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How to make it in Africa - USB panel

"Africa has what the world wants but requires a 30-year instead of a 5-year view..."

18 hours ago

Using e-commerce data to build successful pricing strategies
Using e-commerce data to build successful pricing strategies

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

17 Apr 2019

4 best practices for making mobile video work for your brand
4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 15 Apr 2019

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Africa's digital revolution can unlock inclusive growth, job creation

Growth in Sub-Saharan Africa remains below 3%, three years after crisis...

12 Apr 2019

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Plan to accelerate African trade

African Development Bank Board approves $4.8 million grant to accelerate African free trade...

12 Apr 2019

Kantar announces senior appointments in the Africa & Middle East region
Kantar announces senior appointments in the Africa & Middle East region

Ivan Moroke has been appointed CEO, Kantar, Insights Division, South Africa and joins the Kantar Africa & Middle East Board...

Issued by Kantar 9 Apr 2019

Bizcommunity sends a clear message that Africa is open for business
Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines
Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by Bizcommunity.com 8 Apr 2019

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Social media: Promising arena for public debate

Government communicators need to realise that traditional communication is obsolete in this digital cultural age...

By Rirhandzu Shengwenyana 5 Apr 2019

SAFREA releases 2018/2019 SA freelance trends report
SAFREA releases 2018/2019 SA freelance trends report

The Southern African Freelancers' Association (SAFREA) has released new insights into the South African freelance landscape...

4 Apr 2019

Evidence based marketing - what is it and why do we need it?
Evidence based marketing - what is it and why do we need it?

The concepts of behavioural economics, observed consumer behaviour and neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply...

By Kirsty Dugmore 3 Apr 2019

PwC releases consumer insights survey for 2019
PwC releases consumer insights survey for 2019

Anton Hugo, retail & consumer leader for PwC Africa and associate directors Rashaad Fortune and Andries Geertsema presented PwC's 2019 Global Consumer Insights Survey at the Peech Hotel in Johannesburg on 3 April...

3 Apr 2019

The Adebayo Adedeji lecture.
Africa in the Digital Era - hype or reality?

The Adebayo Adedeji lecture this year focused on the topic of digital transformation in Africa...

3 Apr 2019

Khumo Theko, trend spotter at Flux Trends.
Brands, pay attention to these new urban tribes

Khumo Theko, trend spotter at Flux Trends highlights and identifies new urban tribes that brands should be aware of when communicating to their consumers...

By Juanita Pienaar 3 Apr 2019

Africa rising as Bizcommunity launches .Africa domain
Africa rising as Bizcommunity launches .Africa domain

Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the Bizcommunity.africa domain...

Issued by Bizcommunity.com 2 Apr 2019

Africa's potential as a global leader in the world's digital economy
Africa's potential as a global leader in the world's digital economy

African governments have a crucial role to play in taking the continent to the next stage in its digital evolution...

1 Apr 2019

How to grow your startup one step at a time: Step 1
How to grow your startup one step at a time: Step 1

Market research and competitor analysis as part of the Ideation phase...

By Natasha Fourie 29 Mar 2019

Report examines impact of technology on society and communication industry
Report examines impact of technology on society and communication industry

The 2019 USC Annenberg Global Communications Report released findings that examined the impact of technology on society and the communication industry...

29 Mar 2019

Consumer demand at the forefront of African business priorities
Consumer demand at the forefront of African business priorities

There are interesting shifts in African manufacturer and retailer business priorities and a growing appreciation for the fact that no one-size-fits-all approach is enough to ensure ongoing success in sub-Saharan Africa...

28 Mar 2019

Study shows women drive between 70% and 80% of all consumer purchasing
Study shows women drive between 70% and 80% of all consumer purchasing

Marketing is finally moving beyond the "make it pink for the female market" strategy and acknowledging that, as well as shopping for themselves, women tend to control family finances, and also make purchasing decisions on behalf of those in their care, including children and elderly family members...

27 Mar 2019

Africa CEO Forum, Kigali, Rwanda.
Calls for deeper economic integration in Africa

The 7th edition of the largest international meeting of Africa's private sector, the Africa CEO Forum, kicked off this week in Kigali, Rwanda...

27 Mar 2019

Regional integration remains low, according to African Regional Integration Index. Credit: United Nations Economic Commission for Africa.
More work needed on regional integration in Africa

Regional integration remains low, according to African Regional Integration Index...

25 Mar 2019

(L-R) Zouhair Chorfi, Secretary general of the Ministry of Economy and Finance, Morocco, newly elected Chair of the bureau of the committee of experts; HE Elsadig Bakheit Elfaki Abdalla, Chair of the outgoing bureau of the committee of experts; Vera songwe, Executive Secretary of the UN Economic Commission for Africa. Credit: United Nations Economic Commission for Africa (ECA).
Digital trade and the economy in Africa

Policy, trade and the private sector in the digital era dominated debate at the Conference of African Ministers in Marrakesh...

25 Mar 2019

Build a culture of curiosity to retain clients
Build a culture of curiosity to retain clients

I became curious about curiosity when I came across a nice article in the Guardian that pointed out how unhelpful the expression 'curiosity killed the cat' was to children's development. Why would you want to encourage someone to be less curious?

By Tony Spong 25 Mar 2019

Warc predicts that Google and Facebook will make $176bn from advertising this year
Warc predicts that Google and Facebook will make $176bn from advertising this year

Warc has found that of the $590.4bn spent on advertising worldwide last year, $144.6bn (24.5%) went to the Google and Facebook 'Duopoly', which equates to almost one in four dollars...

22 Mar 2019

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Focus shifts to a mobile economy in Africa

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

By Josephine Wawira 19 Mar 2019

The youth now have a future in both Ethiopia and Eritrea. Image source: Gallo/Getty
Time for development in Ethiopia, Eritrea

Hopeful of lasting peace, both countries now focus on restoring trade ties...

By Daniel Otieno 19 Mar 2019

2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer
2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer

The 9th Annual South African Council of Shopping Centres Research Conference, a mainstay event on SA's shopping centre and retail industry calendar, is set to take place at the Maslow Hotel in Johannesburg on 3 April...

19 Mar 2019

Signing of Franco-Ethiopian cooperation agreements.
France and Ethiopia to cooperate in space and economic sectors

Seven Franco-Ethiopian agreements were signed this week, dealing with space cooperation and economic cooperation...

15 Mar 2019

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