Purpose-driven marketing | Bizcommunity

Purpose-driven marketing | Bizcommunity

News

How marketing changed in 2025 and what it means for brands

Marketing

How marketing changed in 2025 and what it means for brands

Issued by Penquin 17 Dec 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

ESG

Work that matters: How OLC is turning brand purpose into real-world change

Issued by OLC Through The Line Communications 28 Oct 2025

Luyanda Mazibuko, SEM's creative production manager, asks how homegrown brands can actually tap into the hearts of the diverse South African market? (Image supplied)

Marketing

#ProudlySA: How local brands can win the hearts of South African consumers

Luyanda Mazibuko 1 Oct 2025

#WomensMonth: Lamelle's Suzana Matiradonna on leadership, purpose and women in marketing

Retail Marketing

#WomensMonth: Lamelle's Suzana Matiradonna on leadership, purpose and women in marketing

Evan-Lee Courie 21 Aug 2025

Happy new year, Adland!

Cannes Lions

Happy new year, Adland!

Issued by M+C Saatchi Abel 13 Aug 2025

Marketing

Last call to nominate outstanding African marketing talents for AMC Awards

28 Jul 2025

Lumico voted 11th Best Digital Agency in sub-Saharan Africa

Digital

Lumico voted 11th Best Digital Agency in sub-Saharan Africa

Issued by Lumico 25 Jul 2025

Celebrating Matte BLK’s award-winning journey of purpose and innovation

Marketing

Celebrating Matte BLK’s award-winning journey of purpose and innovation

Sivu Matyila, Issued by Matte BLK 11 Jun 2025

Sauce Advertising wins Gold at the Smarties Awards

Marketing

Sauce Advertising wins Gold at the Smarties Awards

Issued by Sauce Advertising 12 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

Ogilvy SA announced regional Creative Agency of The Year at The One Show 2024

Marketing & Media

Ogilvy SA announced regional Creative Agency of The Year at The One Show 2024

Issued by Ogilvy South Africa 5 Feb 2025

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Youth Marketing

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Inga Sikweyiya 31 Jan 2025

Provoke Media's Paul Holmes says PR and CCO need to understand business if they are to shape policy and impact organisations. Holmes was speaking at the inaugural PRCA Africa conference in Cape Town (Image supplied)

PR & Communications

The need for PR to understand business to make an impact

Danette Breitenbach 30 Jan 2025

6 key trends shaping digital marketing in SA in 2025

Marketing

6 key trends shaping digital marketing in SA in 2025

Issued by TDMC 8 Jan 2025

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

IProspect: Empowering brands with integrated solutions and unmatched expertise

Branding

IProspect: Empowering brands with integrated solutions and unmatched expertise

Issued by Dentsu 5 Sep 2024

Source: © 123rf Shop! South Africa has announced the industry leaders and influencers for its second annual Outstanding Shopper Marketing Awards (OSMA)

Marketing

Shop! South Africa announces judging panel for Outstanding Shopper Marketing Awards

12 Jul 2024

AI campaigns to humour-driven engagement. Where are we going?

Advertising

AI campaigns to humour-driven engagement. Where are we going?

Issued by AAA School of Advertising 1 Jul 2024

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

IAB Bookmarks Awards

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

Issued by Publicis Groupe Africa 11 Jun 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

Marketing

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Unleashing the power of purpose-driven business

Advertising

Unleashing the power of purpose-driven business

Issued by Ignition Group 25 Apr 2024

Retail Marketing

Pep earns top honours as Brand of the Year at MMA South Africa Smarties Awards

Issued by Pepkor Holdings 22 Apr 2024

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Marketing

iProspect dentsu South Africa triumphs at South Africa Smarties Gala Awards Ceremony

Issued by Dentsu 18 Apr 2024

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Marketing

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

Arpan Sur, senior director, marketing, sub-Saharan Africa at Mondelez International. Source: supplied.

