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Mscsports Press Office
Mscsports was established as a sports memorabilia business in 2000. From humble beginnings with ambitions of shaping the local sports & entertainment industry, Mscsports has evolved into the award-winning full-service sponsorship agency of choice to leading South Africa brands and rights holders.
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Latest news

Mscsports renews 3 year contract with Engen
Mscsports, a full-service sponsorship agency, is thrilled to announce the renewal of its three-year contract with Engen. The deal highlights the strength of the partnership between the two entities and reaffirms Mscsports' commitment to delivering innovative and impactful marketing solutions. 22 May 2024 Read more

Mscsports announces appointment of Carrie Delaney as managing director
Mscsports, an award-winning sponsorship agency, is proud to announce the appointment of Carrie Delaney as their new managing director. 11 Jul 2023 Read more

What does it take to win gold?
Together with Sascoc and Bidvest, Mscsports proudly curated a long-term partnership between Bidvest and Sascoc, aimed at boosting the prospects of all South African athletes. 19 May 2023 Read more

A bumper year predicted for sponsorship as fan events make a comeback
Investment into sport and brand sponsorships is set to make a big comeback in 2022, as brands realise the potential of sponsorships and their capability to outperform other tools in the marketing mix, particularly when it comes to keeping audiences engaged and connected at scale. 3 Dec 2021 Read more

Mscsports is the Hollard Sport Industry Awards Agency of the Year for 2021
Mscsports, the full service sports and entertainment agency, has been announced as the Hollard Sport Industry Awards Agency of the year for 2021. 30 Nov 2021 Read more

Watch out for the bouncer. When It comes, it is going to be prolific
What would a business article be without a relatable sporting analogy? Particularly when we, as a sporting nation, so desperately crave a return to live sport and a sense of 'normality'. 19 Jul 2021 Read more

Athletes to influencers: the new competive playing field
Professional athletes endorsing brands is not a new concept. For years the likes of Michael Jordan, Tiger Woods and Cristiano Ronaldo have proudly donned the infamous Nike logo (amongst others) as part of high value sponsorship deals, but the rise of social media and the absence of live sport due to the Covid-19 pandemic has seen the development of a new highly competitive playing field amongst athletes - both professionals and amateurs - in the digital arena. 11 Mar 2021 Read more

The future of women's sport sponsorship
"Not bad for a girl..." Possibly the phrase which female professional athletes dread most and an accurate indication of all that is very wrong when it comes to the sponsorship landscape within women's sport. Women's sport has long been, and continues to be, perceived as inferior to male sports with a false societal perception that women don't run as fast, can't jump as high, throw as hard or hit it as far as their male counterparts. 26 Feb 2021 Read more

MSCSPORTS secures four Discovery Sports Industry award nominations
Integrated sports agency MSCSPORTS tops the scoreboard as they Make Sport Count with four nominations for the most prestigious sports awards on the continent: The Discovery Sports Industry Awards 2015. 25 Nov 2014 Read more

Annual SASFIN bank sports quiz raises more than R250,000 for charity
The star-studded list of participants included Absa Premiership coach Gavin Hunt, Bafana Bafana legends Neil Tovey and Mark Williams, Greame Smith, Paul Harris and former Springbok Gcobani Bobo. 19 Jun 2013 Read more

MSCSPORTS makes sports count for Bidvest Namibia
MSCSPORTS is making sport count for Bidvest Namibia. The recently launched three-year deal of the Bidvest Namibia Cup is the biggest cup in Namibian football with an investment amount totaling several millions. The Bidvest Cup will in its true sense be a flagship competition which everyone from the clubs to the fans eagerly awaits. 19 Mar 2013 Read more

The global economic crisis has undoubtedly impacted severely on sport sponsorships in South Africa and has resulted in major industry role players including the likes of Vodacom and Standard Bank reducing their investments in recent years. The economic downturn was a rude awakening for the sponsorship market in the aftermath of an extremely successful and profitable World Cup period for South Africa. 3 Sep 2012 Read more

Discovery Jacaranda FM Spring Walk to draw thousands to Pretoria
There are many things that make South Africa LEKKER. A lekker braai with friends, a lekker game to watch, lekker hotspots to shop and kuier, lekker places to see and many more. Now, as we're about to open the door to South Africa's favourite season, we bring you THE spring walk to celebrate the fact that it's lekker to be here, lekker to be South African and lekker to be healthy! 3 Aug 2012 Read more

MSCSPORTS continues to make sport count
MSCSPORTS continue to make sport count for their clients. The hugely popular Sasfin Sports Quiz in aid of the Selwyn Segal took place recently in Sandton with 420 people in attendance. Once again the evening was an amazing success and for the first time in 10 years the invincible Leetek team were pipped to the post by Bidvest Head Office who could not contain their delight when the result was announced. 3 Jul 2012 Read more

Altech Autopage Cellular presents an exclusive breakfast with Mr Heyneke Meyer
MSCSPORTS hosted a very entertaining breakfast with Coach Heyneke Meyer at the Sandton Convention Center on Friday, 20th April. Altech Autopage Cellular sponsored the event which was attended by 500 people. 25 Apr 2012 Read more

Bidvest's Proudly Pink Campaign gaining momentum
Bidvest's Proudly Pink Campaign is set to gain serious momentum over the next two weeks with two fundraising events set to take place. The Group's mission is to raise awareness of cancer by raising funds for two selected charities: the Cancer Association of South Africa (CANSA) as well as The McGrath Foundation. 14 Nov 2011 Read more

Celebrities raise money for Tomorrow Trust at EMI Golf Day in Association with Sasfin Bank
Sports marketing company MSCSPORTS secured a star-studded line-up of sports and media personalities for the EMI Golf Day in association with Sasfin Bank at the Houghton Golf Club in an entertaining day of socialising and four-ball action. 31 Oct 2011 Read more

De Villiers and Clarke battle it out at the Ram Captains' Breakfast
National cricket captains and arch rivals, AB De Villiers and Michael Clarke were hosted by Ram Hand-to-Hand Couriers on Monday morning at a sold-out Sandton Convention Centre. The breakfast gave those in attendance the opportunity to interact with and pose questions to the captains about all that is expected during the upcoming series, scheduled to start at SuperSport Park, Centurion on Wednesday afternoon. 18 Oct 2011 Read more

Larger than life Springbok centre/wing of the 1960s and early 1970s, Syd Nomis will be in the spotlight once again when former Springboks, rugby fans, media and business join forces to pay tribute to the Bok legend at a glitzy dinner at the Wanderers Club, Johannesburg on September 6th. The evening will be hosted by leading courier company, RAM Hand-to-Hand Couriers. 26 Aug 2011 Read more

MSCSPORTS has had a busy time scoring goals for their clients. Their sports marketing team successfully placed their client Ram Hand to Hand couriers as the broadcast sponsor of four Tri-nations matches on Supersport in July and August. 19 Aug 2011 Read more

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011 646 7340