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Helm Press Office
20 years of helping Africa's biggest brands turn complex customer realities into simple experiences they can't live without. (Formerly Praekelt Consulting)
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Free legal help for all South Africans
Helm helps local lawyer bring Luma to life with an automated legal assistant 29 Sep 2022 Read more

Cellfind finalises partnership with Helm
SA's largest mobile messaging partner appoints Africa's CX innovation experts. 30 Aug 2022 Read more

Giving children a SmartStart with chatbots
A multilingual bot steps up to bridge the gap and secures a Smarties Award in the process. 13 Jun 2022 Read more

Helm goes global with Dr. Oetker
Helm (previously Praekelt Consulting), Africa's customer experience innovation experts, will be going global again with its client Dr. Oetker, purveyors of the perfect pizza. 11 May 2022 Read more

A chatbot won't solve all your problems
South African brands love a chatbot, don't they? It's not hard to see why. On the face of it, it's a machine that can talk to millions of customers on your behalf without the need for human intervention. It's a convenient, cheap, and cheerful way to solve everything. Right? 19 Jul 2021 Read more


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