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Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments.
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Brands maximise DOOH domination as Springboks land at OR Tambo
The Springboks have returned to South Africa following a record-breaking victory at the 2023 Men's Rugby World Cup. When the team landed at OR Tambo International Airport, thousands of fans gathered to welcome the champions home as they made their entrance via the airport's international arrivals terminal. Brands took advantage of the moment by ensuring their visibility on the Airport Ads® atrium screens. These large format digital advertising screens provided innovative brand messaging to connect with the elated audience as the local heroes arrived. 27 Nov 2023 Read more

Pioneering sustainability: Provantage goes green
To lower its carbon footprint and contribute to more sustainable energy usage, integrated OOH media and marketing services group Provantage has installed a 100kW solar power solution at its head office in Johannesburg. The complete renewable energy solution, supplied and installed by Averge Technologies, is now up and running, ensuring that the Randburg office is 90% self-sufficient while supporting government’s sustainability initiatives. 22 Nov 2023 Read more

Out-of-home (OOH) media, sports and the omnichannel approach – A winning formula
Following South Africa's record-breaking fourth win at the 2023 Rugby World Cup, many forward-thinking brands are winning, too. These tapped into the nation's zeitgeist, achieving maximum impact with omnichannel advertising platforms, generating widespread engagement and emotional connections with audiences riding the wave of positivity. 21 Nov 2023 Read more

IRT Media retains media rights to MyCiTi network for 11th year
IRT (Integrated Rapid Transport) Media, part of the Provantage family, has been awarded the exclusive advertising and media rights for the City of Cape Town's highly successful MyCiTi Bus Rapid Transit (BRT) service for the 11th consecutive year. This achievement reinforces Provantage's status as a dominant force in Out of Home (OOH) media. 2 Nov 2023 Read more

Provantage launch Provantage Sport - Xhanti-Lomzi Nesi appointed as managing director
Provantage, a leader in integrated marketing solutions, has launched Provantage Sport, significantly expanding its reach into the expansive South African sports sponsorship and media arena, which is estimated to generate around R40-45 billion in annual revenue through activations, sponsorship, media rights, ticketing and hospitality locally. 19 Oct 2023 Read more

Airport Ads launches The Atrium - 160sqm of large-format digital - at OR Tambo
Airport Ads®, one of the most innovative airport media companies in the Middle East and Africa Region (MEA) and part of the Provantage family of companies, has announced the launch of The Atrium, its latest digital airport media solution situated within the International Arrivals Atrium at Johannesburg OR Tambo International Airport. 7 Sep 2023 Read more

Outdoor Network completes rollout of backup power for its Always On OOH advertising solution
In a strategic move to combat the adverse effects of load shedding on the digital out of home (DOOH) advertising industry, Outdoor Network - part of the Provantage family of companies and a leader in digital and static billboard advertising - has successfully completed its installation of 20 backup power generators at key sites throughout South Africa. This national initiative is the culmination of Outdoor Network's full-scale alternative power programme, ensuring uninterrupted visibility and impactful advertising campaigns even during power outages. 1 Sep 2023 Read more

Golf Ads introduces Golf Digital to engage affluent consumers
Golf Ads™, part of the Provantage family of companies and a leader in the golf media advertising market, recently launched its new product, Golf Digital. The Golf Digital offering features the strategic placement of three high-definition digital screens at the nineteenth hole of selected golf clubs in affluent areas across the three main metros in South Africa. 20 Jul 2023 Read more

Outdoor Network: Flipping the switch on load shedding
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed 12 generators to keep digital billboards running when the lights go out due to load shedding. 7 Jul 2023 Read more

Bright lights, big engagement - Malls rise again in South African consumer culture
The Covid-19 pandemic and resulting lockdowns that wreaked havoc on the broader retail environment were amplified by looting during the July 2021 riots. Additionally, e-commerce and the largely subdued economic climate which immediately followed, left South African shopping malls with significantly lower traffic levels and turnover between 2020 and early 2022. But South Africans - known for their resilience amid uncertainty - feeling the lockdown fatigue and weathering the ever-present load shedding schedule, steadily began heading back to the malls last year. 15 Jun 2023 Read more

