Results for purchase behaviour

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What does the post-Covid-19 South African consumer look like?
What does the post-Covid-19 South African consumer look like?Article

It seems as if the post-apocalyptic world is not the place many predicted it would be and that the pandemic has not led to a host of new and sustainable consumer behaviours. This is the conclusion from a study conducted by HaveYouHeard...

Issued by HaveYouHeard 16 Oct 2020

Using digital marketing to secure the survival of SA's travel industry
Using digital marketing to secure the survival of SA's travel industryArticle

As South Africa settles into lockdown level 2, many businesses in the hospitality and travel sectors are struggling to differentiate themselves as they compete for the limited spend of a still wary public. Incubeta specialists look at practical digital tips to help local venues attract customers...

7 Sep 2020

Covid-19 driving fundamental shifts in Africa's consumers
Covid-19 driving fundamental shifts in Africa's consumersArticle

The Covid-19 pandemic has given rise to a new kind of African consumer who is already displaying fundamental shifts in consumption and purchase behaviour...

27 May 2020

Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patterns
Consumer behaviour intensifies as Covid-19 outbreak forces new shopping patternsArticle

Nielsen has found that global consumers are adapting their purchase behaviour to cope with the rapidly evolving situation we find ourselves in during the Covid-19 pandemic...

26 Mar 2020

SnapnSave introduces personalised promotions
SnapnSave introduces personalised promotionsArticle

South African cashback grocery coupon service, SnapnSave, has added personalised promotions to the popular app...

5 Mar 2020

Using AI in your marketing approach
Using AI in your marketing approachArticle

As a marketing student many years ago, I found consumer behaviour to be one of the most fascinating subjects...

Adriaan Gouws 28 Feb 2020

World Radio Day 2020: The Year of Sonic
World Radio Day 2020: The Year of SonicArticle

2020 Has been dubbed 'The Year of Sonic', not just because a certain blue hedgehog is staging a comeback but as a reminder that audio is bigger than ever...

Issued by Primedia Broadcasting 13 Feb 2020

Pockets of CPG growth found amid squeezed consumer spending
Pockets of CPG growth found amid squeezed consumer spendingArticle

Like many business sectors in the country, the South African retail industry is battling the effects of stagnant GDP growth and constrained consumer spending...

Lauren Hartzenberg 3 Feb 2020

#BizTrends2020: SA trends for brick and mortar stores - the present and the future
#BizTrends2020: SA trends for brick and mortar stores - the present and the futureArticle

It's a new year and a blank page is ready to be filled with the retail story of 2020...

Beate Stiehler-Mulder and Mariëtte Frazer 22 Jan 2020

How to perform an e-commerce basket analysis and what to do with the data?
How to perform an e-commerce basket analysis and what to do with the data?Article

E-commerce market basket analysis is a technique used to identify relationships between products people buy from your online store...

Nigel Hakta, Issued by Algorithm Agency 17 Dec 2019

The Goldilocks role of targeting in evidence-based marketing
The Goldilocks role of targeting in evidence-based marketingArticle

Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...

Leigh Andrews 6 Nov 2019

Unpacking SA consumers' in-store wine selection
Unpacking SA consumers' in-store wine selectionArticle

Dr. Nadia van der Colff recently completed one of the largest wine consumer research studies in South Africa. More than 2,000 South African wine drinkers participated...

9 Oct 2019

Schaefer presenting at the Adobe CX Forum.
#AdobeCX: How to embrace the power of customer experience managementArticle

Axel Schaefer, head of product and industry marketing for Adobe Analytics EMEA flew in from Germany to present the opening session of the Adobe CX Forum Cape Town 2019's exclusive morning briefing. He explained the importance of cross-channel optimisation, in particular, to offer the best possible experience to the coming 'consumer 2020'...

Leigh Andrews 7 Oct 2019

GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchase
GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchaseArticle

GfK Consumer Journey combines social media listening, survey data and client point of sale (POS) data to offer a holistic picture of South African consumers' purchase behaviour and decisions...

Issued by GfK South Africa 17 Sep 2019

Why out-of-home is withstanding the threat of digital and growing with it
Why out-of-home is withstanding the threat of digital and growing with itArticle

With digital and mobile continuing to grow its market share, most traditional mediums have seen their slice of the pie cut dramatically, but not out-of-home, according to Jacques du Preez, CEO of Provantage Media Group...

