 Both globally and locally, pet owners are finding novel ways to pamper their pets, as they are increasingly being considered as an important member of the family. These include treats such as ice cream, frozen yogurt and non-alcoholic beverages, as well as a variety of high-end services, such as luxury pet hotels and spa treatments. These unique treats are popular among pet owners, who continue to humanise their pets with luxury products and services that they themselves enjoy. 20 Jul 2020 Read More In South Africa, the use of sponsorships in sports and energy drinks marketing is an ongoing trend, especially for sport teams and extreme sports. The association with athletes and sporting events has been a strategic move, by sports and energy drink brands, to combat the negative perceptions of these types of drinks. In addition, sponsorships have also provided sports and energy drinks with the opportunity to build brand loyalty among consumers. 6 Jul 2020 Read More Whilst the global Covid-19 pandemic is having a devastating global impact, the resulting symptoms such as dry cough, fever and respiratory difficulties has been positive for the cough, cold and flu remedies market. Over the past few months, consumers have engaged in panic buying to be better prepared in case of infection, which has boosted sales and the growth of the cough, cold and flu remedies market. 22 Jun 2020 Read More In recent years, cold-pressed Juice has achieved considerable success due to the associated health benefits of this processing method, as well as the convenience of 'on-the-go' consumption. In order to meet consumer demands and attract new customers, various industry players have developed and launched new flavour infusions to their cold-pressed Juice ranges, which is boosting the juice market. 8 Jun 2020 Read More With the rapid growth of mobile applications currently brewing, both globally and locally, leading coffee industry players are increasingly incorporating mobile commerce (m-commerce) technologies, as a key element of their growth strategies. The goal behind the adoption of m-commerce technology is to make the coffee purchasing process a perfectly, percolated experience for consumers. 23 Mar 2020 Read More Given the sluggish economy and market growth, carbonated soft drinks manufacturers and distributors have started to explore innovative ways of boosting industry sales. With craft gin being 'all the rage', and more than 250 craft gins now available in South Africa, many players have launched exotic-flavoured soft drink and tonic water variants to meet changing consumer tastes. 2 Mar 2020 Read More The rise of technology and digitalisation is fast becoming a significant driving force in several industries globally, including the short-term insurance industry. The industry and consumers are increasingly shifting from the traditional models of insurance, and gravitating towards more customer-centric, digital solutions that are being revolutionised through the Fourth Industrial Revolution (4IR). 4 Nov 2019 Read More Ketogenic, flexitarian, pescatarian, vegetarian, vegan, and so many more. The number and variety of specialised diets consumers are adopting continue to increase every year. Some of these diets are simply fads, while others become trends. Veganism has become a lifestyle choice for many, and, as a result, it is a concept the food industry, and specifically, fast food players, can no longer afford to ignore. 29 Jul 2019 Read More Pets are becoming more important in society, with pet owners increasingly investing more time and money in their pet's health, wellness, and safety. Pets are no longer being treated as companion animals, but rather as part of the family, with pet owners aligning their pet's lifestyles to that of their own by providing them with healthy foods, physical activities, and ensuring they have access to high-quality healthcare. 15 Jul 2019 Read More 'You are what you eat' and 'staying in shape' are two factors that are becoming more relevant than ever before. There is a strong trend towards adopting healthier, more natural lifestyles. And although this trend may be beneficial to most, it could represent a challenge to the traditional OTC medication industry in the future. 27 May 2019 Read More Globally, there has been a growing trend among consumers towards improved health and wellbeing. As a result, the global health trend has swept across all industries, including bottled water, with consumers increasingly seeking healthier beverage options such as bottled water, rather than sugary beverage alternatives. 20 May 2019 Read More As one of the world's favourite beverages and major sources of caffeine for many consumers, coffee continues to play an integral role in the daily routines of society, and coffee consumption continues to witness strong growth globally. This is no different in South Africa, with the country's unique culture and innovative trends helping the country's coffee industry to carve a successful niche in the global market. 11 Mar 2019 Read More As the lifestyle of individuals become increasingly busy, many are seeking more efficient ways to remain fit and healthy, while also boosting their energy levels. As an alternative to traditional vitamin pills and tablets, some people are turning to vitamin IV drips and inhalable vitamins. These innovative trends could potentially shape the future of the vitamins market. 