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    Dentsu Africa launches Consumer packaged goods like never before

    The second edition in the Dentsu wisdom series titled Consumer packaged goods like never before has officially launched. The content in the latest report includes analysis from 19 experts...

    Issued by Dentsu 7 May 2021

    Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

    Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...

    By Adeola Tejumola, Issued by Kantar 4 May 2021

    African countries reach tipping point for e-commerce adoption - PayU data

    South Africa's m-commerce up 35%, Nigeria is Africa's biggest e-commerce market, and Kenya primed for massive growth...

    29 Apr 2021

    Euromonitor identifies 6 cannabis consumer archetypes

    Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives...

    21 Apr 2021

    Consumers spent $900bn more at online retailers globally in 2020

    Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...

    14 Apr 2021

    The 5 habits of highly effective advertisers

    Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...

    By Daren Poole, Issued by Kantar 14 Apr 2021

    Boosting brand purpose by solving value-action gaps in Africa

    How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

    By Adeola Tejumola, Issued by Kantar 25 Mar 2021

    Paying tribute to Aggrey Maposa

    Aggrey Maposa, an Africa research guru and former chief growth officer for Kantar West East and Central Africa, has passed away today after a long illness...

    Issued by Kantar 9 Mar 2021

    East Africa consumer sentiment displays pockets of potential

    With Kenya having passed the second peak in the country's Covid-19 pandemic during November 2020 and the accompanying successful mitigation of case numbers and deaths; the NielsenIQ Consumer Confidence Index (CCI) for Quarter 4, 2020 saw a slight improvement of 1 point to 98, albeit it with pockets of sign improved sentiment...

    Issued by Nielsen 8 Feb 2021

    2020 digital holiday sales climb to $1.1tn globally - Salesforce

    Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...

    13 Jan 2021

    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

    Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

    By Ailsa Wingfield 11 Jan 2021

    From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

    Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...

    Issued by Kantar 28 Oct 2020

    Bizcommunity and NSP Consultants congratulate BizListing winners!

    Congratulations to the SME companies who have won full-page BizListing entries in Bizcommunity's business directory...

    Issued by Bizcommunity.com 26 Oct 2020

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