Cultural relevance | Bizcommunity

Cultural relevance | Bizcommunity

News

Retailers

The CNA paradox: What a failing legacy brand’s “coolest” status teaches stationery retailers

Prof Ilse Struweg, Issued by University of Johannesburg - Marketing Management 1 day

Ogilvy wins its 10th Bookmarks Agency of the Year title

IAB Bookmarks Awards

Ogilvy wins its 10th Bookmarks Agency of the Year title

Issued by Ogilvy South Africa 1 day

In a first, the Best Digital agency Award at Bookmarks was shared between two agencies: Accenture Song (pictured) and Ogilvy (Image: @Bizcommunity)

IAB Bookmarks Awards

#Bookmarks2026 | It's a first! Best Digital Agency awarded to two agencies

14 Aug 2026

Uber Eats' campaign Football is for food did well in the Cannes Creative Effectiveness category. Source: YouTube.

Cannes Lions

Warc says cultural relevance and creators drive Cannes effectiveness wins

13 Aug 2026

Publicis Groupe Africa shines at Bookmark Awards with 21 finalist nominations

IAB Bookmarks Awards

Publicis Groupe Africa shines at Bookmark Awards with 21 finalist nominations

Issued by Publicis Groupe Africa 12 Aug 2026

Two Tone Global celebrates 1 year of changing perceptions with GWM

Trends

Two Tone Global celebrates 1 year of changing perceptions with GWM

Issued by GWM 11 Aug 2026

Research

Social marketing faces 3 limits, latest Warc research finds

6 Aug 2026

Possibility in play earns Effie and Bookmark finalist recognition

Marketing

Possibility in play earns Effie and Bookmark finalist recognition

Issued by Mscsports 5 Aug 2026

#WomensMonth | Nadia Jaftha on pushing SA’s creator economy from influence to ownership

Women's Month

#WomensMonth | Nadia Jaftha on pushing SA’s creator economy from influence to ownership

Evan-Lee Courie 5 Aug 2026

Winning the conversation does not always mean winning the sale in South Africa’s fast food race

Research

Winning the conversation does not always mean winning the sale in South Africa’s fast food race

Issued by Rogerwilco 30 Jul 2026

Lebogang Mashangoane, account director at Riverbed PR says PR’s Golden Age will belong to those who understand people (Image supplied)

World PR Day

#WPRD2026 | PR’s Golden Age will belong to those who understand people, not just platforms

Lebogang Mashangoane 31 Jul 2026

From Fairytale to a new global chapter: Liquideep signs with Africori/Warner Music

Music

From Fairytale to a new global chapter: Liquideep signs with Africori/Warner Music

29 Jul 2026

K-Beauty goes global: Sales surge 53% as Korean innovation reshapes beauty growth

Health & Beauty

K-Beauty goes global: Sales surge 53% as Korean innovation reshapes beauty growth

Issued by NielsenIQ 28 Jul 2026

To make an idea newsworthy, it must be worthy of the news, says Mike Sharman, CCO, Retroviral (Image: @ Bizcommunity)

World PR Day

#WPRD2026 | What's the story that deserves to exist?

Mike Sharman 27 Jul 2026

Beyond data: Why growth is still human-led

Digital

Beyond data: Why growth is still human-led

Tafadzwa Penny, Issued by Machine_ 23 Jul 2026

The fast food brands South Africans notice are not always the ones they buy

Research

The fast food brands South Africans notice are not always the ones they buy

Issued by Rogerwilco 22 Jul 2026

PR & Communications

Estée Lauder names Madeleine Boyd to lead global brand comms

20 Jul 2026

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Digital

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

17 Jul 2026

Warc and TikTok say brands need community intelligence to win with AI

Advertising

Warc and TikTok say brands need community intelligence to win with AI

15 Jul 2026

Dentsu School of Influence graduates new wave of business-ready creators

Social Media

Dentsu School of Influence graduates new wave of business-ready creators

Issued by Dentsu 14 Jul 2026

Fast food gets serious: SA brands fight for every bite

Research

Fast food gets serious: SA brands fight for every bite

Issued by Insight Survey 9 Jul 2026

Why experience marketing matters more than ever

Marketing

Why experience marketing matters more than ever

Thato Matlhabegoane, Issued by Duma Collective 8 Jul 2026

K-Way vs. knockoffs: The hidden cost of fake fashion in SA

Fashion & Homeware

K-Way vs. knockoffs: The hidden cost of fake fashion in SA

Martine Vogelman 6 Jul 2026

Dentsu X partners with Africa Creative Agency on WAV Festival 2027 and Africa House

