MARKETING & MEDIA

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Brand Finance releases report for the world's most valuable brands in 2019

Italian supercar manufacturer, Ferrari, has reclaimed the title of the world's strongest brand, having last held it in 2014, according to the latest report by Brand Finance. The iconic brand has increased its Brand Strength Index (BSI) score three points from 91.5 to 94.8 out of 100 over the past year, pulling ahead of the likes of McDonald's, Coca-Cola, Lego, and Disney.

1 day ago

RETAIL

#BizTrends2019: 5 trends shaping the fresh produce sector
#BizTrends2019: 5 trends shaping the fresh produce sector

The fresh produce industry's characteristics can easily be defined by those of its products - quick turnaround and short shelve life. It is definitely not an easy game and keeping your finger on the pulse of defining trends is essential.

By Lindie Stroebel 1 day ago

ICT

#BizTrends2019: The digitalisation of payment providers in 2019
#BizTrends2019: The digitalisation of payment providers in 2019

PayU is the world's emerging market payment provider, focusing on cross-border payment integrations, especially in the area of enterprise and large-scale businesses seeking to expand across the continent. But what can we see happening in 2019?

By Evan-Lee Courie 1 day ago

MARKETING & MEDIA

Bogosi Motshegwa, founder/brand consultant, Thinkerneur.
#BizTrends2019: Ad agencies of the future are building new models

Things have changed and continue to do so at a dramatic speed. Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down.

By Bogosi Motshegwa 1 day ago

MARKETING & MEDIA

Mimi Kalinda, group CEO and co-founder of Africommunications Group.
#BizTrends2019: Africa will no longer be a victim of 'image'

I work with a client who is a business leader in the telecommunications industry in Africa. He insists that his perception of risk when it comes to doing business in Africa is different from most people because he never bases his opinion of any country on a Google search.

By Mimi Kalinda 18 Jan 2019

RETAIL

#BizTrends2019: Shopping the future, right now
#BizTrends2019: Shopping the future, right now

I was in Seattle in October last year. Instead of swinging by Nordstrom for a bit of fashion shopping, I headed straight for Amazon Go. I had read so much about this 'no queues, no tills' shopping experience that I wanted to try it for myself.

By Robyn Cooke 17 Jan 2019

ICT

#BizTrends2019: Top mobile trends for the 2019 consumer
#BizTrends2019: Top mobile trends for the 2019 consumer

"This is not the year of the mobile phone". The African consumer is tired of hearing this because the mobile phone has been in their hands since 2011, so what next?

By Lynette Hundermark 17 Jan 2019

MARKETING & MEDIA

New APO Group CEO, Lionel Reina.
#BizTrends2019: Africa is one of the major players in the global economic future

New APO Group CEO, Lionel Reina, told Bizcommunity.Africa that the continent's major asset is its young and dynamic population, who believe they can affect change and be conducive to Africa's development and success.

17 Jan 2019

MARKETING & MEDIA

Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

It seems crazy to need to write an article stating the obvious but so be it. As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 16 Jan 2019

MARKETING & MEDIA

Screengrab from .
Deception is the lowest form of marketing

When I was a pre-pubescent "tween-ager" I used to float in the pool face-down to trick my mother into thinking I had drowned. I thought it was funny. It's not funny, of course - it's stupid and embarrassingly callous.

By Nick Grubb 16 Jan 2019

MARKETING & MEDIA

Kalliebree Keynerd, head of social media at Joe Public Connect.
#BizTrends2019: From disappearing acts to dark social and digital wellness

Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months.

By Kalliebree Keynerd 16 Jan 2019

RETAIL

#BizTrends2019: Selling to the other 98% - the move to physical retail
#BizTrends2019: Selling to the other 98% - the move to physical retail

Nine years ago we were famously quoted as saying, "In 10 years' time nobody will go into a physical store to buy something they know they need." We believed that e-commerce was such an obviously better way of shopping. We were wrong. As of today, Yuppiechef has opened brick-and-mortar stores in four prime locations - most recently at the V&A Waterfront in Cape Town.

By Andrew Smith 16 Jan 2019

CSI & SUSTAINABILITY

#BizTrends2019: Brands with purpose will change South Africa for the better
#BizTrends2019: Brands with purpose will change South Africa for the better

Despite great efforts from government and NGOs, South Africa still faces a number of societal and environmental challenges.

By Michael Baretta 16 Jan 2019