Company News
East Africa consumer sentiment displays pockets of potential

With Kenya having passed the second peak in the country's Covid-19 pandemic during November 2020 and the accompanying successful mitigation of case numbers and deaths; the NielsenIQ Consumer Confidence Index (CCI) for Quarter 4, 2020 saw a slight improvement of 1 point to 98, albeit it with pockets of sign improved sentiment...

Issued by Nielsen 8 Feb 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce

Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...

13 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

By Ailsa Wingfield 11 Jan 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...

Issued by Kantar 28 Oct 2020

Bizcommunity and NSP Consultants congratulate BizListing winners!

Congratulations to the SME companies who have won full-page BizListing entries in Bizcommunity's business directory...

Issued by Bizcommunity.com 26 Oct 2020

Google Ads is top choice for app marketers in Africa

AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...

15 Oct 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

The Africa nexus - intra-trade and investment as drivers of African development

Brand South Africa hosted an Africa nexus research reference group webinar with key objectives to determine insights and perspectives on how the African Continental Free Trade (AcFTA) could enable economic recovery and development in the context of the impact of the Covid-19 pandemic...

Issued by Brand South Africa 10 Sep 2020

Global consumers ease back into in-store shopping - report

With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

4 Sep 2020

Influencer compensation: How money moves within the Nigerian influencer industry

Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

By Gbenga Sogbaike 4 Sep 2020

1 in 4 consumers tried a new brand during pandemic - global report

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

How digital research is best positioned to understand African consumers

Pamro (Pan African Media Research Organisation) in association with Borderless Access presented a webinar on 21 July, where African research and the digital evolution of the continent's consumers was unpacked...

23 Jul 2020

Covid-19 impact on consumption patterns in Africa's key markets

Prior to the pandemic, Africa was identified as one of the fastest-growing consumer markets in the world, with household consumption growing even faster than GDP...

23 Jul 2020



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