18 Feb 2019 Read More Although South African consumers' move towards healthier lifestyles, as well as the introduction of sugar tax, may have slightly tarnished the positive feelings once associated with 'Enjoy the feeling' and other refreshing moments, the carbonated soft drinks industry remains relatively optimistic, and many industry professionals believe that the category will continue to grow over the coming years. 6 Feb 2019 Read More On a global scale, the majority of short-term insurance markets, including South Africa, remain in a phase of below-average profitability. Despite holding 44% of the African market, the South African short-term insurance market experienced sluggish premiums growth in 2017. 30 Oct 2018 Read More Increasingly, health-conscious consumers are starting to follow their gut when looking for ways of mitigating the negative health effects of increasingly stressful lifestyles and unhealthy eating habits. A growing number of consumers are using probiotics to prevent and manage their digestive, as well as general, health issues. 15 Oct 2018 Read More Still, sparkling, flavoured or enriched with additional vitamins and minerals? Bottled water was once a far simpler product, but the number of options available to consumers within this category has increased substantially over the last few years and driven the growth of the industry. With the water crisis in the Cape provinces (Northern, Western and Eastern), we investigate whether sales of bottled water have significantly increased over the past year, and what the outlook is for 2018 and beyond. 3 Sep 2018 Read More For some a good cup of tea is like a hug in a mug; it simply makes everything better. Many consumers use tea to connect with family and friends and the drink is often associated with memories of happiness and joy. 27 Aug 2018 Read More Whether it is a weekend temptation or a mid-week emergency dinner, fast food has been the convenient choice for most South Africans, with the industry enjoying robust growth over the past 10 years. 22 Aug 2018 Read More On a global scale, pain continues to be one of the most common symptoms encouraging individuals to seek medical care or over-the-counter alternatives to relieve their symptoms. This coupled with the ever-growing global healthcare industry, accelerated technological developments, the increasing prevalence of various pain disorders, and the rising global ageing population, are some of the key factors driving growth of the analgesics market globally, as well as in South Africa. 16 Jul 2018 Read More On a global scale, concentrate offers a wide variety of beverage options to consumers. This coupled with rising consumer health-consciousness, longer shelf life and the cost-effectiveness of concentrates in comparison to other soft drink options is set to continue fuelling the demand for concentrates globally and in South Africa. However, with the ever-looming Sugar Tax now also imposed on this market sector, it remains to be seen whether concentrates will continue to thrive in South Africa. 9 Jul 2018 Read More The fruit juice industry is currently in a relatively healthy state, both locally and globally, with many opportunities presenting themselves for manufacturers and producers despite the challenges within the industry. 20 Jun 2018 Read More Pets touch our hearts and influence our lives in ways that most people never will. Based on a survey conducted by Boomerang Africa, 67% of children consider pets to be their best friend and 72% of South African families laugh at least once a day because of something their pet does. 11 Jun 2018 Read More The pursuit of beautiful and flawless skin has been part of society since the beginning of time. The Egyptians often used natural products, such as olive oil, ostrich eggs, and essential oils, on their skin. They were also responsible for creating the first anti-wrinkle creams with frankincense essential oils. Today, skincare has become one of the largest global industries, with products now offering protection against ageing, free radicals and even environmental pollution. 4 Jun 2018 Read More For most people, drinking coffee is part of a daily ritual based on their need and mood: a caffeine kick to wake up in the morning, an on-the-go pick-me-up, or to connect with friends and colleagues at a favourite café. Globally, consumers are becoming more discerning about their coffee, selecting their perfect cup based on quality, source of coffee beans, sustainability and the roasting process. Are we seeing a similar trend among South African consumers? 16 Apr 2018 Read More Stimulated by an ageing global population and increased focus on health, wellness and preventative healthcare, there has been significant growth in the vitamins and dietary supplements market. Interestingly, the global market has managed to appeal to all consumer segments with no discrimination in terms of dietary habits, culture, age or gender. We investigate if the South African market has followed the global growth trend or become another victim of the sluggish South African economy. 