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Source: © 123rf Key takeaways were shared at the SA Social Media Landscape Report 2025 webinar on Thursday, 26 June

Social Media

SA Social Media Landscape Report 2025: Industry still putting its money where the people are

Danette Breitenbach 3 days

Advertising

Musk announces changes to ad rules on X

3 days

Vikas Mehta, regional CEO of Ogilvy Africa Network (center), and Raphael Beecham, creative director at Ogilvy Tanzania (left), receive the Africa Company of the Year Award for Advertising Agency of the Year from (right) Salim Baabde, managing director of Camel Oil and chairman of the Tanzanite CEO Roundtable, Dar es Salaam Chapter

Advertising

Ogilvy Africa Network named Advertising Agency of the Year

25 Jun 2025

Social Media

#Exclusive: Darren Morris | Reels rule now, but only storytelling wins

Darren Morris 24 Jun 2025

Advertising

Ads and subscriptions come to WhatsApp

18 Jun 2025

#Cannes2025 winners: Experience and Strategy Lions

Cannes Lions

#Cannes2025 winners: Experience and Strategy Lions

Danette Breitenbach 20 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Mark Read, WPP's CEO for the past seven years, will retire at the end of 2025 (Image: WPP)

Advertising

End of an era as Mark Read announces retirement from WPP

9 Jun 2025

Call for participation: 2025 Social Media Landscape survey opens to South African marketers

Social Media

Call for participation: 2025 Social Media Landscape survey opens to South African marketers

Issued by Ornico 27 May 2025

Consumers prefer relevant local advertising – new research

Media

Consumers prefer relevant local advertising – new research

Issued by Spark Media 23 May 2025

A new digital advertising initiative, Broadbrand, has launched with Vincent Maher appointed CEO (Image supplied)

Media

South African publisher-first network launches

23 May 2025

Why your digital media might not be scaling

Digital

Why your digital media might not be scaling

Issued by TDMC 22 May 2025

Advertising

Amazon’s ad business boom: Raking in over $60bn

21 May 2025

The AMASA Igniters Forum will take place on Wednesday, 21 May 2025, at the GIBS Auditorium in Illovo, Johannesburg (Image supplied)

Advertising

Amasa Igniters Forum 2025 to reshape media narratives in digital age

Issued by AMASA 13 May 2025

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

IAB Bookmarks Awards

#Bookmarks2025: Jury president, Elizabeth Mokwena - An acid test for world-class work

Danette Breitenbach 7 May 2025

#OrchidsandOnions: Corion Capital’s Star Wars surprise, while Wired misses the PR brief

#OrchidsandOnions

#OrchidsandOnions: Corion Capital’s Star Wars surprise, while Wired misses the PR brief

Brendan Seery 5 May 2025

Source: © 123rf Eve Pennington says this should be the golden age of marketing, but agency models haven’t kept pace

Marketing & Media

EXCLUSIVE: Eve Pennington - Has our industry lost its way? A view 25 years in

Eve Pennington 5 May 2025

Jannine Purkiss challenges the age-old myth that process kills creativity. She says process should not crush creativity; it should make space for it (Image supplied)

Marketing & Media

EXCLUSIVE: Creative Chaos? Not on my watch. Why process is the secret ingredient to innovation

Jannine Purkiss 30 Apr 2025

Advertising

Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

8 Apr 2025

Source: © 123rf Agency Scope South Africa 2025/26 is set to launch in May 2025, and has been expanded to include AI, influencer marketing and retail media as well as a wider industry scope

Marketing & Media

Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

4 Apr 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

Aleksandra Surogina, head of operations & content, Special Effects Media South Africa says we need to stop being marketers, and start being storytellers (Image supplied)

Social Media

Stop being marketers... Start being storytellers!

Aleksandra Surogina 20 Mar 2025

At the start of February, The Up&Up Group appointed Deborah Whitlock (right) to the position of marketing director and Sharleen James (left) as the MD of Razor PR (Image by Bizcommunity, Lesley Svenson)

Advertising

The Up&Up Group make senior appointments as part of the agency's strategic objectives

12 Mar 2025

Research

Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders

Issued by Ornico 7 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Source: © More About Advertising

Marketing & Media

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

(Image supplied)

IAB Bookmarks Awards

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Advertising

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Danette Breitenbach 12 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

Social Media

‘Brand chem’: The 2025 trend of collaboration for lasting impact

3 Feb 2025

Trends for South African SMEs in 2025: Unlocking a new era for growth and innovation

SMEs

Trends for South African SMEs in 2025: Unlocking a new era for growth and innovation

Janice Johnston, Issued by Edge Growth 24 Jan 2025

Advertising

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

Marketing

SUV brand Jetour recruits five local lifestyle, travel and tech trendsetters

6 Dec 2024

VML won gold in the Community Core category dnd in the Sound On Please category, for Vodacom Hearing Challenge in the inaugural TikTok METAP region Ad Awards (Image supplied)

Social Media

SA agencies shine at inaugural METAP region TikTok Ad Awards

29 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

New Meta EMEA VP looks to unlock region’s potential

Social Media

New Meta EMEA VP looks to unlock region’s potential

13 Nov 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Social Media

[Free report] Financial Brands TikTok Report 2024: Strategies for success

Issued by Ornico 15 Oct 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Manuela Dias de Deus is the founder of the DStv Content Creator Awards. Source: Supplied.

Women's Month

#WomensMonth: Manuela Dias de Deus on elevating South African creators

Karabo Ledwaba 26 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Primedia Malls secures partnership renewal with Pareto Limited

Marketing

Primedia Malls secures partnership renewal with Pareto Limited

Issued by Primedia Out-of-Home 15 Jul 2024

Social Media

Olympics 2024: what new social media guidelines mean for athletes and their sponsors

Layckan Van Gensen 8 Jul 2024

Ornico releases SA social media landscape report 2024 – now available for download

Social Media

Ornico releases SA social media landscape report 2024 – now available for download

Issued by Ornico 2 Jul 2024

A new era for Smart Media: Expanding their reach with Pick n Pay family stores

FMCG

A new era for Smart Media: Expanding their reach with Pick n Pay family stores

Issued by Smart Media 28 Jun 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Youth Month

Harnessing the power of youth: The future of brand marketing

Ilhaam Sass, Issued by 3RC 3 Jun 2024