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South African retailers have arrived at an e-commerce crossroads
South Africa’s e-commerce landscape has arrived at an important juncture. The explosive growth observed during the pandemic years has slowed down somewhat and consumer spending power has faltered amid low economic growth and a global cost of living crisis. At the same time, competition is heating up. 24 Apr 2024 Read more

A convergence of retail and e-commerce ideas at a must-attend event
The future of e-eommerce has never looked so bright, and tapping into the South African brains' trust around this topic is key. In light of this, GfK - an NIQ Company is participating as a Silver Sponsor at the three-day Converge Africa Event set to take place from 22 to 24 April 2024 in Cape Town. 25 Mar 2024 Read more

South Africans prioritise value for money in festive season spending
As the Black Friday promotional frenzy fades into memory, it's time to dissect the outcomes for South African retailers and analyse what we can expect to see over the festive season. Zak Haeri, MD for GfK and NIQ in South Africa, looks at sales volumes over Black Friday 2023 and how evolving consumer behaviours will affect retail spend in the run-up to Christmas. 19 Dec 2023 Read more

Black Friday 2023: Retailers and manufacturers will need to be agile to navigate a volatile landscape
With South African consumers holding back on big purchases throughout 2023 in anticipation of sales and promotions, the Black Friday period offers technical goods retailers and manufacturers a golden opportunity to capture revenue growth following a difficult year. However, ongoing economic volatility and low consumer confidence means that brands will need to be agile and ready to pivot to address unpredictable consumer demand. 19 Oct 2023 Read more

Omnichannel strategies: One size does not fit all in South African retail
Given the diversity of the market - with varying levels of digital maturity, lifestyle and income - it's important to understand the evolving needs and key purchase drivers of diverse consumer segments as one size doesn't fit all. 19 Sep 2023 Read more

Have you done enough to win over the consumers of the future?
Growing up in a period of radical technological and societal change has resulted in younger generations having vastly different expectations and behaviours than those that have come before. By 2030, millennials and Gen Z will likely outnumber baby boomers. These are the first generations to grow up with the internet, smartphones and social media as well as wider societal movements such as sustainability. 27 Jul 2023 Read more

Addressing the information gap in Nigeria's durable and consumer electronics retail market
With the largest population in Africa, including a sizeable if pressurised middle class, Nigeria is an attractive market for consumer electronic and durables brands. Yet only a handful of companies from the rest of the world have succeeded when they've entered this complex but dynamic market. One of the major challenges organisations face as they enter Nigeria is a lack of reliable consumer insights and market data - in turn, leading to suboptimal sales, marketing and merchandising strategies. 6 Jul 2023 Read more

Tomorrow's leading brands are busy writing the omnichannel rulebook
South African brands have spoken about omnichannel customer experiences and engagements for years. Yet despite the massive growth of digital sales and marketing channels during the pandemic, true omnichannel strategies remain far and few between. Many retailers and consumer brands are still struggling to catch up with the trends that emerged during Covid-19 lockdowns and are not ready for the next wave. 19 Apr 2023 Read more

Q&A with Sean O'Neill, chief product officer of GfK
In today's fast-changing business environment, organisations must be agile to keep up. They need to be able to extract meaningful signals from the noise to respond to market fluctuations quickly and to predict changes before they happen. 8 Feb 2022 Read more

How brands can win when markets are volatile
Before the pandemic struck in early 2020, we were already operating in fast-moving and uncertain times. But Covid-19 has exposed us to levels of market volatility that we have not seen since the Global Financial crisis more than a decade ago. Indeed, we've moved through such rapid cycles of infection, lockdown, and government stimulus that the heads of most business and marketing leaders are still spinning. 2 Feb 2022 Read more

#BizTrends2022: The year of purpose and premium
It's an understatement to say that the past two years have been challenging for brands in South Africa and the rest of the world. The pandemic has wreaked havoc, but it's by no means the only disruptor we have faced. 5 Jan 2022 Read more

WATCH: Unfolding consumer and market trends, and how brands can win in a volatile market
In this BizTakeouts interview we speak to Zak Haeri, managing director and Nicolet Pienaar, head of market insights at GfK South Africa, to find out more about the latest market changes and trends, how consumer behaviour is changing, and the importance of real-time access to the latest data and intelligent automation... 13 Dec 2021 Read more

Transform customer experience with AI-powered intelligent decision-making
Artificial intelligence (AI) is fast becoming an essential tool for every organisations globally. Whether your business is scaling up, building resilience or trying to boost profit margins, AI has a vital role to play in today's decision-making process. Companies across sectors in South Africa are seeking a competitive edge and greater efficiency in this time of uncertainty. In the wake of the pandemic, every organisation wants to extract the right signals from the noise to make better decisions, faster. 30 Nov 2021 Read more

Maximising data driven business growth: GfK launches AI-supported intelligence platform "gfknewron" in South Africa
  • Innovative market, consumer and brand intelligence platform combines data, analytics, and AI-powered forecasts
  • New platform offers guidance for strategic planning and predictions in one interactive source 10 Nov 2021 Read more

  • gfknewron 2.0: Exciting new features to boost product revenue and take market share
    AI-enabled features give better predictions at speed in highly unpredictable landscapes 7 Apr 2021 Read more

    Black Friday period shows disappointing growth for technical goods retail
    South Africa's technical consumer goods market sees subdued spending as consumers weigh up each purchase carefully, trade up for better value and make strategic purchases for the home. 23 Dec 2020 Read more

    Black Friday trends: Major appliances and click-and-mortar to thrive
    Technical consumer goods market softens in September as retailers and consumers prepare for year-end blowout; e-commerce to grow 169% post-pandemic. 20 Nov 2020 Read more

    Device penetration rises in South Africa as digital becomes the new normal
    Technical Consumer Goods market to bounce back in Q4 on the back of Black Friday specials 3 Nov 2020 Read more

    GfK research: Lockdown gives South Africa's online consumers an opportunity to prioritise what really matters
    52 percent increased their time on leisure activities and only 47 percent could work from home 21 May 2020 Read more

    Kali Moahloli
    With less than two months to go before Black Friday (29 November), South African retailers are scrambling to get their stock, websites and deals ready for the big day. Most will be hoping for a repeat of the success they have enjoyed over the past three years, with November growing into the second-biggest retail month for the technical and durable goods sector on the back of Black Friday shopping. 15 Oct 2019 Read more

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