Research News

Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors (Image source: © Kantar Media )

Mark Read's next move announced

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

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The non-human consumer: How AI is transforming everyday buying decisions

The non-human consumer: How AI is transforming everyday buying decisions

Tamara Ojeaga, Kantar 5 Nov 2025

Outstanding Innovation 2025: Shaping the future with bold ideas

Outstanding Innovation 2025: Shaping the future with bold ideas

Kantar 21 Oct 2025

Kantar Media Reactions 2025: The great divide

Kantar Media Reactions 2025: The great divide

Kantar 23 Sep 2025

From ads to entertainment: How brands can win the attention war

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Kantar 27 Aug 2025

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Vikas Mehta, regional CEO – Sub-Saharan Africa, Ogilvy Africa Network and Dr Myriam Sidibe.

Ogilvy Africa and Brands on a Mission join forces for social impact

30 Jul 2025

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

OOH media globally has had its best year to date, with global OOH spend in 2024 reaching $46.2bn (Image supplied)

Global OOH media hits $46.2bn in its best year to date

30 Jun 2025

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Human8 names Tim Nguyen product and innovation manager to further advance insight solutions

Human8 11 Jun 2025

Source:

Key insights from The One Show 2025 you can’t miss

6 Jun 2025

All about YOU! Putting YOU in YOUth Month on Biz!

All about YOU! Putting YOU in YOUth Month on Biz!

Bizcommunity.com 20 May 2025

Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world’s most valuable brands

Kantar 15 May 2025

Internal comms practitioners: Organisations misunderstand our role

Internal comms practitioners: Organisations misunderstand our role

12 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

9 May 2025

In time for its 30th anniversary, the market research consultancy, Ask Afrika has rebranded to ASK AFRICA (Image supplied)

Ask Afrika rebrands to ASK AFRICA

9 May 2025

15th Brand Africa 100: Africa’s Best Brands most comprehensive to date

8 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Source: © 123rf In partnership with IFICA, Publicis Groupe Africa has launched Africa’s first industry-wide internal communications benchmark survey

Publicis Groupe and IFICA launch Africa's first internal communications benchmark report

19 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

(Image supplied)

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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