Agile, mobile, and accessible: Programmatic is the new startup
Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 17 Jan 2019

New APO Group CEO, Lionel Reina.
#BizTrends2019: Africa is one of the major players in the global economic future

New APO Group CEO, Lionel Reina, gives Bizcommunity.Africa his trend predictions for 2019...

17 Jan 2019

Screengrab from .
Deception is the lowest form of marketing

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

By Nick Grubb 16 Jan 2019

Mastercard drops name from logo to become symbol brand
Mastercard drops name from logo to become symbol brand

Mastercard has announced that it will be dropping its name from its iconic logo in select contexts...

9 Jan 2019

A new kind of partnership: Visit Rwanda, Arsenal Football Club's official tourism partner
A new kind of partnership: Visit Rwanda, Arsenal Football Club's official tourism partner

I am not a football fan, but I do have a partner who shares the devotion for Arsenal. While I caught a glimpse of one of the games with him a few weeks back, I noticed something. 'Visit Rwanda' as a logo that is now featured on the left sleeve of Arsenal's team shirt...

By Livhuwani Clementine Mukhondo 18 Dec 2018

#BestofBiz 2018: Marketing & Media Africa
#BestofBiz 2018: Marketing & Media Africa

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

18 Dec 2018

UN agencies unite in support of Africa's growth agenda
UN agencies unite in support of Africa's growth agenda

Attitudes that Africa is still a "developing continent that does not know what it wants" need to change...

12 Dec 2018

Mandla Shezi, CEO of Hollard International.
Understanding the diversity of Africa is key to its growth

'Africa is not a country' and understanding Africa in all its diversity is fundamental to business excellence on the continent...

11 Dec 2018

Vlogstars! How to start winning at YouTube
Vlogstars! How to start winning at YouTube

"It's such a weird job title, to introduce yourself as a 'YouTuber', but only a small part of it is making the videos. It's a hugely complex role, which only content creators really understand..."

By Leigh Andrews 11 Dec 2018

Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

Snapchat expands MENA video library
Snapchat expands MENA video library

Broadcasters are working on popular series for Snapchat's Discover page, with 32 shows across entertainment, sport and food...

4 Dec 2018

Lionel Reina, chief executive officer, APO Group.
New APO CEO to take group global

APO Group appoints former Orange Africa and Middle East senior executive as CEO...

3 Dec 2018

Role of sustainable packaging in brand preservation
Role of sustainable packaging in brand preservation

With sustainability and recycling on the legislative agenda globally, it's only a matter of time before non-sustainable practices are met with penalties; and brands are taking preventative measures...

29 Nov 2018

Leading disruption
Leading disruption

Brands are increasingly challenged to find growth in uncomfortable places. Now more than ever, marketers have to be ready to lead disruption of their particular competitive landscape...

Issued by Kantar Millward Brown 28 Nov 2018

MTN celebrates 20 years in Uganda with new campaign
MTN celebrates 20 years in Uganda with new campaign

A new campaign showing the value of connections was launched by MTN in Uganda to celebate 20 years of operations...

28 Nov 2018

Brand safety: It's about more than fake news
Brand safety: It's about more than fake news

While brands have come under increasing scrutiny for funding fake news sites, however inadvertently, it's not the only online reputational risk they face...

By Neil Pursey 22 Nov 2018

Brands are so much more than just a logo
Brands are so much more than just a logo

As consumers start to think about their Christmas purchases and where they're going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. That is surely a daunting task in the current economy - stuff nightmares are made of...

By Jedd Cokayne 22 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.
The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

Corporate reputation depends on brand trust
Corporate reputation depends on brand trust

The Edelman Barometer confirms that trust in our world is at an all-time low. Whether it's trust in the media in an age of fake news, trust in corporations and their marketing promises, or trust in politicians to act in the best interests of their constituents, trust in general is a scarce commodity...

By Kyle Rolfe 6 Nov 2018

How brands can win in the digital era
How brands can win in the digital era

We are entering the digital era. In 2022 voice commerce sales is projected to be US$40bn in the US alone. Does this mean marketers should abandon long-term branding?...

By Danette Breitenbach 6 Nov 2018

Brands disrupting the playing fields
Brands disrupting the playing fields

Not every brand is an Amazon that can disrupt its category, but every brand can learn lessons from disruption brands; lessons that can be applied to any market...

By Danette Breitenbach 6 Nov 2018

TVC Communications, Nigeria, rebrand.
TVC Communications launches new brand identity

Nigeria's leading independent TV, radio and online broadcasting company, TVC Communications, has unveiled a new brand identity for its market leading family entertainment channel, TVC...

6 Nov 2018

Team VML South Africa, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via VML SA .
#FairnessFirst: Meet the future of advertising

The session by VML was my favourite of the first-ever Digital Agency Showcase, because not only was the panel the most representative of the day, but agency leader Jarred Cinman also led the way in letting the 'future of the industry' talk for itself...

By Leigh Andrews 5 Nov 2018

Jason Harrison of M&C Saatchi Abel presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Mike Abel .
#DigitalAgencyShowcase: Finding your toothpick and top hat in a world of sameness

M&C Saatchi Abel was one of the IAB Bookmark Awards' top six-ranked digital agencies presenting at the Digital Agency Showcase at Red & Yellow School. Founding partner Jason Harrison explained why Miley Cyrus is more influential than Stephen Hawking...

By Leigh Andrews 2 Nov 2018

Mauritius Union Group rebranded as MUA.
HKLM rebrands Mauritius Union Group

HKLM has completed a strategic rebrand for the Mauritius Union Group, which expanded across various African markets...

2 Nov 2018

Affluent Afrillennials choose brands with social conscience
Affluent Afrillennials choose brands with social conscience

Africa's affluent millennials look to brands to make positive change, according to BBC survey...

31 Oct 2018

First ever South African BrandZ ranking reveals growth potential for local brands
First ever South African BrandZ ranking reveals growth potential for local brands

The report, released today by WPP and Kantar Millward Brown, reveals that the Top 30 South African brands show more potential for global growth than their counterparts in the Chinese and European rankings, but have less exposure to overseas markets...

Issued by Kantar Millward Brown 31 Oct 2018

Evan Milton of Ogilvy SA, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Red & Yellow School .
#DigitalAgencyShowcase: Tips to transition from traditional to digital agency

Evan Milton of Ogilvy SA kicked off last week's Digital Agency Showcase with insights into what it means to be an advertising agency in these digital, connected times and shared the power of co-authoring brave work with brands...

By Leigh Andrews 30 Oct 2018

Rollersigns takes market by storm with all-new advertising possibilities
Rollersigns takes market by storm with all-new advertising possibilities

Online advertising and viral campaigns may be top of the marketing mix list these days, but Rollersigns is bringing sexy back to traditional displays...

Issued by Marin's Southern Africa 29 Oct 2018

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