Euromonitor's top 10 global consumer trends for 2019
Euromonitor's top 10 global consumer trends for 2019

Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business...

15 Jan 2019

Elevated sensorial experiences drive shoppers back to stores
Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

15 Jan 2019

Dali Tembo, managing director of Instant Grass International.
#BizTrends2019: The year we rethink segmentation

If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...

By Dali Tembo 15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 14 Jan 2019

Facebook has grown its momentum and increased its investment in Africa (Infographic)
Facebook has grown its momentum and increased its investment in Africa (Infographic)

2018 saw Facebook grow its momentum and step up its investment in Africa...

19 Dec 2018

YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

#BestofBiz 2018: Marketing & Media Africa
#BestofBiz 2018: Marketing & Media Africa

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

18 Dec 2018

UN agencies unite in support of Africa's growth agenda
UN agencies unite in support of Africa's growth agenda

Attitudes that Africa is still a "developing continent that does not know what it wants" need to change...

12 Dec 2018

87% of journalists in the Middle East, Africa and Asia view the industry negatively
87% of journalists in the Middle East, Africa and Asia view the industry negatively

Journalists from 52 countries reflect on their biggest fears about their industry, their personal feelings regarding the profession and why freedom of the press must be protected...

12 Dec 2018

Mandla Shezi, CEO of Hollard International.
Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

Publishers continue to hone their strategies around native advertising
Publishers continue to hone their strategies around native advertising

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published Native Advertising Trends in News Media, the annual study conducted by Wan-Ifra and the Native Advertising Institute...

11 Dec 2018

East African consumer confidence on the backfoot
East African consumer confidence on the backfoot

Kenya's latest Nielsen Consumer Confidence Index (CCI) score for Quarter 3, 2018, has dropped a steep 10 points, since the previous quarter, to 94, revealing a volatile consumer mindset and underlying uncertainties...

Issued by Nielsen 10 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends
Agency Scope UK 2018/2019: Early insights, possible trends

Johanna McDowell, Scopen Partner and Director for UK and South Africa gives a few early insights and trends derived from interviews that are currently being conducted with CMOs of leading brands in the UK by Agency Scope...

10 Dec 2018

#AEC2018: Freedom of movement essential for Africa's transformation
#AEC2018: Freedom of movement essential for Africa's transformation

Africa Economic Conference 2018 focuses on Africa Visa Openness and integration...

7 Dec 2018

West Africa consumer confidence shows small dips and some gains
West Africa consumer confidence shows small dips and some gains

Nigeria's latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four-point decline to 118, while Ghana's CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa...

Issued by Nielsen 7 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa
#AEC2018: Accelerating AfCFTA to create growth for Africa

The African Continental Free Trade Area (AfCFTA) aims to create a single continental market for goods and services, with free movement of business persons and investments...

7 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Facebook's 2018 Year in Review
Facebook's 2018 Year in Review

Facebook has released its 2018 Year In Review, highlighting the top ways people around the world connected with their communities on Facebook...

By Sheida Neman 7 Dec 2018

#AEC2018: Africa's "easy decade" of economic growth is over
#AEC2018: Africa's "easy decade" of economic growth is over

Africa must focus now on its biggest resource for growth - its young people, experts urged...

6 Dec 2018

#AEC2018: Africa's integration is no longer a choice
#AEC2018: Africa's integration is no longer a choice

African countries must leverage their strengths to accelerate drive towards integration...

5 Dec 2018

Africa's mobile money ecosystem connects to China
Africa's mobile money ecosystem connects to China

Africa's largest mobile money ecosystem has connected to China's largest payment service in real-time...

5 Dec 2018

Kantar unveils predictions for the 2019 media landscape
Kantar unveils predictions for the 2019 media landscape

Kantar has just released its perspective of the major trends that will shape the media landscape for brand owners, agencies and media platforms in 2019...

Issued by Kantar Millward Brown 5 Dec 2018

New African magazine's list of 100 Most Influential Africans
New African magazine's list of 100 Most Influential Africans

Gender parity achieved for the first time in list of 100 Most Influential Africans...

30 Nov 2018

How do you calculate the ROI of influencer marketing? (Infographic)
How do you calculate the ROI of influencer marketing? (Infographic)

Did you know that 86% of marketers are still unsure how compensation of influencers is calculated, and 38% can't tell if a particular campaign drives sales or not?

By Brian Mechem 29 Nov 2018

New report examines the challenges and hurdles of journalism innovation
New report examines the challenges and hurdles of journalism innovation

The Reuters Institute for the Study of Journalism has published a new report that examines the challenges and hurdles of journalism innovation faced by legacy news brands and digital-born news outlets...

29 Nov 2018

Maputo, Mozambique. © Dereje Belachew via
Mozambique economic development

Mozambique making considerable economic and social progress, says African Development Bank Country report...

27 Nov 2018

Image credit: Chase Clark via .
Are you living curiously in a world of constant innovation?

In a world of constant innovation, business leaders need to engage in curious conversations to uncover new ways to live and work and offers insight five benefits of engaging in curious conversations...

By Joy-Marie Lawrence 26 Nov 2018

Study sheds light on scourge of "fake" news in Africa
Study sheds light on scourge of "fake" news in Africa

African audiences have low levels of trust in the media, experience a high degree of exposure to misinformation, and contribute - often knowingly - to its spread...

By Herman Wasserman & Dani Madri-Morales 26 Nov 2018

Africa's business revolution
Africa's business revolution

A new book by McKinsey confirms that Africa is poised for economic acceleration, akin to the Asian boom...

22 Nov 2018

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