#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want
#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want

What our customers want is the biggest trend for the 21st century and for years to come. It's not about us anymore...

By Carmen Murray 1 day ago

Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 16 Jan 2019

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 15 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 14 Jan 2019

#BizTrends2019: 4 Tech trends to watch for in 2019
#BizTrends2019: 4 Tech trends to watch for in 2019

It's that time of year again when everyone in the tech industry takes out their crystal balls and starts making predictions about what's going to happen in the industry in 2019...

By Esti Kilian 7 Jan 2019

Bradley Elliott, founder, Platinum Seed.
#BizTrends2019: Customer centricity - The only trend that matters in 2019 and beyond

Customer centricity will be the raison d'ĂȘtre for digital leaders who authentically embrace this strategy. And those visionaries who fully embrace this strategy will leap ahead of the pack...

By Bradley Elliott 27 Dec 2018

Take care when hitching customers' emotions to your brandwagon
Take care when hitching customers' emotions to your brandwagon

If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...

By Estelle Nagel 21 Dec 2018

Customer experience: The marriage of marketing and technology
Customer experience: The marriage of marketing and technology

Paula Sartini, founder and CEO of BrandQuantum, delves into the new role of marketing and IT in the era of Customer Experience...

By Paula Sartini 10 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

All the 2018 AfricaCom Awards winners
All the 2018 AfricaCom Awards winners

The 2018 AfricaCom Awards were announced at a colourful and festive Mardi Gras themed event in Cape Town...

15 Nov 2018

#AfricaCom2018: How to leapfrog when improving customer experience
#AfricaCom2018: How to leapfrog when improving customer experience

On the second day of AfricaCom 2018, Indranil Das, VP and head of Ericsson digital services for EMEA explained the importance of asking if the customer experience exceeds the customer expectation...

By Leigh Andrews 14 Nov 2018

Customer expectations outpace brand experiences
Customer expectations outpace brand experiences

Acceleration of digitisation raises the bar for companies to innovate - or be left behind...

By Hans Zachar 12 Nov 2018

Social media mining: Critical to CX management in the digital age
Social media mining: Critical to CX management in the digital age

As markets become increasingly globalised, saturated and competitive in the digital age, great focus is being placed on the customer experience (CX)...

By Julian Thomas 8 Nov 2018

AfricaCom Awards 2018 finalists
AfricaCom Awards 2018 finalists

The annual AfricaCom Awards shortlist was released this week, ahead of the annual mega-conference and expo from 13-15 November 2018...

1 Nov 2018

Increase sales and productivity with data cleaning
Increase sales and productivity with data cleaning

Up to 32% of any company's data is inaccurate and this can lead to revenue loss of up to 23%...

By Louise Robinson 29 Oct 2018

How to keep a customer in the tech space
How to keep a customer in the tech space

Just 10% of tech startups survive, and the average lifespan of a tech company is six years. But how do you keep your customers?

By Andre van der Merwe 26 Oct 2018

5 technologies improving retail customer engagement
5 technologies improving retail customer engagement

With a sobering 0% growth reported in May 2018 for the global top 20 manufacturers, businesses need to know what the top tech customer engagement trends are...

By Eben Esterhuizen 24 Oct 2018

Corporate content should be part of your DNA
Corporate content should be part of your DNA

On the cusp of exciting and fruitful pan-African networking and trade, the time to make use of an unbiased B2B media showcase for all Africa's dynamic, entrepreneurial business communities is now...

Issued by Bizcommunity.com 24 Oct 2018

Customer experience focus for East Africa
Customer experience focus for East Africa

Genesys Southern East Africa is expanding as the region seeks Customer Experience (CX) solutions...

24 Oct 2018

Bizcommunity Recruitment in Africa Focus
Bizcommunity Recruitment in Africa Focus

A comprehensive B2B Recruitment Focus from December 2018 to February 2019 will ensure that Bizcommunity is the go-to destination for all the B2B news you'll need to plan your HR and recruitment strategies in 2019...

Issued by Bizcommunity.com 23 Oct 2018

Individualisation: The powerful trend shaping retail customer experience
Individualisation: The powerful trend shaping retail customer experience

Rising inflation. Record petrol prices. A VAT increase. A technical recession. SA consumers are feeling the pinch...

By Ian Steyn 18 Oct 2018

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life
Campaigns no longer cut it: Why we should stop creating things with a finite shelf life

When we seek to build long lasting, evergreen digital brand assets that are deeply useful to the customer, we create a scenario where your brand is actually useful to a customer, beyond just the products you sell...

By Devin Ross 15 Oct 2018

AI Summit launches at AfricaCom 2018
AI Summit launches at AfricaCom 2018

Artificial intelligence is already apparent in most industries and has the potential to reach more and do more...

10 Oct 2018

Hans Zachar, managing director: technology strategy, Accenture Africa.
How African enterprises chart growth in the digital age

African businesses must ensure they stay a step ahead to survive and thrive by finding intelligent solutions which totally re-imagine customer experiences...

By Hans Zachar 9 Oct 2018

E-commerce needs ERP
E-commerce needs ERP

E-commerce is growing rapidly and many will increase their online spend to get better deals, for its convenience and savings on shipping...

By Bernard Ford 9 Oct 2018

Survey reveals most consumers have underwhelming digital experiences
Survey reveals most consumers have underwhelming digital experiences

Across all industries, at least 84% of consumers say their experiences with using digital tools and services fall short of expectations...

8 Oct 2018

How to stay afloat when fake online reviews could sink your business
How to stay afloat when fake online reviews could sink your business

Fake news is a pervasive epidemic. Insidious distortion of truth, fueled by hidden (or blatant) agendas is now accepted as a fact of life...

By Daniella Shapiro 27 Sep 2018

Gartner reveals customer experience myths
Gartner reveals customer experience myths

Gartner analysts discuss best practices and pitfalls of the customer experience journey...

19 Sep 2018

Progressive companies should turn CX into a competitive advantage
Progressive companies should turn CX into a competitive advantage

Decision-makers need to understand that to use Customer Experience (CX) for competitive advantage, their customer-facing staff must be ready to switch hats on the fly and do so flawlessly...

By Chantel Troskie 17 Sep 2018

Show more