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Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments.
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Jacques du Preez appointed to the World Out of Home Organization board
Jacques du Preez, CEO at integrated marketing solutions and media group Provantage, has been appointed to The World Out of Home Organization (WOO) board in the role of director for Africa. The WOO is the only global Out of Home Association working to promote and improve the OOH industry on behalf of its members. 15 Jul 2024 Read more

Outdoor network expands digital rotator network with new site in George
George is a fast-emerging favourite for affluent South African “semigrators” leaving the likes of Gauteng to work remotely or take advantage of the area’s more laid-back lifestyle. These financial decision-makers are active consumers with disposable income at-hand and are primed to engage with top-tier brands. 27 Jun 2024 Read more

Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension
Airport Ads®, part of the Provantage family of companies, has announced the extension of its exclusive airport advertising rights at Kruger Mpumalanga International Airport (KMIA) – the gateway to the world’s most iconic game reserve, the Kruger National Park, the Blyde River Canyon, ancient caves and many scenic and heritage attractions. 5 Jun 2024 Read more

Out-of-home Golf Ads – At work while consumers play
South African golf legend Ernie Els said, “If you don't believe you can make every putt, why bother trying?”And try is something regular patrons of any of South Africa’s 450 golf courses keep doing – in droves. According to data from, in 2022, 4,27m rounds of golf were played, equating to over 11,700 rounds every single day of the year – a staggering increase of approximately 20% since 2015. With an estimated 66.6 million players worldwide, golf is a fast-growing pastime – and a captive market for advertisers looking to connect with this affluent, relaxed and discerning audience. 30 May 2024 Read more

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack
Provantage, a leading provider of Out-of-Home (OOH) media and full-service marketing solutions, is pioneering the first comprehensive, globally recognised audience measurement tool for Place-Based Networks (PBN) in the South African OOH sector. Provantage Tracking – or Protrack – employs the internationally proven AllUnite audience measurement technology platform, which provides verifiable audience measurement in the OOH context. This proprietary platform has launched in key DPBN (Digital Place-Based Network) and digital billboard sites – environments in which Provantage has the largest holding in South Africa – and will be extended to additional PBNs including static media in the near future. 30 Apr 2024 Read more

Provantage and T+W launch Ant Lion - A full service digital content agency
Integrated Out-of-Home (OOH) media and marketing services group Provantage and T+W - an award-winning agency and production company renowned for sports and entertainment storytelling – have launched digital content agency, Ant Lion. 10 Apr 2024 Read more

Outsurance announces partnership with South African Schools Netball
Outsurance is proud to announce their partnership with South African Schools Netball (SASN), in sponsoring the attire of approximately 3,000 nationally accredited umpires while officiating netball matches. 3 Apr 2024 Read more

Cape Town International Airport makes the top 3 in the world – and big brands are noticing
Based on the latest data from the AirHelp Score for 2023, Cape Town International Airport has been voted the third-best airport in the world. And with Cape Town ranked as the second-best city in the world by Time Out Magazine, the Mother City is attracting more visitors than ever before – both locally and internationally. 6 Mar 2024 Read more

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers
Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launched an additional rotating site in Kimberley. The network of large-format digital 3x6m screens now spans all nine provinces, with 20 digital rotators countrywide. 5 Mar 2024 Read more

Brands maximise DOOH domination as Springboks land at OR Tambo
The Springboks have returned to South Africa following a record-breaking victory at the 2023 Men's Rugby World Cup. When the team landed at OR Tambo International Airport, thousands of fans gathered to welcome the champions home as they made their entrance via the airport's international arrivals terminal. Brands took advantage of the moment by ensuring their visibility on the Airport Ads® atrium screens. These large format digital advertising screens provided innovative brand messaging to connect with the elated audience as the local heroes arrived. 27 Nov 2023 Read more

