Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...
Ailsa Wingfield 11 Jan 2021
As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media organisations to rethink their traditional business models to take up the competition in the global context...
Roman Magis 15 Jul 2020
As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...
Jordan Rittenberry 21 May 2020
This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...
Leigh Andrews, Kantar 12 Mar 2020
Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...
Christele Chokossa 8 Jan 2020
Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...
Ailsa Wingfield 6 Jan 2020
Mike Broom lists some of the key requirements of having necessary, up-to-date knowledge to be able to control the company's marketing destiny with success...
mike broom 3 Dec 2019
Juanita Pienaar chats to president and CEO of Scopen International, Cesar Vacchiano, who visited South Africa earlier this month to present the findings from the recent Agency Scope Study...
Juanita Pienaar 22 Nov 2019
The main findings of the 10th edition of the African version of the PwC Entertainment and Media Outlook: An African perspective, 2019 - 2023 was recently presented in Johannesburg...
Danette Breitenbach 15 Nov 2019
Anthropology in the B2B space has seen great success over the years by helping businesses at all levels see and think differently about their business and clients...
Martin Musasa 7 Nov 2019
In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow...
Brent Haumann 6 Nov 2019
Local representatives from market research and consulting firm IPSOS recently shared a preview of some of the key insights gleaned from its yet to be released global trend survey for 2019...
Lauren Hartzenberg 28 Oct 2019
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Let me help...
Tyran De Beer 24 Oct 2019
Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...
Lauren Hartzenberg 15 Oct 2019
It's June. In Durban. In a clothing store in the main street, a 26-year old marathon-runner buys a bowtie and, seemingly randomly, adds a board shorts...
Vian Chinner 11 Oct 2019
Sales managers in South Africa currently have to deal with two very important factors that have a significant impact on the sales environment...
Dr Marius Wait 11 Oct 2019
Bracing and gearing our businesses for the onslaught of the future consumer is key to remaining relevant in the media industry and beyond...
Sean Sullivan 26 Sep 2019
The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?
Louise Burgers 13 Sep 2019
The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...
Louise Burgers 12 Sep 2019
As open source becomes more prolific, benchmarking will become more important...
Danette Breitenbach 2 Sep 2019
One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...
Angie White 22 Aug 2019
Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...
Juanita Pienaar 5 Aug 2019
Kevin Kruger joined BMi Research, last month, as its new chief executive officer and took over from Gareth Pearson who led the organisation for the last 19 years...
Jessica Tennant 23 Jul 2019
Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...
Kirsty Dugmore 16 Jul 2019
Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...
Danette Breitenbach 12 Jun 2019
Regine le Roux of Reputation Matters sums up some of the insights that stood out to her from Apra's recent ethics and reputation research study and elaborates on how we can change the narrative and positively influence the stories that are told about Africa...
Juanita Pienaar 12 Jun 2019
Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...
Jessica Tennant 4 Jun 2019
Data analytics; the new buzzword for business people everywhere - it's the new north star guiding every decision we're supposed to make. But there's a lot of data and not a lot of understanding on what to do with it, often making data analytics more confusing and less useful than it should be...
Matt Arnold 29 May 2019
When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...
Elizma Nolte 15 Apr 2019
Government communicators need to realise that traditional communication is obsolete in this digital cultural age...
Rirhandzu Shingwenyana 5 Apr 2019
