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Screen grab from Nike's 'Never Stop Winning' ad.
#FairnessFirst: Nike just does it again - this time standing strong for equal pay

Nike's recent run of 'Dream Crazy' ads have won more than just global recognition for their strong push towards inclusion and equality - they're also proving that brands really do make more consumer impact when they put consumer's causes first and foremost...

By Leigh Andrews 19 hours ago

Boomtown wins Lafarge Zambia account
Boomtown wins Lafarge Zambia account

Following on from its work with Lafarge South Africa and Maluti Mountain Cement in Lesotho, Lafarge Zambia has appointed Boomtown to launch a campaign in Zambia, celebrating their 70-year heritage...

Issued by Boomtown 3 days ago

Kantar announces South Africa's Top 20 Best Liked Ads for 2018
Kantar announces South Africa's Top 20 Best Liked Ads for 2018

The top 20 ads have an overwhelming South African flavour, with local ad agencies leading the way. The brands in the ranking reflect "a day in the life" of our consumers, they are all very relevant and relatable, with some great South African humour coming through...

Issued by Kantar 10 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.
#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Film and Radio jury president Nedal Ahmed, also senior copywriter at 72andSunny, Amsterdam...

By Leigh Andrews 5 Jul 2019

Dangote launches new campaign on CNN
Dangote launches new campaign on CNN

Dangote Industries shows its commitment to empowering Africa in new CNN campaign...

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.
"Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is Ralf Heuel...

By Leigh Andrews 28 Jun 2019

Digital agency no longer a luxury but a necessity
Digital agency no longer a luxury but a necessity

Our world has digitised. We have become dependent on our digital devices. Businesses must digitise. Not only their business processes and operations but moreover their brand image...

By La-Tasha Pucoe 28 Jun 2019

Brand SA hosts Ubuntu Breakfast at AFCON 2019, Egypt
Brand SA hosts Ubuntu Breakfast at AFCON 2019, Egypt

On the sideline of the 2019 African Cup of Nations, taking place in Egypt, Brand South Africa hosted a special Ubuntu Breakfast session for CAF/AFCON executives and former African players...

Issued by OPTIMIZE Agency 27 Jun 2019

NSE boss Geoffrey Odundo, Brand Integrated partner Richard Mukoma present an award for the most admired brand in the food category in Kenya to Del Monte Kenya marketing manager – Margaret Nyoro, at the Most Admired Brands event at the Exchange in Nairobi. Looking on is Thebe Ikalafeng, founder and chairman of Brand Africa and Brand Leadership – the founders of the annual African survey. Image supplied.
Brand Africa announces the Most Admired Brands in Kenya

Brand Africa has announced the Most Admired Brands in Kenya. The list, the 7th annual Brand Africa 100: Africa's Best Brands, is based on the comprehensive pan-Africa survey of the most admired brands among African consumers...

26 Jun 2019

#CannesLions2019 Entertainment winners include VMLY&R and Net#work BBDO!
#CannesLions2019: Entertainment winners!

The 66th annual Cannes Lions Festival of Creativity continued on 18 June, with the 2019 Cannes Entertainment Lions, Entertainment for Music Lions and Entertainment for Sport Lions announced during the Entertainment award track ceremony and SA bringing home two Bronze Lions...

18 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.
The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 14 Jun 2019

Debbie McIntyre, marketing and research director at Spark Media. Image supplied.
#Roots2019: Brand loyalty is dead

Brands like to think that everyone loves their brand, but the harsh reality is that while they use your brand, they also use everyone else's brands...

By Danette Breitenbach 12 Jun 2019

Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand
Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand

With little sign of a slowdown in growth, Amazon has become the world's most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released today...

Issued by Kantar 11 Jun 2019

How social media has become a breeding ground for counterfeit sales
How social media has become a breeding ground for counterfeit sales

As much as people love social media, there is a dark side to it too - one involving counterfeit goods and billions of Rands of lost revenue for companies and governments the world over...

7 Jun 2019

Santa Claus for Coca-Cola...
#YouthMonth: How to spot fake influencers on social media

Influencer marketing is an especially hot topic as we enter #YouthMonth, but do your research before you rush in as the quickest way to waste your time and money is to spend it on the wrong people...

By Leigh Andrews 4 Jun 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business
#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Africa has been a rich source of artistic inspiration for many parts of the world for centuries, but what's changing now is that Afrocentric culture is being spearheaded by the sons and daughters of the African continent...

By Lauren Hartzenberg 29 May 2019

Brand Africa 100 launch at the Johannesburg Stock Exchange, South Africa.
Africa's top 100 brands announced

Brand Africa has announced the Top 100 brands in Africa in their 7th annual 'Brand Africa 100: Africa's Best Brands'...

27 May 2019

Design-thinking as a strategic advantage
Design-thinking as a strategic advantage

Technology has brought a lot of new ways of marketing. That is why it is paramount to think about designing differently without losing the essence...

By Rirhandzu Shingwenyana 27 May 2019

Alika Dangote.
Dangote ranked 11th on 50 World's Greatest Leaders 2019 list

Philanthropist and richest man in Africa, Nigeria's Aliko Dangote, has been ranked 11th of the 50 World's Greatest leaders for 2019...

22 May 2019

Image source: Gallo/Getty Images.
What sets challenger brands apart from the rest

Underdogs have a special place in the hearts of many. Whether it's a revolt against the Romans or the ice-veined Spartans' last stand against the Persians at Thermopylae, either through superior tactics or better use of technology and resources the outnumbered often triumph against incredible odds.

By Mikhaila Hunter 21 May 2019

Kantar Africa Life 2019 report.
#AfricaMonth: How can brands fuel growth in Africa?

Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region...

21 May 2019

A changing African consumer branding environment
A changing African consumer branding environment

In Africa, household consumption is expected to reach $2.5tn by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that...

Issued by Smart Media 16 May 2019

Brand Africa partnership to launch Africa's Best Brands
Brand Africa partnership to launch Africa's Best Brands

African Media Agency partners with Brand Africa to launch the 7th Annual Brand Africa 100: Africa's Best Brands...

15 May 2019

Credit: Just Imagine.
#AfricaMonth: Africa's revival - foretelling or fairy tale?

Welcome to the future, where a continent once cast in darkness has come into the light...

By Salona Naidoo and Gabi Wojtowitz 15 May 2019

Egypt's economic revival mapped out in 2019 publication
Egypt's economic revival mapped out in 2019 publication

Oxford Business Group launches a new country report on Egypt's macroeconomic outlook...

14 May 2019

Image source: Gallo/Getty
How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis is a passionate believer that business can and should be a force for good in the world...

By Leigh Andrews 14 May 2019

Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

Uzoma Ukah.
#AfricaMonth: Going viral - a double-edged sword for Nigerian brands?

Nigeria's social media space is a very volatile place, and going viral should be treated like a double-edged sword...

By Uzoma Ukah 13 May 2019

Katja Thielen, creative director and founder of the UK’s Together Design and this year's Loeries design jury president...
#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Kicking off the series is this year's design jury president Katja Thielen, creative director and founder of the UK's Together Design...

By Leigh Andrews 10 May 2019

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