Shifting sands of consumer sentiment across West Africa
Shifting sands of consumer sentiment across West Africa

Ghana's latest Consumer Confidence Index (CCI) for the fourth quarter of 2018 shows a five point decrease to 108, while Nigeria's CCI has dropped one point to 117, presenting a diverse picture of consumer sentiment across West Africa...

Issued by Nielsen 23 hours ago

East African consumer confidence rebounds for now
East African consumer confidence rebounds for now

Kenya's latest Nielsen Consumer Confidence Index (CCI) score for Quarter 4, 2018, has rebounded by a healthy eight points since the previous quarter to 102...

Issued by Nielsen 2 days ago

TheConversation.com
How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

By Dr Admire Mare and Dumisani Moyo 2 days ago

Renewed hope for Lesotho and Madagascar
Renewed hope for Lesotho and Madagascar

African Development Bank President Adesina holds bilateral meetings with H.M. King of Lesotho and President of Madagascar...

14 Feb 2019

Top 5 Industries to benefit from AI
Top 5 Industries to benefit from AI

Artificial Intelligence is becoming a very real part of day to day life and work...

12 Feb 2019

Economic growth of 4% forecast for Africa this year
Economic growth of 4% forecast for Africa this year

African Development Bank President Akinwumi Adesina confident of "very promising future" for continent...

7 Feb 2019

Africa's economic outlook 2019
Africa's economic outlook 2019

African Development Bank to present 2019 African Economic Outlook at 32nd AU Summit...

4 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

Pernod Ricard looks into conviviality of consumers
Pernod Ricard looks into conviviality of consumers

Pernod Ricard, the distributor of brands such as Absolut Vodka, Jameson Whiskey and Beefeater Gin recently set out to discover "how convivial the world is"...

1 Feb 2019

Screengrab from .
Gillette's 'We Believe' campaign - is it the best a brand can do?

Rachel Thompson, insights director at GfK South Africa comments on the recent Gillette "We Believe" campaign that urges men to be their best and leave behind toxic behaviours like mansplaining, bullying and sexual harassment...

By Rachel Thompson 1 Feb 2019

#BizTrends2019: 9 Africa Trends for 2019
#BizTrends2019: 9 Africa Trends for 2019

Bizcommunity.Africa has curated our business-to-business outlook for Africa for this year...

By Louise Marsland 31 Jan 2019

#BizTrends2019: Convergence, connections and trust
#BizTrends2019: Convergence, connections and trust

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

By Jessica Tennant 31 Jan 2019

Mike Beukes, ECD at Duke Advertising.
#BizTrends2019: These are tumultuous times. These are tremendous times

In psychology, there's a term known as post-traumatic growth. If you haven't already worked it out, it talks to the idea of rising from the ashes. Or, to use a phrase coined by Nassim Taleb, being 'antifragile'. What didn't kill us, made us stronger...

By Mike Beukes 31 Jan 2019

The removal of trade barriers in Africa will transform the continent
The removal of trade barriers in Africa will transform the continent

Partnerships are key to improving prosperity and economic development in Africa...

30 Jan 2019

The claim that democracy fares better in the West than in Africa is a fallacy
The claim that democracy fares better in the West than in Africa is a fallacy

The democratic inferiority complex of many Africans is unwarranted. The idea that our democracies are "B Grade" and those of the West are prime quality is false...

By Steven Friedman 30 Jan 2019

Advertising industry complacency is letting brands and women down
Advertising industry complacency is letting brands and women down

A significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar's newest analysis of advertising creativity and media effectiveness...

Issued by Kantar Millward Brown 29 Jan 2019

#BizTrends2019: 2019, a definitive year in FMCG
#BizTrends2019: 2019, a definitive year in FMCG

IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...

By Marylee Townshend 29 Jan 2019

Adesh Kisten, head of sales i-Pay.
Is the African retail market ready for the digital boom?

More and more African consumers are coming online and their commercial habits are evolving faster than any other demographic in the world...

25 Jan 2019

AI: Are we playing the waiting game?
AI: Are we playing the waiting game?

90% of South African CEOs believe that AI will significantly change the way they do business in the next five years but what's stopping us now?

By Danette Breitenbach 25 Jan 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 25 Jan 2019

European Union and African Union Foreign Ministers take stock of their strong partnership. Credit: European External Action Service (EEAS)
Africa strengthens partnerships with Europe

The European Union is Africa's first partner in all sectors: in trade, in aid and investment, in peace and security...

24 Jan 2019

AfCFTA will facilitate the emergence of new Africa champions
AfCFTA will facilitate the emergence of new Africa champions

Africa CEO Forum 2019: 1,500 business leaders come together to make African economic integration a reality...

24 Jan 2019

(c) Maksim Kabakou -
Mobile adspend expected to top TV across key markets

Mobile is currently the second-largest ad medium and will overtake TV this year if current growth rates are maintained...

24 Jan 2019

(c) andreahast -
Brand Finance releases report for the world's most valuable brands in 2019

Italian supercar manufacturer, Ferrari, has reclaimed the title of the world's strongest brand, having last held it in 2014, according to the latest report by Brand Finance...

22 Jan 2019

Lamin Momodou Manneh, director, UNDP Regional Service Centre for Africa, Addis Ababa, Ethiopia.
#BizTrends2019: This could be a big year for Africa

This year, 2019, is a very promising year for the African continent: There is a lot of optimism about the return of the Africa rising sentiment...

By Lamin Momodou Manneh 21 Jan 2019

Euromonitor's top 10 global consumer trends for 2019
Euromonitor's top 10 global consumer trends for 2019

Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business...

15 Jan 2019

Elevated sensorial experiences drive shoppers back to stores
Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

15 Jan 2019

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

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