MMA | Bizcommunity

MMA | Bizcommunity

News

Ima Peter has been appointed deputy managing director of the PR and Communications agency, Razor PR, effective 1 February 2026 (Image supplied)

PR & Communications

Razor PR appoints deputy managing director

3 Mar 2026

(Image source: © UNPD Bradly Howland, CEO of Alkemi Collective, says South Africa’s recent hosting of the G20 Summit is a live, high-stakes demonstration of what strategic communication looks like. Pictured: G20 South Africa Finance Ministers and Central Bank Governors meeting

PR & Communications

5 communications insights from SA's recent hosting of the G20 Summit

Bradly Howland 1 Dec 2025

Promotions & Activations

A new benchmark for brand experience: Playmakers wins Gold with Jameson’s Spread the Cheers

Issued by Playmakers 24 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

The M20 Declaration was formally handed over to South Africa’s Minister of Digital and Communication Technologies Solly Malatsi (centre), by William Bird (MMA) and Sbu Ngalwa (Sanef)

Media Freedom

Johannesburg Declaration handed to G20

6 Oct 2025

Penquin shines at the 2025 New Gen Awards with 6 wins and Medium Agency of the Year title

Digital

Penquin shines at the 2025 New Gen Awards with 6 wins and Medium Agency of the Year title

Issued by Penquin 29 Sep 2025

The AI shift: From novelty to necessity

Artificial Intelligence

The AI shift: From novelty to necessity

Teager Eales, Issued by Moonsport 18 Sep 2025

Source: © 123rf Following the inaugural M20 Summit, the Johannesburg Declaration has been formulated with the aim of prioritising information integrity for the public good

Media Freedom

Johannesburg Declaration unapologetic in addressing threats to journalism

5 Sep 2025

Media

Journalists and leaders unite at Johannesburg’s M20 Summit

1 Sep 2025

Penquin named among top creative agencies in Africa in Smarties 2024 Business Impact Index

Marketing

Penquin named among top creative agencies in Africa in Smarties 2024 Business Impact Index

Issued by Penquin 8 Aug 2025

Fame Week's 2025 Inclusive Lens Awards finalists revealed

Film

Fame Week's 2025 Inclusive Lens Awards finalists revealed

7 Aug 2025

Lumico voted 11th Best Digital Agency in sub-Saharan Africa

Digital

Lumico voted 11th Best Digital Agency in sub-Saharan Africa

Issued by Lumico 25 Jul 2025

Helm ranked among top solutions providers in sub-Saharan Africa

CRM, CX, UX

Helm ranked among top solutions providers in sub-Saharan Africa

Issued by Helm 17 Jul 2025

A new digital advertising initiative, Broadbrand, has launched with Vincent Maher appointed CEO (Image supplied)

Media

South African publisher-first network launches

23 May 2025

VML South Africa named Agency of the Year at 2025 Smarties Awards

Marketing & Media

VML South Africa named Agency of the Year at 2025 Smarties Awards

Issued by VML 13 May 2025

Thrive by WHX to debut at World Health Expo Cape Town

Wellness

Thrive by WHX to debut at World Health Expo Cape Town

12 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

Supplied image: SA Harvest, Martin van Staden and SA Rugby Legends

Food, Water & Energy Security

Rugby Legends, SA Harvest champion food security initiative at Epworth Children’s Village

2 Apr 2025

Source: © 123rf South Africans will not be denied their constitutional right to access to news and information after the Gauteng High Court suspended the analogue TV switch-off date of 31 March 2025

Media Freedom

Court suspends analogue switch-off date, ruling calls set date "irrational"

Danette Breitenbach 28 Mar 2025

Takalani Masikhwa appointed as head of strategy at iProspect South Africa

Recruitment

Takalani Masikhwa appointed as head of strategy at iProspect South Africa

Issued by Dentsu 17 Feb 2025

Source: Supplied.

Markets & Investment

Market sell-off: Investors reassess AI after DeepSeek disruption

Paddy Flood 29 Jan 2025

Source: © CIPESA TThe African Academy of AI and the MMA have announced a strategic partnership to champion AI-first solutions in marketing across Africa

Artificial Intelligence

African Academy of AI & MMA partnership champions AI-first solutions in marketing across Africa

29 Jan 2025

Penquin celebrates a landmark year of growth and success in 2024

Advertising

Penquin celebrates a landmark year of growth and success in 2024

Issued by Penquin 27 Dec 2024

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

PR & Communications

Penquin shines at 2024 MMA Smarties Sub-Saharan Africa Awards, clinching 'Agency of the Year' title and multiple wins

Issued by Penquin 17 Dec 2024

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Source: © Waya Mag The 2024 MMA Artist of the Year: Lwah Ndlunkulu. Entries for the 2025 MMA edition are now open

Radio & Audio

The Metro FM Music Awards open entries for 2025 edition

3 Dec 2024

All the AdFocus Awards winners (Image: Danette Breitenbach)

Advertising

All the 2024 FM AdFocus Awards winners, Halo wins Agency of the Year

28 Nov 2024

RVCA concept store opens in Umhlanga’s Gateway Theatre of Shopping

Fashion & Homeware

RVCA concept store opens in Umhlanga’s Gateway Theatre of Shopping

19 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

AI with the human touch in calls to action

Marketing

AI with the human touch in calls to action

Issued by Helm 3 Oct 2024

2024 South African Literary Awards celebrates 19 years of literary excellence, longlist revealed

Events

2024 South African Literary Awards celebrates 19 years of literary excellence, longlist revealed

19 Sep 2024

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

Marketing

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

9 Sep 2024

Marketing

MMA Smarties BII names Nando’s SA top advertiser, Checkers top brand for Africa and EMEA

28 Aug 2024

Lumico ranks among the best in Smarties Business Impact Index 2023

Digital

Lumico ranks among the best in Smarties Business Impact Index 2023

Issued by Lumico 26 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

Jaecoo is the official vehicle partner of EFC

Dealers

Jaecoo is the official vehicle partner of EFC

13 Aug 2024

Newspapers

Understanding the hard-hitting Press Council ruling against Iqbal Survé’s newspapers

Ombud Watcher 12 Aug 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

Marketing

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem, Issued by Epic Outdoor 7 Aug 2024

6 strategies TDMC considers to build customer loyalty

CRM, CX, UX

6 strategies TDMC considers to build customer loyalty

Issued by TDMC 30 Jul 2024

Cheslin Kolbe named Prime Hydration ambassador

FMCG

Cheslin Kolbe named Prime Hydration ambassador

10 Jun 2024

Moonsport unveils new rebrand: Connecting people through sport

Production

Moonsport unveils new rebrand: Connecting people through sport

Issued by Moonsport 7 Jun 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Stepping into the spotlight alongside AI innovations

Production

Stepping into the spotlight alongside AI innovations

Issued by Moonsport 15 Apr 2024

Biz Most Read Award winners April 2024

Online Media

Biz Most Read Award winners April 2024

Issued by Bizcommunity.com 1 May 2024