Marketing

Dentsu X partners with Africa Creative Agency on WAV Festival 2027 and Africa House

Issued by Dentsu 1 Jul 2026

Klipdrift taps into rugby fever with Springboks-All Blacks partnership

Sport

Klipdrift taps into rugby fever with Springboks-All Blacks partnership

23 Jun 2026

Avocado playbook shows fresh produce must align with Gen Z values

Agriculture

Avocado playbook shows fresh produce must align with Gen Z values

Barry Landman 18 Jun 2026

Effie Worldwide has released the 2025 Effie Index (Image supplied)

Marketing

Global Effie Index: 2025’s most effective marketers, brands and agencies

17 Jun 2026

#YouthMonth | The Lab's Matthew Tyler on conscious consumption, resale culture and purpose-driven brands

ESG

#YouthMonth | The Lab's Matthew Tyler on conscious consumption, resale culture and purpose-driven brands

Evan-Lee Courie 15 Jun 2026

How dotsure.co.za is growing South Africa’s next generation of talent

Youth Employment

How dotsure.co.za is growing South Africa’s next generation of talent

Issued by Dotsure.co.za 10 Jun 2026

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Marketing

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Karabo Ledwaba 5 Jun 2026

The 2026 Kantar-Diva-Curve Report

Inclusion, Empowerment & Social Justice

The 2026 Kantar-Diva-Curve Report

Leigh Andrews and Carissa Poonsammy, Issued by Kantar 3 Jun 2026

Ex-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545

Marketing

Ex-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545

Issued by Studio 545 1 Jun 2026

Uber Eats and Special US win Grand Effie at US 2026 Effie Awards for Football is for Food (Image supplied)

Advertising

Uber Eats wins US Effie Awards' Grand Effie

29 May 2026

Kelly Fisher, Marketing and Communications Head at Injini

Early Childhood Development

Education crisis: We need to fix the root for the tree to thrive

Kelly Fisher 28 May 2026

Ogilvy wins global and local Social Media awards including Smarties Agency of the Year 2026

Marketing

Ogilvy wins global and local Social Media awards including Smarties Agency of the Year 2026

Issued by Ogilvy South Africa 28 May 2026

Heineken Beverages and eMedia announce groundbreaking content partnership

Media

Heineken Beverages and eMedia announce groundbreaking content partnership

Issued by JNPR 27 May 2026

Emotional connection and nostalgia drives surge in ‘kidult’ toy spending

Retailers

Emotional connection and nostalgia drives surge in ‘kidult’ toy spending

27 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Marketing

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Orms celebrates 30 years of creativity, community and business resilience

Retailers

Orms celebrates 30 years of creativity, community and business resilience

22 May 2026

Mscsports wins gold at MMA Smarties for pioneering AI-powered audience engagement with Telkom

Marketing

Mscsports wins gold at MMA Smarties for pioneering AI-powered audience engagement with Telkom

Issued by Mscsports 22 May 2026

Nestlé KitKat brings fans closer to Formula 1 in new partnership

Retail Marketing

Nestlé KitKat brings fans closer to Formula 1 in new partnership

19 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 12 May 2026

The Odd Number secures 2 bronze at 2026 Clio Awards

Advertising

The Odd Number secures 2 bronze at 2026 Clio Awards

Issued by The Odd Number 8 May 2026

Food & bev. services

What McDonald’s SA’s new CMO plans next: A customer-first, digitally-driven brand

Evan-Lee Courie 6 May 2026

Side-hustle to powerhouse: Dentsu School of Influence opens Youth Month Creator applications

Digital

Side-hustle to powerhouse: Dentsu School of Influence opens Youth Month Creator applications

Issued by Dentsu 23 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

Toyota Gaming Engine returns to Comic Con Cape Town 2026

Events

Toyota Gaming Engine returns to Comic Con Cape Town 2026

16 Apr 2026

Woodlands Dairy targets modern consumers with First Choice Custard rebrand

Packaging

Woodlands Dairy targets modern consumers with First Choice Custard rebrand

16 Apr 2026

Women In Sports Africa is rewriting the rules for African sports media

Sport

Women In Sports Africa is rewriting the rules for African sports media

10 Apr 2026

Simba's iconic chips get a bold makeover

Packaging

Simba's iconic chips get a bold makeover

10 Apr 2026