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    Ah, Africa! One step forward, two beats ahead with Africa Life by Kantar
    Ah, Africa! One step forward, two beats ahead with Africa Life by Kantar

    By Ndeye Diagne, Issued by Kantar 16 Sep 2021

    Segmenting for the future: 5 emerging consumer types
    Segmenting for the future: 5 emerging consumer types

    By John Watling 21 Jun 2021

    Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
    Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

    By Adeola Tejumola, Issued by Kantar 4 May 2021

    Boosting brand purpose by solving value-action gaps in Africa
    Boosting brand purpose by solving value-action gaps in Africa

    By Adeola Tejumola, Issued by Kantar 25 Mar 2021

    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

    By Ailsa Wingfield 11 Jan 2021

    From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
    From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

    By Ndeye Diagne, Issued by Kantar 28 Oct 2020

    Photo by on .
    Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

    By Roman Magis 15 Jul 2020

    Not ready...? Get set, go! An Africa recovery playbook
    Not ready...? Get set, go! An Africa recovery playbook

    By Ndeye Diagne, Issued by Kantar 2 Jun 2020

    Photo by Infralist on .
    A moment of reckoning for business

    By Jordan Rittenberry 21 May 2020

    #WhatWomenWant in 2020: Welcome to the new era of progressive marketing
    #WhatWomenWant in 2020: Welcome to the new era of progressive marketing

    By Leigh Andrews, Issued by Kantar 12 Mar 2020

    #BizTrends2020: The future of retailing in sub-Saharan Africa
    #BizTrends2020: The future of retailing in sub-Saharan Africa

    By Christele Chokossa 8 Jan 2020

    #BizTrends2020: Africa's double-edged consumer demand
    #BizTrends2020: Africa's double-edged consumer demand

    By Ailsa Wingfield 6 Jan 2020

    10 questions to ask the marketing director
    10 questions to ask the marketing director

    By mike broom 3 Dec 2019

    Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .
    Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

    By Juanita Pienaar 22 Nov 2019

    Image credit: Practicinganthropology.org.
    A guide to understanding the importance of anthropology in B2B marketing

    By Martin Musasa 7 Nov 2019

    Image credit: Chris Liverani on Unsplash.
    Why data is more important than ever to customer experience

    By Brent Haumann 6 Nov 2019

    Women of Africa: Changing lifestyles, unchanged (core) values
    Women of Africa: Changing lifestyles, unchanged (core) values

    By Ndeye Diagne, Issued by Kantar 25 Oct 2019

    Image credit: Esteban Lopez on Unsplash.
    A different perspective on measurement for the non-analytical mind

    By Tyran De Beer 24 Oct 2019

    The reason AI can predict consumer behaviour
    The reason AI can predict consumer behaviour

    By Vian Chinner 11 Oct 2019

    Is there a war between direct and online selling?
    Is there a war between direct and online selling?

    By Dr Marius Wait 11 Oct 2019

    Africa is hell
    Africa is hell

    By Ndeye Diagne, Issued by Kantar 8 Oct 2019

    Photo by Kiana Bosman on Unsplash
    Say hello to Generation Alpha

    By Sean Sullivan 26 Sep 2019

    Image source: Gallo/Getty.
    The significant shift from aspirational to inspirational brands

    By Louise Burgers 13 Sep 2019

    Image source: Gallo/Getty.
    The SA consumers with the power to make or break brands

    By Louise Burgers 12 Sep 2019

    Kantar CEO, Eric Salama. Image supplied.
    Kantar's Eric Salama discusses the way forward under new owner Bain Capital

    By Juanita Pienaar 5 Aug 2019

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