Jacques du Preez, Issued by Provantage Media Group 19 Jul 2019

Amazon beats Google in online product search
Amazon beats Google in online product searchArticle

A global study has shown that consumers begin their retail-related searches on Amazon first, followed by Google...

Michael King 17 Jul 2019

Sugar tax leaves a bitter taste for the beverage sector
Sugar tax leaves a bitter taste for the beverage sectorArticle

The sharp increase in the average selling price of sugary drinks in South Africa is starting to be felt...

Marilyn Nel and Khathu Musingadi, Issued by BMi Research 27 May 2019

Mind(set)
Mind(set)Article

A glimpse into Mind(set) and meeting the South African shopper in the moment...

Lara-Anne Derbyshire 27 Mar 2019

Print advertising in the top 10 of consumer touchpoints
Print advertising in the top 10 of consumer touchpointsArticle

In the latest research commissioned by the Publisher Research Council (PRC), print advertising cracks the top 10 in the automotive category, placing second, clipped only by television, in the 'paid for' touchpoints...

5 Mar 2019

Primedia Outdoor breaks roadside digital ground in Durban!
Primedia Outdoor breaks roadside digital ground in Durban!Article

Primedia Outdoor has launched another breathtaking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal...

Issued by Primedia Outdoor 11 Feb 2019

Nielsen Fanlinks connects sport fans with brands
Nielsen Fanlinks connects sport fans with brandsArticle

Tapping into the value of the South African sports fan market, Nielsen Sports has launched its latest offering, FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment...

Issued by Nielsen 6 Nov 2018

The path to sustainable growth is customer acquisition (Part 2)
The path to sustainable growth is customer acquisition (Part 2)Article

This is a continuation of Tyron Sharnock's article on customer loyalty and how it has long been regarded as a critical component to building a brand with traditional models focusing on loyalty metrics such as customer retention and repurchase...

Tyron Sharnock 21 Aug 2018

Brand building in Africa: Demystifying the African marketplace
Brand building in Africa: Demystifying the African marketplaceArticle

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop...

Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 25 Apr 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influenceArticle

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

Juanita Pienaar 23 Mar 2018

Richard Shotton, author of The Choice Factory.
Get into your consumers' brain with Richard Shotton's The Choice FactoryArticle

Richard Shotton, deputy head of evidence of Manning Gottlieb OMD, and author of The Choice Factory: 25 Behavioural Biases That Influence What We Buy, shares how behavioural science findings can sharpen your brand's advertising and overall creative impact...

Leigh Andrews 5 Mar 2018

The Rightfords - Gillian with father-in-law, Bob.
Honouring Bob Rightford: 10 lessons for agencies and marketersArticle

With so many incredible tributes to honour Bob Rightford's life and contribution to the ad industry. I thought I'd reshare my blog post titled: "10 Lessons for agencies a marketers, from three ad veterans". It talks to his values, passions, and how he became the legend he was...

Gillian Rightford 24 Jan 2018

Tap into hyper-personalisation with email marketing
Tap into hyper-personalisation with email marketingArticle

Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to their advantage.

Karyn Strybos, Issued by Everlytic 12 Oct 2017

Converting browsers into buyers: the number one challenge for retailers and manufacturers in SA
Converting browsers into buyers: the number one challenge for retailers and manufacturers in SAArticle

Consumer behaviour and expectations are changing as digital channels start to play a bigger part in the customer journey. So, how does one convert a browser into a buyer?...

Sally Rothman, Issued by GfK South Africa 15 Aug 2017

How SA's recession is impacting consumer spending
How SA's recession is impacting consumer spendingArticle

With Stats SA reporting a 0.7% GDP decrease in the first quarter of 2017, the announcement we were all dreading finally came in June...

Gareth Pearson 11 Jul 2017

Potapova Valeriya © –
This is what SA brands need to know about digital influenceArticle

Here are the highlights of Popimedia's comprehensive breakdown of research into SA consumers' online behaviour and how it affects their purchase decisions, conducted earlier this year by Just Play.

