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Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing
The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

Image credit: Maria Teneva on Unsplash.
Can your company's reputation be redeemed post-scandal?

The destructive power of a corruption incident cannot be understated. The Steinhoff scandal of 2019 and the ongoing state capture enquiry are cautionary tales of how costly unethical behaviour can be...

By Alex Roberts and Ntokozo Mahlangu 6 Nov 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction
#FairnessFirst: Go beyond pink branding for true female customer satisfaction

Her focus on how financial services, in particular, tend to connect with females consumers in the wrong way was a stand-out section of Barbara Cador, global head of Kantar's CX+ initiative's opening presentation at the Cape Town version of the Kantar customer experience (CX) advantage 2019 masterclass...

By Leigh Andrews 4 Nov 2019

Group CEO, Brett Morris.
#Imaginethat: Brett Morris on FCB Africa's rebrand as Nahana

Local marketing media is in a flurry over news that FCB has rebranded as Nahana Communications Group. Brett Morris explains what's changing and what's staying the same...

By Leigh Andrews 1 Nov 2019

Announcing Nahana Communications Group: An innovative offering launched to better deliver for SA's advertising and marketing demands
Announcing Nahana Communications Group: An innovative offering launched to better deliver for SA's advertising and marketing demands

South Africa's advertising and marketing communication industry has a new group of agencies, Nahana Communications Group...

Issued by FCB Joburg 1 Nov 2019

Image credit: Jaromir Kavan on Unsplash.
How technology helps brands evolve

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

By Paula Sartini 18 Oct 2019

Today's tech tips marketers can use to save the shopper money
Today's tech tips marketers can use to save the shopper money

Top on the shopper's mind today is that she needs to save her money - and that includes when you ask her to use her mobile phone to enter a competition and engage with your brand. Here are our five top tech tips that South African marketers can use...

By Candice Goodman, Issued by Mobitainment 14 Oct 2019

PUMA’s Sports Style Marketing Manager Hayden Manuel presenting at in the latest Red & Yellow lunchtime lecture.
New rules for living a creative life, the Gen-Z way - whatever your age

'Sneaker-head' Hayden Manuel broke the clichéd idea of "Cape Town creative" when he shared how creativity, grit and determination led him to become Puma's sports style marketing manager in the latest Red & Yellow lunchtime lecture...

By leigh andrews 11 Oct 2019

Establishing an Africa-based global destination image platform at Brand Summit Africa 2020
Establishing an Africa-based global destination image platform at Brand Summit Africa 2020

Brand Summit South Africa is excited to announce that 1-5 June 2020 has been dubbed "Brand Summit Week" in Cape Town, launching a pan-African theme in response to calls to expand the strategic reach of the event to embrace the entire African continent from 2020 onwards...

Issued by Brand Summit South Africa 9 Oct 2019

Africa is hell
Africa is hell

False. What you think is what you get...

By Ndeye Diagne, Issued by Kantar 8 Oct 2019

Schaefer presenting at the Adobe CX Forum.
#AdobeCX: How to embrace the power of customer experience management

Axel Schaefer, head of product and industry marketing for Adobe Analytics EMEA flew in from Germany to present the opening session of the Adobe CX Forum Cape Town 2019's exclusive morning briefing. He explained the importance of cross-channel optimisation, in particular, to offer the best possible experience to the coming 'consumer 2020'...

By Leigh Andrews 8 Oct 2019

Know your business inside out with a Biz Office
Know your business inside out with a Biz Office

New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...

Issued by Bizcommunity.com 2 Oct 2019

Image credit: Lucrezia Carnelos on Unsplash.
VR/AR/gamification - Placing your customer inside your brand story with experiential marketing

I've curated four examples of experiences created using technology or a combination of technology and tactile, to give you ideas to use in your industry to capture the attention, or rather the adoration, of customers...

By Keletso Nkabiti 2 Oct 2019

Bronwyn Williams, future finance specialist at Flux Trends. Image credit: .
Can brands survive the era of fake news, jaded consumers and robot trolls?

One of the key speakers at the recent Gibs Contemporary Marketing Using Behavioural Science Customer Insights and the 4IR event was future finance specialist at Flux Trends, Bronwyn Williams who spoke about The New Rules of Marketing Engagement...

By Luise Allemann 30 Sep 2019

Top ratings for Biz Rate Card 2019
Top ratings for Biz Rate Card 2019

Bizcommunity is excited to announce the relaunch of our Biz Product and Rate Card, featuring all-new product infographics, descriptors and more...

Issued by Bizcommunity.com 27 Sep 2019

VR for brands - what's all the fuss about?
VR for brands - what's all the fuss about?

Virtual Reality (VR) has received a lot of airtime over the past few years. For retailers, in particular, the technology offers completely new ways to reach their audiences. But are we thinking about this in the right way?

By Glenn Gillis 27 Sep 2019

Winners from the 2019 Top Brands Awards. Image supplied.
All the big winners at the 21st Sunday Times Top Brands Awards

The results of the 2019 Sunday Times Top Brands Survey (now in its 21st year) was announced last night at an awards ceremony hosted at The Venue at the Houghton Hotel, Johannesburg...

20 Sep 2019

Koo won Overall Favourite Brand in the consumer section.
#TopBrands2019: Dishing up more love

It was a night of consistency at the 21st Sunday Times Top Brands Awards held at The Venue, The Houghton Hotel last night. Koo won Overall Favourite Brand in the consumer section...

By Danette Breitenbach 20 Sep 2019

#GartnerSYM: Offering the 'everything customer' the multi-experience
#GartnerSYM: Offering the 'everything customer' the multi-experience

Continuing the opening keynote from the first morning of Gartner Symposium 2019, Don Scheibenreif, distinguished VP analyst at Gartner, explained the concept of the 'everything consumer' and why we need to offer them the all-new multi-experience...

By Leigh Andrews 17 Sep 2019

Advertising Week Africa postpones mega-event
Advertising Week Africa postpones mega-event

Advertising Week Africa will now take place in the first half of 2020, with a new date to be confirmed...

16 Sep 2019

Pentawards 2019 honours best in global packaging design
Pentawards 2019 honours best in global packaging design

The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London. Microsoft scooped the top Diamond prize...

16 Sep 2019

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.
#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success...

By Leigh Andrews 16 Sep 2019

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

Image credit: Joyce McCown on Unsplash.
How to be brave, brands

WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...

By Lynette Botha 13 Sep 2019

Image source: Gallo/Getty.
The SA consumers with the power to make or break brands

The Top Million research report into South Africa's Upper Middle Class households in 2019 - with a combined buying power of R700 billion - was released by the UCT Marketing Institute and ad agency M&C Saatchi Abel, in both Johannesburg and Cape Town this week...

By Louise Marsland 12 Sep 2019

Marketing the future: Unlocking the human element in a digital world
Marketing the future: Unlocking the human element in a digital world

A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event...

By Leigh Andrews 12 Sep 2019

Andrew Human to leave the Loeries
Andrew Human to leave the Loeries

CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East...

Issued by Loeries 11 Sep 2019

Nonye Mpho Omotola, Managing Director, Africa Communications Media Group.
Forging an era of collaboration between Nigeria and South Africa

There are benefits to the two nations of Nigeria and South Africa coming together and working towards shared common goals...

By Nonye Mpho Omotola 11 Sep 2019

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