This week, Bronwyn Williams read Democracy Works, by Greg Mills, Olusegun Obasanjo, Jeffrey Herbst, and Tendai Biti, published by Picador...
Warc has detailed the findings of their Global Advertising Trends report for 2021/2022...
The World Federation of Advertisers (WFA) recently launched a global census of the marketing and advertising industry. The deadline to take part has been extended to 31 July 2021...
Accenture Africa's MD shares the new consumer types that have surfaced as a result of the pandemic, and how they differ according to changes in way of life, fears and concerns, hopes and desires...
John Watling 21 Jun 2021
Find out about the key social media trends Ashleigh Burton saw in the D&AD Awards...
Ashleigh Burton 14 Jun 2021
The second edition in the Dentsu wisdom series titled Consumer packaged goods like never before has officially launched. The content in the latest report includes analysis from 19 experts...
Dentsu 7 May 2021
Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...
Adeola Tejumola, Kantar 4 May 2021
South Africa's m-commerce up 35%, Nigeria is Africa's biggest e-commerce market, and Kenya primed for massive growth...
Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives...
Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...
Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...
Daren Poole, Kantar 14 Apr 2021
How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...
Adeola Tejumola, Kantar 25 Mar 2021
Aggrey Maposa, an Africa research guru and former chief growth officer for Kantar West East and Central Africa, has passed away today after a long illness...
Kantar 9 Mar 2021
With Kenya having passed the second peak in the country's Covid-19 pandemic during November 2020 and the accompanying successful mitigation of case numbers and deaths; the NielsenIQ Consumer Confidence Index (CCI) for Quarter 4, 2020 saw a slight improvement of 1 point to 98, albeit it with pockets of sign improved sentiment...
Nielsen 8 Feb 2021
