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MARKETING & MEDIA

A changing African consumer branding environment
A changing African consumer branding environment

In Africa, household consumption is expected to reach $2.5tn by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that...

Issued by Smart Media 3 days ago

MARKETING & MEDIA

Taking it outside
Taking it outside

Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa?..

Issued by Dentsu Aegis Network 3 days ago

MARKETING & MEDIA

Do we need a digital detox?
Do we need a digital detox?

Digital is booming (and showing no signs of slowing down) in Africa, so is the global trend towards "detoxing" from technology and social media relevant to us in sub-Saharan Africa?..

Issued by Dentsu Aegis Network 14 May 2019

MARKETING & MEDIA

Nigerian publishers gear up for digital transformation
Nigerian publishers gear up for digital transformation

365 Digital, supported by Google, hosted the Ad Tech Masterclass in Lagos, Nigeria, aimed at fostering a greater unified online advertising ecosystem...

Issued by 365 Digital 13 May 2019

ICT

Design from data
Design from data

Sub-Saharan Africa's data lakes are expanding rapidly, says data expert at DAN SSA Vikesh Singh, but it's knowing how to tame the tide of info that's going to help make design from data a reality...

Issued by Dentsu Aegis Network 10 May 2019

MARKETING & MEDIA

Sign up for our webinar | The emotional power of purpose in advertising - the pitfalls and potential
Sign up for our webinar | The emotional power of purpose in advertising - the pitfalls and potential

In this webinar Dr Rana el Kaliouby, co-founder and CEO of Affectiva, and Graham Page, MD for Offer at Kantar's Insights Division, will share evidence of what they know works well, and how to navigate your brand towards successful purpose driven advertising...

Issued by Kantar 7 May 2019

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