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The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.
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Introducing Influencer Marketing as a new entry category for Assegai Awards 2024
We are thrilled to announce an exciting new addition to the Assegai Awards for 2024. In response to numerous requests from our valued community, we are introducing a new entry category: Influencer Marketing. This eagerly awaited category will be open for submissions starting from 30 June 2024. 13 Jun 2024 Read more

IAS Agency Credentials Award 2024: Guidance for a shot at the prize
It’s that time of year again, when agencies get an opportunity to shine up their credentials and polish their presentation to marketers waiting to be impressed. But, says Johanna McDowell, Independent Agency Search and Selection Company (IAS) CEO and Scopen partner, make sure there’s more substance than shine... 3 Jun 2024 Read more

Assegai Awards 2024: Why enter?
Standing out from the crowd is essential in the dynamic and ever-evolving marketing world. As brands vie for consumers' attention in an increasingly competitive landscape, the need to deliver impactful, memorable campaigns has never been greater. Enter the Assegai Awards – South Africa's premier celebration of direct marketing effectiveness. But why should you enter? Here are compelling reasons why participation in the Assegai Awards 2024 is a must for marketing professionals: 8 May 2024 Read more

Call for entries: Hitting the mark Assegai Awards 2024
We are thrilled to announce that the entry season for the prestigious Assegai Awards has officially opened as of 2 April 2024! It's time to showcase your exceptional achievements in the field of marketing, advertising, and communication. 8 Apr 2024 Read more

Assegai Awards 2024 season: Get ready to shine
As the digital landscape continues to evolve and innovate, recognising excellence in marketing and advertising becomes increasingly paramount. The Assegai Awards, renowned for celebrating outstanding achievements in the industry, are back for another exciting season in 2024. 27 Mar 2024 Read more

DMASA's position clarified on telemarketing classification and POPIA compliance
The Direct Marketing Association of Southern Africa (DMASA) is aware of recent statements by the Information Regulator (IR) regarding telemarketing decisions. DMASA will study this decision and act in the interest of its members. 1 Mar 2024 Read more

Dragonfly South Africa announces its sponsorship of the Assegai Awards for the 3rd consecutive year
Established in 1998 by the DMASA, The Assegai Awards serve as a prominent event to recognise outstanding achievements in direct marketing. More than just an accolade, the awards also provide a valuable networking platform for industry professionals. 29 Feb 2024 Read more

ICONAF elevates creativity as platinum sponsor for Assegai Awards 2024
The Assegai Awards proudly announces ICONAF as its platinum sponsor for the highly anticipated 2024 edition. With a focus on innovation and ingenuity, ICONAF’S partnership with the Assegai Awards promise to ignite new levels of creativity and excellence in the realm of direct marketing. 16 Feb 2024 Read more

Assegai Awards 2024: A year of innovation and engagement
The Assegai Awards, a prestigious event that celebrates excellence in direct marketing, is set to embark on an exciting journey in 2024. With a comprehensive year-long program and increased interactions with stakeholders, this year's Assegai Awards promises to be a remarkable and memorable experience for everyone involved. Let's explore the key highlights and what to expect from this highly anticipated Assegai Awards 2024 season. 7 Feb 2024 Read more

Assegai Awards - Thanks to our sponsors
Thanking our incredible sponsors for an extraordinary 2023 season! 21 Nov 2023 Read more

IAS agency credentials - 2 gold winners for 2023
The Assegai Integrated Marketing Awards, in conjunction with the IAS (Independent Agency Search and Selection) is proud to announce that two entrants of the IAS Agency Credentials Award achieved the prestigious gold award, namely Ogilvy, and Saatchi & Saatchi. 13 Nov 2023 Read more

One week to go for the Assegai Awards 2023
The highly anticipated Assegai Awards 2023 is just around the corner, 9 November 2023 and it's time for all agency and company finalists to secure their tickets for this prestigious event. As marketing professionals gear up for an evening filled with excitement and celebration, the Assegai Awards promises to recognise and honour outstanding achievements in the ever-evolving world of marketing. So, mark your calendars and get ready to mingle with industry leaders, innovators, and creative minds! 2 Nov 2023 Read more

Get your tickets for the Assegai Awards 2023
The Assegai Awards Gala has always been an extraordinary celebration of excellence in marketing and advertising. This year, we promise to set the bar even higher, making it an event that you simply cannot afford to miss. With the anticipation buzzing in the air, this sizzler of an evening will be overflowing with inspiration, recognition, and the joy of celebrating your remarkable achievements. 27 Oct 2023 Read more

Celebrating excellence: Announcing the finalists for the Assegai Awards 2023
The Assegai Awards 2023 season has witnessed an overwhelming response, with talented agencies and companies from different corners of the marketing landscape coming together to showcase their brilliance. The judging panel, consisting of industry experts and luminaries, meticulously evaluated each submission, focusing on creativity strategic excellence, and ROI. 11 Oct 2023 Read more

D Day 14 September 2023 - Assegai Awards 2023
As the clock counts down to the much-anticipated D Day, Thursday, 14 September 2023, the prestigious Assegai Awards are set to recognise and celebrate the best in marketing and advertising excellence. With only a few hours remaining before entries close at midnight, now is the perfect time to showcase your innovative ideas and campaigns. Don't miss this incredible opportunity to gain recognition for your outstanding work! 14 Sep 2023 Read more

Final deadline extension for Assegai Awards 2023!
The highly anticipated Assegai Awards 2023 are just around the corner, and we have some thrilling news to share with all the talented marketers and creative minds out there. The final deadline for submissions has been extended until 14 September 2023. Yes, you read that right! This is the final extension, giving you more time to showcase your groundbreaking campaigns and be a part of this prestigious event. So, gather your ideas, polish your entries, and get ready to shine! 8 Sep 2023 Read more

Assegai Awards 2023 extends entry deadline: A new opportunity for agencies and companies
In an exciting update for all agencies and companies eager to showcase their achievements in the realm of marketing and advertising, Assegai Awards 2023 has decided to extend the entry deadline to 8 September 2023. This extension offers a fresh opportunity for participants to submit their outstanding campaigns and initiatives. 30 Aug 2023 Read more

Maximise your chances of success: Submit your winning entries to the Assegai Awards 2023
Are you an agency or company that has executed outstanding marketing campaigns over the past year? If so, it's time to shine and get your achievements recognised by industry experts. 14 Aug 2023 Read more

Unleash your creativity: One month left to submit your entries for the Assegai Awards
The prestigious Assegai Awards, known for recognising excellence in the world of marketing and advertising, are just one month away. With the deadline for entries approaching, it's time to gear up and submit your campaigns to stand a chance of becoming a winner. This article will explore the significance of the Assegai Awards, provide insights on crafting a winning campaign, and encourage aspiring marketers to seize this incredible opportunity. 27 Jul 2023 Read more

Enter the Assegai Awards 2023 and showcase your excellence
As the digital landscape continues to evolve at an unprecedented pace, it is crucial for marketing professionals to showcase their exceptional skills and innovative campaigns. The Assegai Awards 2023 provides a prestigious platform for you to shine a spotlight on your exceptional work. We invite you to become part of this esteemed event and register your entries for a chance to be recognised as a leader in the industry. 18 Jul 2023 Read more


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Tel: 0861 362 362 / 011 929 3144
Email: gro.asamd@ofni

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Ferndale, Randburg.

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