Advertising News

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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All the judges for 2023 NYF AME Awards

11 May 2023

Image supplied. Greg Bailie, sales lead, global business solutions, TikTok - sub-Saharan Africa. Tiktok is the official Loeries digital cateogry partner

TikTok for Business partners with Loeries digital category

9 May 2023

Vincent Viviers, omnichannel retail executive at Pick n Pay, at Ecom Africa. Source: Lauren Hartzenberg

#EcomAfrica: 5 need-to-know trends shaping the future of e-commerce

Lauren Hartzenberg 21 Apr 2023

Kantar's award-winning ads - the funny is back

Kantar's award-winning ads - the funny is back

Kantar 18 Apr 2023

Image supplied. Ogilvy Africa has been shortlisted in the New York Festivals (NYF) 2023 Health Awards.

Ogilvy Africa's Lesso Lessons shortlisted in NYF 2023 Health Awards

17 Apr 2023

Source: Prime Business Africa Chinalurumogu Eze, a third-year student, will represent Nigeria at the 2023 Cannes Lions Roger Hatchuel Student Academy

Nigeria's Cannes 2023 Young Lions & Roger Hatchuel Student Academy qualifiers

6 Apr 2023

#BehindtheBrandManager: Anele Mjacu, category marketing manager for nutrition at Coca-Cola

#BehindtheBrandManager: Anele Mjacu, category marketing manager for nutrition at Coca-Cola

Karabo Ledwaba 5 Apr 2023

Image supplied. This year's Loerie's theme is Blood, Sweat & Tears

Blood, Sweat and Tears: 45 years of The Loeries

31 Mar 2023

Ogilvy EMEA CEO Patou Nuytemans: Creating impact is my ultimate objective

Ogilvy EMEA CEO Patou Nuytemans: Creating impact is my ultimate objective

Danette Breitenbach 16 Mar 2023

Source: Loeries Last year's Loeries Awards event was a recovery event. This year the event will be bolder and bigger

The Loeries 2023 - bigger and bolder, expect swagger

Danette Breitenbach 15 Mar 2023

Source © Adobo Magazine Moving Walls and Dentsu Africa have formed a partnership to launch a full-stack Out of Home (OOH) advertising technology platform across multiple markets in the continent

OOH and DOOH solution for Africa launches

20 Feb 2023

Bogosi Motshegwa. Source: Instagram.

Advertising Week Africa kicks off

Karabo Ledwaba 15 Feb 2023

Branded notebooks with images of Nigerian presidential candidates are displayed at a shopping center in Abuja, Nigeria. Source: Reuters/Abraham Achirga.

Printers of Nigeria election regalia lose out as ad campaigns pivot online

Abraham Achirga, Sofia Christensen, Hereward Holland and Aurora Ellis 8 Feb 2023

Image supplied. Koo Govender is the first female CEO at Publicis Groupe Africa

Koo Govender: PGA's first female CEO

7 Feb 2023

Image supplied. Vikas Mehta, chief executive officer, Ogilvy Africa would like to see more great award-wininng work come from Africa

Africa needs to do campaigns like Lesso Lessons again and again

Danette Breitenbach 23 Jan 2023

Source © Benoit Daoust Google says it is committed to making the ad-supported web a safer and more private place for everyone in Africa

Google: Making ad platforms safe for users, advertisers, and publishers in Africa

20 Jan 2023

Havas Middle East has won a grand prix for their Read The Label campaign.

Winners announced for Warc Prize for Mena Strategy 2022

19 Jan 2023

“The Missing Chapter” by Leo Burnett (India) for Procter & Gamble won one of the PR Grand Prix Awards in 2022

Epica Awards 2022 results announced!

9 Dec 2022

Monique Nelson. Source: Supplied.

UniWorld Group puts Africa in its expansion plans

Karabo Ledwaba 7 Dec 2022

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Carl W Jones 6 Dec 2022

Grant Macpherson. Source: Supplied.

#Newsmaker: Grant Macpherson, CMO for KFC Africa

Karabo Ledwaba 28 Nov 2022

Image source: Ron Lach from

Legal dos and dont's: Influencers' guide to Comesa regulations

Reece May 3 Nov 2022

Source: © Joy Online Johnnie Walker’span-African The Ones Who…Keep Walking has won a Grand Prix and a Gold at the World Media Awards

Johnnie Walker's The Ones Who...Keep Walking wins Grand Prix and Gold

3 Nov 2022

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023

Third of advertisers plan to cut EMEA budgets next year

18 Oct 2022

Souce: © Whats Creative David Kennedy and Dan Wieden, cofounders of Wieden+Kennedy

Wieden+Kennedy cofounder, Dan Wieden, dies

3 Oct 2022

Image supplied. Koo Govender will join as the new chief executive officer: Publicis Groupe Africa on 1 February 2023

Koo Govender appointed new CEO: Publicis Groupe Africa

23 Sep 2022

Lana Marais appointed as regional director for Emerging Markets, dentsu Africa

Lana Marais appointed as regional director for Emerging Markets, dentsu Africa

Dentsu 22 Sep 2022

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar's Media Reactions 2022: What are the most preferred media channels and brands?

Kantar 7 Sep 2022

Source © Zefart Nigeria has moved to ban foreign models and voiceover artists from advertisements said to be in line wiht “new sense of pride” among young Nigerians

Nigeria bans foreigners from advertisements

31 Aug 2022

#OrchidsandOnions: Bringing authentic Africa to the forefront

#OrchidsandOnions: Bringing authentic Africa to the forefront

Brendan Seery 22 Aug 2022

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