Bizcommunity is proud to announce a media partnership with Success by Design in their forthcoming free webinar, titled 'B2B in Africa for Africa', taking place on Wednesday, 24 March 2021 at 12-12.40pm...
With Kenya having passed the second peak in the country's Covid-19 pandemic during November 2020 and the accompanying successful mitigation of case numbers and deaths; the NielsenIQ Consumer Confidence Index (CCI) for Quarter 4, 2020 saw a slight improvement of 1 point to 98, albeit it with pockets of sign improved sentiment...
Nielsen 8 Feb 2021
Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...
Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...
Ailsa Wingfield 11 Jan 2021
Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...
Kantar 28 Oct 2020
Congratulations to the SME companies who have won full-page BizListing entries in Bizcommunity's business directory...
Bizcommunity.com 26 Oct 2020
AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...
The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...
Brand South Africa hosted an Africa nexus research reference group webinar with key objectives to determine insights and perspectives on how the African Continental Free Trade (AcFTA) could enable economic recovery and development in the context of the impact of the Covid-19 pandemic...
Brand South Africa 10 Sep 2020
With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...
Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...
Gbenga Sogbaike 4 Sep 2020
A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...
Pamro (Pan African Media Research Organisation) in association with Borderless Access presented a webinar on 21 July, where African research and the digital evolution of the continent's consumers was unpacked...
Prior to the pandemic, Africa was identified as one of the fastest-growing consumer markets in the world, with household consumption growing even faster than GDP...