19 Feb 2018 Read More According to the City of Cape Town's Water Dashboard (4 September 2017), the current dam levels are estimated at 35.1% and the volume of usable water is 10% less than the measured dam levels. In supermarkets around the city, bottled water displays have become a common sighting and residents are clearly stocking up on water to prevent shortages. Will the ongoing drought help drive the bottled water industry in 2017 and beyond? 26 Sep 2017 Read More It is clear from the addition (e.g. Popeyes) and expansion of several fast food brands in the South African fast food market, that a large appetite for quick meals and indulgence exists amongst South African consumers. However, given the challenging economic environment, will the South African fast food market continue to grow in 2017? 4 Sep 2017 Read More Insight Survey's latest South African Healthcare Industry Landscape Report 2017 provides a holistic understanding of the healthcare landscape in South Africa based on the latest information and research. 28 Aug 2017 Read More Our lives are becoming increasingly frantic: trying to balance work pressures, family obligations and personal time into one's daily schedule is challenging. So, for many of us, a daily energy boost has almost become a necessity, and the myriad of energy drinks available in South Africa has made it a convenient, on-the-go solution. 7 Aug 2017 Read More Whether braving the queues at the supermarket at month-end or sitting in a restaurant or coffee shop, one cannot help but notice the increasingly greater variety in fruit and vegetable juice flavours available to enjoy. What are the latest trends and reasons for these trends in the South African market? Is always reliable orange juice becoming too (dare one say it) ...boring? 17 May 2017 Read More The 2017 cold and flu season is almost upon us again... in South Africa, seasonal flu tends to be very common, and usually lasts from April to August. With the rise of the antibiotic-resistant “superbug” and more aggressive strains of the influenza virus, OTC cold and flu remedies will again be on the rise during this period! 13 Mar 2017 Read More For many consumers across the globe their morning ritual will not be complete without a cup of coffee: at home, on-the-go or during a business meeting at an upmarket pavement café. Coffee is the second-most consumed beverage in the world after water. It is, however, significantly more than just a beverage. In fact, it is a global commodity that is one of the world's most traded products, second in value only to oil. Considering the growing global demand for coffee, what trends are being observed in the South African coffee market? 27 Feb 2017 Read More Around the world, similar scenes play out daily: the health-conscious go running with a dog by their side, dogs and children play elaborate games in local parks, glamourous ladies do window shopping with an equally stylishly dressed dog at their heels... Pets are becoming increasingly important, with a growing number of pet owners treating their pets as family members, and spending more on their pets. Can similar trends be seen in South Africa? 20 Feb 2017 Read More Over the past few years, the global cheese market is one sector that has seen tremendous growth, however, given the significant economic challenges facing South African consumers cheese products are often viewed as a luxury purchase. With the Noakes-induced Banting trend in South Africa prescribing the consumption of cheese, just what impact, if any, is this phenomenon having on domestic consumption trends? 9 Feb 2017 Read More Considering the increasing global consumer awareness about good health, well-being and preventative healthcare, the unprecedented growth observed in the vitamins and supplements market in the last ten to fifteen years is unsurprising. However, given the economic challenges being faced by South African consumers over the past few years, has the South African market followed the global growth trend or succumbed to the negative market forces being exerted on consumers? 30 Jan 2017 Read More The philosophical doctrine of 'change being the only constant', is wholly applicable to the South African fast food industry as stakeholders are forced to constantly craft competitive responses to capriciously fluid market dynamics. These innovative strategies fuelled strong domestic growth as well as the launch and rapid expansion of multinational brands such as Burger King, Domino's Pizza, Starbucks and Pizza Hut. The key question is whether all these developments have helped to grow the fast food market in 2015/2016? 26 Sep 2016 Read More The perception of the typical consumer is that water will always be readily available when required - turn open a tap and fill your glass or bottle. However, South Africa has recently experienced multiple droughts and dam levels have reached an all-time low in 2016 forcing water restrictions to be put in place. Does this mean that the bottled water, like tap water resources, are likely to be limited in upcoming years? 5 Sep 2016 Read More In the fast-paced world we currently live in, an extra boost to your energy levels cannot be a bad thing - something that will enable you to keep up with deadlines as well as the demands of your personal life. What is the one thing you as an athlete or non-athlete can use for that instant energy fix? Energy drinks of course, and if you prefer replacing lost fluids and electrolytes, why not grab a sports drink! 