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#ECO19: How to build and sustain the trust of the online consumer

The key to building and sustaining the trust of the online consumer is to focus your business entirely on them, says Platinum Seed's Bradley Elliott...

By Maroefah Smith 1 day ago

#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 22 Mar 2019

#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

#SeamlessSA: A holistic approach to delivering great retail customer experience

Opening her presentation at Seamless Southern Africa, Edcon's Lauren King shared her understanding of customer experience...

By Lauren Hartzenberg 20 Mar 2019

#ECO19: Why brands need to create emotional experiences for Generation CX

The eCommerce Africa conference kicked off at CTICC on 19 March with a keynote session by Chantel Botha, founder of BrandLove, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed...

By Leigh Andrews 19 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Is your organisation customer centric?

By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...

14 Mar 2019

Loyalty is about more than just points

An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives - but the days of offering points as the frontline reward are long gone...

8 Mar 2019

Is long-term strategy still relevant?

In a five-second world where everything needs to be instant and yield immediate results, I find myself asking what's the point of having long-term thinking?...

By Michelle Beh 8 Mar 2019

DHL renews partnership with eCommerce Africa

DHL Express in sub-Saharan Africa (SSA) has announced that the company will once again be lead sponsor for the 2019 DHL eCommerce Africa Conference and Exhibition...

6 Mar 2019

Growing tourism with innovative visitor experience design technology

Visitor attractions form the backbone of tourism, but to ensure continued growth in visitor numbers tourism destinations will need to stay on the forefront of global visitor attraction trends and technologies...

25 Feb 2019

Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

By Ntombi Mhangwani 22 Feb 2019

How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

4 CRM marketing trends to ignite 2019

Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

By Sugeshni Subroyen 12 Feb 2019

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