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Raghav Prasad.
New study highlights opportunities to optimise digital evolution in Africa

Egypt, Ethiopia, Kenya, Nigeria, Rwanda, and South Africa, are examples of how digital inclusion can be accelerated across the continent for economic benefit to all...

The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

Nielsen reveals stabilising prospects in Africa

Africa's markets are never quite what they seem as revealed by the latest Nielsen Africa Prospect Indicator (APi) which shows that amidst relentless change, country prospects are stabilising on the continent...

Issued by Nielsen 13 Sep 2019

The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

The SA consumers with the power to make or break brands

The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...

By Louise Marsland 12 Sep 2019

Somaliland police raid Horyaal 24 TV offices

Authorities in the breakaway region of Somaliland should immediately free Mohamed Osman Mireh and allow Horyaal 24 TV to broadcast freely, the Committee to Protect Journalists said...

11 Sep 2019

Consumer confidence looks up in West Africa

Ghana's latest Consumer Confidence Index (CCI) for the second quarter of 2019 shows an extremely healthy increase of 10 points to 118, while Nigeria's CCI has increased by one point to 127...

Issued by Nielsen 4 Sep 2019

East African consumer confidence holds steady

Kenyan Consumer Confidence for Quarter 2 2019 was stable at 101 the same level as the previous quarter reflecting steady sentiment amongst Kenyan consumers...

Issued by Nielsen 3 Sep 2019

How female consumers are shaping SA's e-commerce boom

High mobile penetration, secure payment options and changing spending habits, and female consumers, are driving SA e-commerce...

3 Sep 2019

IAB Insight Series: Benchmarking for success

As open source becomes more prolific, benchmarking will become more important...

By Danette Breitenbach 2 Sep 2019

Africa's free trade area: the journey begins

With a combined market of over 1.2 billion people and a GDP of $2.5 trillion, AfCFTA could potentially make Africa the largest free trade area in the world. Vera Songwe, the Executive Secretary of the UN Economic Commission for Africa explains what's next...

23 Aug 2019

#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

PAMRO student bursaries announced

PAMRO provides two bursaries for two Mauritian students ahead of annual conference...

20 Aug 2019

The (growing) importance of data-driven location-based marketing

Multi-location companies have come to rely on data analysis to drive sales, determine and manage brand reputation, refine operational efficiencies, respond to customer queries and deliver superior customer experiences...

19 Aug 2019

PAMRO 2019 speakers announced

With less than a month to go to the Pan African All Media Research Conference, PAMRO has announced speakers for its annual conference and is making a final call for delegates...

12 Aug 2019

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