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KLA announces winners for 2023 Q1 Quarterly Buzz
KLA, YouGov's exclusive sub-Saharan partner, has released the second set of results from their Quarterly Buzz, which is an evaluation of the top brands according to public perception, measured daily over a three-month period. The first Quarterly Buzz was announced in January 2023. 24 Apr 2023 Read more

Semigration as an emerging trend: South Africans are seeking change and a better lifestyle
Post pandemic, there has been a shift in people's worldviews, with a reassessment of priorities and values. Corporate 'ways-of-working' have also been redefined as remote working opportunities offer previously unimaginable work environments. 13 Dec 2022 Read more

2022 Christmas spend: What to expect from consumers
These may be tough times, but South Africans are set to dig deep and plan for a happy and festive holiday season, even though their approaches to festivities and gift giving may be very different this year. Most remain motivated by the desire to feel a sense of connection and community and aren't prepared to compromise on this because budgets are tight. 17 Nov 2022 Read more

How the pandemic changed fashion
The global pandemic has changed consumer buying behaviour and expectations, and fashion isn't exempt. Today, consumers are slowing down and taking stock of their lives and their changing needs are reflected in their changing purchasing patterns. 29 Jul 2022 Read more

CBD usage and attitudes in South Africa: research reveals strong consumer interest in the category
For the past four years there has been a growing demand in the cannabinoid or CBD market, fuelled by increasing global trends and changing local legislation. In 2018 we saw the legalisation of cannabis for personal consumption, while CBD products with a quantity less than 20mg for daily dose were legalised in 2019. These changes have opened the market and contributed towards international market growth which is predicted to grow to $91,5bn by 2028. 22 Feb 2022 Read more

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