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The Best of Biz: Marketing & Media Africa 2019
#BestofBiz 2019: Marketing & Media Africa

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

Company news
SA's 2Engage plans for further growth in Africa and abroad

South African fintech and customer engagement business, 2Engage, is pursuing international growth opportunities...

12 Feb 2020

Innervation acquires loyalty business from Tritech Media

Innervation Pan African Payment Solutions has acquired African loyalty business, The Loyalty Box, from Tritech Media for an undisclosed amount...

4 Feb 2020

#BizTrends2020: An overview of Bizcommunity's BizTrendsLIVE!2020

Bizcommunity invited a diverse selection of thought-leader industry veterans and #BizTrends2020 contributors to join its vision for Africa at its annual and much-awaited BizTrendsLIVE! event, which took place at Ster-Kinekor Imax Theatre at the Mall of Africa in Midrand, Johannesburg on Thursday, 30 January...

By Clare Matthes 3 Feb 2020

#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want

Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020...

By Semona Pillay 9 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

By Ailsa Wingfield 6 Jan 2020

#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

Welcome to a new customer experience world

As business heads into 2020, the way customer experience is managed will irrevocably change. Ushering in this new era will be technologies like artificial intelligence (AI) and machine learning (ML) which have already impacted how companies engage with their end-users...

By Paul McIntyre 13 Dec 2019

2020: Building the emotive link between customers and our brands

The ability to build an emotional connection between a brand, an entertainment property, a service, and its consumers, is becoming very much more difficult...

By Alan Radmall 12 Dec 2019

Customers can now contact Makro directly via WhatsApp

Makro has launched a WhatsApp service allowing customers to instantly engage with the retailer's customer care team...

5 Dec 2019

Using data analytics and CRM to drive customer centricity and win loyalty

Sanlam Reality, the Sanlam Group's loyalty programme, was awarded Best Use of Data Analytics/CRM Application at the inaugural Loyalty Awards South Africa recently held in Cape Town...

By Jessica Tennant 3 Dec 2019

Clicks announces Engen as new fuel rewards partner

Shell's loyalty partnership with Clicks came to an abrupt end this November, just before the health and beauty retailer announced that it has entered into an agreement with Engen instead...

2 Dec 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Icon Brands benchmark report to isolate the latest customer loyalty trends. Here's what your business needs to know...

By Leigh Andrews 21 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Dion Jerling, co-founder of Connect Earth was chair of the third and final day of AfricaCom 2019's keynote sessions. He said there had been closer to 17,000 attendees than predicted 15,000 and convened a panel discussion on getting user experience (UX) right...

By Leigh Andrews 15 Nov 2019

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