Marketing Research Africa

(L-R) Zouhair Chorfi, Secretary general of the Ministry of Economy and Finance, Morocco, newly elected Chair of the bureau of the committee of experts; HE Elsadig Bakheit Elfaki Abdalla, Chair of the outgoing bureau of the committee of experts; Vera songwe, Executive Secretary of the UN Economic Commission for Africa. Credit: United Nations Economic Commission for Africa (ECA).

Digital trade and the economy in Africa

Policy, trade and the private sector in the digital era dominated debate at the Conference of African Ministers in Marrakesh...

1 day ago

More work needed on regional integration in Africa

Regional integration remains low, according to African Regional Integration Index...

1 day ago

Build a culture of curiosity to retain clients

I became curious about curiosity when I came across a nice article in the Guardian that pointed out how unhelpful the expression 'curiosity killed the cat' was to children's development. Why would you want to encourage someone to be less curious?

By Tony Spong 1 day ago

Warc predicts that Google and Facebook will make $176bn from advertising this year

Warc has found that of the $590.4bn spent on advertising worldwide last year, $144.6bn (24.5%) went to the Google and Facebook 'Duopoly', which equates to almost one in four dollars...

22 Mar 2019

Focus shifts to a mobile economy in Africa

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

By Josephine Wawira 19 Mar 2019

Time for development in Ethiopia, Eritrea

Hopeful of lasting peace, both countries now focus on restoring trade ties...

By Daniel Otieno 19 Mar 2019

2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer

The 9th Annual South African Council of Shopping Centres Research Conference, a mainstay event on SA's shopping centre and retail industry calendar, is set to take place at the Maslow Hotel in Johannesburg on 3 April...

19 Mar 2019

France and Ethiopia to cooperate in space and economic sectors

Seven Franco-Ethiopian agreements were signed this week, dealing with space cooperation and economic cooperation...

15 Mar 2019

Is your organisation customer centric?

By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...

14 Mar 2019

Main challenges to inclusive growth, peace and security in Central Africa

"Our future lies in regional integration. We need resources to move forward," say Central Africa bankers...

14 Mar 2019

2019 Media Strategy Report released

Warc has released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy...

13 Mar 2019

Mauritius looks to sustained growth

As Mauritius celebrates 51 years of independence, it looks to sustained growth...

12 Mar 2019

8 trends driving innovation in sub-Saharan Africa

Across all consumer industries, innovation in sub-Saharan Africa is seeing new products and services offered to address challenges the continent faces...

12 Mar 2019

Key findings from Agency Scope UK 2018/2019

Having recently completed five months of intense fieldwork among the UK's leading companies which include many global brands, Agency Scope UK 2018/2019 has provided a few key insights from UK chief marketing officers...

11 Mar 2019

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