with 17 other brands cracked the enjoyment code, featuring in Kantar's recently released Top 20 best liked local ads by South Africans...

By Danette Breitenbach 3 days ago

MARKETING & MEDIA

Image credit: Mein Deal on Unsplash.
How to use design thinking to build the next Amazon

Anyone aspiring to build the next Amazon needs to adopt a similar approach to Jeff Bezos's insistence on an empty chair...

By Anne-marie le Roux 15 Jul 2019

ICT

Easing the mobile data burden
Easing the mobile data burden

After years of waiting, South Africans have been promised relief from high mobile data charges...

By Greg Chen 15 Jul 2019

LIFESTYLE

The Lion King roars to life on the big screen in a whole new way
The Lion King roars to life on the big screen in a whole new way

The live-action release of The Lion King promises to be one of the most spectacular highlights of 2019..

By Daniel Dercksen 15 Jul 2019

MARKETING & MEDIA

#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officer
#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officer

Dr Ewoudt Cloete, Avatar's newly appointed chief digital officer, joined the agency last month. "Avatar is an amazing agency and I feel truly honoured to be able to contribute to its already impressive legacy...

By Jessica Tennant 15 Jul 2019

MARKETING & MEDIA

Data-driven marketing and advertising; and how to harness new customer data insights
Data-driven marketing and advertising; and how to harness new customer data insights

We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...

By Rirhandzu Shingwenyana 12 Jul 2019

MARKETING & MEDIA

While print may be dying, traditional journalism is certainly adapting
While print may be dying, traditional journalism is certainly adapting

Rachel Briant, director and head of communications at Without A Doubt agency writes about preserving the old craft and what marketers can do about it...

By Rachel Briant 12 Jul 2019

MARKETING & MEDIA

All the winners at the 2019 Apex Awards. Image supplied.
#ApexAwards2019: Ending an era with magic

Ending a run of 24 Apex Awards, last night saw DDB Africa awarded the first ever and only Lifetime Grand Prix Award for their client First National Bank for the 'FNB Switch - Beating the Beep out of Beep Bank'...

By Danette Breitenbach 12 Jul 2019

LIFESTYLE

#OnTheBigScreen: Stuber, Child's Play and Super 30
#OnTheBigScreen: Stuber, Child's Play and Super 30

Films opening in South African cinemas, this week, include Stuber, Child's Play, Super 30 and Exhibition on Screen: Rembrandt...

By Daniel Dercksen 12 Jul 2019

LIFESTYLE

Figure Of 8 Dance Collective's Wag (Waiting) is all about soul
Figure Of 8 Dance Collective's Wag (Waiting) is all about soul

Figure Of 8 Dance Collective's Wag (Waiting) is currently on at the Baxter Theatre in Cape Town...

By Debbie Hathway 12 Jul 2019

MARKETING & MEDIA

#Newsmaker: Faheem Chaudhry returns to M&C Saatchi Abel
#Newsmaker: Faheem Chaudhry returns to M&C Saatchi Abel

Faheem Chaudhry has returned from M&C Saatchi London to M&C Saatchi Abel as managing partner, assuming operational leadership of the Johannesburg office...

By Jessica Tennant 12 Jul 2019

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