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The don'ts of social media marketing

Ah, social media marketing - the buzz words of today...

By Jessica Barrella 2 days ago

Image source: Gallo/Getty Images.
Of foxes and paradoxes in the media henhouse

Future historians may well scramble to understand what was going on at the Media Freedom Conference in London and the simultaneous Social Media summit at the White House (held earlier this year in July). They will surely be confounded by media policy in the post-broadcast era by looking at these two events. And they will struggle to reconcile what is claimed to be policy against what is actually practised on the ground...

By Derek Abdinor 3 days ago

How to create SEO friendly content for your new website
How to create SEO friendly content for your new website

Search Engine Optimisation (SEO) isn't easy, but it's crucial for company growth...

By Katie Chodosh 16 Sep 2019

Panellists Bradshaw, Walsh and Viviers of Pick n Pay, Takealot and Capitec Bank respectively, with Kantar's Du Chenne.
Marketing fundamentals with the 2019 BrandZ CMO panel

The panel discussion at the Cape Town version of WPP and Kantar's Top 30 BrandZ Cape Town launch event for 2019 featured a panel of take-home marketing insights into the power of purpose and 'clicks and mortar' loyalty from some of the country's best-valued brands, namely Takealot, Capitec Bank and Pick n Pay...

By Leigh Andrews 10 Sep 2019

Image credit: Fikret tozak on Unsplash.
5 mistakes grown-up brand blogs shouldn't make

Here are five mistakes even grown-up brand blogs make...

By Louisa Douwes Dekker 2 Sep 2019

All the panellists. Picture © Goethe-Institut South Africa.
Future of Journalism: A sector in crisis

The future of journalism is about the future of democracy, but all over the world journalism is in a crisis - a crisis that threatens not only the journalism sector but democracy itself...

By Danette Breitenbach 30 Aug 2019

Empowering news organisations through technological innovation
Empowering news organisations through technological innovation

Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...

By Louise Marsland 28 Aug 2019

A newspaper stand is seen in Mwanza, Tanzania, on September 19, 2015. Tanzania is currently considering legal amendments that could negatively affect press freedom. Credit: CPJ/AFP/Daniel Hayduk.
Onslaught against press freedoms in Tanzania

CPJ says Kabendera, Gwanda cases highlight Tanzania's decline in press freedom and human rights...

26 Aug 2019

Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa and Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, in the UN Women-Dove masterclass panel at the Loeries. Image via Al Nicoll © via Gallo Images.
#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 23 Aug 2019

#Loeries 2019: Brand SA tells untold stories
#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

Image credit: Christian Wiediger on Unsplash.
YouTube to stop monetisation of 'unfair' manual copyright claims

In an attempt to curb "unfair" and "aggressive" manual copyright claims on its platform, Youtube on Thursday announced further updates to its manual claims policy...

By Shereesa Moodley 21 Aug 2019

Mandi Fine, CEO of F/NE Group Global.
#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising

Mandi Fine is CEO of F/NE Group Global, which turns 20 years old this August. Here, Fine explains how specific data science and storytelling skills are transforming marketing and communications, as well as future trends to embrace in any industry...

By Leigh Andrews 20 Aug 2019

Image source: Gallo/Getty.
'Troubling' erosion of press freedom in certain SADC states

CPJ calls on SADC heads of state to prioritise press freedom and the safety of journalists...

19 Aug 2019

Asha Ranchhod Patel, head of marketing at Google South Africa.
#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...

By Leigh Andrews 16 Aug 2019

Image credit: Simon Steinberger from Pixabay.
Facebook can now fact-check news in African languages

Facebook on Wednesday announced a partnership with fact-checking company Africa Check to bring local African language support to its third-party Fact-Checking programme...

By Shereesa Moodley 16 Aug 2019

Image source: Gallo/Getty.
African Digital Media Awards 2019 finalists

WAN-IFRA has announced the 2019 finalists for the prestigious African Digital Media Awards...

13 Aug 2019

Who owns the copyright to AI... and its creative works?
Who owns the copyright to AI... and its creative works?

An AI algorithm, or more specifically the written code, encompassing both the source code and object code, would be categorised as a "computer program" under South African laws and is protected by the law of copyright...

By Fatima Ameer-Mia and Lee Shacksnovis 5 Aug 2019

VR will reshape our entertainment experiences
VR will reshape our entertainment experiences

Virtual Reality (VR) has a long way to go before it bursts into the mainstream, but there are signs that the technology is starting to mature...

By Ernst Wittmann 29 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.
#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Integrated campaign, Film & Radio, and Radio Craft juror Yash Deb, also managing director and chief creative officer at Isobar, Kenya...

By Leigh Andrews 26 Jul 2019

Image credit: Snapchat.
13 million more people joined Snapchat in Q2 2019 thanks to Android

Snapchat is making a comeback since launching an optimised Android version of its app in April this year...

By Shereesa Moodley 26 Jul 2019

Image source: Getty/Gallo
The rise and rise of the on demand economy

Today, owning DVDs and CDs seems like a quaint idea - why would you clutter your home with physical media when you can get the music or movies you want over the internet on a pay-per-download or subscription basis?

By Alex Thomson 25 Jul 2019

Image credit: Pinterest.
Pinterest launches 'emotional well-being activities' for stressed internet users

Pinterest revealed new "emotional well-being activities" for users to perform when they search for negative content...

By Shereesa Moodley 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office
3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

#FB@15: Inside Facebook's 4 Cs for innovation
#FB@15: Inside Facebook's 4 Cs for innovation

Looking to the future, Nunu Ntshingila, head of Facebook Africa, shared the four Cs - which are key trends directing their business for the next few years...

By Elouise Kelly 23 Jul 2019

Image credit: Juliana Malta on Unsplash
Wan-Ifra explores how news media is adapting business models to promote press freedom

Wan-Ifra has released a new report that looks into how news media companies are adapting their business models to ensure press freedom...

22 Jul 2019

Image credit: Apple.
59 new emoji are coming to iOS, MacOS and Apple Watch

Apple on Tuesday revealed 59 new emoji coming to iOS, MacOS and the Apple Watch in celebration of World Emoji Day...

By Shereesa Moodley 19 Jul 2019

Image credit: Saulo Mohana on Unsplash.
Developing your brand voice on social media: 5 mistakes to avoid

It's crucial for business success to understand the hidden influences of users' decision-making process in the modern digital space...

By Dana Kachan 19 Jul 2019

Image credit: Maddi Bazzocco on Unsplash
5 questions to ask when selecting influencers to work with

Marketers are faced with important decisions to make when selecting the most relevant influencers to collaborate with...

By Dominique Harmse 17 Jul 2019

Screengrab from .
Twitter is rolling out a new 'easier to navigate' desktop redesign

Twitter on Monday announced that it is rolling out a web redesign aimed at making the desktop platform faster, "more fun" and "easier to navigate"...

By Shereesa Moodley 16 Jul 2019

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