MARKETING & MEDIA

Winners from the 2019 Top Brands Awards. Image supplied.
All the big winners at the 21st Sunday Times Top Brands Awards

The results of the 2019 Sunday Times Top Brands Survey (now in its 21st year) was announced last night at an awards ceremony hosted at The Venue at the Houghton Hotel, Johannesburg.

2 days ago

MARKETING & MEDIA

Koo won Overall Favourite Brand in the consumer section.
#TopBrands2019: Dishing up more love

It was a night of consistency at the 21st Sunday Times Top Brands Awards held at The Venue, The Houghton Hotel last night. Koo won Overall Favourite Brand in the consumer section, an award it has taken home numerous times while the Consumer Green Award and Consumer Social Investment Award went to Coca-Cola for the third consecutive year.

By Danette Breitenbach 2 days ago

MARKETING & MEDIA

4 ways brands can incorporate chat messaging into their marketing strategy
4 ways brands can incorporate chat messaging into their marketing strategy

Chat messaging has become an effective communication channel between customers and businesses. From Facebook Messenger and WeChat to WhatsApp and in-app chat features, many brands have integrated 'DMs' (direct messages) into their campaigns.

By Wayne Flemming 3 days ago

MARKETING & MEDIA

Image credit: DESIGNECOLOGIST on Unsplash.
The don'ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the internet and finds you, not only do they expect to find an engaging website but they also look for you on social media.

By Jessica Barrella 18 Sep 2019

RETAIL

#FoodNextAfrica: The SA food startup championing traditional African flavours
#FoodNextAfrica: The SA food startup championing traditional African flavours

Young entrepreneur Sipamandla Manqele is using food to inspire pride in indigenous African ingredients, while economically uplifting the small-scale farmers and local communities involved in their cultivation and processing.

By Lauren Hartzenberg 17 Sep 2019

MARKETING & MEDIA

#GartnerSYM: Offering the 'everything customer' the multi-experience
#GartnerSYM: Offering the 'everything customer' the multi-experience

Continuing the opening keynote from the first morning of Gartner Symposium 2019, Don Scheibenreif, distinguished VP analyst at Gartner, explained the concept of the 'everything consumer' and why we need to offer them the all-new multi-experience.

By Leigh Andrews 17 Sep 2019

MARKETING & MEDIA

Advertising Week Africa postpones mega-event
Advertising Week Africa postpones mega-event

Advertising Week Africa will now take place in the first half of 2020, with a new date to be confirmed. The date change comes after a joint decision by the event's Africa-based Advisory Council and other local and international stakeholders, following unrest in South Africa and the resulting reprisal attacks across several African countries.

16 Sep 2019

MARKETING & MEDIA

Image credit: Nike.
Nike wins Emmy for Colin Kaepernick ad

#NEWSWATCH: Nike has won the Emmy for outstanding commercial at the 2019 Creative Arts Emmy Awards.

16 Sep 2019

RETAIL

Pentawards 2019 honours best in global packaging design
Pentawards 2019 honours best in global packaging design

The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London.

16 Sep 2019

LOGISTICS & TRANSPORT

Image source:
Automating supply chain innovation

Automation offers the supply chain significant advantages across efficiency, capability and reducing complexity. It can take on the tedium while opening up opportunity, and it can cut costs while allowing for improvements in deliverable and customer engagement. It is also still in the early stages of adoption - organisations are unsure as to its longevity while employees are concerned about its ubiquity.

There have also been challenges around the cost of implementing the technology and the skilled labour force required to manage and control it alongside the fears that it will usurp roles and oust people. Today, however, these challenges are changing as the technology becomes increasingly affordable and accessible and both organisations and employees recognise the benefits that it brings.

By David Slotow 16 Sep 2019

ICT

How to create SEO friendly content for your new website
How to create SEO friendly content for your new website

Search Engine Optimisation (SEO) isn't easy, but it's crucial for company growth.

By Katie Chodosh 16 Sep 2019

MARKETING & MEDIA

Image credit: Joanna Kosinska on Unsplash.
Today's experiential marketing is all about content creation

Experiential marketing starts from a narrative. Events marketing, on the other hand, focuses on a one-time, snapshot event - which takes place in a pre-defined period in time making room for one-way communication.

By Jameson Hlongwane 16 Sep 2019

MARKETING & MEDIA

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.
#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success.

By Leigh Andrews 16 Sep 2019