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Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
Marketing & Media
Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa
Marketing & Media
Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

5 Apr 2024

Source: © ESG News A Scopen study has found that Nedbank, Nando's and Absa the ‘ideal’ clients, and the most attractive brand for agencies
Marketing & Media
Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

4 Apr 2024

The third and final Warc Rankings has been released. Source: YouTube.
Marketing & Media
Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

Tim Bleakley in South Africa. Source: Supplied.
Marketing & Media
Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

Source: Supplied.
Marketing & Media
Media agencies pull Kate Middleton's photo amid manipulation allegations

11 Mar 2024

Beyond the Billboard the first OOH podcast launching in South Africa March 2024
Marketing & Media
Beyond the Billboard the first OOH podcast launching in South Africa March 2024

Issued by What3things 4 Mar 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers
Marketing & Media
Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

Source: © 123rf The IAB South Africa is expanding its research advisory groups to include three new committees as it calls on the industry to nominate their peers for seats on eight of its research advisory groups
Marketing & Media
IAB SA announces three new committees, calls for nominations to eight committees

26 Feb 2024

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies
Marketing & Media
Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

The challenges of hyper focusing on digital metrics in South African advertising
Marketing & Media
The challenges of hyper focusing on digital metrics in South African advertising

Issued by Advertising Media Forum 15 Feb 2024

Image supplied. Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women
Marketing & Media
Wavemaker's Merissa Himraj tops Agency Scope's Top 10 media professionals rankings

16 Feb 2024

Source:
Marketing & Media
MMA's Smarties Awards achieves milestone with Warc 100 and RECMA inclusion

7 Feb 2024

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others
Marketing & Media
#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

James Cloete, Issued by RAPT Creative Agency 6 Feb 2024

Sergio Lopez-Ferrero leads the cutting edge jury. Source: Supplied.
Marketing & Media
Publicis Groupe's Sergio Lopez-Ferrero to lead NYF's Cutting Edge Jury

26 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods
Marketing & Media
#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance
Marketing & Media
#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals
Marketing & Media
Scopen announces SA’s top 10 most admired marketing professionals

10 Jan 2024

Publicis Media making waves
Marketing & Media
Publicis Media making waves

Issued by Publicis Groupe Africa 14 Dec 2023

Beyond the Classroom: AAA's showcase inspires tomorrow's creatives
Marketing & Media
Beyond the Classroom: AAA's showcase inspires tomorrow's creatives

Issued by AAA School of Advertising 12 Dec 2023

Keeping it real
Marketing & Media
Keeping it real

Issued by TDMC 4 Dec 2023

Dentsu soars with Scopen
Marketing & Media
Dentsu soars with Scopen

Issued by Dentsu 1 Dec 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa
Marketing & Media
Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
Marketing & Media
#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Ornico celebrates win at the Global AMEC Awards 2023
Marketing & Media
Ornico celebrates win at the Global AMEC Awards 2023

Issued by Ornico 29 Nov 2023

Uncovering the unsettling trend in OOH advertising
Marketing & Media
Uncovering the unsettling trend in OOH advertising

Issued by Advertising Media Forum 28 Nov 2023

IAS agency credentials - 2 gold winners for 2023
Marketing & Media
IAS agency credentials - 2 gold winners for 2023

Issued by DMASA 13 Nov 2023

Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories
Marketing & Media
Agency Scope introduces trophies for SA winners

14 Nov 2023

Source:
Marketing & Media
South African Podcasters Guild launched to usher in a new era for podcasting in the country

3 Nov 2023

Agency Scope 2023/2024 SA's top three most admired marketing professionals named
Marketing & Media
Agency Scope 2023/2024 SA's top three most admired marketing professionals named

31 Oct 2023

Source: © 123rf PR Scope study in Spain has found high satisfaction levels as clients work with their communication consultants for longer
Marketing & Media
Part 2: PR Scope Spain: Clients work with communication consultants for longer

19 Oct 2023

The crucial role of non-biased measurement in the media advertising industry
Marketing & Media
The crucial role of non-biased measurement in the media advertising industry

Issued by Advertising Media Forum 19 Oct 2023

The Digital Media Collective appoints strategic account director Zandile Dlamini
Marketing & Media
The Digital Media Collective appoints strategic account director Zandile Dlamini

Issued by TDMC 18 Oct 2023

Dentsu unveils the media trends set to shape 2024
Marketing & Media
Dentsu unveils the media trends set to shape 2024

Issued by Dentsu 6 Oct 2023

Carat JHB takes home Media Agency of The Year
Marketing & Media
Carat JHB takes home Media Agency of The Year

Issued by Dentsu 18 Sep 2023

(Image: Danette Bretienbach). Winners of the Most Awards
Marketing & Media
#MOSTAwards: heed and Carat Johannesburg top of the media industry

Danette Breitenbach 15 Sep 2023

Media strategy finds its new home
Marketing & Media
Media strategy finds its new home

Issued by The Strat Farm 11 Sep 2023

Source: © Business Live The Most Awards have introduced the Most admired Marketing and Media Manager of the Year
Marketing & Media
Inaugural Most Awards marketing and media manager award recognises changing media landscape

Danette Breitenbach 7 Sep 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response
Marketing & Media
Agency Scope SA 2023/2024: A very good response

21 Aug 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research
Marketing & Media
BRC commissions television universe update and other research

15 Aug 2023

Source: © Thrillist Scopen's seventh edition of its biennial study Agency Scope in Mexico shows that Coca-Cola is the msot admired brand
Marketing & Media
More findings from Scopen's Agency Scope in Mexico

4 Aug 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico
Marketing & Media
Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

#Cannes2023: A shifting Cannes as diversity grows
Marketing & Media
#Cannes2023: A shifting Cannes as diversity grows

Danette Breitenbach 14 Jul 2023

Carbon1 and SeenThis announce partnership to revolutionise digital advertising in South Africa
Marketing & Media
Carbon1 and SeenThis announce partnership to revolutionise digital advertising in South Africa

Issued by Carbon1 13 Jul 2023

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry
Marketing & Media
The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

Issued by Vicinity Media 30 Jun 2023

How VARs can safely outsource non-core capabilities and reap the rewards
ICT
How VARs can safely outsource non-core capabilities and reap the rewards

Issued by TQ Group 28 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report
Marketing & Media
Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Part 2: Chile Agency Scope Study shows data is increasingly important
Marketing & Media
Part 2: Chile Agency Scope Study shows data is increasingly important

2 Jun 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background
Marketing & Media
Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

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