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Ornico provides brand, media and reputational intelligence and research to provide an independent view of brand performance. Gain the competitive edge by making strategic marketing and communications decisions to outsmart the competition.
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Ornico unveils financial services insights from 2023
Ornico, a leading research and Brand Intelligence® company, has conducted an extensive study on major banks and insurance institutions in 2023. The resulting report sheds light on marketing, advertising, communications, and social media activities during that period. 30 May 2024 Read more

Provide your insights for the 2024 Social Media Landscape Research
The Social Media Landscape is forever evolving, with the latest news being that US President Joe Biden just signed a bill requiring TikTok’s Chinese owner to sell the app’s US operations or face being banned in the United States. How will this affect usage and brand strategies in other countries such as South Africa? Ornico is dedicated to helping brands understand these changes for improved social media strategies. 16 May 2024 Read more

Ornico celebrates win at the Global AMEC Awards 2023
Ornico, a leading player in brand intelligence and insights, is thrilled to announce its triumph at the 2023 Global AMEC Awards. The awards, hosted by the International Association for Measurement and Evaluation of Communication (AMEC), recognised Ornico for its outstanding achievements in communication measurement excellence. 29 Nov 2023 Read more

Ornico launches the 2nd annual edition of the SA PR Measurement Landscape Report
Ornico launched the second edition of the annual the SA PR Measurement Landscape Report on 24 November 2023 during a webinar featuring local and global public relations and communication experts. 28 Nov 2023 Read more

Ornico launch webinar: 2nd annual edition of the SA PR Landscape Report
Ornico, Africa's only full member of the International Association for the Measurement and Evaluation of Communication (AMEC) and a staunch advocate of the Barcelona Principles, is delighted to host a pivotal online talk and panel discussion on Friday, 24 November 2023, during AMEC's 10th annual "Measurement Month." This global initiative, running throughout November, is designed to educate communication and public relations practitioners on the latest best practices in measuring the effectiveness of their strategies. 16 Nov 2023 Read more

Calling all communicators: Participate in the 2nd Annual SA PR Measurement Landscape Report Survey
Ornico, a leading media intelligence company, in collaboration with esteemed researcher Dr. Tersia Landsberg, Strategic Communications Specialist (PhD), is excited to announce the launch of the 2nd annual South African PR Measurement Landscape report survey. 12 Oct 2023 Read more

TikTok shakes up SA social media 'Big Five'
The "Big Five" social media platforms in South Africa have been shaken up, as TikTok leaps past Instagram into second place, and challenges the dominant social network, Facebook, in several segments. 3 Jul 2023 Read more

Register now: SA Social Media Landscape webinar explores social media in the age of algorithms and AI
The SA Social Media Landscape Webinar sets to captivate attendees with a thought-provoking exploration of the theme 'Human touch, Algorithms, AI - Is social media still social?' This year's event aims to delve into the evolving nature of social media, examining the impact of algorithms and artificial intelligence on our online interactions and questioning whether the essence of social media is still intact. 12 Jun 2023 Read more

Navigating opportunities for alcohol brands in an economic slowdown
Redefining success in a diverse alcoholic beverage market demands innovation. 29 May 2023 Read more

SA Liquor Advertising Report 2023
The advertising landscape of the South African alcoholic beverage industry is highly regulated and competitive. The industry is one of the largest contributors to the country's economy, but the advertising of alcoholic beverages is heavily restricted due to the potential social and health impacts of alcohol consumption. 2 May 2023 Read more

Participate in the 2023 Social Media Landscape research
The social media landscape is changing, Ornico is dedicated to helping brands understand the changes for improved social strategies. 2 May 2023 Read more

South African fast food franchises - adapting to challenges and expanding abroad
Covid, load shedding, water shortages, inflation, potholes, million Rand flags and the Spurs; what a way to start a conversation. 5 Apr 2023 Read more

Fast Food Advertising Report 2023
The fast food industry is a highly competitive market, with a large number of well-established chains vying for a share of the consumer's wallet. 20 Feb 2023 Read more

South African PR Landscape Report 2022
Ornico boasts the launch of the South African PR Landscape Report in proud collaboration with Dr. Tersia Landsberg Boshoff (PhD) on 24 November 2022. This launch marks the inauguration of a report aimed at evaluating the state of the PR and communications industry in South Africa. 24 Nov 2022 Read more

South African PR Landscape Report 2022

Strategic insights - The measurement journey starts with a goal

 15 Nov 2022 Read more

Participate in the 2022 South African PR Landscape Survey
For the longest time, brands have used Advertising Value Equivalency (AVE) as the measure of success for public relations. Even though AVEs provide brands with an estimated rand value of their media coverage, they do not give insight into the effectiveness of the efforts put in by the PR team, nor do they indicate that the campaign helps to achieve the brand's goals and objectives. 17 Oct 2022 Read more

South African Social Media Landscape Report 2022 launch
The metaverse is undoubtedly the 'cool kidz' word of 2022, but it's not new to the block. So, what made it #blowup? We are sure there are some theories flying around... 22 Jun 2022 Read more

South African Insurance Marketing Review 2022 - Ornico
More than 3% of all advertising spend in South Africa comes from the insurance industry; with this said, there is no doubt that this substantial investment should be driven by brand intelligence and media analysis to ensure that the insurance companies strategically buy ad space. This provides them an edge over their competition and ensure that their advertisements reach the right audience at the right time. 17 May 2022 Read more

Participate in the 2022 Social Media Landscape Research
The Social Media Landscape is changing, Ornico is dedicated to helping brands understand the changes for improved social strategies. We're interested in learning about your social media usage, please complete our 15-minute survey. In exchange, we'll send you a free copy of the 2022 Social Media Landscape Report. 9 May 2022 Read more

South African Telecommunications Ad Spend Report
The past two years following the rise of the pandemic have wreaked havoc in the lives and businesses of South Africans. As was said by President Cyril Ramaphosa in the 22 March nation address, "The pandemic has changed the way we work, travel, worship and socialise." With this change came a sudden increase in the need for connectivity as working and schooling from home became the new normal. One could assume this gave telecommunication companies an upper hand nonetheless they were also widely affected. 25 Mar 2022 Read more

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Tel: +27 11 884-5041

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Head of Marketing: Relebohile Kobeli
email: az.oc.puorgocinro@kelihobeler