Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...
Adeola Tejumola, Kantar 2 days ago
How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...
Adeola Tejumola, Kantar 25 Mar 2021
Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...
Ailsa Wingfield 11 Jan 2021
As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media organisations to rethink their traditional business models to take up the competition in the global context...
Roman Magis 15 Jul 2020
As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...
Jordan Rittenberry 21 May 2020
This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...
Leigh Andrews, Kantar 12 Mar 2020
Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...
Christele Chokossa 8 Jan 2020
Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...
Ailsa Wingfield 6 Jan 2020
Mike Broom lists some of the key requirements of having necessary, up-to-date knowledge to be able to control the company's marketing destiny with success...
mike broom 3 Dec 2019
Juanita Pienaar chats to president and CEO of Scopen International, Cesar Vacchiano, who visited South Africa earlier this month to present the findings from the recent Agency Scope Study...
Juanita Pienaar 22 Nov 2019
The main findings of the 10th edition of the African version of the PwC Entertainment and Media Outlook: An African perspective, 2019 - 2023 was recently presented in Johannesburg...
Danette Breitenbach 15 Nov 2019
Anthropology in the B2B space has seen great success over the years by helping businesses at all levels see and think differently about their business and clients...
Martin Musasa 7 Nov 2019
In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow...
Brent Haumann 6 Nov 2019
Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing efforts? Let me help...
Tyran De Beer 24 Oct 2019
It's June. In Durban. In a clothing store in the main street, a 26-year old marathon-runner buys a bowtie and, seemingly randomly, adds a board shorts...
Vian Chinner 11 Oct 2019
Sales managers in South Africa currently have to deal with two very important factors that have a significant impact on the sales environment...
Dr Marius Wait 11 Oct 2019
Bracing and gearing our businesses for the onslaught of the future consumer is key to remaining relevant in the media industry and beyond...
Sean Sullivan 26 Sep 2019
The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?
Louise Burgers 13 Sep 2019
The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...
Louise Burgers 12 Sep 2019
As open source becomes more prolific, benchmarking will become more important...
Danette Breitenbach 2 Sep 2019
Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...
Juanita Pienaar 5 Aug 2019
Empirically-based studies can help to explain and predict effective communication, giving us the tools and knowledge to execute much better marketing...
Kirsty Dugmore 16 Jul 2019
Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...
Danette Breitenbach 12 Jun 2019
Regine le Roux of Reputation Matters sums up some of the insights that stood out to her from Apra's recent ethics and reputation research study and elaborates on how we can change the narrative and positively influence the stories that are told about Africa...
Juanita Pienaar 12 Jun 2019
Data analytics; the new buzzword for business people everywhere - it's the new north star guiding every decision we're supposed to make. But there's a lot of data and not a lot of understanding on what to do with it, often making data analytics more confusing and less useful than it should be...
Matt Arnold 29 May 2019