Leigh Andrews 7 Jul 2017

#BizTrends2017: South Africa's new retail reality
#BizTrends2017: South Africa's new retail realityArticle

Despite South Africans' roller-coaster sentiment during 2016, they've continued to spend, highlighting a clear disconnect between the South African psyche and actual purchase behaviour. This means that in 2017 more than ever a multi-dimensional approach will be required if retailers are to obtain a firm handle on South Africa's new retail reality...

Ailsa Wingfield 5 Dec 2016

Reaching rich Millennials, research indicates this to be a narrow subset
Reaching rich Millennials, research indicates this to be a narrow subsetArticle

Marketers have long considered Millennials the most influential generation, the arbiters of all things innovative, cool and current...

31 Oct 2016

Image ©
From credit-worthy to target-worthy: How predictive scoring is being used in marketingArticle

As a marketer or customer engagement professional, imagine the cost-savings if you knew who in your database or lead list were likely to be the most profitable customers or most likely to respond...

Luke Turnbull 20 Sep 2016

How in-store media can influence the purchasing decision
How in-store media can influence the purchasing decisionArticle

Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers...

Stefan Abro 16 Sep 2016

New insights show big disconnect between South African psyche and positive purchase behaviour
New insights show big disconnect between South African psyche and positive purchase behaviourArticle

The fact that South Africa's newly released Nielsen Consumer Confidence Index (CCI) figure for Q2 2016 improved only slightly to 78; from the previous Q1 figure when it dropped seven points to 75 isn't a surprise...

Issued by Nielsen 6 Sep 2016

New data presents disconnect between SA's consumer confidence and purchase behaviour
New data presents disconnect between SA's consumer confidence and purchase behaviourArticle

New retail sales data from consumer insights specialist Nielsen presented a far more positive picture of consumer spending than that of the current fairly negative South African consumer confidence levels ...

10 Aug 2016

Impact of subconscious psychology on purchase decisions
Impact of subconscious psychology on purchase decisionsArticle

Things aren't actually as cut and dried as we might think when it comes to property prices...

7 Mar 2016

Study shows mobile or web only campaigns are over
Study shows mobile or web only campaigns are overArticle

The latest poll of over 5,000 respondents surveyed across the IAB SA publisher network has given the industry a deep level of understanding of the premium mobile audience...

Issued by The SpaceStation 21 Jan 2016

[Biz Online Insights]: What SA thinks of online ads and mobile search
[Biz Online Insights]: What SA thinks of online ads and mobile searchArticle

This week, our 'Biz Online Insights' section explores the South African online population's views on online advertising - pop-up ads and online purchase behaviour in particular...

14 Oct 2015

Why Five BrandMapp 2015 reveals data on South Africa's top spenders
Why Five BrandMapp 2015 reveals data on South Africa's top spendersArticle

Why Five and Infotools South Africa have released in partnership the Why Five BrandMapp 2015 data on the Infotools Harmoni platform...

22 Sep 2015

Women Online 2015 flash poll indicates women hold financial power
Women Online 2015 flash poll indicates women hold financial powerArticle

The Women Online 2015 flash poll, which gains insight into the lifestyles of South African women, looking at issues such as online content preferences, purchasing habits, fashion & clothing, beauty, finances and lifestyle, has been released.

7 Aug 2015

Advanced analytics: the game changer SA retailers have yet to plug into
Advanced analytics: the game changer SA retailers have yet to plug intoArticle

As a strategic direct marketing tool, advanced analytics has the power to revolutionise the South African retail sector. It enables retailers to connect with their customers personally like never before, actively to influence purchase behaviour and drive sales, and to deliver the kind of value that will keep these customers coming back for more...

Gareth Pearson 6 Jul 2015

[TrendTalk] Can brands unlock the sharing economy?
[TrendTalk] Can brands unlock the sharing economy?Article

Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour...?

Louise Marsland 11 May 2015

From internet to the outernet as IoT sets to shape the future
From internet to the outernet as IoT sets to shape the futureArticle

Globally, retail is experiencing a shift, due to the ever-changing expectations of more digitally empowered consumers. Brands are starting to enter into uncharted territory, investing in mobile...

18 Feb 2015

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