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Machine_ is a creative solutions agency represented across Cape Town, Johannesburg and Durban, and is home to over 75 adventurous minds.
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Why fear is the single biggest challenge in B2B marketing, and how to overcome it
In the B2B space, your professional reputation is on the line: The fear of messing up can make B2B decision-making more protracted and complex than that of B2C. So what does that mean for B2B marketers? Machine’s specialist B2B team of strategists, content marketers and creatives posed the question to some of their B2B clients. Here’s what they shared. 25 Oct 2024 Read more

How do you ensure people feel seen and heard in a big corporate?
According to McKinsey, productivity increases by 20 to 25% when employees feel connected within an organisation. In fact, most of the key drivers of growth (collaboration, alignment to business strategy and purpose, retention of staff and IP and so on) are directly linked to how your employees feel, driven largely through internal communication. There is, after all, little point in a sophisticated wellness programme or well-crafted business strategy if staff don’t know about it, or aren’t engaged with it. 3 Oct 2024 Read more

Machine_ wins metal at New Gen for specialist content marketing and internal comms team
Publicis Groupe's creative solutions agency, Machine_, delivered a stellar performance at the 2024 New Generation Social & Digital Media Awards, clinching two golds, two silvers and one bronze for its specialist content marketing and internal communications team. 1 Oct 2024 Read more

Machine_ named lead creative agency for Unilever’s Handy Andy
Creative solutions agency Machine_ has been appointed as Handy Andy’s lead creative agency, effective from 1 May 2024, after an intensive Unilever digital pitch process. 4 Jun 2024 Read more

Machine_ secures 15% of shortlists in The Andys Regional Competition
Machine_, a creative solutions agency, celebrates five shortlists at The International Andy Awards Regional Competition – marking a strong start to 2024. 30 Jan 2024 Read more

A week of wins: Machine_ celebrates a triple triumph at the Assegai, Pendoring, and SAPF Awards
Machine_ celebrates a ground-breaking achievement, clinching top honours at three prestigious awards ceremonies within a single week. This unprecedented feat saw the creative agency win acclaim at the SA Publication Forum Awards, Assegai Awards, and Pendoring Awards. 17 Nov 2023 Read more

Machine_ celebrates 11 wins and Editor of the Year hat-trick at the 2023 SA Publication Forum Awards
At the 2023 SA Publication Forum Awards, Machine_ once again outshone the competition, securing an impressive array of awards. Notable victories included Editor of the Year, Excellence in Design and Photography, Excellence in Communication, Best Digital Publication, and Gold for Innovation and Trends. 9 Nov 2023 Read more

Machine_ wins gold at 2023 New Gen
Machine_ claimed multiple awards, including two gold awards, across various categories at the 2023 New Generation Social & Digital Media Awards for its content marketing and digital publishing as well as social media campaigns. 2 Oct 2023 Read more

Machine_ helps Sanlam Rewards secure Commendation at 2023 SA Loyalty Awards
The 2023 South African Loyalty Awards took place on 14 September, awarding SA's top loyalty rewards programmes and initiatives. Up against well-established players such as FNB's eBucks and Clicks ClubCard, it is a significant achievement that Sanlam Rewards was commended by judges. 21 Sep 2023 Read more

All of Machine_'s entries convert to finalists at the 2023 New Gen Awards
The New Generation Social & Digital Media Awards list of 2023 finalists was announced on 30 August. Creative-solutions agency, Machine_ successfully had each of their entries convert to a finalist, creating 12 in total, across creative and content marketing. 4 Sep 2023 Read more

#BehindtheCampaign of 'Have You Heard' - a TVC for Spotify Kenya by Machine_
In May 2023, South African creative-solutions agency, Machine_, launched its first film for Spotify Kenya as part of their African Monthly Active User campaign, to increase awareness and showcase the plethora of African music available on Spotify - now over 100 million songs! 17 Aug 2023 Read more

#BehindtheCampaign: Spotify - 'Ons Praat Nie Afrikaans Nie, Ons Sing Dit'
To showcase Spotify's wide array of Afrikaans music and target Afrikaans-speaking South Africans, South African creative-solutions agency Machine_ launched a social-media campaign that created a stir - and a lot of laughs. 16 Aug 2023 Read more

Support Machine_'s 2023 Mandela Day fundraiser!
Machine_ loves Mandela Day. Off the back our a successful 2021 and 2022 Mandela Day initiative raising a collective R25,000, we once again asked Machine_ staff to donate 67 minutes of their time to create art inspired by Madiba that we will raffle off to raise funds for Blackboard. Here's how you can contribute to this amazing cause and stand the chance of winning a piece of local art! 13 Jul 2023 Read more

6 2023 IAB Bookmarks Awards finalists for Machine_
The 2023 IAB Bookmarks Awards finalists were announced on 22 June and Machine_ showed up across categories for clients: Heineken, Sanlam and Prime Video. 27 Jun 2023 Read more

Machine_ wins Best Culture and takes home 13 Giraffe Creative Awards
The annual Publicis Groupe Africa's Fresh Conference plays host to two awards ceremonies: The Golden Lions for product excellence and team recognition and the Giraffe Creative Awards. Machine_ showed up across multiple categories, taking home awards for creative work for clients such as Spotify, Prime Video and Heineken. 4 Apr 2023 Read more

Machine_ wins gold at the MMA Smarties Awards
The MMA Smarties Awards honour the most effective modern marketing in South Africa. Machine_ took home a gold as well as four silver awards at the ceremony on 30 March. 3 Apr 2023 Read more

Machine_ shortlisted for best work in Africa at Andy's
"The Andy Awards have been around for over half a century, honouring global creativity aligned with a brand," explains Machine_ Cape Town executive creative director, Jabulani Sigege. "We're happy that our Spotify Africa TV work garnered a shortlist in the show's first regional competition and look forward to it competing in the global competition later on in the year," he says. 18 Jan 2023 Read more

Another year of growth and award wins for Machine_
Although the last two years have impacted the advertising industry, Machine_ has built on a record-breaking 2021 with an even more successful 2022 - growing in staff complement and winning clients as well as multiple awards across the board. 19 Dec 2022 Read more

Machine_ wins multiple awards for Sanlam at SA Publication Forum Awards
Machine_'s content marketing team took home multiple wins and awards at the 2022 SA Publication Forum Awards for work with its long-standing clients, Sanlam and Sanlam Reality. Wins included Website of the Year, Email Newsletter of the Year, Digital Publication of the Year and Excellence in Communication. 1 Dec 2022 Read more

Emerging talent share their experience of working at Machine_
An inside scoop into how creative agency Machine_ run their internship programmes and development initiatives. 21 Nov 2022 Read more


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Contact Machine_

Phone: +27 87 255 0334
Email: az.oc.enihcamsisiht@olleh
Website: www.thisismachine.co.za