From local to hyperlocal - Street-level media brightens up urban landscapes
Bus shelters, street poles, curbside dustbins, street name ads and shopping centre parking lots in South Africa's major metropolitan areas are among the spaces via which Street Network (a Provantage company) has adopted a "hyperlocal" advertising approach to connect with pedestrians, shoppers and commuters in their urban and suburban backyards. 7 Jun 2023 Read more

The rise of the Visionet network: Large format digital screens take over SA airports
Visionet™ from Airport Ads® (a Provantage company) is a large-format digital media platform available at key national airports in South Africa. With large-format digital Visionet screens in OR Tambo, Cape Town International, King Shaka International, Lanseria, and more recently, George Airport, reaching an audience of 1,2 million people monthly, the Visionet footprint is growing in the airport advertising arena. This dynamic, expansive environment connects with an affluent, receptive audience with travel time on their hands. This is seeing more big brands capitalising on digital out-of-home (DOOH) advertising in airports. 6 Jun 2023 Read more

Outdoor Network launches its first rotating digital billboard in East London
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed their 19th digital rotator in Beacon Bay, Eastern Cape. The 3x6 rotator is the first of its kind in the region, and stands tall over Old Transkei Road, between Putney Avenue and Beaconhurst Drive, East London - a primary arterial route with high traffic volumes. This location makes the rotator perfectly positioned for advertisers looking to reach targeted audiences as Outdoor Network continues to strengthen its national foothold across key metros and urban areas. 11 May 2023 Read more

Noordvaal school rugby secures major sponsorship deal with SDC Group to boost prestigious tournament
Noordvaal School Rugby is proud to announce that a three-year sponsorship deal has been secured with The SDC Group. 9 May 2023 Read more

Why LSM is giving way to SEM - How we live vs. what we have
ProActive™, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) has traditionally served as the accepted audience measurement benchmark for many years. However, Proactive is upholding new industry standards by moving towards SEM (Socio-Economic Measure), which is becoming more widely used. ProActive explains why SEM is becoming increasingly more prevalent in the South African context. 19 Apr 2023 Read more

Provantage evolves into an integrated media and marketing powerhouse
Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, Provantage Media Group will now rebrand, streamlining its name to Provantage, and positioning itself as a multifaceted marketing services business. Provantage's Out of Home media offering will continue to operate as a component in its bigger basket of services. 28 Feb 2023 Read more

The commuter's media journey - Transit Ads launches Commuter Chronicles Project
Transit AdsTM - South Africa's largest transit media company - has launched the Commuter Chronicles Project. The project is a qualitative and quantitative study of commuters within the South African transit environment. The revealing study demonstrates the relevance and importance of transit media in daily urban lives, highlighting real passenger perceptions of the transit environment and the advertising they are exposed to. 15 Feb 2023 Read more

Digital Out of Home Advertising - The answer to a cookieless future?
Google's announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in the future, hyper-targeted advertising based on consumers' internet activity will become more of a challenge. 2 Feb 2023 Read more

Street Network launches audience measurement for Street Furniture formats
For brands to achieve maximum exposure coupled with consumer 'buy-in', they not only need to identify premium media locations, but identify those locations that provide access to a desired target audience. This is key to ensuring that advertising campaigns are effective in keeping consumers engaged and ultimately making purchases. This is where the Out of Home (OOH) industry is getting it right with a strategic focus on big data designed specifically to elevate clients' advertising campaigns. 27 Jan 2023 Read more

Another digital milestone for Provantage
Provantage, a leader in Digital-Out-Of-Home (DOOH) innovations across Africa is excited to announce that it is currently the only media owner on the continent to have joined the Global Digital Out of Home community via its membership of the DPAA. 16 Jan 2023 Read more


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