Marketing landscape | Bizcommunity

Marketing landscape | Bizcommunity

News

Branding

How to build a brand that lasts when the trends don't just change every year, but every day

Phoebe Opperman, Issued by DUO Marketing + Communications 2 days

EXCLUSIVE: IAB South Africa releases the first Bookmarks Digital Rankings 2025

IAB Bookmarks Awards

EXCLUSIVE: IAB South Africa releases the first Bookmarks Digital Rankings 2025

11 Dec 2025

Ogilvy wins AdFocus Agency of the Year, alongside key Specialist Honours at the 2025 awards

Advertising

Ogilvy wins AdFocus Agency of the Year, alongside key Specialist Honours at the 2025 awards

Issued by Ogilvy South Africa 4 Dec 2025

Scopen reveals South Africa's top campaigns and companies for 2025 (Image supplied)

Marketing

Scopen’s SA's top campaigns and companies 2025: Checkers dominates

4 Dec 2025

Angle Orange takes top honours at the 2025 Shop! SA Awards

Retail Marketing

Angle Orange takes top honours at the 2025 Shop! SA Awards

Issued by Angle Orange 20 Nov 2025

Dale Hefer, CEO of the Nedbank IMC on stage at this year's Nedbank IMC. The official 2025 Nedbank IMC White Paper has been released (Image source: © IMC)

IMC Conference

2025 Nedbank IMC White Paper: 5 calls to action for marketers

18 Nov 2025

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Direct Marketing

Ogilvy takes top honours at 2025 IAS Agency Credentials Award

Issued by DMASA 18 Nov 2025

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Direct Marketing

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Issued by Offernet 14 Nov 2025

Assegai Awards 2025 shine in a sold-out celebration of excellence

Direct Marketing

Assegai Awards 2025 shine in a sold-out celebration of excellence

Issued by DMASA 14 Nov 2025

#Orchids&Onions: SAB drives a hard message home, KFC does ESG right

#OrchidsandOnions

#Orchids&Onions: SAB drives a hard message home, KFC does ESG right

Brendan Seery 10 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

IAB SA Transformation Council open for nominations

Digital

IAB SA Transformation Council open for nominations

4 Nov 2025

The KFC at Epsom Downs Shopping Centre, Bryanston, Sandton (image source: © Eva-Last

Branding

KFC first in Quarterly Buzz Ranking, reflects shift in marketing landscape

31 Oct 2025

Penquin shines at the 2025 New Gen Awards with 6 wins and Medium Agency of the Year title

Digital

Penquin shines at the 2025 New Gen Awards with 6 wins and Medium Agency of the Year title

Issued by Penquin 29 Sep 2025

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Marketing

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Issued by Publicis Groupe Africa 11 Sep 2025

Source: © 123rf A new CMO Council thought leadership programme with Zeta Global, engages senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organisational capacity and performance predictability

Marketing

How martech ready is your organisation?

11 Sep 2025

Rainbow Chicken puts South African gogos on centre stage

FMCG

Rainbow Chicken puts South African gogos on centre stage

Issued by Rainbow Chicken 5 Sep 2025

#WomensMonth: Tasneem Lorgat on leading marketing at Toyota SA

Dealers

#WomensMonth: Tasneem Lorgat on leading marketing at Toyota SA

Imran Salie 18 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

IAB SA's Front Row delegates for 2025 announced

Digital

IAB SA's Front Row delegates for 2025 announced

13 Aug 2025

Penquin named among top creative agencies in Africa in Smarties 2024 Business Impact Index

Marketing

Penquin named among top creative agencies in Africa in Smarties 2024 Business Impact Index

Issued by Penquin 8 Aug 2025

Assegai Awards 2025: It’s about hitting the mark

Direct Marketing

Assegai Awards 2025: It’s about hitting the mark

Issued by DMASA 6 Aug 2025

Vaughan Croeser, Vice President of Marketing at The South African Breweries (AbInBev). Image supplied.

