#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 1 day ago

#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 2 days ago

#BizTrends2019: Business excellence in Africa relies on customer centricity

Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in Africa and their changing needs...

By Sarina de Beer 9 Jan 2019

#BizTrends2019: 4 Tech trends to watch for in 2019

It's that time of year again when everyone in the tech industry takes out their crystal balls and starts making predictions about what's going to happen in the industry in 2019...

By Esti Kilian 7 Jan 2019

#BizTrends2019: Customer centricity - The only trend that matters in 2019 and beyond

Customer centricity will be the raison d'ĂȘtre for digital leaders who authentically embrace this strategy. And those visionaries who fully embrace this strategy will leap ahead of the pack...

By Bradley Elliott 27 Dec 2018

Take care when hitching customers' emotions to your brandwagon

If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...

By Estelle Nagel 21 Dec 2018

Customer experience: The marriage of marketing and technology

Paula Sartini, founder and CEO of BrandQuantum, delves into the new role of marketing and IT in the era of Customer Experience...

By Paula Sartini 10 Dec 2018

Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

All the 2018 AfricaCom Awards winners

The 2018 AfricaCom Awards were announced at a colourful and festive Mardi Gras themed event in Cape Town...

15 Nov 2018

#AfricaCom2018: How to leapfrog when improving customer experience

On the second day of AfricaCom 2018, Indranil Das, VP and head of Ericsson digital services for EMEA explained the importance of asking if the customer experience exceeds the customer expectation...

By Leigh Andrews 14 Nov 2018

Customer expectations outpace brand experiences

Acceleration of digitisation raises the bar for companies to innovate - or be left behind...

By Hans Zachar 12 Nov 2018

Social media mining: Critical to CX management in the digital age

As markets become increasingly globalised, saturated and competitive in the digital age, great focus is being placed on the customer experience (CX)...

By Julian Thomas 8 Nov 2018

AfricaCom Awards 2018 finalists

The annual AfricaCom Awards shortlist was released this week, ahead of the annual mega-conference and expo from 13-15 November 2018...

1 Nov 2018

Increase sales and productivity with data cleaning

Up to 32% of any company's data is inaccurate and this can lead to revenue loss of up to 23%...

By Louise Robinson 29 Oct 2018

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