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#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

Amazon makes history as the first brand in Brand Finance Global 500 ranking to exceed $200bn value mark and retains title of world's most valuable brand for the third consecutive year...

2 days ago

Sarah Owen, senior editor, WGSN. Image supplied.
Conscious consumerism to have significant impact on marketing strategies in 2020

Warc has revealed that 84% of respondents to Warc's Marketers Toolkit survey said conscious consumerism and sustainability would have a significant or some impact on marketing strategies in 2020...

20 Jan 2020

#BizTrends2020: A truer, more meaningful narrative for the African child
#BizTrends2020: A truer, more meaningful narrative for the African child

If brands want to succeed in South Africa and the rest of Africa, they need to love and appreciate Africa and the rich diversity that unifies instead of divides us...

By Kamo Mogashoa 17 Jan 2020

Image supplied.
The most challenged brands in 2019 and issues impacting brand perception [infographic]

There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction...

7 Jan 2020

The Best of Biz: Marketing & Media Africa 2019
#BestofBiz 2019: Marketing & Media Africa

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

Image source: Gallo/Getty Images.
2020: Building the emotive link between customers and our brands

The ability to build an emotional connection between a brand, an entertainment property, a service, and its consumers, is becoming very much more difficult...

By Alan Radmall 12 Dec 2019

Pantone #ColorOfTheYear for 2020: Classic Blue
Pantone #ColorOfTheYear for 2020: Classic Blue

Pantone has announced its 2020 Color of the Year: Classic Blue...

6 Dec 2019

Generating engagement through your brand narrative
Generating engagement through your brand narrative

Is brand storytelling just another marketing term that requires more effort and business's resources...?

By Terence Chinyangare 29 Nov 2019

SA handcrafted gin Inverroche looks stateside with Charlize Theron
SA handcrafted gin Inverroche looks stateside with Charlize Theron

As part of its efforts to further expand its presence in the United States of America, South African handcrafted gin brand, Inverroche, has been hosting a series of exclusive events in New York City...

29 Nov 2019

3 Tips for branding your business
3 Tips for branding your business

Empower yourself as a business owner with the minimum know-how of what the current design trends are...

28 Nov 2019

#EntrepreneurMonth: Mielie Mailer aims to change e-commerce delivery in SA
#EntrepreneurMonth: Mielie Mailer aims to change e-commerce delivery in SA

Mielie Mailer is a lifestyle-driven enterprise that seeks to help humans make better choices for themselves and for the planet...

By Evan-Lee Courie 25 Nov 2019

Creating relevant brands for African audiences
Creating relevant brands for African audiences

WarnerMedia recently hosted a panel discussion around creating relevant brands for African audiences at Discop Johannesburg 2019. Julien Borde, head of Channels for France, French-speaking territories, Africa and Israel tells us more about how the company plans to implement these insights across the African market...

By Jessica Tennant 22 Nov 2019

Image source: .
SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

Best in SA packaging shine at Gold Pack Awards 2019
Best in SA packaging shine at Gold Pack Awards 2019

The winners of this year's IPSA Gold Pack Awards, the premier showcase for the South African packaging industry, was announced at Inanda Club in Sandton on 30 October...

By Lauren Hartzenberg 22 Nov 2019

#EpicaAwards2019: Day three results
#EpicaAwards2019: Day three results

Three days of Epica jury proceedings in Amsterdam have come to an end...

21 Nov 2019

Campaign Creators via .
Marketers demand third-party providers bring more compliance to lead marketing science [report]

A new CMO Council report has found that irresponsible lead gen vendors put brands at financial, legal and reputational risk...

21 Nov 2019

Pride of Africa raises its new flag
Pride of Africa raises its new flag

As Africa's longest-running LGBTQ+ME pride event, Johannesburg Pride has received significant support and attendance from the community across the continent in recent years...

Issued by Joe Public United 20 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The Goldilocks role of targeting in evidence-based marketing
The Goldilocks role of targeting in evidence-based marketing

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

By Leigh Andrews 7 Nov 2019

Image credit: Maria Teneva on Unsplash.
Can your company's reputation be redeemed post-scandal?

The destructive power of a corruption incident cannot be understated. The Steinhoff scandal of 2019 and the ongoing state capture enquiry are cautionary tales of how costly unethical behaviour can be...

By Alex Roberts and Ntokozo Mahlangu 6 Nov 2019

#FairnessFirst: Go beyond pink branding for true female customer satisfaction
#FairnessFirst: Go beyond pink branding for true female customer satisfaction

Her focus on how financial services, in particular, tend to connect with females consumers in the wrong way was a stand-out section of Barbara Cador, global head of Kantar's CX+ initiative's opening presentation at the Cape Town version of the Kantar customer experience (CX) advantage 2019 masterclass...

By Leigh Andrews 4 Nov 2019

Group CEO, Brett Morris.
#Imaginethat: Brett Morris on FCB Africa's rebrand as Nahana

Local marketing media is in a flurry over news that FCB has rebranded as Nahana Communications Group. Brett Morris explains what's changing and what's staying the same...

By Leigh Andrews 1 Nov 2019

Announcing Nahana Communications Group: An innovative offering launched to better deliver for SA's advertising and marketing demands
Announcing Nahana Communications Group: An innovative offering launched to better deliver for SA's advertising and marketing demands

South Africa's advertising and marketing communication industry has a new group of agencies, Nahana Communications Group...

Issued by FCB Joburg 1 Nov 2019

Image credit: Jaromir Kavan on Unsplash.
How technology helps brands evolve

Today's customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want.

By Paula Sartini 18 Oct 2019

Today's tech tips marketers can use to save the shopper money
Today's tech tips marketers can use to save the shopper money

Top on the shopper's mind today is that she needs to save her money - and that includes when you ask her to use her mobile phone to enter a competition and engage with your brand. Here are our five top tech tips that South African marketers can use...

By Candice Goodman, Issued by Mobitainment 14 Oct 2019

PUMA’s Sports Style Marketing Manager Hayden Manuel presenting at in the latest Red & Yellow lunchtime lecture.
New rules for living a creative life, the Gen-Z way - whatever your age

'Sneaker-head' Hayden Manuel broke the clichéd idea of "Cape Town creative" when he shared how creativity, grit and determination led him to become Puma's sports style marketing manager in the latest Red & Yellow lunchtime lecture...

By leigh andrews 11 Oct 2019

Establishing an Africa-based global destination image platform at Brand Summit Africa 2020
Establishing an Africa-based global destination image platform at Brand Summit Africa 2020

Brand Summit South Africa is excited to announce that 1-5 June 2020 has been dubbed "Brand Summit Week" in Cape Town, launching a pan-African theme in response to calls to expand the strategic reach of the event to embrace the entire African continent from 2020 onwards...

Issued by Brand Summit South Africa 9 Oct 2019

Recreating narratives about Africa's economic and cultural significance
Recreating narratives about Africa's economic and cultural significance

Aliko Dangote $20m transformative donation to The African Center focused on Accelerating Change in Global Narratives about Africa in policy, business and culture...

8 Oct 2019

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