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SA's traditional trade revolution: 4 must-know strategies for success
Marketing & Media
SA's traditional trade revolution: 4 must-know strategies for success

Issued by MegaVision Media 13 Mar 2024

Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight
Marketing & Media
Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture

Madelene Cronje 5 Feb 2024

5 great pieces of advice for South African marketing professionals
Marketing & Media
5 great pieces of advice for South African marketing professionals

Kevin Lancaster, Issued by Broad Media 9 Jan 2024

#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope
Marketing & Media
#OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

Brendan Seery 7 Dec 2023

An open letter to Facebook from a very frustrated marketer
Marketing & Media
An open letter to Facebook from a very frustrated marketer

Sarah Britten 6 Nov 2023

Challengers to Watch 2023: BeReal
Marketing & Media
Challengers to Watch 2023: BeReal

Ellie Simmon, Issued by eatbigfish 28 Jun 2023

#OrchidsandOnions: Kia Tsamaya ad a perfect example of authenticity
Marketing & Media
#OrchidsandOnions: Kia Tsamaya ad a perfect example of authenticity

Brendan Seery 11 Apr 2023

Rapt Creative: Building while the ship is sailing
Marketing & Media
Rapt Creative: Building while the ship is sailing

Danette Breitenbach 3 Apr 2023

Image source: Mohd Khairil –
HR & Management
Why you shouldn't retrench employer branding during downsizing

Celeste Sirin 2 Mar 2023

#OrchidsandOnions: DIY campaigns impress, Supa Quick campaign less so...
Marketing & Media
#OrchidsandOnions: DIY campaigns impress, Supa Quick campaign less so...

Brendan Seery 27 Feb 2023

Source:
Marketing & Media
Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023

Source:
Marketing & Media
5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

Marketing strategy: Why bother?
Marketing & Media
Marketing strategy: Why bother?

Kathryn Thompson, Issued by Clockwork 6 Feb 2023

Source:
Marketing & Media
South African Tourism wants to sponsor football club Tottenham Hotspur - is it a good idea?

Brendon Knott 6 Feb 2023

JG Bezuidenhout, COO, Offernet London, highlights 4 digital advertising mistakes marketers make...
Marketing & Media
4 digital advertising mistakes to avoid

JG Bezuidenhout 18 Jan 2023

Albert Makoeng, sales director at TheSalt. Source: Supplied.
Marketing & Media
#BizTrends2023: Add the nano-influencer to your marketing arsenal

Albert Makoeng 11 Jan 2023

Three of the biggest small business festive fails and how to avoid them
Entrepreneurship
Three of the biggest small business festive fails and how to avoid them

Issued by Business Partners Limited 9 Dec 2022

Image: Danette Breitenbach. Ogilvy South Africa wins the 2022 South Africa Effie Awards' Grand Effie
Marketing & Media
Winning an Effie: Only when the stars align

Danette Breitenbach 28 Oct 2022

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!
Marketing & Media
7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

Issued by Tradeway 6 Oct 2022

Image supplied.
Marketing & Media
Maintaining investment in brand is key for marketers

28 Sep 2022

Hope Reef is part of a new project that pet food Sheba is embarking on, to help regrow coral reef and won many awards at the recent Cannes Lions 2022
Marketing & Media
Is doing good really so bad?

Mike Barnwell 21 Sep 2022

Source:
Marketing & Media
Loadshedding affecting digital marketing ROI

Mark-Anthony Goncalves 20 Sep 2022

Source:
Marketing & Media
Social media ads are about to change - how new rules on content marketing will affect what you see and share

Rafaello Rossi and Agnes Nairn 1 Sep 2022

My lessons from a hologram while wearing sky blue Crocs
Marketing & Media
My lessons from a hologram while wearing sky blue Crocs

Mathabatha Sexwale, Issued by Brave Group 4 Aug 2022

Growth of SA's Most Valuable Brands outpaces the economy, increasing 21% in value to $34.9bn
Marketing & Media
Growth of SA's Most Valuable Brands outpaces the economy, increasing 21% in value to $34.9bn

Issued by Kantar 3 Aug 2022

Source:
Marketing & Media
Post-pandemic global trends in client-agency partnerships

21 Jul 2022

8 key insights into marketing needs in EMEA
Marketing & Media
8 key insights into marketing needs in EMEA

21 Jul 2022

Source: © Kantar When it comes to working with specialist agencies, China has a similar profile to Mexico, the UK, and South Africa, where specialisation is rising year over year
Marketing & Media
China and SA share a love for specialist agencies

5 Jul 2022

Source:
Marketing & Media
Customer referrals as a marketing tool

Heinrich Swanepoel 20 Jun 2022

Revealed: The blueprint for brand building in the digital age
Marketing & Media
Revealed: The blueprint for brand building in the digital age

Issued by Kantar 31 May 2022

Why spend your marketing budget on digital?
Marketing & Media
Why spend your marketing budget on digital?

Christopher Brown 18 May 2022

How to use YouTube advertising for your business
Marketing & Media
How to use YouTube advertising for your business

Craig Lebrau, Issued by Lebrau Press 3 May 2022

Supplied. Stephanie Aboujaoude, senior area director of Marketing & Communications Middle East & Africa for Radisson Hotel Group, says the business of marketing has drastically changed
Marketing & Media
A new frontier for marketing

Stephanie Aboujaoude 29 Apr 2022

Kantar BrandZ lesson 6 of 7: Vodacom on messaging that reflects the consumer reality through exposure
Marketing & Media
Kantar BrandZ lesson 6 of 7: Vodacom on messaging that reflects the consumer reality through exposure

Issued by Kantar 28 Feb 2022

Lead with human-to-human marketing in 2022
Marketing & Media
Lead with human-to-human marketing in 2022

Laurent Durant, Issued by Tradeway 25 Feb 2022

The new word of mouth
Marketing & Media
The new word of mouth

Candy Dempers, Issued by MediaHeads 360 24 Feb 2022

Sourced from
Marketing & Media
#OrchidsandOnions: Case of a can can-do

Brendan Seery 22 Feb 2022

Source: © rawpixel
Marketing & Media
How to improve your organic search strategy

26 Jan 2022

3 trends that will dominate African mobile apps in 2022
ICT
3 trends that will dominate African mobile apps in 2022

18 Jan 2022

Source: © rawpixel
Marketing & Media
Without data analytics, influencer campaigns are a waste of money

Nicola Tarr 17 Jan 2022

#BizTrends2022: Measuring the business of marketing
Marketing & Media
#BizTrends2022: Measuring the business of marketing

Dale Hefer 5 Jan 2022

#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa
Marketing & Media
#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa

Monique Claassen, Issued by Kantar 9 Nov 2021

Brands need to reach out or lose out
Marketing & Media
Brands need to reach out or lose out

5 Nov 2021

Building a growth-centred digital marketing budget for 2022
Marketing & Media
Building a growth-centred digital marketing budget for 2022

2 Nov 2021

#BehindtheBrandManager: Justine Lee, marketing manager at BevCo
Marketing & Media
#BehindtheBrandManager: Justine Lee, marketing manager at BevCo

Evan-Lee Courie 27 Oct 2021

5 ways boards can give CMOs the support they need to achieve success
Marketing & Media
5 ways boards can give CMOs the support they need to achieve success

Issued by Incubeta 9 Sep 2021

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