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4 ways brands can incorporate chat messaging into their marketing strategy

Chat messaging has become an effective communication channel between customers and businesses...

By Wayne Flemming 3 days ago

#GartnerSYM: Offering the 'everything customer' the multi-experience

Continuing the opening keynote from the first morning of Gartner Symposium 2019, Don Scheibenreif, distinguished VP analyst at Gartner, explained the concept of the 'everything consumer' and why we need to offer them the all-new multi-experience...

By Leigh Andrews 17 Sep 2019

Reaching the base-of-the-pyramid consumer

Two years ago, I was exposed to a course that completely blew my mind but also spoke to my heart...

By Lorraine Gwewera 10 Sep 2019

Customer loyalty - It's a dog's life

Acquiring today's customer is a lot like getting a dog. They provide an endless amount of value and the feel-good sense of confidence that you're doing a good job...

By David Alves 4 Sep 2019

Do you know what your customers want their customers to experience?

It's a common question that we assume everyone knows or understands. But assuming versus engaging, in order to know, are vastly different...

By Jane Stevenson 3 Sep 2019

Surely retention and acquisition are both part of the customer journey

We all know the adage; it is five times more expensive to acquire a new customer than to retain an existing customer...

By Natalie McCrae 2 Sep 2019

Key findings from Warc's 2019 Future of Strategy report

Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...

28 Aug 2019

Direct-to-consumer marketing enigma is not insurmountable

Direct-to-consumer (DTC) brands are threatening retailer market share with their unconventional business models and provocative brand ethos...

By Anjali Lai 20 Aug 2019

Prevent poor customer service from killing your brand

SA businesses are faced with a difficult task. They have to find ways to survive in the face of ongoing political uncertainty, eroding investor confidence, and declining consumer spend...

By Wynand Smit 19 Aug 2019

Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...

By Johanna McDowell 19 Aug 2019

Customer engagement in an omnichannel world

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive...

By Mo Areff 13 Aug 2019

#CEM19: How to eff-up early in business, then recover

Daniel Thebe, founder of Isidima Brands Multimedia and Uhuru Consumer Electronics, explained his five phases of career growth so far at the 2019 CEM AfricaSummit, issuing advice and learnings for those looking to follow in his footsteps as a young entrepreneur from Khayelitsha...

By Leigh Andrews 12 Aug 2019

#FutureFit Yourself: Going back to basics

To be "warriors" of change, marketers need to solve tomorrow's problems today...

By Carmen Murray 8 Aug 2019

Still that 11-letter word in marketing and communication: I-N-T-E-G-R-A-T-I-O-N

Integration remains a topic of much agreement, argument, analysis and ambiguity when it comes to getting it right...

By Ilse Struweg 8 Aug 2019

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