IMC Conference

#BehindtheIMC | Vaughan Croeser on creativity, experience, and the beer industry's impact

Chloe Posthumus 31 Jul 2025

Influencer marketing: Asset or liability?

Marketing

Influencer marketing: Asset or liability?

Issued by IMC Conference 17 Jul 2025

Source: © 123rf The IAS Media Assurance Masterclass Series reveals that 70% of procurement professionals are
overwhelmed by marketing contracts, while agencies quietly exploit the gaps

Marketing & Media

Overwhelming marketing contracts, agencies quietly exploit the gaps

16 Jul 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

Why trust and human instinct remain marketers’ most valuable assets

Media

Why trust and human instinct remain marketers’ most valuable assets

Dewald van Niekerk, Issued by Mediamark 10 Jul 2025

Source: © 123rf Saul Marquez, CEO of Outcomes Rocket, examines what Prime Day reveals about the future of performance marketing

Marketing

Prime Day: A new performance marketing landscape

Saul Marquez 3 Jul 2025

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Marketing

Do you have what it takes to compete? Daily Maverick’s Marketing Masterclass series returns

Issued by Daily Maverick 2 Jul 2025

Source: Supplied. Jonathan Sinden, Chief Operations Officer: L2D.

Retail & Hospitality Property

How L2D's purpose-driven strategy won 35 prestigious awards at SACSC

1 Jul 2025

Mscsports to drive Telkom's sponsorship vision forward

Sponsorship

Mscsports to drive Telkom's sponsorship vision forward

Issued by Mscsports 24 Jun 2025

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Advertising

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Issued by Penquin 24 Jun 2025

Clients and partners came together for the event.

Marketing

How Santam and Incubeta shattered growth targets through smart data

Karabo Ledwaba 17 Jun 2025

Source: © 123rf Chris Borain, executive director, IAB South Africa looks at what it take to move the digital industry forward to just keep up but to lead

IAB Bookmarks Awards

#Bookmarks2025: Embracing the challenges of the digital marketing landscape

Chris Borain 5 Jun 2025

Nedbank's Khensani Nobanda was named the 2025 Marketing Achievement Awards' Marketer of the Year Award (Image supplied)

Marketing

2025 MAA's Marketer of the Year Award: Nedbank's Khensani Nobanda

30 May 2025

World’s most awarded strategist to open conference

Marketing

World’s most awarded strategist to open conference

Issued by IMC Conference 27 May 2025

Education

Dentsu School of Influence Kenya sends off first graduates with 40 brand deals in hand

Issued by Dentsu 22 May 2025

Location Bank’s CSA platform wins award at Siinda Digital Marketing and Innovation Awards in Germany

Digital

Location Bank’s CSA platform wins award at Siinda Digital Marketing and Innovation Awards in Germany

Issued by Location Bank 14 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

Hard-hitting agenda set to inspire at Nedbank IMC 2025

IMC Conference

Hard-hitting agenda set to inspire at Nedbank IMC 2025

Issued by IMC Conference 14 May 2025

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Marketing

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Issued by Cadek Media 7 May 2025

MTN celebrates winners of the 702 Small Business Awards 2025

Radio & Audio

MTN celebrates winners of the 702 Small Business Awards 2025

Issued by Primedia Broadcasting 23 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Branding

Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram

Mark Baldwin 15 Apr 2025

Primedia Instore joins Shop!SA as founding member

OOH

Primedia Instore joins Shop!SA as founding member

Issued by Primedia Out-of-Home 27 Mar 2025

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Advertising

Effie South Africa and Ipsos to unveil 2024 Effie Trends and Insights Report

Issued by Association for Communication and Advertising 20 Mar 2025

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

Advertising

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

14 Mar 2025

Image supplied.

Marketing

The One Club launches Strategic Revelations series to support strategists

5 Mar 2025