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Insight Survey is a South African B2B market research company with almost 15 years of experience. We specialise in telephone interviews, online surveys, industry analysis and competitive intelligence to help improve or grow your business.
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Is technology and innovation energising South Africa's supplements market?
Globally, market players are launching new supplement products that have been developed using technological innovation and novel ingredients, in order to meet dynamic consumer requirements. Moreover, the use of innovation is also extending to pharmaceutical retailers, which are introducing user-friendly online platforms to promote the use of supplements, thereby enhancing health personalisation and accessibility. 19 Apr 2023 Read more

How is tech-enabled simplification driving SA's long-term insurance industry growth?
Following the declines experienced in 2020 that resulted in a 4.4% drop in premium volumes, the global Long-Term (Life) Insurance industry demonstrated resilience, by achieving significantly higher growth of 9.9% in 2021, with a marginal 0.2% contraction expected in 2022. Much of this recovery can be attributd to the InsurTech-driven simplification of Life Insurance products, part of the focus on customer centricity following Covid-19-driven changes in consumer expectations. Crucially, this trend is driving greater accessibility in terms of policy requirements and understandability, as well as the development of simplified offerings provided via non-traditional channels, and boosting penetration in underserved markets. 1 Mar 2023 Read more

Are 'better-for-you' options helping to beat SA's breakfast cereals market crunch?
Within the global and local breakfast cereals markets, demand for 'better-for-you' breakfast cereal products, with reduced amounts of 'unhealthy' ingredients, is rapidly rising amongst health-conscious consumers. Amidst a greater focus on nutritional value and quality, there is also an expectation among consumers to not compromise on taste. Local players are leveraging this demand by introducing innovative health-focused products to beat the ongoing unhealthy breakfast cereal stigma, as well as the threat of imminent labelling regulations. 1 Feb 2023 Read more

Is allergic rhinitis 'sneezing' life into South Africa's allergy care market?
Consumers across the globe are being exposed to more allergens, as urbanisation, industrialisation, and pollution, increase rapidly. This has amplified the prevalence and severity of allergic rhinitis and hay fever symptoms, thereby increasing consumer demand for remedies that treat these conditions. As such, global and local market players are catering to these demands for allergic rhinitis treatment through product innovation and product line expansion. 25 Jan 2023 Read more

Are personalised insurance products 'insuring' growth in SA's short-term insurance industry?
Over the past few years, the short-term insurance landscape has significantly evolved in response to a dynamic market environment, with a 'one size fits all' approach no longer being sufficient in meeting market and consumer demands. This has resulted in the introduction of innovative, personalised short-term insurance offerings, driven by insurtech, to meet the complex demands of younger consumers in particular, based on an accurate picture of each individual's needs and preferences. 18 Jan 2023 Read more

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