MARKETING & MEDIA

The dilemma of leadership in the advertising and media industry
The dilemma of leadership in the advertising and media industry

Maria Ramos appointed CEO of Park Advertising Group (NOT REALLY...)

By Chris Botha 3 days ago

MARKETING & MEDIA

The executive jury 2019 unwinding at the River Cafe, New York, after a week long exercise of judging and voting for the best entries. © .
Winners announced for 2019 NYF Advertising Awards!

New York Festivals Advertising Awards has announced its 2019 winners.

15 May 2019

MARKETING & MEDIA

Image source: Gallo/Getty.
Safaricom introduces affordable 4G-enabled smartphones in Kenya

Safaricom has introduced a smartphone campaign by launching the cheapest 4G-enabled smartphones, Neon Ray and Neon Nova, in Kenya. The introduction of the smartphones is intended to offer a digital experience for those who do not have smartphones.

15 May 2019

LIFESTYLE

2019 Encounters Documentary Fest lineup unveiled
2019 Encounters Documentary Fest lineup unveiled

The lineup of non-fiction films to be screened at the 21st Encounters South African International Documentary Festival has been unveiled. Documentary fans may look forward to an array of fascinating film subjects, from the front row of high fashion's runways to eavesdropping on an international racist conspiracy with South African ties and from a tribute to Pan-Africanism via Fela Kuti to Afrika Bambaataa's search for his routes in Kwa-Zulu-Natal.

15 May 2019

RETAIL

The most valuable global retail brands for 2019
The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands report were revealed by WPP and Kantar today. The research - which looks at luxury, apparel, retail and fast-food outlets - shows that the world's most valuable retail brands are worth $339 billion more this year than last, a total of $1.4 trillion.

14 May 2019

MARKETING & MEDIA

Image source: Gallo/Getty
How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis explained during a recent Meltwater webinar on the role of corporate social responsibility or CSR (Corporate Social Responsibility) in marketing that she's a passionate believer that business can and should be a force for good in the world.

By Leigh Andrews 14 May 2019

RETAIL

Instagram's @shop a curated showcase of shoppable products
Instagram's @shop a curated showcase of shoppable products

Instagram has launched a @shop account, essentially a curation of posts from online merchants that sell products through the image-sharing app.

14 May 2019

CSI & SUSTAINABILITY

Girls4Tech programme aims to reach one million girls by 2025
Girls4Tech programme aims to reach one million girls by 2025

First launched in South Africa in 2017, Mastercard's inquiry-based STEM programme Girls4Tech has so far reached more than 400,000 girls (ages 8-12) in 25 countries. The programme aims to inspire young girls to pursue STEM careers through a fun, engaging curriculum built around global science and mathematics' standards.

14 May 2019

MARKETING & MEDIA

Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling. With brands clamouring for market share, it's worth taking a step back to look at how telling your brand story through heartfelt, emotive storytelling can connect with and earn your customer's trust.

By Yaw Dwomoh 13 May 2019

RETAIL

Best in global visual merchandising awarded
Best in global visual merchandising awarded

The winners of the 2019 International Visual Merchandising (VM) Awards were announced at the RetailExpo, a European retail trade event, in London earlier this month.

13 May 2019

MARKETING & MEDIA

Cobus Heyl is Burn Media Group’s new chief products officer.
Cobus Heyl announced as director, chief product officer of Burn Media

Cobus Heyl has been announced as Burn Media Group's new chief product officer.

13 May 2019

LIFESTYLE

#AfricaMonth: Q&A with photographer Mário Macilau
#AfricaMonth: Q&A with photographer Mário Macilau

Award-winning Mozambican artist Mário Macilau will be exhibiting his solo show, titled Faith: Rituals, Spirit & Sea in collaboration with Ed Cross Fine Art in London, at Guns & Rain in Johannesburg.

By Ruth Cooper 13 May 2019

MARKETING & MEDIA

A screen grab from Nike's ad, featuring Caster Semenya.
#FairnessFirst: How Nike put purpose marketing on the podium with Caster Semenya

Nike's Dream Crazy campaign has won favour across the globe, having just scooped up top honours at the One Show Awards in New York. Caster Semenya, who features in the campaign, has also further proved her place on the winner podium.

By Leigh Andrews 13 May 2019