Virginia Hollis, co-founder of G2 Connection, explores the debate on whether product integration, into a visual production on TV or in digital, works or not...
Virginia Hollis 4 Nov 2020
Companies likely to lose up to €1tn in brand value as a direct impact of Covid-19 outbreak, effects to be felt well into next year...
The final viewership figures of the television broadcast of the 2019 Rugby World Cup final - between the Springboks and England - are in.
Margie Knap 7 Nov 2019
Growth marketing company DCMN conducted a survey to find out more about how many South Africans will follow the Soccer World Cup and the impact the tournament will have on media consumption and brand perception...
Kwesé TV inks impressive multi-territory deals with leading global brands for the 2018 FIFA World Cup...
The two presenters who have been at the helm of the show of late are set to move on from the soccer show after SABC bosses decided to change the format...
It cannot be disputed that Out of Home advertising is an integral part of the communication mix. The strength of OOH will be endorsed with the migration of broadcasters from analogue to digital terrestrial TV and radio. Why?...
Issued by JCDecaux Africa 17 Apr 2015
Fewer people are reading magazines, but daily newspapers are retaining their readers, the latest All Media and Products Survey (AMPS) revealed on Thursday.
Richard Davies 15 Apr 2013
NEWSWATCH: According to a number of media reports, The New Age newspaper is to launch a 24-hour TV news channel in August.
Rod Baker 7 Feb 2013
Millions of local cricket fans were denied the chance to watch the Proteas play their opening World T20 match last week because the game was not broadcast on SABC channels.
The 'catch up commuter' who uses smartphones, tablet computers and portable media players will become a force in the competitive 2012 electronics market, predicts Deloitte.
Statistics released by Telmar this week show that CNBC Africa reached 300 000 unique weekly viewers between 6-12 June 2011 and more than one million videos have been downloaded online by business news consumers through ABN Digital.
JOHANNESBURG: FIFA president, Sepp Blatter, has given South Africa 9 out of 10 for organising a successful World Cup.
"From the perspective of TV audiences, the 2010 FIFA World Cup has been an unqualified success. The opening match between South Africa and Mexico, with a combined SABC 1/SuperSport 3 viewership of 7 million attracted over 20% more viewers than the 6.2 million local viewers who watched South Africa playing Brazil in the 2009 Confederations Cup," says Brett Hobbs, business unit head at SA media company Carat.
"There is no decision to close community TV. The frequency plan provides for two fixed and two mobile multiplexes for mobile television. The allocation of the fixed multiplexes will be addressed in the DTT (digital terrestrial transmission) regulations which to be finalised soon. At this point we will take a decision on how to accommodate community TV,” says ICASA councillor Robert Nkuna.
Taxi media owner Massiv TV and the Industrial Development Corporation (IDC) announced a R60 million equity transaction by the corporation this morning, Tuesday, 3 February 2009. The deal will see the IDC acquire 24% of Massiv TV, with a further percentage interest banked for an empowerment suitor. Massiv TV retains 51% of the business.
The South African team's disappointing Beijing Olympic Games campaign was not reflected in viewership of the spectacle on SuperSport, with a significant increase in numbers compared to Athens in 2004, the channel reports.
Southern Africa Direct, a free-to-air television channel that recently launched in the UK on the Sky Digital platform's channel 283, has already attracted heavyweight UK advertisers, such as Lever Faberge, Reckit, Benckiser, Loreal UK, Unilever, Bestfoods, Concern Worldwide, MFI, Premier Inn and COI.
The Mzansi youth are a proudly South African generation of diverse, multilingual, vibrant and free young people who are actively defining their place in the world while exploring and developing their own sense of personal identity, relevance and expression in South Africa. This is according to research that 35050 commissioned Instant Grass to do in 2005.
The phenomenon of the local Idols series just keeps going, with the third series proving even more popular then the first two in some instances, according to Transmit research released this week by Oracle Airtime Sales.
The South African Advertising Research Foundation (SAARF) has issued the AMPS (All Media Products Survey) and RAMS (Radio Audience Measurement Survey) 2003B results for the period July - December 2003. The population estimate remained the same at 29,773 million (16 years and older).
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As part of their marketing strategy to use unconventional methods of advertising to break through the clutter of the home entertainment market, Samsung now "owns" the most popular two hours of programming on SABC3, Monday nights from 20:30 to 22:30.