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Putting the 'me' in Africa's media and entertainment industry

Consumer demand for personalisation drives revenue growth in Africa's Entertainment & Media industry, according to PwC's 'Africa Outlook', which is a comprehensive source of analyses and five-year forecasts of consumer and advertising spending across five African countries...

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.
African countries can't industrialise? Yes, they can

Narratives are essential... And if there is a narrative where getting it right or wrong matters hugely, it is the narrative about Africa's industrial development...

By Wim Naudé 13 Nov 2019

Company news
Activate shopper senses and grow in-store sales - Mood Media

Sensory marketing has positive emotional, cognitive and behavioral impacts on shoppers in-store, notes a new behavioural study...

13 Nov 2019

What do millennials really want from a workplace?

A recent survey entitled What Millennials Want From the Workplace has revealed that workplace design and flexible working are top priorities...

11 Nov 2019

5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

A guide to understanding the importance of anthropology in B2B marketing

Anthropology in the B2B space has seen great success over the years by helping businesses at all levels see and think differently about their business and clients...

By Martin Musasa 7 Nov 2019

Why data is more important than ever to customer experience

In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow...

By Brent Haumann 6 Nov 2019

Achieving Africa's development goals

Extraordinary Meeting of African Development Bank Governors: "Make the right decision" for Africa to achieve its objectives, says Alassane Ouattara, President of Côte d'Ivoire...

4 Nov 2019

#ExperienceAdvantage: It takes a village to get CX right, from the inside - Kantar

Marketing insights continued at Kantar customer experience (CX) advantage 2019 masterclass when Collective ID's Zanele Ntulini took to the platform to share a practical guide in explaining what we often forget in aligning the customer experience with the brand promise when tackling customer experience projects...

By Leigh Andrews 31 Oct 2019

Innovation hub to promote research, protect IP

With the i5 Innovation Hub, Africa University seeks to develop and protect African intellectual property...

31 Oct 2019

Drivers and fears of SA's online consumers

Local representatives from market research and consulting firm IPSOS recently shared a preview of some of the key insights gleaned from its yet to be released global trend survey for 2019...

By Lauren Hartzenberg 28 Oct 2019

The digital dash for Africa

There are three weeks to go to AfricaCom 2019, Africa's biggest technology conference and expo...

25 Oct 2019

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