Latest newsMillennials and Gen Z in South Africa aren’t just influencing marketing, they’re fundamentally reshaping it. With a digital-first mindset, sharp radar for inauthenticity, and growing expectations around brand values, this group is driving a shift in how businesses connect and communicate. 18 Jun 2025 Read more KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the ninth edition of the Quarterly Buzz, tracking the brands with the most ‘buzz’ in the market. 10 Jun 2025 Read more Trust, transparency, and innovation are non-negotiable for South Africa’s Gen Z consumers when choosing financial partners. As a digitally savvy and socially conscious generation, Gen Z demands meaningful brand connections, seamless digital solutions, and clear financial communication, but remains financially cautious and sceptical of traditional institutions. 9 May 2025 Read more Family has long played a crucial role in shaping consumer behaviour, influencing everything from brand trust to purchasing decisions. Insights from KLA, in partnership with YouGov Profiles, highlight how South African families drive brand loyalty through shared experiences, recommendations, and deeply held values. 23 Apr 2025 Read more South Africa’s Generation Z (aged 19 to 27) is reshaping financial wellness, blending digital convenience with long-term financial planning. Insights from KLA, in partnership with YouGov Profiles, reveal key trends in how young South Africans are managing their money, adopting mobile banking and digital payments, and maximising opportunities to earn money online. 2 Apr 2025 Read more Social media has become more than just a space for connection and entertainment, it is now a powerful driver of retail decisions. Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products. 14 Mar 2025 Read more KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the eighth edition of The Quarterly Buzz, tracking the brands with the most ‘Buzz’ in the market. 5 Mar 2025 Read more Sustainability has become more than just a buzzword for South Africans. From recycling to adopting renewable energy, consumers are actively taking steps towards more eco-friendly lifestyles. But according to KLA’s YouGov Profiles platform, there are still significant barriers to widespread adoption. 18 Feb 2025 Read more As South Africans experience increasingly busy lifestyles, meal replacements – nutritionally balanced products designed to replace traditional meals – are emerging as a popular solution for maintaining health and convenience. These can include shakes, bars, and ready-to-drink beverages that provide essential nutrients in a convenient format. A survey conducted by consumer insights agency, KLA (in partnership with YouGov Profiles) revealed how these products are impacting weight management and eating habits in South Africa. Here's a closer look at what’s driving this trend and how meal replacements are fitting into modern consumer lifestyles. 11 Feb 2025 Read more KLA, a proudly South African consumer insights company with offices in South Africa and the UK, has been recognised as one of the Best Places to Work in the Sunday Times Best Places to Work Awards. 30 Jan 2025 Read more The global pandemic has fundamentally transformed how South Africans approach travel, with consumers placing greater emphasis on meaningful experiences, value for money, and the seamless integration of technology into their journeys. Leveraging insights from YouGov Profiles data, KLA, a consumer insights agency, highlights the latest travel preferences reshaping South Africa’s holiday landscape. 12 Dec 2024 Read more KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the seventh edition of The Quarterly Buzz, tracking the brands with the most ‘buzz’ in the market. 19 Nov 2024 Read more Black Friday has become a highlight on the global retail calendar, driving record-breaking sales and offering consumers a chance to score major discounts. In South Africa, the day has evolved into a hybrid of in-store and online shopping, with local and international retailers competing for consumers’ attention and wallets. Consumer insights agency KLA has compiled findings using YouGov Profiles data and a survey on YourView to explore this further. 12 Nov 2024 Read more In South Africa, the traditional schooling model is experiencing a shift, with an increasing number of families opting for non-traditional education options such as homeschooling and online schooling. This trend is driven by a variety of factors, including the rising costs of private schooling, a desire for more flexibility, safety, personalised learning environments and concerns over the quality of government education. 22 Oct 2024 Read more Gen Z, also known as Zoomers, were born between 1997 and 2012 and have grown up in an era of information overload and digital connectivity. They are now young adults, with the oldest members being around 28 years old. In South Africa, Gen Z represents 46% of the population. In this world of carefully curated digital content, we’re seeing a new trend emerge – the rise of the financial influencer, or fin-fluencer. 26 Sep 2024 Read more In recent years, fitness apps have gained significant traction in South Africa, transforming how people manage their health and fitness goals. These apps offer a number of features designed to enhance wellness management, from detailed workout tracking to personalised nutrition advice. Popular apps like MyFitnessPal, Strava, Nike Training Club, and FitOn cater to various fitness preferences, giving users a tailored experience that meet their specific needs. 10 Sep 2024 Read more KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the sixth edition of The Quarterly Buzz, tracking the brands with the most ‘buzz’ in the market. 21 Aug 2024 Read more KLA, a consumer insights agency, is pleased to announce the appointment of Babalwa Donkrag as managing director. 13 Aug 2024 Read more Consumer demand for sustainable food packaging has become a major catalyst for change in the industry. With a growing awareness of environmental impacts, consumers are now choosing products with reduced packaging waste and materials that are recyclable and as a result, companies are being compelled to innovate and develop eco-friendly packaging solutions. 5 Aug 2024 Read more Retailers in South Africa are at the cusp of a transformative shift as the potential of gamification is about to redefine the shopping experience. 27 Jun 2024 Read more
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