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Data insights: Platforms - value in content mapping and viewingMoving from silo media planning to content mapping and a 'value in' instead of 'cost out' approach to media procurement. 26 Feb 2021 Read more

Perfect purchasing power ratiosWhen it comes to effective media segmentation, the feisty film footballer Rod Tidwell's "show me the money" line to his agent Jerry Maguire may resonate with most marketers. As now more than ever, businesses look to their brands to deliver more strategic clout that translates into sales. 10 Feb 2021 Read more

Market segmentation: people and placesSouth Africans in 2021 - The real socio-economic measure (SEM) reality check 


In this article, we map the geo-flow of households, people and living standards in Mzansi - giving marketers a strategic view of the realities in which South Africans live, move and work. 29 Jan 2021 Read more


The post-Amps landscape: play it as it liesMining South Africa's rich vein of marketing and media data to ensure meaningful and addressable media buying and planning decisions. 20 Jan 2021 Read more

2021 - The road to recoveryGenerating people-centred insights to drive market recovery and sustainability in South Africa. 12 Jan 2021 Read more


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