22 Aug 2016 Read More Considering the universal health benefits of tea, it seems an obvious answer. Since the majority of consumers are now looking for an alternative to sugar-rich carbonated beverages, tea presents the logical solution. After all, most herbal teas offer dietary or health benefits, whether it is aiding your digestive system, lowering blood pressure or just calming your nerves. 13 Jun 2016 Read More According to a recent report in a prominent South African publication, South Africa's short-term insurance industry is on the cusp of a significant growth period. Gross premium income is expected to increase to R121bn by 2017, equating to a whopping 39% increase over that period! However, whilst such projections may see industry stakeholders deliriously reaching for the Moët, such cause for optimism may be premature. 30 May 2016 Read More Over the past few years, the global health revolution has managed to firmly entrench its 'clean-eating' dogma into the minds of Mzansi consumers. As a result, we have witnessed a marked decline in SA chocolate consumption. 9 May 2016 Read More The answer seems obvious. It must be a resounding 'yes'. Surely, the health fundi battalion, armed with neon à la mode apparel and spurned on by draconian dietary ideology, must be boosting RTD juice sales as they wage their corporeal war against the proverbial 'bulge'? One may certainly be forgiven for thinking so anyway. 25 Apr 2016 Read More The life of the humble South African coffee mug is becoming somewhat precarious. This once cherished kitchen staple, generally emblazoned with whimsical caricatures or schmaltzy aphorisms (e.g. ''World's Greatest Dad''), is slowly being cast aside, increasingly playing second fiddle to its cosmopolitan and paper counterparts. 2 Mar 2016 Read More The liberal use of the word "essential" is, well essentially (pardon the pun), quintessential marketing rhetoric used throughout the vitamins and supplements sector. However, whilst the efficacy of said claims across this alphabetic smorgasbord are debatable, the sector's universal growth rate is simply unequivocal. 24 Feb 2016 Read More Hackneyed puns aside, South Africa's sugar industry is in dire straits. Whilst the Goddess of the Harvest (or perhaps more literally the unfavourable weather conditions), is perceived to be the sole inflictor of such woe, Insight Survey claims that the current quagmire is in fact the combined result of a myriad of other factors - beyond that of the elements. 2 Nov 2015 Read More The philosophical doctrine of 'change being the only constant', is wholly applicable to the South African fast food industry as stakeholders are forced to constantly craft competitive responses to capriciously fluid market dynamics. These innovative strategies have fueled phenomenal domestic growth over the past five years. 21 Sep 2015 Read More One may assume that the Noakes-induced banting trend, with its renouncement of carb-laden calories, may represent a formidable foe to the local fast food industry. But just what impact, if any, is this dietary phenomenon having on domestic consumption trends? 11 Aug 2015 Read More Be it the economic repercussions of the recent wave of xenophobic violence sweeping the country; the import tariff war waged against European markets; or the effects of foreign viruses on domestic crop yield, it is clear that the market environment of South Africa's potato industry is currently bound by a single common denominator: that of the 'foreign'. 6 Jul 2015 Read More Despite strong growth in demand, global maize stocks have risen to multi-decade highs. Cumulative carryover stocks are forecast to reach a 27-year high by the end of 2014/15, led by strong gains in the major exporters and large worldwide harvests. However, according to Insight Survey's latest Carbohydrate Landscape Report this global production trend has been unable to gain traction in South Africa, as adverse weather conditions are putting strain on the local maize industry. 22 Jun 2015 Read More Whether it's a reliance on foreign governmental support for agriculture (i.e. Thailand); riding the capricious waves of global import markets; having demand wax and wane in relation to the pricing of alternative staples; or simply being subjected to ever-changing consumer preferences (e.g. 'Banting'), the perennial trend in South Africa's Rice industry is that of 'dependency'. 8 Jun 2015 Read More This is the question on everyone's lips. 27 May 2015 Read More Customer Satisfaction research focuses on customers' perceptions and experience relative to products and services. 8 May 2015 Read More Customer needs analysis is used in a variety of product and brand management contexts, including concept development, product development, value analysis and customer value analysis. 4 May 2015 Read More Brand tracking studies are an important tool in the day-to-day decisions brand managers make. They allow marketers to monitor a brand's health and adjust marketing programs. 15 Apr 2015 Read More Understanding your customers is the secret to successful selling. Existing customers are important sources of information. 8 Apr 2015 Read More Medical representatives more commonly referred to as "reps"are a key link between medical and pharmaceutical companies and healthcare professionals. 20 Mar 2015 Read More |
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