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Youth survey resets global narrative on Africa
Youth survey resets global narrative on Africa

The African Youth Survey 2020 reveals a rising Afro-optimism among the continent's youth, driven by a strong sense of individual responsibility, a post-colonial mindset, entrepreneurialism and confidence in a shared African identity...

21 Feb 2020

Company news
FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

According to the latest Global Advertising Trends report which focuses on FMCG and Covid-19, FMCG brands are better placed to weather the storm than other sectors...

30 Mar 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns

Nielsen has found that global consumers are adapting their purchase behaviour to cope with the rapidly evolving situation we find ourselves in during the Covid-19 pandemic...

26 Mar 2020

What people really get up to in self-isolation

We used enhanced visual analytics to take a look at trends from social media, and get a better view of how people are responding to COVID-19...

By Izzy Pugh, Issued by Kantar 25 Mar 2020

Global e-retail transaction values to exceed $4tn by 2024

E-retail transaction values will reach $4.8tn by 2024, up from $3.3 trillion in 2020, according to a new report from Juniper Research...

24 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...

By Leigh Andrews, Issued by Kantar 12 Mar 2020

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

The Alphabet and Facebook 'duopoly' is now worth more to advertisers than TV...

27 Feb 2020

How digital online research achieves superlative levels of insight

Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods. Bev Tigar, Lead Business Development Consultant, Africa, of Borderless Access elaborates on some of these...

Issued by Borderless Access 13 Feb 2020

Sports sponsorship market to record strongest growth [report]

Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

28 Jan 2020

Marketers anticipate greater privacy regulation in 2020 [report]

Ahead of International Data Privacy Day, privacy-first marketing is the focus of the policy chapter of Warc's Marketer's Toolkit 2020...

27 Jan 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...

22 Jan 2020

Top 10 global consumer trends for 2020 - Euromonitor

Market research provider Euromonitor International has released its 'Top 10 Global Consumer Trends 2020' report. The annual report identifies the most impactful trends driving consumer behavior, values and habits in the year ahead...

14 Jan 2020

#BizTrends2020: AI will be more powerful than fire in the future

We need to prepare for a future when everyone uses the internet on their phone, says Linah Maigurira, Google head of retail, sub-Saharan Africa...

13 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...

By Christele Chokossa 8 Jan 2020

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