Sports sponsorship | Bizcommunity

Sports sponsorship | Bizcommunity

News

#Orchids&Onions: Outsurance’s community care scores big, Eskort’s rib campaign sizzles

#OrchidsandOnions

#Orchids&Onions: Outsurance’s community care scores big, Eskort’s rib campaign sizzles

Brendan Seery 17 Jun 2025

The Nielsen Sports SA’s Annual Trends Breakfast featured a panel of (l to r) Tumelo Selikane - MD Nielsen Sports SA, Errol Madlala - commercial & marketing manager, SAFA, Mtunzi Jonas - chief commercial officer, Cricket South Africa, Bronson Mokabela - GM: marketing, communications & commercial, SASCOC and Ryan Cumming - head of marketing, SuperSport.

Sponsorship

Live consumption of sport continues to dominate

9 Jun 2025

Coca-Cola South Africa has announced a groundbreaking four-year sponsorship with the South African Rugby Union (Saru) (Image supplied)

Sponsorship

Coca-Cola and SA Rugby reunite with groundbreaking 4-year sponsorship

24 Jan 2025

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Castle Lager's sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and Argentina (Image supplied)

Sponsorship

Brands score big in Kaizer Chiefs and Springboks sponsorships

29 Oct 2024

Source: © SA the Good News Carrie Delaney, managing director, Mscsports (Pty) Ltd, says sponsorship isn’t just about a branding exercise; it’s about creating shared experiences that resonate with our collective identity

Sponsorship

Investing in unity: The true impact of sports sponsorships in South Africa

26 Sep 2024

The four icons were revealed on Monday. Source: Supplied.

Branding

Siya Kolisi & more: Engen reveals rugby legends as brand ambassadors

10 Sep 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Branding

Castle Lager, Africa's most valuable beer, shows 22% growth in brand value

Jeremy Sampson 31 Jul 2024

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Sponsorship

Premium sports events make brands work harder for fans attention

26 Jul 2024

Mscsports facilitates inaugural Toyota Cup in partnership with Kaizer Chiefs and Toyota SA

Marketing

Mscsports facilitates inaugural Toyota Cup in partnership with Kaizer Chiefs and Toyota SA

Issued by Mscsports 25 Jul 2024

Levergy and Telkom lead South Africa at the Warc Awards

Marketing

Levergy and Telkom lead South Africa at the Warc Awards

Issued by Levergy 15 May 2024

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

Behind the Selfie

#BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank

Aa-isha Hassiem 23 Apr 2024

Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI

Sponsorship

2024 Super Bowl delivers record-breaking ROI for sponsor brands

19 Feb 2024

Provantage launch Provantage Sport - Xhanti-Lomzi Nesi appointed as managing director

Sponsorship

Provantage launch Provantage Sport - Xhanti-Lomzi Nesi appointed as managing director

Issued by Provantage 19 Oct 2023

Source: © 123rf Hendrik du Preez, vice president – Africa at Qatar Airways outlines the airlines' sport sponsorship strategy in Africa

Sponsorship

Qatar Airways: Selling airline seats in Africa through sports sponsorships

Hendrik du Preez 8 Sep 2023

Image supplied. Cadbury is the official confectionary supplier to the Springboks, South Africa’s national rugby team

Exhibitions & Events

Cadbury's the official confectionary supplier to the Springboks

12 Jun 2023

Source © Sports Industry Awards Sport in South Africa remains “serious business says the Nielsen Sports South Africa’s 2022 SA Sports Landscape report

Sponsorship

The serious business of sport in South Africa

1 Jun 2023

What does it take to win gold?

Sponsorship

What does it take to win gold?

Issued by Mscsports 19 May 2023

#OrchidsandOnions: Nando's gives us a real feed

#OrchidsandOnions

#OrchidsandOnions: Nando's gives us a real feed

Brendan Seery 20 Feb 2023

Sponsorship

South African Tourism wants to sponsor football club Tottenham Hotspur - is it a good idea?

Brendon Knott 6 Feb 2023

Photographs courtesy of Ashlee Abdul. Levergy was named the Ageny of the Year at the Hollard Sport Industry Awards 2022

Marketing

Hollard Sport Industry Awards 2022 winners recognised

29 Nov 2022

Marketing

Brands need to be collaborative partners to sports they sponsor

Izak van der Walt 9 Sep 2022

#OrchidsandOnions: The solution with sports branding

#OrchidsandOnions

#OrchidsandOnions: The solution with sports branding

Brendan Seery 8 Aug 2022

Social Media

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

A bumper year predicted for sponsorship as fan events make a comeback

Sponsorship

A bumper year predicted for sponsorship as fan events make a comeback

Issued by Mscsports 3 Dec 2021

All the 2021 Hollard Sport Industry Awards winners

Media

All the 2021 Hollard Sport Industry Awards winners

26 Nov 2021

How can brands score with sports fans?

Branding

How can brands score with sports fans?

Jamaine Chiwaye 22 Sep 2021

The changing value of sponsorship

Sponsorship

The changing value of sponsorship

Jean Willers 31 Aug 2021

Re-engaging and reimagining the SA sponsorship industry

Sponsorship

Re-engaging and reimagining the SA sponsorship industry

Judith Mugeni 14 Jan 2021

Image source: .

Research

Global Ad Trends - Brands will spend $59bn on e-commerce advertising this year

25 Sep 2020

Photo by Tembela Bohle from .

Sponsorship

Reshaping the sports industry landscape

Kyle Nel 8 Jun 2020

Lucy Aitken, managing editor, Case Studies, Warc.

Research

Warc releases 2020 Media Strategy Report

21 Apr 2020

Image source: Mitch Rosen via .

Sponsorship

The effect of the coronavirus outbreak on the sports and entertainment industry and thus sponsorship

Judith Mugeni 13 Mar 2020

Sports sponsorship market to record strongest growth [report]

Research

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Research

Report shows top SA brands are outpacing GDP

11 Jul 2019

Utilising sports sponsorship to re-connect with consumers

Sponsorship

Utilising sports sponsorship to re-connect with consumers

Gareth Marshall 19 Jun 2019

Sponsorship

How to fully leverage sponsorship - A Unilever brand in the spotlight

Issued by AMASA 31 May 2019

Sports sponsorship: The new playbook

Sponsorship

Sports sponsorship: The new playbook

Gareth Marshall 11 Mar 2019

Ros Goldin, an independent analyst and ex-marketing director for Cricket South Africa.

Sponsorship

Adapt or die for the modern sports fan

Danette Breitenbach 26 Feb 2019

#NewCampaign: Vodacom #SummerGigs

Digital

#NewCampaign: Vodacom #SummerGigs

Jessica Tennant 27 Nov 2018