Marketing landscape | Bizcommunity

Marketing landscape | Bizcommunity

News

Penquin named among top creative agencies in Africa in Smarties 2024 Business Impact Index

Marketing

Penquin named among top creative agencies in Africa in Smarties 2024 Business Impact Index

Issued by Penquin 2 days

Assegai Awards 2025: It’s about hitting the mark

Direct Marketing

Assegai Awards 2025: It’s about hitting the mark

Issued by DMASA 6 Aug 2025

Vaughan Croeser, Vice President of Marketing at The South African Breweries (AbInBev). Image supplied.

IMC Conference

#BehindtheIMC | Vaughan Croeser on creativity, experience, and the beer industry's impact

Chloe Posthumus 31 Jul 2025

Influencer marketing: Asset or liability?

Marketing

Influencer marketing: Asset or liability?

Issued by IMC Conference 17 Jul 2025

Source: © 123rf The IAS Media Assurance Masterclass Series reveals that 70% of procurement professionals are
overwhelmed by marketing contracts, while agencies quietly exploit the gaps

Marketing & Media

Overwhelming marketing contracts, agencies quietly exploit the gaps

16 Jul 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

Why trust and human instinct remain marketers’ most valuable assets

Media

Why trust and human instinct remain marketers’ most valuable assets

Dewald van Niekerk, Issued by Mediamark 10 Jul 2025

Source: © 123rf Saul Marquez, CEO of Outcomes Rocket, examines what Prime Day reveals about the future of performance marketing

Marketing

Prime Day: A new performance marketing landscape

Saul Marquez 3 Jul 2025

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Marketing

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Issued by Daily Maverick 2 Jul 2025

Source: Supplied. Jonathan Sinden, Chief Operations Officer: L2D.

Retail & Hospitality Property

How L2D's purpose-driven strategy won 35 prestigious awards at SACSC

1 Jul 2025

Mscsports to drive Telkom's sponsorship vision forward

Sponsorship

Mscsports to drive Telkom's sponsorship vision forward

Issued by Mscsports 24 Jun 2025

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Advertising

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Issued by Penquin 24 Jun 2025

Clients and partners came together for the event.

Marketing

How Santam and Incubeta shattered growth targets through smart data

Karabo Ledwaba 17 Jun 2025

Source: © 123rf Chris Borain, executive director, IAB South Africa looks at what it take to move the digital industry forward to just keep up but to lead

IAB Bookmarks Awards

#Bookmarks2025: Embracing the challenges of the digital marketing landscape

Chris Borain 5 Jun 2025

Nedbank's Khensani Nobanda was named the 2025 Marketing Achievement Awards' Marketer of the Year Award (Image supplied)

Marketing

2025 MAA's Marketer of the Year Award: Nedbank's Khensani Nobanda

30 May 2025

World’s most awarded strategist to open conference

Marketing

World’s most awarded strategist to open conference

Issued by IMC Conference 27 May 2025

Education

Dentsu School of Influence Kenya sends off first graduates with 40 brand deals in hand

Issued by Dentsu 22 May 2025

Location Bank’s CSA platform wins award at Siinda Digital Marketing and Innovation Awards in Germany

Digital

Location Bank’s CSA platform wins award at Siinda Digital Marketing and Innovation Awards in Germany

Issued by Location Bank 14 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

Hard-hitting agenda set to inspire at Nedbank IMC 2025

IMC Conference

Hard-hitting agenda set to inspire at Nedbank IMC 2025

Issued by IMC Conference 14 May 2025

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Marketing

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Issued by Cadek Media 7 May 2025

MTN celebrates winners of the 702 Small Business Awards 2025

Radio & Audio

MTN celebrates winners of the 702 Small Business Awards 2025

Issued by Primedia Broadcasting 23 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Branding

Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram

Mark Baldwin 15 Apr 2025

Primedia Instore joins Shop!SA as founding member

OOH

Primedia Instore joins Shop!SA as founding member

Issued by Primedia Out-of-Home 27 Mar 2025

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Advertising

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Issued by Association for Communication and Advertising 20 Mar 2025

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

Advertising

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

14 Mar 2025

Image supplied.

Marketing

The One Club launches Strategic Revelations series to support strategists

5 Mar 2025

Year of excellence for Location Bank and our clients – major achievements and milestones

Digital

Year of excellence for Location Bank and our clients – major achievements and milestones

Issued by Location Bank 25 Feb 2025

Marketing

Openfield Marketing appoints Bongani Chinkanda as managing director

21 Feb 2025

The IAB South Africa Bookmark Awards 2025 entries are officially open (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025: Showcase your digital brilliance as entries open

11 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

Source: © CIPESA TThe African Academy of AI and the MMA have announced a strategic partnership to champion AI-first solutions in marketing across Africa

Artificial Intelligence

African Academy of AI & MMA partnership champions AI-first solutions in marketing across Africa

29 Jan 2025

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Digital

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Tyrell Stevens 23 Jan 2025

Penquin celebrates a landmark year of growth and success in 2024

Advertising

Penquin celebrates a landmark year of growth and success in 2024

Issued by Penquin 27 Dec 2024

6 key trends shaping digital marketing in SA in 2025

Marketing

6 key trends shaping digital marketing in SA in 2025

Issued by TDMC 8 Jan 2025

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

IAB South Africa announces 2025 Bookmark Awards season and new jury president

IAB Bookmarks Awards

IAB South Africa announces 2025 Bookmark Awards season and new jury president

Issued by IAB South Africa 9 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Marketing

South Africa’s first Influencer Benchmark Report sets the stage for more impactful campaigns in 2025

Issued by YOUKNOW Technologies 3 Dec 2024

Havas Media network launches global e-commerce offering in Africa

Digital

Havas Media network launches global e-commerce offering in Africa

Issued by Havas Johannesburg 3 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Join us for 2024’s last IAB SA Actionable Insights episode

Advertising

Join us for 2024’s last IAB SA Actionable Insights episode

Issued by IAB South Africa 27 Nov 2024

Dentsu SSA gains full Google Marketing Platform Sales Partner status

Marketing

Dentsu SSA gains full Google Marketing Platform Sales Partner status

Issued by Dentsu 27 Nov 2024

Meet South Africa’s Entrepreneur Champion of 2024

PR & Communications

Meet South Africa’s Entrepreneur Champion of 2024

Issued by Hook, Line & Sinker 26 Nov 2024

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

Direct Marketing

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

Issued by DMASA 26 Nov 2024

Publicis Groupe makes its mark at 2024 Assegai Awards

Marketing

Publicis Groupe makes its mark at 2024 Assegai Awards

Issued by Publicis Groupe Africa 25 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024