Brand equity | Bizcommunity

Brand equity | Bizcommunity

News

Outdoor Network expands digital billboard network with 4 fully approved sites

OOH

Outdoor Network expands digital billboard network with 4 fully approved sites

Issued by Provantage 1 day

South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spot

Research

South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spot

Issued by Kantar 28 Jul 2026

Maximising the growth opportunity for luxury tented camps in Africa

Hospitality

Maximising the growth opportunity for luxury tented camps in Africa

Issued by Bushtec 21 Jul 2026

PR & Communications

Estée Lauder names Madeleine Boyd to lead global brand comms

20 Jul 2026

The model did not fail. You applied it in the wrong market.

Marketing

The model did not fail. You applied it in the wrong market.

Wayne Tigere, Issued by Dentsu 16 Jul 2026

It’s not about timing the feed. It’s about time in the feed

Digital

It’s not about timing the feed. It’s about time in the feed

Mathabatha Sexwale, Issued by Brave Group 3 Jul 2026

(Image source: © 123rf )

CRM, CX, UX

Accelerated enterprise demand leads WPP’s AI-driven transformation unit

2 Jul 2026

MO Agency releases SA's most extensive AI Visibility study of LLM band recommendations by industry

Artificial Intelligence

MO Agency releases SA's most extensive AI Visibility study of LLM band recommendations by industry

Issued by MO Agency 1 Jul 2026

Fandom as algorithmic fuel: How AI is killing traditional marketing

Marketing

Fandom as algorithmic fuel: How AI is killing traditional marketing

Mathabatha Sexwale, Issued by Brave Group 29 Jun 2026

Marketing

How to build brand equity. Report finds it's not what CMOs are doing

25 Jun 2026

Ferrari’s first electric supercar has proved controversial – a car designer explains why

Fuel & Energy

Ferrari’s first electric supercar has proved controversial – a car designer explains why

Amera Mahmud 23 Jun 2026

AI-generated image created by Gemini, composed by Bizcommunity

IP Law

Brands playing with fire: The 'logik' behind the SCA's decision on passing-off

Ryan Tucker 19 Jun 2026

Poor franchisee support threatens growth, jobs and royalties across South Africa

Franchising

Poor franchisee support threatens growth, jobs and royalties across South Africa

Larry Hodes 18 Jun 2026

EXCLUSIVE: Why retailers lose revenue on a daily basis

FMCG

EXCLUSIVE: Why retailers lose revenue on a daily basis

Heath Batt 17 Jun 2026

Carmen Brown, general manage at Field Force. Image supplied

Informal Retailing

When a brand loses the spaza, it is rarely a loyalty problem

Carmen Brown 11 Jun 2026

Research

Why brand makeovers fail: The consumer research that brands can't afford to ignore

Issued by BMi Research 10 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Marketing

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Karabo Ledwaba 5 Jun 2026

Sydney Mbhele, group chief marketing & corporate affairs officer at Absa, talks about the shifts in marketing in banking (Image supplied)

Marketing

#BehindtheMarketer | Absa’s Sydney Mbhele: Trust and relevance will decide future banking winners

Danette Breitenbach 4 Jun 2026

Outdoor Network captures commuters with a new digital billboard

OOH

Outdoor Network captures commuters with a new digital billboard

Issued by Provantage 28 May 2026

Artificial Intelligence

Why AI made your brand your most valuable asset

Courtney Chapple, Issued by Brave Group 28 May 2026

Branding

Africa 200 ranking reflects growing confidence of Pan-African brands

26 May 2026

Graham Cruikshanks, director of Africa operations at TBWA says there is a strong desire to recognise African advertising talent (Image supplied)

Africa Month

#AfricaMonth | Recognising Africa's unique advertising voice

Danette Breitenbach 25 May 2026

Advertising

Warc identifies 8 blockers to advertising effectiveness

22 May 2026

Why creativity still matters when algorithms are marketing’s first audience

Advertising

Why creativity still matters when algorithms are marketing’s first audience

20 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Branding

The Kantar BrandZ Most Valuable Global Brands 2026

Issued by Kantar 14 May 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Marketing

MMA South Africa's Grand Jury 2026 reflects modern marketing leadership

5 May 2026

Boxer has launched its newest division, BMedia. Pictured: (Right) Paul Coetzee, group executive: commercial, marketing, retail media and factories officially welcomes Bmedia’s head of department (left) Adrian Naidoo to the Boxer Family at Boxer’s head office in Westville, KZN (Image @ Boxer)

Media

Discount supermarket launches 360° retail media division

4 May 2026

Branding

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

The TV vs digital debate is over. Digital won

Digital

The TV vs digital debate is over. Digital won

Issued by TDMC 23 Apr 2026

Whose AI is it anyway?

Marketing

Whose AI is it anyway?

Monica Gomes, Issued by Brave Group 23 Apr 2026

The most expensive lie in marketing

OOH

The most expensive lie in marketing

Dustin Martin, Issued by Tractor Outdoor 21 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

Kantar reveals the world’s most effective advertising of the year

Advertising

Kantar reveals the world’s most effective advertising of the year

Issued by Kantar 21 Apr 2026

Colin Ramparsadh says cinema is like a vodka martini - not for every client or campaign. Pictured: Top Gun: Maverick (Image source: © IGN AFrica )

Film & Cinematography

The case for cinema: A Vodka Martini, shaken not stirred

Colin Ramparsadh 20 Apr 2026

Marketing & Media

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

15 Apr 2026

Finance

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

15 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

Simba's iconic chips get a bold makeover

Packaging

Simba's iconic chips get a bold makeover

10 Apr 2026

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

Marketing

When supply chains fail, brands speak: The KitKat theft case study

Ernst van Biljon and Helen McIntee-Carlisle 8 Apr 2026

Why most luxury safari lodges are losing repeat guests — and don’t even know it

Tourism

Why most luxury safari lodges are losing repeat guests — and don’t even know it

Samkeliso Nkwanyane, Issued by Sam Hospitrain Training 7 Apr 2026

Branding

Top brands boost SA's economy with R771bn

27 Mar 2026

When trade routes fail, packaging holds the line for FMCG brands

Packaging

When trade routes fail, packaging holds the line for FMCG brands

Vanessa Bosman 25 Mar 2026