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Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 15 Jul 2019

How to use design thinking to build the next Amazon

Anyone aspiring to build the next Amazon needs to adopt a similar approach to Jeff Bezos's insistence on an empty chair...

By Anne-marie le Roux 15 Jul 2019

Easing the mobile data burden

After years of waiting, South Africans have been promised relief from high mobile data charges...

By Greg Chen 15 Jul 2019

3 consumer trends to keep an eye on in 2019

The third annual RCS Retail Summit - held in Cape Town and Johannesburg - featured three industry experts who presented their takes on the latest trends shaping consumer behaviour within a South African context...

12 Jul 2019

Leveraging digital technology to boost Nigeria's MSMEs

Thinking through and executing a digital business model requires a fundamental shift in strategy...

4 Jul 2019

New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

It's good to talk even in a high-tech world

When we think of industries obsessed with customer experience, we often think about travel, retail or even retail banking...

By Roger Woodend 19 Jun 2019

The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 14 Jun 2019

How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

By Michael Gullan 13 Jun 2019

It's time to embrace Customer Support Chatbot 2.0

Have you been the victim of chatbot incompetence recently? It typically starts with a specific query that you need help with...

By Ryan Falkenberg 11 Jun 2019

Customer experience and employee engagement: 'Mind the gap'

Bridging the gap between management vision and employee engagement in the delivery of customer experience has become a major challenge for businesses around the world...

By Lynn Baker 7 Jun 2019

#IABSummit19: The digital transformation opportunity starts with you

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

By Jessica Tennant 4 Jun 2019

#AWE2019: Highlights from Day 2

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 2...

By Johan Walters 31 May 2019

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