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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The non-human consumer: How AI is transforming everyday buying decisions

The non-human consumer: How AI is transforming everyday buying decisionsTamara Ojeaga, Kantar

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Company news

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Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Publicis Groupe Africa Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

2 days

Human8 doubles down on AI-enabled consultative power

Human8 Human8 doubles down on AI-enabled consultative power

29 Oct 2025

Outstanding Innovation 2025: Shaping the future with bold ideas

Kantar Outstanding Innovation 2025: Shaping the future with bold ideas

21 Oct 2025

Havas appoints Alberto Canteli as executive chairman Africa

Havas Johannesburg Havas appoints Alberto Canteli as executive chairman Africa

2 Oct 2025

Kantar Media Reactions 2025: The great divide

Kantar Kantar Media Reactions 2025: The great divide

23 Sep 2025

AI Expo Africa 2025 opens media and press accreditation

Tishala Communications AI Expo Africa 2025 opens media and press accreditation

15 Sep 2025

Specialised Exhibitions transitions to new name: Montgomery Group Africa

Montgomery Group Africa Specialised Exhibitions transitions to new name: Montgomery Group Africa

1 Sep 2025

From ads to entertainment: How brands can win the attention war

Kantar From ads to entertainment: How brands can win the attention war

27 Aug 2025

Scan Display shines at the Women in Mice 2025 awards

Scan Display Scan Display shines at the Women in Mice 2025 awards

20 Aug 2025

eatbigfish Playing it safe is killing your brand

18 Aug 2025

Dentsu Zambia turns billboards into backpacks in bold sustainability move

Dentsu Dentsu Zambia turns billboards into backpacks in bold sustainability move

3 Jul 2025

More news

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Vikas Mehta, regional CEO – Sub-Saharan Africa, Ogilvy Africa Network and Dr Myriam Sidibe.

Ogilvy Africa and Brands on a Mission join forces for social impact

30 Jul 2025

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

OOH media globally has had its best year to date, with global OOH spend in 2024 reaching $46.2bn (Image supplied)

Global OOH media hits $46.2bn in its best year to date

30 Jun 2025

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Human8 11 Jun 2025

Source:

Key insights from The One Show 2025 you can’t miss

6 Jun 2025

All about YOU! Putting YOU in YOUth Month on Biz!

All about YOU! Putting YOU in YOUth Month on Biz!

Bizcommunity.com 20 May 2025

Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world’s most valuable brands

Kantar 15 May 2025

In partnership with the Institute for Internal Communications Africa, Publicis Groupe Africa has launched Africa’s first industry-wide whitepaper (Image supplied)

Internal comms practitioners: Organisations misunderstand our role

12 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

9 May 2025

In time for its 30th anniversary, the market research consultancy, Ask Afrika has rebranded to ASK AFRICA (Image supplied)

Ask Afrika rebrands to ASK AFRICA

9 May 2025

15th Brand Africa 100: Africa’s Best Brands most comprehensive to date

8 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Source: © 123rf In partnership with IFICA, Publicis Groupe Africa has launched Africa’s first industry-wide internal communications benchmark survey

Publicis Groupe and IFICA launch Africa's first internal communications benchmark report

19 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

(Image supplied)

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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