Marketing

Authenticity: The key to successful marketing in 2024

Arpan Sur 13 Mar 2024

Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni.

Marketing

#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

Judith Mugeni 5 Feb 2024

#BehindtheSelfie: Devlin Lakay, senior marketing manager at Sesame Workshop SA

Behind the Selfie

#BehindtheSelfie: Devlin Lakay, senior marketing manager at Sesame Workshop SA

Karabo Ledwaba 29 Nov 2023

Image: Bizcommunity. Khensani Nobanda’s, group executive for marketing and corporate affairs, Nedbank has been appointed to the Board of the Loerie Awards Company

Loeries Creative Week

#Loeries2023: Khensani Nobanda on the importance of creativity in business growth and brand conversation

Danette Breitenbach 22 May 2023

Machine_ wins gold at the MMA Smarties Awards

Marketing

Machine_ wins gold at the MMA Smarties Awards

Issued by Machine_ 3 Apr 2023

Advertising

2022 New York Festival AME Awards shortlist announced

4 Aug 2022

Source: Supplied. Rennie Naidoo, the head of Marketing and Communications at Roche Diagnostics.

Healthcare

Patient education and brand affinity: a symbiotic relationship

Rennie Naidoo 1 Apr 2022

Accessing the youth market in 2022

Youth Marketing

Accessing the youth market in 2022

Ryan McFadyen 3 Feb 2022

#BizTrends2022: The rise of purpose, engaging where it matters

Trends

#BizTrends2022: The rise of purpose, engaging where it matters

Stuart Innell 12 Jan 2022

Purpose-driven ads: Reaching wider, while doing good

Advertising

Purpose-driven ads: Reaching wider, while doing good

30 Sep 2021

Nadia Mohamed, Camilla Clerke, Lara Sidersky and Marnus Kruger

Digital

#IABInsightSeries: Purpose-driven marketing

2 Jul 2021

"What did you do in 2020?"

Events & Conferencing

"What did you do in 2020?"

John Paul Waites, Issued by Worx Group 17 Dec 2020

#WomensMonth: V&A Waterfront's Tinyiko Mageza sees opportunity everywhere

Retail Marketing

#WomensMonth: V&A Waterfront's Tinyiko Mageza sees opportunity everywhere

Lauren Hartzenberg 25 Aug 2020

Amasa Ignite Webinar Forum - Purpose-driven conscious marketing

Marketing

Amasa Ignite Webinar Forum - Purpose-driven conscious marketing

Issued by AMASA 28 Jul 2020

#YouthMonth: How brands should interact with young people during lockdown

Youth Month

#YouthMonth: How brands should interact with young people during lockdown

Jessica Tennant 9 Jun 2020

A day in the lockdown life of Publisher Research Council CEO Josephine Buys

Publishing

A day in the lockdown life of Publisher Research Council CEO Josephine Buys

Juanita Pienaar 11 May 2020

Covid-19 advertising, a video supercut shows it's all the same

Advertising

Covid-19 advertising, a video supercut shows it's all the same

Jessica Tennant 24 Apr 2020

Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.

Fairness First

#FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

Leigh Andrews 16 Sep 2019

Mandi Fine, CEO of F/NE Group Global.

Women's Month

#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising

Leigh Andrews 20 Aug 2019

Unstereotype Alliance: The problem is not seeing the problem.

Loeries Creative Week

#Loeries2019: Welcome UN Women's Unstereotype Alliance SA chapter!

Leigh Andrews 9 Aug 2019

Future-proof marketing - Marketing with meaning and purpose

Marketing

Future-proof marketing - Marketing with meaning and purpose

Onyi Nwaneri, Issued by Marketing Achievement Awards 20 Jun 2019

#BehindtheSelfie with... Dale Hefer

Behind the Selfie

#BehindtheSelfie with... Dale Hefer

Leigh Andrews 9 Jan 2019