Profile

Brendan Seery has been in the news business for most of his life, covering coups, wars, famines - and some funny stories - across Africa. Brendan Seery's Orchids and Onions column ran each week in the Saturday Star in Johannesburg and the Weekend Argus in Cape Town. Contact him now on
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[Radio & Podcasts] SA radio legend Stan Katz still voicing his opinion

South African broadcaster, Stan Katz is still on radio today and about to launch an online course in radio sales...

By Brendan Seery 3 days ago

#OrchidsandOnions: Unity against Covid-19

There's nothing like a good crisis to bring out the best in brands ... and a number of our household name companies stepped up this week to throw their weight behind President Cyril Ramaphosa's plea for people to stay at home...

By Brendan Seery 31 Mar 2020

Audi ad transcends brands

I am not going to call this column "advertising in the time of coronavirus" because I will personally try to drown in hand sanitiser the next person who uses the by now cliched phrase stolen from Gabriel Garcia Marquez's Love in the Time of Cholera...

By Brendan Seery 25 Mar 2020

#OrchidsandOnions: There's no quitting for Ryobi

It's interesting to ponder the images or the word associations a brand can conjure up in your mind. If those associations are positive - Toyotas don't break, for example - then that's because of two things: intrinsic brand quality and excellent marketing communication...

By Brendan Seery 17 Mar 2020

#OrchidsandOnions: Ads give lots to crow about

Takeaway chicken: KFC, Nando's get tongues wagging and mouths watering...

By Brendan Seery 10 Mar 2020

#OrchidsandOnions: Tapping into relevant issues

Kudos: Restaurant chain's budget advert hit the spot - in more ways than one...

By Brendan Seery 3 Mar 2020

#OrchidsandOnions: Gumtree gets it right - again

Latest ads take a jab at current generation's obsession with celebs, stuff and Fomo...

By Brendan Seery 25 Feb 2020

#OrchidsandOnions: Great ad, splendid timing

SA Tourism: An antidote to all the bitterness, anger and defeatism; slack PR company sent a Happy New Year wish - on 31 January. Irritating...

By Brendan Seery 18 Feb 2020

#OrchidsandOnions: 'Are you kidding me?'

Positive: Admitting to and rectifying mistakes can promote a brand. Negative: An Onion for SA Tourism and its PR and communications general manager...

By Brendan Seery 4 Feb 2020

#OrchidsandOnions: Now it's Hyundai's turn

Atos ad positions car specifically for Gen Z and millennials...

By Brendan Seery 28 Jan 2020

#OrchidsandOnions: Corny but convincing

King Price's 'cultural appropriation' ad has the desired impact, and because of effective marketing, Alonso crash was a positive for Toyota...

By Brendan Seery 21 Jan 2020

#OrchidsandOnions: 1 Stop gets it spot on

Winners: SAB's 'How about none for the road?' ad hits the mark, too. Aussie ad for sperm donation, 'All hands on d*ck', stands out, but would be banned here...

By Brendan Seery 14 Jan 2020

#OrchidsandOnions - 1st for Women shines a light on abuse

Meanwhile, the Advertising Regulatory Board has done some weapons-grade 'virtue signalling' by banning a radio ad for Volkswagen's Amarok bakkie...

By Brendan Seery 10 Dec 2019

#OrchidsandOnions: Campaign that hits the spot

Powerful: People Opposing Woman Abuse activation deserving of an Orchid...

By Brendan Seery 3 Dec 2019

#OrchidsandOnions: Less toil and trouble?

Intriguing: Washing up liquid goes toe-to-toe with one of the big guns but thumbs down to Old Mutual, who has done little for its image in recent times...

By Brendan Seery 26 Nov 2019

#OrchidsandOnions: Mahlangu does the impossible

Poignant: Kudos for athlete, Toyota's tough message but whole bunch of estate agents a law unto themselves with their illegal boards...

By Brendan Seery 19 Nov 2019

#OrchidsandOnions: Hats off to Heineken

Great message and sight as Boks drank its beer from the trophy, but an Onion to Santam for tacky ambush marketing ploy...

By Brendan Seery 12 Nov 2019

#OrchidsandOnions: Lexus puts the 'Greta' in green

Promise: have your cake and eat it. But Mbaks gets an Onion - despite his halo...

By Brendan Seery 5 Nov 2019

#OrchidsandOnions: Audi mum on 'illegal' ad

Affronted: Some road users deem distracting billboard a hazard...

By Brendan Seery 22 Oct 2019

#OrchidsandOnions: MSF campaign is just the medicine

And a big Onion for the Gauteng provincial traffic department's pointless press release, with a promotion for a Women's Day event on August 9 attached to an email sent out in September...

By Brendan Seery 24 Sep 2019

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