Statistics released by Telmar this week show that CNBC Africa reached 300 000 unique weekly viewers between 6-12 June 2011 and more than one million videos have been downloaded online by business news consumers through ABN Digital.
CNBC Africa is available on all six DStv Bouquets. Quinton Scholes, the channel's head of sales, says while this is a contributing factor to the high number of viewers compared to other channels, it's the unique content mix of the channel which is attracting viewers. "The return of The Tonight Show with Jay Leno is certainly one of the key factors to the spike in figures this year", says Scholes.
Revamp of programming
Godfrey Mutizwa, CNBC Africa's chief editor, added: "The revamp of our programming grid in March is beginning to count. New shows like Investment 360, Hot Stoxx and WealthQuest are all strong market and investment segments which showcase the best of the CNBC brand. With more than seven hours of live content every day, CNBC Africa offers the most comprehensive and extensive coverage of African markets and business issues by any television channel in Africa."
Although the viewership figures only reflect audiences in South Africa, CNBC Africa's viewing in the rest of Africa is expanding rapidly according to the company, particularly in West Africa. CNBC Africa is distributed via DStv Channel 410 and channel content is also available on terrestrial networks such as NTA in Nigeria.