Pioneering sustainability: Provantage goes green
To lower its carbon footprint and contribute to more sustainable energy usage, integrated OOH media and marketing services group Provantage has installed a 100kW solar power solution at its head office in Johannesburg. The complete renewable energy solution, supplied and installed by Averge Technologies, is now up and running, ensuring that the Randburg office is 90% self-sufficient while supporting government’s sustainability initiatives. 22 Nov 2023 Read more

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula
Following South Africa's record-breaking fourth win at the 2023 Rugby World Cup, many forward-thinking brands are winning, too. These tapped into the nation's zeitgeist, achieving maximum impact with omnichannel advertising platforms, generating widespread engagement and emotional connections with audiences riding the wave of positivity. 21 Nov 2023 Read more

IRT Media retains media rights to MyCiTi network for 11th year
IRT (Integrated Rapid Transport) Media, part of the Provantage family, has been awarded the exclusive advertising and media rights for the City of Cape Town's highly successful MyCiTi Bus Rapid Transit (BRT) service for the 11th consecutive year. This achievement reinforces Provantage's status as a dominant force in Out of Home (OOH) media. 2 Nov 2023 Read more

Provantage launch Provantage Sport - Xhanti-Lomzi Nesi appointed as managing director
Provantage, a leader in integrated marketing solutions, has launched Provantage Sport, significantly expanding its reach into the expansive South African sports sponsorship and media arena, which is estimated to generate around R40-45 billion in annual revenue through activations, sponsorship, media rights, ticketing and hospitality locally. 19 Oct 2023 Read more

Airport Ads launches The Atrium - 160sqm of large-format digital - at OR Tambo
Airport Ads®, one of the most innovative airport media companies in the Middle East and Africa Region (MEA) and part of the Provantage family of companies, has announced the launch of The Atrium, its latest digital airport media solution situated within the International Arrivals Atrium at Johannesburg OR Tambo International Airport. 7 Sep 2023 Read more

Outdoor Network completes rollout of backup power for its Always On OOH advertising solution
In a strategic move to combat the adverse effects of load shedding on the digital out of home (DOOH) advertising industry, Outdoor Network - part of the Provantage family of companies and a leader in digital and static billboard advertising - has successfully completed its installation of 20 backup power generators at key sites throughout South Africa. This national initiative is the culmination of Outdoor Network's full-scale alternative power programme, ensuring uninterrupted visibility and impactful advertising campaigns even during power outages. 1 Sep 2023 Read more

Golf Ads introduces Golf Digital to engage affluent consumers
Golf Ads™, part of the Provantage family of companies and a leader in the golf media advertising market, recently launched its new product, Golf Digital. The Golf Digital offering features the strategic placement of three high-definition digital screens at the nineteenth hole of selected golf clubs in affluent areas across the three main metros in South Africa. 20 Jul 2023 Read more

Outdoor Network: Flipping the switch on load shedding
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed 12 generators to keep digital billboards running when the lights go out due to load shedding. 7 Jul 2023 Read more

Bright lights, big engagement - Malls rise again in South African consumer culture
The Covid-19 pandemic and resulting lockdowns that wreaked havoc on the broader retail environment were amplified by looting during the July 2021 riots. Additionally, e-commerce and the largely subdued economic climate which immediately followed, left South African shopping malls with significantly lower traffic levels and turnover between 2020 and early 2022. But South Africans - known for their resilience amid uncertainty - feeling the lockdown fatigue and weathering the ever-present load shedding schedule, steadily began heading back to the malls last year. 15 Jun 2023 Read more

From local to hyperlocal - Street-level media brightens up urban landscapes
Bus shelters, street poles, curbside dustbins, street name ads and shopping centre parking lots in South Africa's major metropolitan areas are among the spaces via which Street Network (a Provantage company) has adopted a "hyperlocal" advertising approach to connect with pedestrians, shoppers and commuters in their urban and suburban backyards. 7 Jun 2023 Read more

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